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Acubi Fashion has emerged as a fresh and captivating trend that harmonizes comfort with contemporary design, making waves in the global fashion scene. Rooted in Korea and inspired by the aesthetics of Korean brands, this style blends casual minimalism with edgy, subversive elements. It celebrates individuality and self-expression through versatile basics, muted tones, and clean silhouettes, perfect for those who value simplicity with a modern twist.

With a focus on sustainability and cultural fusion, Acubi Fashion has gained traction among fashion enthusiasts worldwide, often seen in social media trends and streetwear culture. Its adaptability makes it a go-to choice for creating effortlessly chic looks that align with today's dynamic style preferences. 

Check More: Top 7 Korean Clothing Brands Taking India by Storm

Why the Word Acubi? 

In other words, acubi fashion is a trend in which clothes are minimalistic and completely fashionable. It’s for anyone who does not feel like doing much but wants to look as stylish as possible. The main parts of delicate Acubi fashion are a plain tee, shorts and non-viously jewels.

Clothing, styles, directions, and preferences are shifting constantly after all to a level where you can combine various styles and create something new and call it that. The point is Acubi remained pinned for this particular type of aesthetic as the style started to get more popular across social media!

Know More: Top 5 Japanese Clothing Brands in India

Indian Websites Selling Acubi Fashion 

Presenting a hand-picked list of the best online websites for Acubi fashion shopping. Check out this curated set of sites while sitting on your sofa. 

1. Uncut Trends

Uncut Trends based in Manipur, India offers affordable fashion by the company with items such as cropped cardigans, pleated skirts, and parachute pants. It also has a simplicity and individuality in its designs that can be fresh for layering and goes well with neutral colours and little accessories as they provide comfortable, chic casual wear.

2. Lewkin

Lewkin has very affordable Acubi clothing that ranges from cropped tops, black pleated skirts and relaxed pants for layering that is trendy and minimalistic. It’s cheap and produces various designs to meet the current trends. 

3. Amazon

Amazon India offers Acubi-inspired post-modernist chic and easy-to-dress concepts like oversized jackets, tailor-made trousers and a lot of epochs. This makes it easier and cheaper for shoppers to adopt the developing trend that is in line with luxury and comfort globally.

4. Etsy

On Etsy, Acubi fashion products can be bought in India such as Y2K tops, cropped cardigans, and pleated skirts. These affordable versatile pieces embody the minimalist layered system of clothing known as the Acubi style ideal for individual expression.

Key Elements of Acubi Fashion

Acubi fashion is a mix of casual wear, minimalism, and rebelliousness that is traced in Korea and is a short form of the Korean brand Acubi Club. Some key elements of Acubi fashion include:

• Silhouettes

Y2K-influenced silhouettes such as tight-fitting tops, loose bottoms, and mini skirts paired with high-top socks.

• Colors

Acubi fashion incorporates low-intensity coloration, in contrast, Y2K fashion can be described by intensive coloration and different material contrast.

• Subversive basics

The Acubi fashion is plain or dark clothes with sometimes shocking details such as wear, split layers and openings.

• Relaxed fits

As earlier mentioned, Acubi fashion is versatile with a lot of loose fittings. 

Tips to Style Your Acubi Outfit

• Acubi Minimalism: Embracing Simplicity

The Minimalistic Acubi style is characterized by simplicity with the black and white basic colors, geometric shapes and the least ornaments. Some people go for a daring look when selecting wallpapers, while others go for quality detailing; the idea in this case is to go for simplicity.

• Elevated Acubi: Prioritize Quality, Not Quantity

Acubi fashion is minimalistic and reflective of the current trends, yet the excess is never a good thing, therefore, it is always key to quantity when constructing the look. It is better not to overload one's body with clothes, but to select those that look beautiful, and at the same time are comfy. Whether you are dressing up on your own or designing your house, quality dictates a good style. It should be stated that you can combine different pieces to make a statement about your personality and uniqueness.

• City Acubi: Shape Your Look

The majority of respondents belonging to the Acubi fashion subculture recommend dressing according to one’s body shape. Of course, some might argue that how a piece of clothing conforms to the figure of the person wearing it is, or might be, an even larger part of what Acubi is all about.

• Upcycled Acubi: Mix, Match and Create

Reusing old clothes to create new stylish and nonduplicateable pieces fit for Acubi is the best way to work within budget constraints. You can also transform the products themselves into layered products to match the style’s general minimalistic appearance. Often misidentified as Subversive Basics this trend which invaded TikTok and Pinterest has its approach to sustainable fashion.

• Playful Acubi: Have Fun with Fashion

Fashion Acubi is best described as the ability to express oneself in a fun way. For one, there’s no certainty in the way one has to dress— it’s all about comfort. Use whatever type of cologne you feel like using and do not overthink it too much; it’s about enjoying the experience and sticking to what you wear best.

Also Check: Top 7 Israel Products Brands List in India

Famous Products for Acubi Styling

Here are a few clothing items to help you build your Acubi collection and styling:

1. Strappy Tank Tops

These blouses might be basic and lightweight, but they are important when it comes to the kind of layering worn by Acubi fashion. Select simple trim or low-cut strap varieties in mud or black or white to be easily combined with elongated-sleeved separates or blouses to create an extremely chic style.

2. Baby tees

Baby tees are those cute, easy-to-wear kinds of clothes that are suitable for wearing in hot climates. Crop slim-fit tees are suitable for the figure, and most designs come with prints to add a little intrigue of character.

3. Slim-fit long-sleeve tops

This is where the “subversive basics” part of Acubi fashion comes into play. Take it up a notch with Acubi-inspired sleeves by selecting long sleeves combined with innovative off-shoulder silhouettes, shaped prints, cutouts, ruching, meshing, and the like in grunge washes of color. Jewel-necked, sheer knit cardigans and sweaters can also not be missing in the Acubi layering category. Make sure a little skin is showing for added areas of interest, such as the midriff in tank top or camisole tee shirts.

4. Wide-leg pants

The most obvious Acubi choices are cargo pants with thick functional pockets or low-rise loose jeans in washes. Bootcut jeans are more appropriate for figure-flaunting. Striped sweatpants can also be worn as casual athleisure wear too.

5. Mini skirts and high socks

Ensure you limit yourself to non-colours like black, grey, dust-blue and olive green. For the officials look for intricate details such as ruched features, cuts that are off-centre, pleats and zippers. Pump it up with high-top socks or go crazy with chic leg warmers.

Upgrade your Wardrobe 

Acubi fashion is a combination of concise outlines and bright patterns that is gradually entering the Indian market. Based on Korean design principles, it is associated with comfort, uniqueness, and ecological orientation. Being the latest fashion trend, the casual and comfortable look is being adopted by Indian fashion enthusiasts and this is evident through companies like Uncut Trends and Lewkin and more.

The frenzy shopping experience, “Black Friday Sale,” has become a global phenomenon, and Indian retailers are quickly adapting to this trend. Traditionally marking the start of the US holiday shopping season, Black Friday now resonates strongly with Indian consumers, particularly in the aftermath of the festive Diwali season. Retailers across fashion, beauty, personal care, and e-commerce are leveraging this opportunity to woo shoppers with massive discounts, innovative participation, and tailored offerings.

A Booming Market with Black Friday

Black Friday has grown beyond being just another shopping event in India. Predicted to witness a staggering CAGR of 37.4 percent by 2032, the Indian Black Friday market is expanding rapidly, driven largely by lifestyle products such as jewelry, fashion, beauty and personal care segments. As a second chance for shoppers who may have missed Diwali deals, Black Friday Sale is a crucial time for businesses to boost year-end sales.

Fashion Retailers Take the Lead

Fashion retailers like Reliance Trends are rolling out deals to cater to urban and rural shoppers. Its special initiative, offering products worth Rs 2000 for free on purchases of Rs 3499 or more, highlights its commitment to making high-quality fashion affordable. Trends is truly democratizing fashion in India by strengthening its reach right from metros to Tier II towns and beyond. 

On the other hand, Savana India’s fastest-growing fashion brand, is hosting its “Savana Carnival” with discounts of up to 80 percent. With casual wear, office attire, and chic weekend outfits.

Urbanic, known for its European-inspired designs, offers up to 70 percent off during its Black Friday sale. The brand’s Black Friday sale will be available on both its app and website, giving shoppers access to an elevated selection of versatile wardrobe staples. 

Beauty and Personal Care Take Center Stage

Vishal Chaturvedi, Group Chief Revenue Officer, The Body Shop, said, "As the Diwali festivities settle and winter arrives, we’re excited to announce our upcoming Black Friday Sale, offering the perfect opportunity to stock up on your favorite personal care essentials.”

The Body Shop's Black Friday Sale, starting November 28, offers exclusive deals on skincare essentials like shower gels and body butters. Featuring collections like British rose, almond, shea, and hemp, the sale ensures hydrated, nourished skin this winter. 

Beauty brand Kindlife is making waves with its innovative shopping experience. Introducing Kiki.AI, which provides personalized product recommendations based on individual skincare needs. With discounts of over 50 percent on top products and live shopping events featuring influencers and experts, the brand expects a tenfold increase in sales over a typical weekend.

Furthermore, LA Pink highlights its Buy 1, Get 1 Free offer on microplastic-free products to inspire sustainable beauty practices.  

Nitin Jain, Director, La Pink added, “This initiative not only introduces more consumers to our 100 percent microplastic-free beauty products but also emphasizes the value of conscious choices that prioritize health and sustainability. This is not merely a sales event; it is a chance to inspire conscious beauty practices and promote skin care tailored for Indian skin.”

The Honest Tree is offering a 20 percent discount on luxury bath and body care, focusing on self-care tailored to Indian skin.

“At The Honest Tree, we have crafted a range that addresses the unique needs of Indian skin, blending heritage-inspired ingredients with modern science. This Black Friday, indulge in our thoughtfully curated body care collection at exclusive discounts, and embrace a self-care ritual that’s as exquisite as it is effective,” explained Mansi Sharma, Founder, The Honest Tree

Kylie Cosmetics has thrived in India with its lip kits and new launches like Cosmic Kylie Jenner fragrances and lip oils. Available at Sephora, the brand offers a 20 percent discount on purchases above Rs 3,500 this Black Friday, ideal for stocking up.

Kumar Prashant, Business Head, Kylie Cosmetics at House of Beauty, elaborated, "India remains a vibrant market for global beauty brands, and Kylie Cosmetics is thriving with exclusive availability at Sephora. Recent launches like Cosmic Kylie Jenner fragrances, Tinted Butter Balms, and Lip Oils have driven a 60 percent month-on-month sales increase."

Whereas Boddess Beauty is offering a flat 50 percent off on an array of luxury beauty and skincare brands, Mansi Sharma, Co-Founder, Boddess Beauty explained, “Explore unbeatable deals on luxury beauty, featuring international icons and cult favorites like Anastasia Beverly Hills, Max Factor, and more. It’s your chance to indulge in world-class beauty at incredible discounts while enjoying a seamless shopping experience that celebrates self-care and luxury. This is not just a sale; it is a celebration of beauty, redefined and elevated to indulge your love for all things exquisite.

More beauty brands, like Anastasia Beverly Hills, the iconic US brow and makeup brand, are offering a flat 20 percent off at its stores in Noida and Mumbai. Korean skincare brands Laneige and Innisfree bring irresistible deals, including a flat 20 percent off on full-sized products at Laneige and up to 30 percent off plus an additional 10 percent off on select Innisfree products. O3+ Professional offers up to 20 percent off on purchases, with an extra 5 percent off on orders above Rs 2,199, while Revlon entices with a Buy 2, Get 1 Free offer.

Jewelry: Join the Bandwagon

Black Friday at Paksha is a celebration of gratitude with an exclusive 15 percent off on their entire collection. “Every piece at Paksha is meticulously crafted by artisans who pour their passion and expertise into creating jewelry that is timeless, queenly, and modern,” added Sunaina Ramisetty, Founder, Tarinika and Paksha

Sealing the Deal 

From personalized skincare recommendations to curated sustainable fashion, the Black Friday Sale in India is more than just a shopping event, it is a celebration of evolving consumer trends and market dynamics. Retailers are combining massive discounts with tailored experiences to cater to India’s diverse consumer base, making Black Friday an unmissable event in the Indian shopping calendar. This year, whether it is indulging in luxury skincare, or picking timeless jewelry, Indian shoppers have a plethora of options to explore and embrace the spirit of Black Friday.

Going to a party, where your friends like to have fun with alcohol, doesn’t have to make non-drinkers feel half-baked. Fruit beer allows those people who prefer no or low alcohol-content drinks to enjoy the festivities. Fruit beer is made just the way you may have imagined, with fruit added to the beer. Fruit can be added to any beer style and any beer style can undergo the fruit addition, although certain beer styles are more appropriate with this addition than others. Below are some of the fruit beers that are famous and well-liked by many who take beers.

Check More: Best D2C Non-Alcoholic Drinks in India: Refreshing Choices for You

Important Characters of Fruit Beer

• Citrus Dominant

Because oranges are widely consumed in Indian foods, orange is frequently employed in fruit beers, yielding a citrus flavour. 

• Local Fruit Incorporation

Indian brewers try to use local fruits like mango, guava, or berries to achieve different tastes. 

• Mild sweetness:

Some fruit beers also present in India are not always very sweet but intended to be slightly less so, to balance taste. 

• Alcohol by Volume

Fruit beers usually have an ABV of 4-8 percent but other fruit beers can range from 1 to as high as 10 percent ABV. One of the important considerations that make fruit beers preferred is that they have low alcohol by volume resulting in all ages consuming it. 

• Fermented 

Fruit beer is simply fruit beer, with flavoring added from fermented fruits like raspberries and strawberries. 

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Top Fruit Beer Brands in India 

Here are a few fruit beers that are well-known and popular among beer drinkers. 

1. Fruli Strawberry

Fruli Strawberry is a strawberry fruit beer produced at the 300-year-plus heritage brewery, the Huyghe Brewery sited in Melle, near Ghent, and owned by the De Laet family for a century. This rare mix includes the flavour of the well-known Belgium White Beer while containing real strawberry juice which makes it naturally striking, light and juicy. The strawberry juice balances the zest of the wheat beer to ensure that you find the beer extremely delicious and perfect for fruit lovers.

Key Features: 

• A blend of 70 percent Belgian wheat beer and 30 percent pure strawberries 
• 4.1 percent alcohol by volume 
•  Best served cold 

Key Ingredients: 

• Coriander and orange peel
• Water, hops, malt, and yeast
• Strawberries
• Belgian wheat beer

2. Kirsch Gose

Kirsch Gose by Victory Brewing Co. is a tart cherry beer with a somewhat light mouthfeel and a salty kick at the end. Flavours of fresh cherries, hints of sea salt and the warmth of spices give this ruby-red session ale a taste that is enhanced by the crispness of carbonation. The full name of the beer is lemon and lime fruity flvour, it is very bright, citrussy and juicy and highly refreshing, perfect for warm spring days, for lovers of fruit and sour beers.

Key Features: 

• Gose beer is not very alcoholic and contains an ABV that oscillates between 4.2 percent and 4.8 percent.
• The beer gets top fermented with ale yeast and lactobacillus which results in a sour taste.
• It was brewed from wheat, barley, coriander and salt. The grain bill is typically 40/60 Pilsner malt to wheat.

Key Ingredients: 

• Fruit syrups
• Salt
• Acidulated malts

3. Grapefruit Sculpin

Grapefruit Sculpin by Ballast Point is a fruit beer with grapefruit character, with an ABV of 7 percent with ruby red grapefruit’s tartness and Ballast Point’s Sculpin IPA’s grapefruit rind bitterness. Flavors of grapefruit, tangerine, and nougat are present along with the typical honey-like malts and an added bitter taste from the hops. Overall, it is medium-bodied and harmonious with the right amount of tartness and hoppiness making it greatly suitable for those who want their beer with a twist of citrus within an already familiar IPA taste.

Key Features:

• Fruit-infused India Pale Ale
• Pours with a vibrant, golden hue.
• 7 percent ABV, offering a strong yet well-hidden alcohol content.

Key Ingredients: 

• Grapefruit
• IPA (India Pale Ale)

4. Banana Bread Beer

Banana Bread Beer is a unique beer made using banana and fair-trade malts. It comes with inviting Banoffee smells, a creamy malt base, and a trace of pepperish hops. This malt liquor possesses fruity flavors that are quite dominantly banana and is a good fruit beer that has a character of its own.

Key Features:

• Distinct strong fruit and sweet banana flavor
• Adds a mild peppery taste to balance the whole dish.
• Has a banana-toffee taste to mimic the scent and flavor of desserts that’s blend of banana and toffee.

Key Ingredients: 

• Brown sugar
• Sour cream
• Cinnamon

5. Kasteel Rouge Cherry

Kasteel Rouge Cherry is a strong fruity beer that is produced by adding sweet cherry liqueur in Kasteel Donker. This type contains a natural cherry flavor and undertones of cherry flavor with a hint of chocolate, caramel, toffee, and malt. Now the beer feels very soft but has somewhat acidic undertones with a nice cherries’ sweetness. In its purest form, it is a rather powerful drink, but under auspicious circumstances, thirst-quenching, more suitable for aperitif, especially in summer.

Key Features: 

• The impression is dominated by the scent of oblacinska cherries.
• This ingredient gives the beer a beautifully sour kick, deepening the fruit flavor that is already present.
• Strong, yet easy to drink.

Key Ingredients:

• Barley malt
• Wheat
• Cherries 
• Spices
• Steviol glycosides

6. Wisconsin Belgian Red

Wisconsin Belgian Red contains Montmorency cherries, whole, ‘processed,’ as well as malted wheat and barley.  It is stored in oak vats for a year it has a bright ruby red color together with a rich, cherry taste preferred by most consumers. They get more than a pound of cherries packed in each bottle giving it a nice blend of tart cherry, malt and hops. Depending on the temperature it is a light beer, but with a good body and high carbonation so is ideal for lovers of cherry beer.

Key Features: 

• Carbonation rates that are on the high side in interaction with the sour taste
• Elegant length with a smart fresh, clean finish with seductive touches of sweet spice and a flash of oak to linger. 
• This variant has been matured in oak tanks for one year. 

Key Ingredients: 

• Montmorency cherries from Door County
• Wisconsin-farmed wheat and Belgian-roasted barley
• Aged Hallertau hops add a hint of spice and complexity

7. Samuel Smith Apricot

Samuel Smith Apricot is rather a fruit beer produced at All Saints Brewery and made using organic produce. It blends beer which has been under-complicated through multiple fermentation with real organic apricot pulp to provide a balanced taste. This adequately complements the natural flavor of apricot and has led many fans of strong stronger fruit beers matured with equally sweet fruit tastes to embrace the product.

Key Features:

• Assists in giving the organic apricots natural flavours without the use of any additional preservatives.
• Usually, the colour is golden or amber with the foam that is light and which has a frothy appearance.
• Accompany well with other light salads, creamy desserts or simply on its own.

Key Ingredients: 

• Organic malted barley
• Organic cane sugar
• Organic apricot concentrate

For Fruity Joy

The fruit beers provide an Indian taste of real brews and the flavors include citrus, sweet and tropical fruits. They have low alcohol content to appeal to customers looking for a weaker but easy-on-the-throat drink. In general, fruit beers add a great punch and a new sensation for the people of India making their beer moments even more enjoyable.

Over the last decade, beauty brands owned by celebrities have become the trend in India converting glamour and business promotion into the beauty business. Celebrities continue to introduce new trends in skincare, hair care, and makeup that have incorporated their outlook on life by starting their own brands. In the age of social media, these brands have become the extension of their influence allowing fans to relive their favourite star's style. Because of the beauty industry’s staggering profitability and momentum, these endeavours have become aesthetically inventive as well as lucrative for the celebrities behind them.

Also Read: Top Indian Brands Founded by Men Revolutionizing Women's Needs: A New Era of Inclusivity

Beauty and Personal Care Market in India

India's beauty and personal care market will exhibit a compounded annual growth rate of 10 to 11 per cent to reach $34 billion by the year 2028. Through online shopping, cross-border beauty products have become easier for consumers to shop especially those living in tier III and tier IV cities to shop the latest trends previously available only in metros.

Read More: Top 7 Lingerie Brands in India with Price: Luxe to Everyday

Factors Promoting Celebrity Beauty Brands 

• Social media

Users always turn to social accounts for recommendations and it is thus best to have a strong social media profile.

• Celebrity endorsements

It supports a brand by giving the added perception of endorsement and of a celebrity backing a product.

• Cultural Relevance

 Celebrities know regional demands and customizing goods and services to meet those demands and customers effectively.

• Lucrative Market Potential

The beauty industry is highly profitable with almost instant economies of scale available in the market. When partnered with a celebrity these brands readily fit into the market due to the celebrity status of the artist.

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Top Beauty Celebrity Brands in India 

1. Kay Beauty 

In 2019, Katrina Kaif came up with “Kay Beauty” an Indian beauty product line that was founded to create quality makeup products for Indian skin, providing professional quality lipsticks, eyeliners, and foundations. It is a brand of beauty that harmonizes both glamour and skincare and contains the component of nourishing – avocado, and mango butter. With the attractive design of both the product and its packaging, and the company positioning itself as budget-friendly, the main aspects of the brand’s personality are professional tool inclusiveness and instant results.

2. Hyphen 

Kriti Sanon launched Hyphen on her 33rd birthday, a budget-friendly skincare brand offering natural and vegan products. Hyphen focuses on harnessing the power of nature to create effective skincare solutions, including sunscreens, moisturizers, and serums. The brand stands out for being 100 percent natural, vegan, and plastic-free. With a vision to provide simple, practical, and affordable skincare, Hyphen currently features three key products: All I Need Sunscreen SPF 50 PA++++, Barrier Care Cream, and Golden Hour Glow Serum.

3. 82°E

In 2022, Deepika Padukone launched her skincare brand, 82°E, offering clean, vegan, and cruelty-free products enriched with natural ingredients. Focused on holistic self-care, the brand promotes nourishing the mind, body, and spirit. Deepika also owns All About You, a clothing brand she launched in 2015 with Myntra. Known for her beauty and impeccable style, Deepika is not only a versatile actress but also a successful entrepreneur.

4. Akind

Isha Ambani and Mira Kapoor have recently founded Akind – the skincare brand dedicated to skin barrier protection. The firm’s slogan ‘Build, Balance, Defend’ encompasses the three ranges that work to build, balance and defend skin. Akind stands for a complete and environmentally friendly treatment of oneself and Mira Kapoor is an entrepreneurial guru in the beauty industry.

5. Anomaly 

International actress Priyanka Chopra has recently forayed into the hair care segment with her brand “Anomaly” which was first promoted across select Target stores in the USA and formally made its Indian debut in 2022. Low-cost and high-quality brand Anomaly aims to deliver the best haircare experience, with fewer components. The brand maintains high-quality formulas by cutting down on the expenses incurred in packaging. Anomaly became the second richest celebrity brand by 2023 leaving behind Rihanna, Kylie Jenner and Selena Gomez brands proving beyond doubt that Priyanka has done well not only in acting.

6. LoveChild 

LoveChild is the newly established beauty brand by Masaba Gupta, who is an Indian fashion designer. Lip colors and nail polishes are the two popular beauty segments of the brand but it goes beyond it with products such as fragrances, facial mists, sheet masks and intimate wipes, that are developed to suit Indian skin tone and skin type. As for one of the owners of the fashion Empire “House of Masaba” LoveChild is her beauty brand. The brand deals with the concept of age ground and everyone’s skin tone which can be easily seen in various products posted online.

7. Naked 

In 2013, model turned actress, Lisa Haydon launched “Naked”, a line of natural cosmetics without preservatives and “Made by Hand”. Starting as a kitchen interest, where Lisa prepared scrubs and oils for friends and relatives, Naked became a genuine homegrown sensation. Ranging from Rs 600 to Rs 1200 for one set, the products are reasonably priced and the brand heavily relies on organic material. Lisa wishes to diversify her range and work with Ayurvedic professionals.

8. Soezi

Sonakshi Sinha came out with the Press-On Nail Brand “Soezi” on Amazon Beauty in partnership with the lawyer turned businesswoman Srishti Raai. It creates a gap in the beauty market and has a number of press-on nails. Soezi is available online in India and has gone a notch higher to Africa and is in the process of spreading more to the world including Seychelles.

Famous Formulas

Adjusted to the Indian market, the beauty brands owned by female celebrities have completely changed the sphere, providing customers with a wide choice of products aimed at solving all types of skincare and makeup problems. These established celebrities are therefore creating new trends and encouraging their followers to take care of their beauty in a more intimate way as the beauty market progresses daily.

Women in India are embracing premium alcohol brands like never before. Whether it’s a party, a celebration, or just a quiet evening, having the right drink enhances the experience. Here’s a curated list of the best alcohol brands that women in India love. These brands are popular for their taste, packaging, and uniqueness.

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Why Women Love Premium Alcohol

Women today prefer refined and flavorful options over strong, unbalanced drinks. Brands now focus on low-calorie drinks, fruity flavors, and stylish bottles. The shift is all about sophistication and fun in one sip.

Also check: Top 10 Red Wine Brands in India

1. Johnnie Walker: Timeless Whisky for the Bold

Johnnie Walker is a global icon. It’s loved by women who enjoy rich flavors and bold aromas. Their Black Label offers a smooth blend of smoky and sweet notes. Johnnie Walker introduced a limited-edition “Jane Walker” bottle to celebrate women in whisky culture.

Features that set it apart:

• ABV of 40 Percent. 
• Versatile for cocktails or neat.
• Comes in beautiful collectable editions.
• Ideal for women who love whisky with character.

2. Kasama Rum: Tropical Sweetness in a Bottle

Kasama Rum is the go-to drink for women who love something fruity. Made in the Philippines, this rum is bursting with pineapple and vanilla flavors. Kasama means "together" in Filipino, making it perfect for sharing with friends.

Features that set it apart:

• Low alcohol by volume 40 percent (ABV), perfect for light sipping.
• Beautifully designed bottles that look great on your shelf.
• Great base for tropical cocktails like piña coladas.

3. Nilgiris Indian: A Gin Inspired by Nature

Nilgiris Indian Gin is crafted in India and inspired by the Nilgiri Hills. It offers a floral and herbal taste that’s truly refreshing. Its distinct flavors make it one of the most unique gins made in India.

Features that set it apart:

• Infused with Indian botanicals like coriander and tea leaves.
• Smooth and light, perfect for gin and tonic lovers.
• A great choice for a relaxed evening.

4. Magic Moments: India’s Favorite Vodka

Magic Moments is a household name when it comes to vodka in India. Women love its smooth texture and variety of flavors. Magic Moments is one of the first Indian brands to offer such a diverse range of vodka flavors.

Features that set it apart:

• Affordable and widely available.
• Comes in fruity flavors like Green Apple with 37 percent ABV and Lemon with 42 percent.
• Easy to mix with sodas and juices.

5. Paul John: India’s Luxury Whisky

Paul John offers whisky that’s luxurious yet approachable. Made in Goa, it’s crafted using Indian ingredients and aged to perfection. Paul John whiskies have won multiple international awards for their quality. Paul John single malt has an ABV of 46 percent, Paul John single cask has 57 percent and Paul John Classic Select Cask has 55.2%.

Features that set it apart:

• Rich and smooth flavors with hints of spice and honey.
• A premium choice for whisky lovers.
• Pairs well with Indian dishes.

6. Absolut Vodka: A Splash of Creativity

Absolut Vodka is known worldwide for its purity and bold flavors. It’s a favorite for women who enjoy experimenting with cocktails. Absolut often collaborates with artists to create limited-edition bottles. This vodka contain the lowest ABV of 38 percent and highest of 50 percent.

Features that set it apart:

• Unique flavors like Vanilla, Lime, and Raspberry.
• Eye-catching bottle designs that double as decor.
• Perfect for making Martinis and Cosmopolitans.

7. Bacardi: The Life of Every Party

Bacardi’s rum is synonymous with fun and flavor. It’s perfect for making mojitos or enjoying on the rocks. Bacardi is one of the oldest rum brands in the world, with over 150 years of history. This brand also contains the lowest ABV of 35 percent and the 40 percent highest ABV. 

Features that set it apart:

• Wide range of fruity flavors like Mango and Coconut.
• Great for tropical and summery cocktails.
• Light and easy to drink, even for beginners.

8. Harridan: Bold and Beautiful Vodka

Harridan Vodka is bold, just like its name. It contains 44 percent abv.  It’s perfect for women who want a strong yet smooth drink. Harridan Vodka is made with organic ingredients, offering a cleaner drinking experience.

Features that set it apart:

• High-proof vodka with a rich flavor profile.
• Handcrafted in small batches for premium quality.
• Looks stunning with its vintage-inspired bottle.

What to Fit Where

• Best Alcohol for a Girls' Night In: For a casual night, go for Magic Moments Vodka or Bacardi. Their fruity flavors make cocktails fun and easy to prepare. Pair them with light snacks for a great evening.
• Low-Calorie and Low-ABV Options Women Love: If you’re watching calories, Kasama Rum and Nilgiris Indian Gin are ideal. Both are light and perfect for mindful drinking.
• Crafted for Her: Alcohol Brands That Focus on Women: Harridan Vodka and Absolut often market their products in ways that resonate with women. From sleek packaging to bold flavors, they cater to women who appreciate the finer things.

Pairing Drinks with the Perfect Occasion

• Celebrations: Johnnie Walker Black Label for whisky lovers.
• Casual brunch: Nilgiris Indian Gin for refreshing cocktails.
• Romantic dinners: Paul John Whisky for a touch of luxury.

Fun Cocktail Recipes to Try

1. Tropical Pineapple Punch (with Kasama Rum): Mix with pineapple juice, coconut water, and ice.
2. Classic Mojito (with Bacardi): Add mint, lime, sugar, and soda water.

Sip In Your Way

Choosing the right alcohol is all about what suits your mood and occasion. These brands are perfect for women who enjoy a mix of flavors, elegance, and fun. So, which one are you trying next? Let us know your favorite in the comments or share your signature cocktail recipe!

Made in the Cognac region of France, this spirit is loved worldwide, including in India. It’s perfect for those who enjoy fine things in life. We’ve picked six amazing cognac brands you can find in India. Each has a unique story, special qualities, and rich flavors. Whether you’re celebrating or relaxing, these brands offer something special for every occasion. From smooth and fruity to bold and complex, there’s a cognac to suit every taste. Discover these top picks and enjoy a sip of pure sophistication.

Know more: Top 10 Strongest Beer Brands in India | with Highest ABV%

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What Makes Cognac Special?

Cognac is a type of brandy that follows strict production rules. It is distilled twice in copper pot stills and aged in French oak barrels. The result is a smooth, aromatic spirit with rich flavors. In India, cognac is becoming increasingly popular among connoisseurs and those who enjoy luxurious drinks. 

Read more: Top 10 Gin Brands in India That Are Elevating Your Cocktail Game 

10 Best White Wine Brands in India: A Comprehensive Guide

Discover the 6 Best Cognac Brands in India: 

Let’s dive into the six best cognac brands that you can savor in India.

1. Hennessy: The King of Cognac

Hennessy is the most famous cognac brand globally. Founded in 1765, it has a rich history of producing some of the finest cognacs. Its popularity in India is unmatched, making it a go-to for parties and celebrations. Hennessy V.S starts at Rs 5,000, while X.O can go above Rs 25,000.

Unique Features

• Hennessy uses eaux-de-vie (a clear fruit brandy) aged for decades to ensure quality.
• Its blends are smooth, with balanced flavors of oak, vanilla, and fruits.

Popular Varieties

• Hennessy V.S (Very Special): Great for mixing in cocktails.
• Hennessy X.O (Extra Old): A premium choice for those who prefer rich and bold flavors.
• Hennessy Paradis: Ideal for true connoisseurs.

2. Rémy Martin: The Cognac for Every Occasion

Founded in 1724, Rémy Martin is known for producing exclusively Fine Champagne Cognacs. This means their products use grapes only from the Grande Champagne and Petite Champagne regions. Starts at Rs 6,000 and can go up to Rs 35,000 for premium options.

Unique Features

• Renowned for its fruity and floral aromas.
• Offers a perfect balance of flavor and elegance.

Popular Varieties

• Rémy Martin V.S.O.P: Smooth and versatile, perfect for sipping or mixing.
• Rémy Martin X.O: Known for its complexity and depth.

3. Martell: A Blend of History and Innovation

Established in 1715, Martell is one of the oldest cognac houses in the world. It combines tradition with modern techniques to create refined and smooth cognacs. Prices start at Rs 5,500 and can go beyond Rs 20,000.

Unique Features

• Uses a unique distillation process that preserves the natural fruit aromas.
• Known for its light and aromatic flavors.

Popular Varieties

• Martell V.S.: Light and perfect for cocktails.
• Martell Cordon Bleu: A masterpiece with rich and spicy flavors.

4. Camus: The Art of Aromas

Camus is a family-owned brand that focuses on creating aromatic cognacs. Since 1863, it has been producing high-quality cognacs with intense flavors. Camus cognacs are priced between Rs 4,500 and Rs 15,000.

Unique Features

• Known for its floral and fruity notes.
• Offers both classic and innovative blends.

Popular Varieties

• Camus Elegance V.S.: A fresh and vibrant choice.
• Camus Ile de Ré: A unique cognac with a hint of saltiness, inspired by the island of Ré.

5. Courvoisier: Napoleon’s Favorite

Courvoisier is often called “Napoleon’s Cognac” because the emperor was a fan. Founded in 1809, it is known for its rich and bold flavors. Courvoisier starts at Rs 4,000 and can go up to Rs 30,000.

Unique Features

• Combines French craftsmanship with bold flavors.
• Offers a wide range of options for different palates.

Popular Varieties

• Courvoisier V.S.: Perfect for casual gatherings.
• Courvoisier X.O.: Luxurious and complex, with hints of cocoa and orange.

6. Louis XIII: The Pinnacle of Luxury

Louis XIII by Rémy Martin is the most luxurious cognac on this list. It is crafted from a blend of 1,200 eaux-de-vie aged up to 100 years. This is not just a drink; it’s an experience. Prices start at a whopping Rs 3 lakh and can go much higher.

Unique Features

• Comes in a handcrafted crystal decanter.
• Every bottle represents generations of craftsmanship.

Popular Varieties

Louis XIII has no varieties; it’s a class of its own.

How to Enjoy Cognac Like a Pro

• Neat: The best way to enjoy premium cognacs like Louis XIII.
• On the Rocks: Add a single ice cube to enhance the aromas.
• In Cocktails: Hennessy V.S or Martell V.S are perfect for mixing.

Pair cognac with dark chocolate, cheese, or even cigars for an elevated experience. Always sip your cognac slowly to savor its rich flavors.

Why Cognac is Loved in India

Cognac is synonymous with luxury and exclusivity. In India, it’s gaining popularity among those who appreciate fine spirits. From weddings to upscale parties, cognac is now a preferred choice.

Interesting Facts About Cognac

• Cognac can only be made in the Cognac region of France.
• Louis XIII has been served to royals and celebrities for decades.
• Hennessy sells about 50 million bottles worldwide each year.

Final Thoughts

Choosing the right cognac depends on your taste and budget. Whether it’s the world-famous Hennessy or the luxurious Louis XIII, there’s a cognac for every occasion. Explore these brands and elevate your drinking experience.

Stilettos are more than just footwear; they make the noice of your style standard. In India, women love stilettos for the elegance and confidence they bring. From high-end luxury to affordable brands, the Indian market offers plenty of choices. Whether you’re dressing up for a party or any office event, the right stilettos can transform your look. Here’s a list of the top stiletto brands in India that stand out in style, comfort, and quality.

Also Read: Top 10 Women's Footwear Brands in India for Comfort and Class

Top 10 Premium Handbag Brands in India

1. Aldo

Aldo is known for its chic and contemporary designs. The brand focuses on elegance while ensuring comfort. Aldo stilettos come in bold colors, metallic finishes, and unique patterns. Aldo offers collections that are always in sync with global fashion trends.

Features:

• High-quality leather and synthetic materials.
• Cushioned soles for added comfort.
• Versatile options for formal and casual wear.

2. The CAI Store

The CAI Store offers premium-looking stilettos at budget-friendly prices. Perfect for Indian women who want trendy designs without spending a fortune. The CAI Store designs are created keeping Indian weather conditions in mind.

Features:

• Focus on sustainability with vegan materials.
• Lightweight stilettos that are perfect for long hours.

3. Rag & Co

Rag & Co focuses on creating footwear that’s equal parts stylish and comfortable. Their stilettos are designed for women who love minimal yet impactful designs. Rag & Co stilettos are handmade, ensuring quality and durability.

Features:

• Crafted using premium materials like suede and leather.
• Neutral shades for versatile styling.

4. Allen Solly

Allen Solly is a trusted brand for quality apparel and footwear. Their stilettos are perfect for women looking for an affordable yet stylish option. Allen Solly’s footwear collection is inspired by urban lifestyles.

Features:

• Simplistic designs with a modern edge.
• Perfect for work and casual outings.

5. Clarks

Clarks is a heritage brand known for its timeless designs. The brand’s stilettos combine comfort and elegance seamlessly. Clarks uses innovative techniques to make their footwear lightweight yet durable.

Features:

• Ortholite footbeds for extra cushioning.
• Sophisticated designs suitable for any occasion.

6. Mochi

Mochi is an Indian favorite for stylish and affordable footwear. Their stilettos are vibrant and perfect for parties or festive occasions. Mochi releases new collections during every major Indian festival.

Features:

• Wide range of designs, from embellished to plain.
• Budget-friendly options without compromising on quality.

7. Hush Puppies

Hush Puppies is renowned for its comfort-driven designs. Their stilettos are ideal for women who want to stay comfortable while looking stylish. Hush Puppies pioneered the concept of ‘casual elegance’ in footwear.

Features:

• Soft leather uppers and padded insoles.
• Neutral tones and sleek finishes.

8. Liberty

Liberty offers stylish stilettos at affordable prices. Their range caters to the everyday woman looking for durable yet trendy footwear. Liberty is one of India’s oldest and most trusted footwear brands.

Features:

• Long-lasting materials and sturdy designs.
• Perfect for both workwear and parties.

9. Jimmy Choo

Jimmy Choo is a luxury brand synonymous with high fashion. Owning a pair of Jimmy Choo stilettos is a dream for many. Jimmy Choo stilettos are often seen on red carpets globally.

Features:

• Exclusive designs with intricate details.
• Luxurious materials like satin and crystals.

10. Dolce & Gabbana

Dolce & Gabbana is the epitome of luxury. Their stilettos are a work of art, designed for women who love to stand out. Dolce & Gabbana’s floral stilettos are inspired by Sicily’s rich heritage.

Features:

• Vibrant patterns inspired by Italian culture.
• Use of premium fabrics and embellishments.

What Makes These Brands Unique?

Every brand on this list brings something unique to the table. While Aldo and Clarks focus on comfort, Jimmy Choo and Dolce & Gabbana offer unmatched luxury. Brands like Mochi and Liberty cater to the Indian market with their affordable yet stylish options.

How to Choose the Right Stilettos

• Consider Comfort: Look for padded soles and lightweight designs.
• Occasion: Metallics for parties, neutrals for work.
• Material: Leather for durability, synthetic for budget-friendly options.

Styling Tips for Stilettos

• Pair stilettos with bodycon dresses for a sleek look.
• Use bold stilettos to add flair to a plain outfit.
• Opt for nude stilettos for a versatile wardrobe staple.

Final Thoughts

Stilettos are the footwear styles which has now become the preferences of many fashionistas. In fact, They are an extension of your personality. Whether you choose a luxury brand like Jimmy Choo or an Indian favorite like Mochi, finding the perfect pair is essential. So, pick your style and elevate your fashion game today! Make sure you choose the pair that better suits your overall personality. Explore them now and step into style!

Read more: 

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A bride's outfit is incomplete without the perfect handbag. Bridal handbags not only elevate the wedding look but also add a touch of luxury. Whether you’re looking for a designer statement piece or something chic and functional, there’s a brand for every bride. Here’s a curated list of the 6 best bridal handbag brands in India to help you make your special day even more glamorous.

Also Check: Top 9 Lehenga Brands in India to Make Your Special Day Magical

Top 10 Premium Handbag Brands in India

Types of Bridal Handbags: Which One Is Perfect for You?

Brides can choose from a variety of handbags to match their wedding attire:

• Clutches: Great for receptions and cocktail parties.
• Potlis: Perfect for mehendi and haldi ceremonies.
• Minaudières: Ideal for adding glam to the bridal look.
• Sling Bags: Best for pre-wedding events where comfort is key.

Materials Used in Bridal Handbags

Luxury bridal handbags are crafted from premium materials like:

• Velvet
• Silk
• Sequins
• Swarovski Crystals
• Pearls

Read more: 10 Best Skincare Brands in India for Glowing Skin

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List of the 6 Best Bridal Handbags in India

With these 6 best and most famous brands, you can discover your dream look at your dream day. 

1. Aldo: Where Elegance Meets Versatility

Aldo is known for its timeless designs that blend elegance and utility. Their bridal collection offers clutches and handbags with sequins, pearls, and metallic accents, perfect for the modern bride. Aldo bags are lightweight and designed for ease of carrying, making them ideal for long wedding ceremonies. Aldo is a global favorite, loved by celebrities for its chic and affordable luxury

Top Bridal Picks:

• Glittery Box Clutches
• Satin Embellished Handbags

2. Lavie: Budget-Friendly Bridal Glam

Lavie brings stylish handbags at affordable prices. Their collection features trendy potlis and clutches in bright colors, perfect for pre-wedding events like mehendi and sangeet. Lavie focuses on designs that are vibrant and easy to match with Indian wedding outfits. Lavie is one of the top-selling handbag brands in India, popular for its modern and youthful vibe.

Top Bridal Picks:

• Gold and Silver Clutches
• Embroidered Sling Bags

3. Caprese: Minimalist Yet Stylish

Caprese is all about understated elegance. Their handbags, adorned with subtle embellishments, are perfect for brides who prefer a minimalist look. Caprese uses premium materials and pays close attention to craftsmanship. Their handbags are also durable, making them a long-lasting addition to your wardrobe. Caprese draws inspiration from Italian designs, adding a touch of European sophistication to their collections.

Top Bridal Picks:

• Glossy Leather Clutches
• Quilted Shoulder Bags

4. Sugar Crush: The Trendsetter for Young Brides

Sugar Crush is all about fun and quirky designs. Their bridal handbags are vibrant, featuring bold patterns and intricate embroidery, perfect for brides who love experimenting with their style. They specialize in handcrafted pieces with a playful twist, making them a great choice for trendy bridal events. Sugar Crush handbags are handmade by skilled artisans, ensuring that every piece is unique.

Top Bridal Picks:

• Floral Potlis
• Funky Box Clutches

5. Jimmy Choo: Luxury for the Modern Bride

Jimmy Choo is synonymous with luxury and glamour. Their bridal handbags are adorned with crystals, pearls, and metallic finishes, exuding sophistication. Jimmy Choo bags are masterpieces, blending art and fashion for the perfect bridal accessory. Many international celebrities, including Bollywood stars, flaunt Jimmy Choo handbags on the red carpet and at weddings.

Top Bridal Picks:

• Swarovski-Studded Clutches
• Pearl-Encrusted Minaudières

6. Michael Kors: The Icon of Classic Luxury

Michael Kors handbags are iconic, known for their timeless designs and luxurious feel. Their bridal range includes elegant clutches and shoulder bags that pair perfectly with both traditional and contemporary bridal outfits. Michael Kors uses premium-quality materials, ensuring that each handbag feels luxurious and stylish. Michael Kors is a favorite among brides who want a handbag that can be reused for other events post-wedding.

Top Bridal Picks:

• Metallic Gold Clutches
• Leather Sling Bags with Subtle Bling

Features That Set Each Brand Apart

Every brand brings something unique to the table:

• Aldo: Timeless designs with a global appeal.
• Lavie: Affordable yet glamorous bags.
• Caprese: Minimalist styles with Italian craftsmanship.
• Sugar Crush: Quirky and fun designs.
• Jimmy Choo: Opulent and celebrity-approved collections.
• Michael Kors: Classic luxury with unmatched quality.

How to Choose the Perfect Bridal Handbag?

Here are some tips to find the right bag for your big day:

• Match the handbag with your outfit’s color and embellishments.
• Pick a size that fits your essentials like makeup and phone.
• Consider comfort—choose lightweight bags for long ceremonies.

Why Invest in a Designer Bridal Handbag?

A designer bridal handbag is more than an accessory. It’s a keepsake that reminds you of your special day. Plus, these bags can be reused for other occasions, making them a practical investment.

Interesting Facts About Bridal Handbags

• Did you know that potlis were traditionally used to carry wedding gifts in India?
• Celebrities like Priyanka Chopra and Deepika Padukone have been spotted flaunting Jimmy Choo and Michael Kors handbags at their weddings.

Wedding-Ready Handbag Care Tips

• Store your handbag in a dust bag to keep it clean.
• Avoid overloading it with heavy items.
• Wipe it gently with a soft cloth to maintain its shine.

For Your Dream Look

A perfect bridal handbag not only completes your look but also adds a personal touch to your outfit. From affordable options like Lavie and Sugar Crush to luxury brands like Jimmy Choo and Michael Kors, this list has something for every bride. So, go ahead and pick the one that resonates with your style and make your wedding day even more memorable!

Indian alcohol brands are creating a buzz worldwide. They bring together rich cultural traditions, innovation, and exceptional quality. From premium single malts to craft beers and unique gins, these brands stand tall in the global spirits market. By blending traditional ingredients with modern techniques, they are showing the world that India is a powerhouse of flavors.

Here are five Indian alcohol brands that are making a global mark.

Also Read: Top 10 Irish Whisky Brands in India That You’ll Love to Try!

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1. Smoke Lab Vodka

Smoke Lab Vodka is changing how the world views Indian vodka. This premium vodka is made using locally grown Basmati rice and pure Himalayan spring water. Distilled five times and filtered through charcoal, it offers unmatched smoothness. The vodka is certified gluten-free, vegan, and kosher, making it a favorite among health-conscious and eco-conscious consumers. The production takes place in a carbon-neutral distillery, highlighting the brand’s commitment to sustainability. Smoke Lab Vodka is already gaining popularity in international markets. With its high quality and unique taste, it’s redefining luxury vodka worldwide.

Key Features:

• Made with Basmati rice and Himalayan water
• Carbon-neutral production
• Gluten-free, vegan, and kosher-certified

2. Mohulo Gin

Mohulo Gin is a vegan spirit that stands out for its unique Indian flavors. The brand uses mahua flowers and other locally sourced botanicals to create a smooth and aromatic gin. This gin celebrates the vibrant essence of India. It’s perfect for conscious consumers who care about sustainability and quality. Whether you’re at a lively party or an intimate gathering, Mohulo Gin adds an elegant touch. Its balanced taste, with floral and spicy notes, makes it a favorite for gin lovers across the globe.

Key Features:

• Crafted with mahua flowers and fine botanicals
• Vegan and sustainable
• Smooth, floral, and spicy flavor

3. Bira Beer

Bira is a modern beer brand that has become a global sensation since its launch in 2015. Known for its innovative brewing techniques, Bira offers a range of flavorful beers. Some of its variants are bottle-conditioned, adding a unique character to the drink. The beer undergoes natural conditioning, where yeast and proteins settle at the bottom, creating a “snowflake-like” layer. This process enhances the taste and texture, making it stand out from regular beers. Bira is one of India’s fastest-growing alcohol brands. With a diverse portfolio of award-winning beers, it caters to every occasion and preference.

Key Features:

• Innovative brewing process
• Unique bottle-conditioned variants
• Diverse portfolio of flavors

4. Indri Whisky

Indri Single Malt Whisky is setting benchmarks in the global whisky market. It is one of India’s most-awarded triple-cask single malts, with over 35 global awards. The brand’s flagship product, Indri-Trini, is celebrated for its rich and complex flavors. Indri also releases limited editions like the Diwali Collector’s Edition 2023, which appeal to whisky connoisseurs worldwide. Indri is proof that Indian single malts can compete with the finest whiskies globally. Its premium quality and innovative approach have earned it a loyal fanbase.

Key Features:

• Award-winning single malt whisky
• Triple-cask aging process
• Premium limited editions

5. Sula Vineyards

Sula Vineyards is a pioneer in the Indian wine industry and is now a global favorite. Their Late Harvest Chenin Blanc 2023 is a dessert wine that has won Gold at the India Wine Awards 2023. This wine is known for its sweet, fruity flavor with hints of honey and tropical fruits. Sula’s commitment to producing world-class wines has made it a trusted name among wine lovers. With international accolades and a strong global presence, Sula continues to shine as an ambassador of Indian wines.

Key Features:

• Premium dessert wine
• Balanced sweetness with fruity notes
• Globally recognized quality

Why Indian Alcohol Brands Are Popular Globally

Indian alcohol brands have carved a niche in the international market for several reasons:

1. Unique Ingredients: Many brands use local ingredients like Basmati rice, mahua flowers, and tropical fruits, giving them a distinctive flavor.
2. Innovation: Modern distillation and brewing techniques ensure top-notch quality.
3. Sustainability: Carbon-neutral production and vegan certifications make these brands appealing to conscious consumers.
4. Cultural Appeal: Indian alcohol brands often reflect the country’s rich heritage, making them exotic and desirable.

The Global Impact of Indian Alcohol Brands

Indian brands like Smoke Lab Vodka and Indri Whisky are changing the perception of Indian alcohol on the global stage. They are not just drinks but symbols of innovation, craftsmanship, and sustainability. The growing demand for these brands in international markets proves that Indian alcohol can compete with the world’s best.

Conclusion

From vodka and gin to beer, whisky, and wine, Indian alcohol brands are taking the world by storm. Their unique flavors, high quality, and commitment to sustainability make them stand out in the global market. If you’re looking to explore world-class spirits with an Indian twist, make sure you try these brands. They promise a drinking experience like no other.

Read more: 

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Korean fashion is on the rise around the globe, and people in India are no exception. With creativity, quality and even the flavor of K-pop, Korean fashion today is a craze in the country. Korean apparel is changing fashion sense through transforming apparel to a modern and unique outlook. From the brightly-coloured and daring designs typical for K-pop boys and girls outfits to other beautiful Korean-inspired-street styles. Korean brands have made their entry into international fashion.

Whether you are interested in K-fashion or looking forward to updating your clothes with something uniquely designed then check out our compilation of Korean clothing brands available in India. You’re bound to find something that would interest you here!

Read more: Top 7 Winter Wear Brands in India Under 3500 for Men and Women

Popular Korean Fashion Trends

• Bucket Hats

The bucket hat is often depicted in K-fashion images and has a functional use. It shields the skin from the sun's rays while at the same time adding style or color to your outfit. 

• Cropped Knit Cardigan

A fabulous piece that can fit great into your spring wardrobe. They are soft and reasonably weighted, and therefore one does not want to have the colder one in cold weather.

• Long-Sleeves Classic Blouses and Jeans

The upper top protects you from the sun and looks good with blue jeаns or trousers. Choose loose materials such as linen or cotton to breathe during hot weather.

• Semi-formal Blazer and Shorts

If you fancy dressing yet formal, though not strictly business-like, you can wear a medium blazer with short pants. Faint tones of beige or any pastel color blazers should be worn with neat short-trousers if possible or the easier way- shorts.

Know More: Top 7 Boot Brands in India For Women: From Casual to Corporate 

Top 7 Lingerie Brands in India with Price: Luxe to Everyday

Top Korean Clothing Brands in India

Shop the best Korean clothing today to get the best designs that incorporate innovation and individuality so that each dress or top you see here will be perfect for someone out there.

1. Chuu

Chuu is a Korean clothing brand that wants to be here for you when you decide that you need some new clothes. Chuu offers a little something for everyone – from the fearless fashion-forward woman who loves to embrace strong prints, to the romantic lady who would die for girly details. Although many of us are dressed in plain fashion clothing, it is not difficult to get the right clothes and accessories. Whether you are relaxing in the park or just hitting the town on a Friday night, Chuu has all your needs met.

Features: Wide size range, accessories available, formal and casual wear

USP: Youthful designs, trendy apparel, bold prints and feminine frills

Availability: (International shipment) Online 

2. Koodling 

Khooding is one of the Korean prominent fashion houses that offer you everything from head to toe. They provide products like princess-like dresses and accessories with K-pop style designs. If you need something comfortable for a day at home or formal for a party, Kooding has everything in between. They are described as a “one-stop Korean fashion shop” and, indeed, are in the top rank. It has all simple T-shirts, pants, and fashionable, bright-colored clothing. They provide Korean-style apparel for women, men and children.

Features: Sophisticated design, breathable fabric, affordable price

USP: Wide range of styles, one-stop fashion destination, variety of colors and patterns

Availability: Online International website

3.  The Korhean Store

The Korhean store offers clothing for men and women, like t-shirts, hoodies, jackets, and pants among others. Their designs are drawn from Korean streetwear characterized by a tremendous display of ink art and colors. Some of the items have Korean writing or translation of some sort to give the items an ethnic Korean feel. Being tailored to oversized fits and more often drop-shoulder, the brand captures the spirit of streetwear and modern tendencies. It majors in statement graphic tees as well as statement/bold prints for fashionable ladies of today.

Features: Streetwear inspiration, urban fashion influence, oversized silhouettes

USP: Vibrant design, made from quality materials, and a wide range of sizes is available

Availability: Indian e-commerce platforms and in-house website

4. Andersson Bell

Andersson Bell is a Korean clothing brand for both men and women. Seoul-based, it focuses on fine materials and shapes, which combine the old and contemporary styles. The brand seems to be trendy among those who appreciate fashion and adorns it with exclusive and varied styles. The brand is striving to bring the trademark Scandinavian outlook to the Korean world. Spotless, sharp neat lines and astonishing use of color schemes, their assortment includes such unconventional pieces as knits, loose panel pants, and patterned skirts with bright accents. 

Features: Unisex designs, Korean and Scandinavian fusion, casual yet detailed

USP: Versatile pieces, eclectic mix of textures, artistic designs

Availability: Online website

5. Mizago

Mizago is a new brand of fashion women's wear and accessories that has many collections of dress materials. The clothing is stylish, fashion-forward and of Korean influence. Lifestyle adjustment of the brand is established due to appropriate clothing and items for people’s inclinations. Mizago is perfect for people who are interested in the new tendencies in the sphere of clothing. Their bell-sleeve tops are comfortable and fashionable, everyday wear clothing, but they can also be80 used for more elegant events. 

Features: Contemporary aesthetic. inclusive sizing and a mix of casual and formal

USP: Eye-catching designs, high-quality materials, affordability

Availability: Indian e-commerce websites

6. YesStyle

YesStyle has all the latest Korean fashion trends at your fingertips ready to be purchased. If you wish to copy the look from your favorite K-poppers or work on the rebel style of the streets, they have got you covered. Their casual Korean basics such as casual t-shirts, slim jeans, casual polo shirts, and the popular harem pants ensure that one is in trend. YesStyle is the best store to buy trendy and fresh-looking Korean outfits if you are a fan of K-pop or streetwear.

Features: Trend-focused, easy online shopping, global appeal

USP: Constantly updated, diverse styles, affordable trendiness

Availability: In-house website and available on Indian e-commerce platforms

7. Milkyway 

By using a minimalist clothing design or modern clothing design, Milkyway has been established to be a modern clothing company. Also, the brand has many types of clothes that customers can choose from, namely shirts, dresses, skirts, pants, and outer. They are tailored to hug and accentuate all the right parts of the body while being comfortable too. Their fleece sweater is both warm and fashionable as it features Denim on the side. 

Features:  Minimalist designs and flattering fit

USP: Durable fabrics, everyday wear, contemporary fashion 

Availability: Indian-based website and e-commerce platforms 

Shop Carefree

Korean fashion has been equally effective in India considering the trend and quality mix with K-pop icons. Showcasing the Asian country’s vibrant street style to date or even the simplest and cleanest designs, Korean brands are indeed diverse. Whether you’re on the lookout for experimental and vibrant prints or simple, sleek and sophisticated comfort wear, the best Korean fashion brands in India offer a great number of choices to opt from. 

Over the past year, DLF Malls has witnessed a remarkable surge in customer footfall, boasting a 35 percent increase. This growth stems from a strategic blend of innovation, experiential retail, and a deep understanding of customer needs. Pushpa Bector, Senior Executive Director and Business Head, DLF Retail, attributes this achievement to a combination of key milestones and initiatives that have redefined the shopping and leisure experience for visitors.

“Over the years, we’ve learned that today’s consumers don’t just seek a transactional retail experience; they want to be engaged and entertained. At DLF Malls, our focus has always been on creating destinations that inspire and delight, while staying ahead of evolving market trends,” Bector shared.

New Stores, Elevated Experiences

The introduction of new retail stores and the enhancement of experiential zones across DLF properties have played a pivotal role in drawing diverse crowds. From homegrown D2C brands making their offline debut at DLF Avenue’s Fashion Avenue to the expansion of the food and beverage (F&B) category, each initiative is curated with precision.

“Our malls are more than just shopping destinations; they’re lifestyle hubs. With Fashion Avenue, for instance, we’ve brought several popular D2C brands—previously only available online—into the physical retail space. This not only supports these innovative brands but also provides our customers with access to unique products under one roof,” Bector explained.

The elevated F&B offerings have been another game-changer. At DLF Avenue’s COMMONS, Delhi’s first dedicated F&B district, visitors can indulge in themed dining experiences across three curated floors. “COMMONS is a space where food truly becomes fashion. It’s not just about dining; it’s about creating moments that people remember,” she added.

Events That Drive Engagement

Beyond retail and dining, DLF Malls have excelled in hosting engaging events that cater to various demographics, from families to young professionals. Signature events like the COMMONS Bar Launch at DLF Avenue, the Pokémon Mela at DLF Promenade, and the Active Noida initiative at DLF Mall of India have all contributed to the increased foot traffic.

“These events are carefully planned to resonate with our audiences and to create shared experiences,” said Bector. “They’re not just about driving sales; they’re about building connections. For instance, the Pokémon Mela appealed to families and millennials alike, while our Active Noida campaign highlighted the importance of fitness and well-being.”

Differentiating Through Innovation

One of DLF Malls’ greatest strengths is their ability to anticipate and address the specific preferences of their audiences. This localized approach has positioned DLF as a frontrunner in the retail real estate space.

“At DLF Avenue, we’ve amplified Delhi’s love for casual dining with an eclectic mix of restaurants and new-age bars at COMMONS,” Bector noted. “Meanwhile, DLF CyberHub and Horizon Plaza combine lifestyle, dining, and commercial excellence to cater to a mix of leisure and professional needs. This unique synergy sets us apart.”

The crown jewel of DLF’s portfolio, DLF Mall of India, offers a distinct advantage through its unique zoning concept, which organizes stores into five distinct shopping zones across seven floors. “The zoning concept ensures that every visitor has a seamless shopping experience. Whether you’re looking for high-street fashion, casual wear, or a luxury item, the mall is designed to guide you intuitively,” she added.

The Role of Technology in Customer Engagement

DLF Malls have embraced advanced technologies and AI to redefine operational efficiency and customer engagement. From smart parking systems to enhanced digital directories, these innovations ensure a frictionless visitor journey.

“Technology is the backbone of our strategy,” stated Bector. “Our Smart Parking system reduces congestion and offers real-time guidance to available spots. Coupled with valet services, it optimizes resources and enhances convenience. Additionally, digital directories help customers easily navigate stores and amenities.”

Another standout initiative is the integration of WhatsApp Marketing, enabling customers to explore offers, trends, and new store openings from the comfort of their homes. “With WhatsApp, we’re able to create a personalized shopping journey even before visitors step foot in the mall,” she explained.

DLF Malls also employ live dashboards to analyze customer behavior through gift voucher redemptions. This data-driven approach allows for efficient inventory management and strategic planning. “We’re constantly learning from our customers, and these insights empower us to serve them better,” Bector added.

COMMONS: A New Standard in Dining

The introduction of COMMONS at DLF Avenue has redefined the F&B landscape in Delhi, creating an immersive and dynamic environment for food enthusiasts. Featuring a curated selection of restaurants, bars, and cafes, COMMONS is an innovative space designed to make dining a memorable experience.

“COMMONS is more than just a collection of restaurants. It’s an experience,” asserted Bector. “We’ve created themed dining zones, interactive food experiences, and an ambience that resonates with our audience. It’s a place where friends gather, families celebrate, and memories are made.”

This approach has significantly increased foot traffic and enhanced customer satisfaction, solidifying COMMONS as the go-to destination for dining and social gatherings.

Setting the Benchmark in Retail Real Estate

With decades of expertise, DLF Malls continue to lead the retail real estate industry by embracing innovation and customer-centricity. Their strategy of enhancing specific categories—whether it’s retail, dining, or luxury—ensures that each mall offers a unique value proposition.

“Our goal has always been to create spaces that reflect the aspirations of our audiences. Whether it’s introducing cutting-edge technology or curating events that inspire, we strive to set benchmarks in the industry,” Bector concluded.

Your employees are the spine of your success, working tirelessly to perform extraordinary duties to have things in order. It’s deeper than a mere act of appreciation because these tokens from you communicate, “We acknowledge all you do and it matters.” If you have been tasked with creating fabulous and unique team gifts to motivate your workers then this article is where you will find your solution.

Also Read: Thanking Retail Heroes: Unique Celebration and Theme Ideas for Retail Employee Day

Importance of Gifting Employees 

•  Maintaining the Positive Image of The Company

A company’s reputation grows with ethical, meaningful gestures like eco-friendly gifts, signaling responsibility and valuing relationships.

• Brand Building and Customer Retention

Properly timed and executed business gifts create a strong connection between clients and the company, as well as strengthen their belief in the brand. 

• Branding Strategy 

Corporate gifts can also be the brand ambassadors, items such as branded tote bags with the appropriate corporate logo solely promote the brand.

• Impact on Client and Partner Relations

Employees and clients appreciate gifts that bear special imprints such as a personalized watch or even a branded notebook. 

Know More: Retail Employee Day Wishes: Celebrating Retail Heroes

Top Indian Brands Founded by Men Revolutionizing Women's Needs: A New Era of Inclusivity

Top Gifting Ideas for Retail Employee Day: 2024 Edition

1. Personalized Thank-You Cards

Who is not likely to forget that warm message written on the hand-filled thank you card? Acknowledging special cleaning tasks done and mentioning the cleaner’s name will make the cleaning task special. It’s best when served with a little bit of cash for extras such as widening the gift card to accommodate more significant sums.

Tips: 

• Be Specific: Emphasise one aspect, which you find most outstanding.
• Be Genuine: Use your style of writing, do not write formalities, and use common, day-to-day English.
• Add a Personal Touch: Tell the recipient something you know that no one else will know and something that you think is clever.
• Express Gratitude Clearly: You should use expressions such as “Thank you for…” or "I truly appreciate..."
• Sign It Yourself: A written signature is something more special and unique to a person.

2. Gift Cards

A gift card therefore is a prepaid which can be used to purchase goods and services which is accepted at some places. The card comes with a fixed amount of cash that is loaded into it and the beneficiary can spend the amount on purchasing goods and services. 

Tips: 

• Recipient's preference
• Expiration date
• Digital options
• Value and amount

3. Wellness Kits

The following are ways through which a company can support employee wellness through wellness kits and programs: They can be a cup with soothing essential oils, stress balls, herbal teas, and a guide to self-care. Wellness kits show them that you are thinking about their well-being and that of their body.

Key points to consider when creating a wellness kit:

• Individual needs
• Variety of elements
• Stress-relief tools
• Healthy snacks
• Fitness essentials
• Travel wellness kit

4. Custom Merchandise

Offer employees products bearing our logo like bottled water, company bags, or sportswear. Those they can use during their normal life are some of the best gifts while at the same time marketing your brand slowly.

Tips:

• Prioritize quality
• Practicality matters
• Consider multiple branding options
• Design consistency
• Seasonal relevance

5. Experience-Based Gifts

Instead of physical gifts, offer experiences such as spa vouchers, movie tickets, or adventure activity passes. Experiences create lasting memories and are a unique way to celebrate Retail Employee Day.

Tips: 

• Tailor to their interests
• Understand Preferences
• Cultural Sensitivity
• Offer Flexibility
• Focus on Team Building
• Make It Memorable

6. Snack Boxes

Choose a gourmet box just with chocolates, nuts, granola bars, and gourmet coffee. To be more friendly, one should additionally think about adding several healthy snacks.

Tips: 

• Address Dietary Needs
• Focus on Quality
•  Include Local or Unique Items
• Ensure Freshness
• Include Beverages
• Offer a DIY Snack Box Option

9. Tech Accessories

Electronic gifting has become an innovative and efficient way of conveying gratitude, as many types of gifts are available in the market to meet the client’s demand. Small and budget tech gadgets such as phone stands, Bluetooth earphones or portable power banks in the form of gifts are appropriate and trendy.

Tips: 

• Prioritize Quality and Durability
• Make It Functional
• Choose Multi-Use Accessories
• Consider Remote Work Needs

10. Team Lunch or Celebration

Organize a meal for a team, which can be done to celebrate Retail Employee Day. You may take her to lunch and organise it in person or you could order what they love most at the workplace.

Tips: 

• Entertainment
• Organize award functions
• Themed based lunch
• Base celebrations on milestones
• Provide exciting bonuses

What Can you Include in your Gift for this Retail Employee Day? 

Here are the best ideas to consider for celebrating and acknowledging your employee's efforts. Enjoy and sit back, we have got you covered with these amazing gifting items for this retail employee day. 

• Personalized Gifts

Custom Thank-You Notes: A simple thank-you note written with their hand.

Engraved Nameplates or Keychains: Customized with a name or inspiring message of choice.

Photo Frames or Albums: Shooting beautiful moments that take place in the workplace.

• Wellness and Self-Care Kits

Spa Kits: Such as bath bombs, candles and personal care like lotions, bath salts and bath oils.

Fitness Tracker Bands: Promoting physical health.

Gift Cards for Wellness Centers: To attend to messages as well as for Yoga.

• Practical and Work-Related Gifts

High-Quality Backpacks or Tote Bags: Good for preference of items required for containing personal effect needed at Useful for porting items required daily.

Gift Cards for Professional Apparel: To update work wardrobe.

Desk Organizers or Planners: To help with work efficiency.

• Experiences

Day Off Pass: Give a bonus day at work and tell them to go home.

Team Outing or Lunch/Dinner: Build a sense of camaraderie and recognize employees hard work too.

Cinema Tickets: As for the occasional movie night.

• Edible Treats

Custom Cakes or Cupcakes: Written on them something like ‘Thank you’ or ‘You are awesome!’

Gourmet Chocolate Boxes: For a touch of luxury.

Snack Hampers: Including all the foods that your employees love.

• Tech Gadgets

Wireless Earbuds or Headphones: A very useful gift for work and active recreation.

Portable Chargers or Power Banks: Handy for long workdays.

Smart Water Bottles: To drink water whenever one is on the move.

• Recognition and Awards

Trophies: To reward high performers or the employees who have exceeded other employees expected performance or potential.

“Employee of the Month” Perks: Such as badges, photos on the recognitions or acknowledgement wall, some special privileges and so on.

• Subscription Services

Streaming Service Subscriptions: Especially for companies such as Netflix, Spotify, etc.

Skill Development Platforms: For instance, LinkedIn Learning or Coursera.

• Retail-Theme Merchandise

Branded Apparel or Accessories: Slogan on the company logo or any motivating words on the clothing to be used for the physical jobs.

Eco-Friendly Swag: Such as cups or carrier bags that are made from a recyclable material.

• Financial Perks

Bonus or Cash Incentives: Always appreciated.

Vouchers for Popular Stores: All the above responsibilities are important, but the one that can be categorized as undergoing extra care and attention is the provision of flexibility in the choice.

Sum Up

Retail Employee Day is a chance to show appreciation with thoughtful gifts that strengthen team engagement and enhance your brand. Choose meaningful, ethical gifts to make the day memorable and motivate your employees.
 

If you love cooking and experimenting with flavors, spices are your best friend in the kitchen. The right spice can transform a simple dish into something extraordinary. But with so many brands available, choosing the best one can be tricky. In this guide, we’ll help you navigate through the world of spices. Whether you’re a seasoned cook or a beginner, selecting high-quality spices is key to creating mouth-watering meals. From checking labels to picking fresh, whole spices, we’ll share tips to ensure you get the best spices for every recipe. Let’s explore the top spice brands in India!

Check more: Top FMCG Companies in India by Market Cap in 2024

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The Spice Market Value in India

India has become one of the biggest spice markets around the globe. It has a market value of over $19.30 billion in 2023 globally and is continually expanding due to higher exports, growing health consciousness, and a need for genuine flavours. 

Also Read: Top 7 Green Tea Brands in India—Sip Your Way to Health

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Benefits of Spices  

Spices are more than just flavor enhancers. They offer many health benefits too. They also add natural color and aroma to your food, making it more appealing. Using the right spices can even reduce the need for extra salt or sugar in recipes. 

• Turmeric is great for reducing inflammation. 
• Cumin helps with digestion and boosts immunity. 
• Cinnamon can regulate blood sugar levels. 
• Spices like black pepper improve metabolism and nutrient absorption. 
• Many spices are rich in antioxidants, which fight harmful free radicals. 

Difference Between Spices and Whole Spices

While the terms "spices" and "whole spices" are often used interchangeably, they refer to two different forms of spices that vary in texture, flavor, and shelf life. Here’s a breakdown of the key differences:

1. Form and Texture

• Spices: These are typically ground or powdered forms of various plant parts like seeds, roots, or bark. Ground spices are convenient but can lose flavor over time due to oxidation. Examples include ground turmeric, ground cumin, and chili powder.
• Whole Spices: Whole spices are the unprocessed forms of the spice that are intact in their natural state. They include whole cardamom pods, cinnamon sticks, bay leaves, and mustard seeds. These spices retain their oils and flavors much longer.

2. Flavor Intensity

• Spices: Ground spices have a more intense flavor, but they can also lose potency quickly once exposed to air. To retain their strength, they must be used within a short period after grinding.
• Whole Spices: Whole spices tend to have a milder flavor initially but release their full potential when crushed or ground just before use.

3. Shelf Life

• Spices: Ground spices have a shorter shelf life compared to whole spices. Their flavor diminishes after 6 months to a year, especially if not stored properly.
• Whole Spices: Whole spices last much longer, typically up to 2-3 years if stored in airtight containers in a cool, dry place. The whole form helps preserve the volatile oils that contribute to the spice's flavor.

4. Usage in Cooking

• Spices: Ground spices are often used in curries, gravies, or sprinkled over dishes as they dissolve quickly and blend well into the food.
• Whole Spices: Whole spices are usually added to dishes early in the cooking process (such as when tempering oil) to infuse their flavor into the oil or broth. 

Know more: 10 Best Indian Coffee Brands for Coffee Lovers

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Lesser-Known Facts About Spices

• Turmeric has been used in Ayurveda for over 4,000 years.
• India produces 70% of the world’s spices.
• Kashmiri chili is known for its vibrant red color, not its heat.

List of the Top 8 Spices Brands in India

Discover your taste with these brands and make your every meal unforgettable. 

1. Everest

Everest is one of India’s most trusted spice brands. Known for its consistency and quality, Everest offers a wide range of pure and blended spices. It sources the finest ingredients to ensure fresh and flavorful products. Everest uses advanced technology for cleaning, grinding, and packaging. This ensures its spices remain fresh for a long time.

Popular Products in Their Portfolio

• Everest Turmeric Powder
• Everest Garam Masala
• Everest Lal Mirch Masala

Interesting Facts About Everest

• Everest is a household name in over 50 countries.
• It has won numerous awards for being India’s No.1 spice brand.

2. MDH (Mahashian Di Hatti)

MDH has been a pioneer in the spice industry since 1919. It's iconic red packaging and catchy ads have made it a favorite among Indian families. MDH follows traditional spice-making methods. This gives its blends a homemade touch, loved by millions.

Popular Products in Their Portfolio

• MDH Deggi Mirch
• MDH Kitchen King
• MDH Shahi Paneer Masala

Interesting Facts About MDH

• The late Mahashay Dharampal Gulati, the founder, was often referred to as the "Masala King."
• MDH exports spices to over 100 countries.

3. Catch

Catch stands out for its innovative vacuum-packed spices that lock in freshness. It offers a mix of whole, ground, and blended spices. Catch spices are made using low-temperature grinding, which preserves their natural oils and flavors.

Popular Products in Their Portfolio

• Catch Black Pepper Powder
• Catch Chat Masala
• Catch Sabzi Masala

Interesting Facts About Catch

• The brand is famous for its spice grinders, making seasoning easy at the table.
• Catch also produces mineral-rich rock salt and black salt.

4. MTR

MTR is a brand synonymous with authenticity. Known for its South Indian roots, it offers spices and masala blends that are rich in tradition and taste. MTR uses traditional recipes with modern technology to deliver high-quality products.

Popular Products in Their Portfolio

• MTR Sambar Powder
• MTR Rasam Powder
• MTR Puliogare Masala

Interesting Facts About MTR

• MTR’s history dates back to 1924 when it started as a small restaurant in Bangalore.
• Its spices are specially curated to bring out authentic South Indian flavors.

5. Tata Sampann

Tata Sampann stands for purity and health. The brand offers unpolished, natural spices packed with essential oils and nutrients. Tata Sampann ensures its spices are minimally processed to retain their natural goodness.

Popular Products in Their Portfolio

• Tata Sampann Turmeric Powder
• Tata Sampann Red Chili Powder
• Tata Sampann Punjabi Garam Masala

Interesting Facts About Tata Sampann

• The brand uses the finest turmeric from Salem, known for its high curcumin content.
• Tata Sampann focuses on health-oriented products, blending nutrition with taste.

6. JK Spices

JK is a rising star in the Indian spice market. Known for its fresh and aromatic spices, JK has a strong presence in both Indian and international markets. JK sources its spices directly from farmers, ensuring quality and freshness.

Popular Products in Their Portfolio

• JK Cumin Powder
• JK Kashmiri Chili Powder
• JK Garam Masala

Interesting Facts About JK

• JK has been in the spice business for over 50 years.
• The brand is a trusted name for export-quality spices.

7. Zoff

Zoff (Zone of Fresh Food) is a rising spice brand in India. It is known for its focus on freshness and quality. The brand uses cold-processed technology to retain the natural oils and aroma of spices. Zoff ensures that its products are free from artificial colors and additives. Zoff offers a variety of pure and blended spices. The brand is gaining popularity among health-conscious food lovers.

Popular Products in Their Portfolio

• Zoff Turmeric Powder
• Zoff Cumin Powder
• Zoff Kitchen King Masala

Interesting Facts About Zoff

• The brand offers 100% pure, chemical-free spices.
• Zoff uses unique vacuum-sealed packaging to ensure long-lasting freshness.

8. Patanjali

Patanjali is a trusted name in Indian households for herbal and natural products. Its spices are made using high-quality, minimally processed ingredients. The brand emphasizes health and wellness, ensuring purity in every product. Patanjali sources its spices directly from farms, maintaining freshness and authenticity. Known for their affordability and natural approach.

Popular Products in Their Portfolio

• Patanjali Sabzi Masala
• Patanjali Coriander Powder
• Patanjali Garam Masala

Interesting Facts About Patanjali

• The brand emphasizes Ayurvedic benefits in its products.
• Patanjali spices are popular for their affordability and purity.
• Tips for Choosing the Best Spice Brand

Tips for Choosing the Best Spice Brand

Selecting the right spice brand is essential to ensuring the freshness, quality, and flavor of your dishes. With so many options available, making an informed choice can be challenging. Here are some detailed tips to guide you in picking the best spice brand:

1. Look for Certifications Like FSSAI or Organic Labels

When choosing spices, always check for certifications from trusted authorities. In India, the FSSAI (Food Safety and Standards Authority of India) certification is a mark of quality and safety. 

2. Opt for Vacuum-Sealed or Airtight Packaging

Packaging plays a crucial role in preserving the quality of spices. Freshness is key to ensuring that spices retain their natural oils, flavor, and aroma. Spices in poor-quality packaging lose their potency quickly and can even get contaminated by moisture or air. 

3. Choose Fresh, Whole Spices for Better Flavor

While pre-ground spices are convenient, they can lose their flavor over time. The oils and compounds are responsible for the intense aromas and flavors in spices start to break down once they are ground. Whole spices, on the other hand, retain their full flavor and potency. Wh

4. Consider the Brand’s Reputation and Reviews

Choosing a reputable spice brand can make all the difference. Brands with a long-standing history in the market are often more reliable when it comes to quality and consistency. A trusted brand will consistently provide fresh, high-quality products that enhance the flavor of your cooking. 

5. Prefer Spices with Minimal Additives

Some spice brands may add preservatives, artificial colors, or other additives to enhance the appearance or shelf life of the product. While this may not necessarily affect the taste, it's always better to opt for pure spices without unnecessary additives. Pure spices are not only healthier but also provide the most authentic and vibrant flavors.

Conclusion

Spices are the essence of Indian cuisine. They add falovour to your food and taste to your soul. Whether you are cooking or not, it's important to add taste to it and adding the right spice can only help you achieve it. Add these trusted brands to your pantry today and make every meal unforgettable.

As the retail landscape continues to evolve at a breakneck pace, omnichannel fulfillment has emerged as a key determinant of which brands thrive and which fall behind. The blending of online and offline retail is no longer a nice to have. We’ve moved past the point of omnichannel fulfillment being optional. It is now the only way forward. All of the world’s retail bigwigs have recognized that seamless integration between online and digital channels is the future.

Breaking Boundaries

The urgency around adopting omnichannel fulfillment is becoming increasingly clear: the lines between online and offline shopping are not just blurred—they've disappeared entirely. The crux of the matter is, that today’s shoppers don’t care where they buy from as long as they get a unified, fast, and curated experience.

The pandemic didn’t just speed up the digital revolution; it changed how customers interact with brands—forever. This shift in consumer behavior has placed enormous pressure on retailers to rethink their operations. The challenge of implementing omnichannel is manifold, on top of syncing inventory across channels in real-time, brands must also provide experiential shopping experiences, and keep everything running smoothly all the time. Are the stakes higher than ever? You bet they are, but there’s no other option. It’s a go big or go home.

What It Takes To Become Truly Omnichannel

One thing without which omnichannel is virtually impossible is the presence of a unified inventory. Yes, omnichannel fulfillment can radically transform shoppers’ journeys but for that to happen brands must first adopt strategies like using their physical retail outlets as dark stores or utilizing local Kirana stores as mini-hubs or fulfillment centers. When your physical stores double as fulfillment centers, you’re no longer bound by geographical limitations. A shopper in Delhi could get their product from a Mumbai brand, shaving days off delivery times.

In times when you can lay your hands on the brand new iPhone 16 within 10 minutes of ordering thanks to quick commerce platforms like Blinkit, Swiggy Instamart, and Zepto, lightning-fast deliveries are non-negotiable.

But there’s more to omnichannel than speed. Omnichannel isn’t about mastering any one thing. It’s about providing a holistic brand experience for the customer at every touchpoint.

Phygital innovative strategies like BOPIS (Buy Online, Pick-Up In-Store) and BORIS (Buy Online, Return In-Store) are pivotal to fostering customer loyalty. Why? Because you’re meeting the customer on their terms. Whether customers want to pick up an item, return it in person, or have it delivered in a flash, these are the touchpoints where loyalty is built.

The Omnichannel Factor: Days of Future Present

Retailers must note that the benefits of omnichannel fulfillment extend beyond customer convenience. These strategies also drive operational efficiencies, lower logistics costs, and unlock untapped inventory.

Moreover, the omnichannel approach is especially effective in tackling one of e-commerce’s biggest challenges—returns. It’s ultimately these post-purchase interactions between the brand and the customer that help businesses find new ways to grow and serve.

It has become apparent that omnichannel could potentially overhaul the way we shop today. In 2024 and beyond, omnichannel fulfillment is not a luxury, it’s a survival strategy for brands wanting to stay relevant in the ever-evolving ecommerce marketplace.  The future belongs to those who can deliver consistent, personalized experiences wherever their customers choose to engage, online, offline, and everywhere in between.

Authored By

Prashant Gupta, Co-founder, ClickPost

International Retail Employee Day also known as ‘RED’ is celebrated on December 12 and is a fantastic opportunity to show appreciation for the efforts of the retail staff. They are usually central in the determination of customer experiences and the overall running of store operations and structures that keep the retail sector well-oiled. From being on stand all day to coping with the peaks of the black Friday season, the retail staff are the lifeblood of companies, exceeding the call of duty.

This day is not just about people appreciating their jobs—it is about acknowledging the fact that retail workers help businesses generate important revenues, promote the image of products and ensure that customers have a great experience. So, Retail Employee Day gives companies a chance to express their appreciation, encourage employees, and Unionize teams. It is an opportunity to give out a big “Thank you” to those who work behind the scenes every day.

Read more: Retail Employee Day Wishes: Celebrating Retail Heroes

Why Celebrate Retail Employee Day?  

This day helps in honouring the many retail employees who play a crucial role in any enterprise. Thus, celebrating also demonstrates appreciation, improves staff morale and promotes a good organizational culture among business entities. It increases employee commitment, and performance, and provides recognition for the significance of retail staff in providing superior customer satisfaction.

Also read: Top Indian Brands Founded by Men Revolutionizing Women's Needs: A New Era of Inclusivity

Creative Celebration Ideas for Retail Employee Day

1. Personalized Appreciation and Awards Ceremony

Recognize individual contributions through tailored appreciation programs:

Execution: 

• Pre-Ceremony: Collect information on each of the employees’ accomplishments, comments or positive notes for the year.
• Personal Touch: Hand-written notes or videos from managers for all participants should be introduced.
• Award Categories: Create pleasant and inspiring prizes such as ‘The Customer Whisperer’ ‘The Stockroom Hero’ or ‘The Sales Machine’.
• Interactive Idea: Organize a live awards show event with some snacks. Remove a bit of the element of surprise by having family members come and visit or by sending packages to each of the remote employees.

2. Retail Retreat and Relaxation Zone

Give employees a break from the hustle of the sales floor

Set Up a Relaxation Zone:

• Chill Stations: Turn one section of the store or a lunch room into a simple and comfortable living room complete with bean bags, soft lights and slow music. 
• Mini-Spa Sessions: It provides speedy stress relieving services such as head and shoulder massaging, aromatherapy breaks, or even short yoga sessions.
• Thank-You Treats: Such as, offer some appetizers or non-alcoholic drinks at no extra cost or set up a dessert table.
• Bonus Activity: Hold the mindfulness workshops lasting five days or introduce an activity where employees would present their most effective stress-relief techniques.

3. Fun and Bonding Activities

Foster team camaraderie through enjoyable and engaging events

Ideas to Try:

• In-Store Games: Create contests such as “The Fastest Shelf Organizer “ or “The Most Creative Window Display”.
• Trivia Time: A quiz that focuses on the company’s achievements, retail industry or customer service training.
• Photo Booth Fun: Generate a themed photobooth to be used along with selecting retail life-related props and backdrops.
• Out-of-Store Options: Organise group lunches to afford employees a chance to fellowship out of the workplace, and buy them bowling dinners, or a movie.

Business-Specific Retail Employee Day Themes Ideas

1. Apparel and Fashion Stores

Theme: “The Procinctuors of Fashion: The Creators in the Fashionable World”

• Appreciate employees for creating a kind workplace in which customers can regain their confidence and look fashionable.
• Finally, hosting a mini fashion show competition where the employees model the clothes they would like to see on them from the store.
• Use titles and treat your employees with a ‘Style Icon’ card.

2. Grocery Stores

Theme: “Every Cart, Every Smile: Our Grocery Gurus”

• It is quite imposing to admit that many efforts are being made to make sure that shelves are well-stocked, and indeed customers’ needs are well-served.
• ‘Build your Dream Grocery Basket’ contest with appealing gifts.
• Consult with coworkers to provide employees with a day of free munching or treats from the store.

3. Electronics and Tech Retailers

Theme: “Tech Wizards: Powering Smiles with Technology: One Gadget at a Time”

• Appreciate your employees for keeping it REAL for the customers.
• Introducing a light-tempered “Tech Trivia” competition with headphones, or small gadgets, or store vouchers as the rewards.
• Organize a gadget demonstration competition where employees get to fully demonstrate how to use office equipment or desk gadgets to accomplish a certain task.

4. Bookstores

Theme: “Literary Heroes: Turning Pages, Changing Lives”

• Honour people who assist readers in identifying their next book to read.
• Come up with a bookshelf for recommended books that employees should recommend with banners displaying their pictures.
• Hold an informal book club gathering with some coffee, snacks, and small tokens with book themes.

5. Furniture and Home Decor Stores

Theme: “Dream Builders: Creating Homes, One Room at a Time”

• Reward the staff for making dream living spaces come through for their clientele.
• Develop an employee competition to select the ‘Best Decorator’ for employees in the store to decorate a particular area.
• Provide the employees with company imprinted yet.ordinal ‘housewarming’ gifts such as cinnamon candles or little home accessories.

6. Jewelry Stores

Theme: Created by Calliope: “Sparkling Stars: Behind Every Shine”

• Care for workers who assist consumers in purchasing beautiful and eternal things.
• Bling or small trinkets should be distributed as representative charms.
• Suggest having a “Shining Star” award that would be given to the employee who most embraces the company’s customer-centric values.

7. Sports and Outdoor Equipment Stores

Theme: “Gear Up Champs: Live Every Adventure”

• Emphasize how the employees help customers to adopt an active and energetic kind of life.
• To celebrate, why not have an employee sports day or even an outdoor team-building activity?
• Exchange small items such as water bottles, backpacks or other company-related items.

8. Beauty and Wellness Stores

Theme: “Glow Getters: This Organization is Beautifying the Lives of People Every Day”

• Celebrate customer care gurus for enabling the shoppers to be finely tuned with glamour.
• Give out a free facial or a summary voucher for a spa as a form of expressing gratitude.
• Schedule a small makeup or skincare session for the workers.

9. Toy Stores

Theme: “Happiness Builders: Bringing Playtime to Life”

• Celebrate employees for creating magical experiences for kids and families.
• Host a toy-themed trivia or scavenger hunt among employees.
• Give away fun, small toys or branded merchandise as thank-you gifts.

10. Pharmacy and Health Stores

Theme: “Dunkin’ Donuts’ Health Heroes: Taking Care Beyond the Counter”

• Emphasize the commitment of the employees to their customers.
• Organize wellness day activities such as yoga sessions and health checkups for the employees.
• A small health kit or a gift card may also be given to reward the participants.

Summing up

Retail Employee Day is rather helpful in attracting attention to the vital role of retail employees. Having unique prizes, games, and parties as a form of celebration helps to increase morale, power up words towards team unity, and increase staff loyalty. 

In sectors where women were initially omitted when the industries were being designed, a rising group of men are now challenging this. Being led by male innovators and entrepreneurs, these innovations are not simply driven by supportive male figures but by active change-makers to address the untold needs of women across sectors. For innovating goods and services that are gender sensitive to transforming working environments, they advocate and transform patriarchal practices in their operations. 

Check more: Gifting Guide For This International Mens Day 

Top 7 Tracksuit Brands in India: Where Comfort Meets Style

Brands Founded by Men in India that are Prioritizing Women's Needs 

1. Sabyasachi

Sabyasachi Mukherjee is a well-known Indian fashion designer. His consignment comprises fabulous Anarkali, sarees, suits and both ethnic as well as modern wear. Sabyasachi Mukherjee’s wedding lehengas have indeed single-handedly changed the entire concept of bridal wear by sprucing up Indian aesthetics with a sense of opulence.

Sabyasachi is a female audience brand since the marketing is extremely targeting and inclusive, making the brand a symbolic representation of what many women dream of.  Sabyasachi features A-list Bollywood actresses to mean inspiration and also uses real brides of different types.

2. Clovia 

Clovia was started by Vermani and his wife Neha who embarked on the business after Vermani ran two businesses in 15 years. The brand was to target wholesaler/ retailer middlemen in the local Indian market and bring to the market quality lingerie products at cheaper prices with a strong policy on customer satisfaction.

Clovia is recognized as a leading fashion lingerie and personal care brand for urban Indian women. Fashion lingerie, innerwear, nightwear, shapewear, swimwear, athleisure products and personal care products are marketed under the brand name Clovia and Skivia respectively, of the House of Clovia. Clovia’s products are offered through multi-brand outlets, both offline and online, exclusive stores, websites and apps.

3. Pee Safe

Vikas Bagaria, started Pee Safe in 2015 after his wife had suffered from a UTI largely attributed to unclean washrooms while traveling on a road trip. The brand started as a sanitization spray and over the years it developed and not only provided women's products for clean up but also products for personal health especially menstrual health becoming one of the largest online marketplaces for female health in India.

The brand caters to toilet hygiene, menstrual care, grooming needs, sexual wellness and intimate care with different brands. 

Pee Safe - A brand that began with its most loved product, the Toilet Seat Sanitizer, has now grown into a range of the finest hygiene products to keep you snug, clean and fresh all day. 

Furr - Aim to promote self-care without shame or insecurity, offering products that celebrate individuality and confidence, ensuring everyone feels comfortable in their skin.

Domina - Aims to bridge the pleasure gap and empower women to take contro with body massagers and pregnancy test kits. 

4. YesMadam

YesMadam was started by Mayank and Aditya Arya where their primary goal was to focus on certain flaws of the beauty industry like expensive prices, or lack of good services. Subsequently, a negative salon experience, and Mayank’s background in entrepreneurship, led Aditya to form a tech-based salon-at-home service provider with easy, predetermined, and reasonable pricing and quality services.

YesMadam was able to capture the attention of the sharks because of their creativity, vision and mission which consist of offering professionalism, standardization, quality services delivery to the clients and women empowerment. The startup has a presence in more than 50 cities of the nation to support and mark its commitment, hard work, creativity and consistency for customer satisfaction.

5. Saathi 

Saathi was founded in 2015 by Kristin Kagetsu, Tarun Bothra, and Grace Kane to develop a biodegradable sanitation napkin using banana fiber from Gujarat. Their goal is to bring more sanitary products to females in India at the same time focus on sustainability.  

Kristin also has a passion for making a product that is sustainable, made from natural material and has an impact on women. She had earlier marketized and distributed natural dye crayons produced by the artisans of Uttarakhand in India. The greatest successes of the startup is that the company employs local women to manufacture the pads; therefore, allowing them to fend for themselves. The brand performs workshops for awareness of improved menstrual hygiene in the rural areas.

6. Lavonne Academy of Baking Science and Pastry Arts

Vinesh Johny is the co-founder of the Lavonne Academy of Baking Science and Pastry Arts – the only licensed bakery academy in India. It is a renowned brand that speaks the quality education for Baking Science and Pastry Arts both nationally and internationally. Admission to Lavonne Academy is on a first-come, first-served basis depending on the number of students that register for the diploma, certificate and short-term courses offered in the institution as mentioned below. 

7. Maya

Maya is a mobile application that can track women’s menstrual cycle, their feelings, mood swings, and overall health. Since it offers tailored outputs, it assists women in learning about their fertility, and deciding when to conceive or not. The more precise the data input, the enhanced the accuracy of the recommendations and forecast of the application.

Maya is a native app designed for both Android and iPhone as well as Blackberry and Windows. All of them assist women who want to monitor their health via a mobile application, and Maya is one of them. It was also highly rated in terms of having a good effect and good user experience and this app has 4.8 stars out of more than 200000 ratings.– It is available in 14 overseas languages most comprehensive women’s health tracker. It helps women track their health through a mobile application. Highly rated for its effectiveness and user experience, the app has garnered a 4.8-star rating from more than 200,000 reviews! Quick facts about Maya:

8 million downloads

• 1.2 million monthly actives
• 4.8 Star rating
• In 14 international languages
• Across 192 countries
• On Android, iOS & Windows

Also Read: Top Energy Drink Brands in India: Recharge and Refuel

Wrapping up

The innovation landscape is changing with male entrepreneurs embracing new challenges in an attempt to solve women's issues across many fields. These men are changing industries and effectively filling significant gaps that result from entrenched gender roles by questioning the status quo and creating products and services while embracing the consumer from a gender-sensitive perspective. While Sabyasachi has created a new wedlock and glamour with his designs, Saathi has provided sustainable menstruation management solutions and while Maya has brought technological solutions to uplift women’s lives these all are raising the standards of inclusiveness. This shift is not only positive but means paying more attention to the question of how to create better solutions for everyone. 

Retail Employee Day is celebrated every year on December 12. It’s a special day to honor retail workers for their hard work and dedication. Retail employees are the backbone of the shopping experience. They work tirelessly to meet customers' needs and ensure smooth store operations. This day is a great opportunity to thank them for their contributions.

Why Celebrate Retail Employee Day?

Retail employees often work long hours, including weekends and holidays. They deal with diverse customer demands while maintaining professionalism. Their role is vital in driving sales, managing inventory, and enhancing customer satisfaction. Recognizing their efforts boosts morale and makes them feel appreciated.

How to Celebrate Retail Employee Day?

There are many ways to celebrate Retail Employee Day. Whether you’re a customer, a manager, or a business owner, small gestures can make a big difference.

• Send a thank-you note: A simple thank-you message goes a long way in making retail employees feel valued.
• Organize a small event: Celebrate with team lunches or appreciation ceremonies.
• Offer perks or rewards: A gift card, bonus, or even a day off can brighten their day.
• Share kind words on social media: Post appreciation messages using hashtags like #RetailEmployeeDay to spread awareness.

Retail Employee Day Wishes for 2024

Click here for more link

Here’s a list of wishes you can share with retail employees:

Wishes from Employers

1. "Your dedication keeps our business running smoothly. Thank you for everything you do. Happy Retail Employee Day!"
2. "We appreciate your hard work and commitment to excellence. You are the heart of our team. Happy Retail Employee Day!"
3. "Thank you for making every customer feel valued. Your efforts do not go unnoticed. Happy Retail Employee Day!"
4. "You are more than employees; you are the pillars of our success. Happy Retail Employee Day!"
5. "Your energy and passion inspire us every day. Here’s to celebrating you today!"
6. Your commitment and hard work drive our success every single day. Thank you and Happy Retail Employee Day!"
7. "Without you, we couldn’t achieve our goals. Thank you for your dedication. Have a great Retail Employee Day!"
8. "You bring excellence to everything you do. Thank you for being an essential part of our business!"
9. "Your resilience and positivity inspire us. We’re lucky to have you. Happy Retail Employee Day!"
10. "Every effort you put in is noticed and appreciated. Thank you for being amazing!"
11. "Your passion for serving our customers makes all the difference. Thank you and enjoy this special day!"
12. "You are the reason behind our great customer reviews. Keep shining, and Happy Retail Employee Day!"
13. "Your hard work ensures our success every day. We’re truly grateful for you!"
14. "Thank you for your professionalism and dedication. You make us proud!"
15. "Today is all about you. Thank you for being the best part of our team. Happy Retail Employee Day!"

Wishes from Managers

1. "Your teamwork and dedication set the bar high for all of us. Happy Retail Employee Day!"
2. "Thank you for going above and beyond to meet our goals. You are appreciated!"
3. "Your smile and service make our store shine. Enjoy your special day!"
4. "On Retail Employee Day, I want to thank you for your outstanding contributions to our team."
5. "Great work deserves recognition. Happy Retail Employee Day to our amazing team!"
6. "Your efforts to make every customer’s experience special mean the world. Thank you and Happy Retail Employee Day!"
7. "You are the face of our business, and you do it with grace and skill. Thank you for being incredible!"
8. "It’s a joy to work alongside such a talented and hardworking team. Happy Retail Employee Day!"
9. "Your creativity and problem-solving make you a star. Keep up the amazing work!"
10. "Thank you for all the energy and positivity you bring to work every day. You are truly appreciated!"
11. "Your dedication inspires the entire team to do better. We are so proud to have you with us."
12. "You handle challenges with such professionalism and care. Thank you for everything you do!"
13. "Your teamwork and leadership set the standard for all of us. Happy Retail Employee Day!"
14. "We wouldn’t be where we are without your efforts. You are a true asset to our team!"
15. "Let’s take a moment to celebrate your contributions today. You deserve it all!"

Retail Employee Day Quotes

If you’re looking for inspiring quotes, here are some ideas:

1. "Retail employees are the unsung heroes of every shopping story."
2. "Behind every great store is a hardworking retail team."
3. "Retail is not just a job; it’s about creating memorable experiences."
4. "The magic of retail lies in the dedication of its employees."
5. "Retail employees bring life to every shop, aisle, and counter."

Social Media Ideas for Retail Employee Day

Social media can amplify your Retail Employee Day celebrations. Use these ideas to create engaging posts:

• Share behind-the-scenes photos of your retail team.
• Post a video message thanking your employees.
• Highlight individual team members and their achievements.
• Use hashtags like #RetailEmployeeDay, #RetailHeroes, or #ThankYouRetail.
• Encourage customers to share appreciation messages.

Why Recognition Matters

Recognizing retail employees isn’t just a kind gesture; it has lasting benefits:

• Boosts morale: Employees feel valued and motivated to perform better.
• Reduces turnover: Appreciation creates a positive work environment.
• Enhances customer service: Happy employees lead to satisfied customers.
• Strengthens team bonds: Celebrating together fosters a sense of unity.

Ways to Say Thank You

There are multiple ways to say thank you to employees who work hard for your business’s success. But sometimes words aren’t enough to express what you feel about their services. Personalized thank-you notes or a personalized email can go a long way in making your employees feel appreciated. Organize a ‘Thank You Event,’ a gathering where your employees ‘s work is appreciated. Say thank you with a gift card or voucher. On this special occasion of Retail Employees Day, the company can announce a special ‘Gifting Ceremony’ or ‘Fun Activities’ to make them feel extra special. A certificate or an extra reward would say a lot about how you feel about their work. 

A Special Day for Special People

Retail Employee Day is more than a celebration; it’s a reminder to value the people behind the counter. Whether it’s a cheerful greeting, a kind word, or a thoughtful gift, small gestures can create big smiles. Let’s make December 12 a day to remember for all retail heroes. They deserve it! By celebrating Retail Employee Day, we show that every effort counts. Thank you, retail employees, for all that you do!

As consumer trends evolve and brick-and-mortar establishments adapt to changing dynamics, shopping malls in India are poised for robust growth this fiscal year. With a projected revenue increase of 10-12 percent, the retail sector is gearing up for a transformative phase, driven by improved occupancy rates, steady rental escalations, and resilient balance sheets. These insights from recent analyses highlight the growing significance of malls as retail anchors in both Tier-I and Tier-II cities.

Numbers That Speak for Themselves

Mall operators are capitalizing on the momentum from last fiscal’s remarkable 15 percent revenue jump. This year, growth is supported by factors such as contractual rental increases of 4-5 percent, a rise in tenant revenues, and a surge in occupancy levels. Malls launched over the past two years are beginning to see significant ramp-ups, contributing to an estimated overall occupancy rate of 92-93 percent this fiscal, up from 89 percent last year.

For established malls, the occupancy rate remains robust at approximately 95 percent, with timely lease renewals reinforcing stability. This consistency underscores the growing confidence of retailers in malls as prime locations to reach their target audiences.

Retail Consumption

While retail consumption growth in these malls moderated to 3-5 percent in the first half of this fiscal, a stark drop from the 12.5 percent recorded in the same period last year, this is largely attributed to a high base effect and the heat wave that impacted footfalls. Tier-I cities, in particular, bore the brunt of this slowdown. However, the narrative is set to shift in the second half, with an above-normal monsoon and the festive and wedding seasons expected to drive a resurgence in consumer activity.

Importantly, revenue sharing with tenants, which constitutes 10-15 percent of total mall revenue, mitigates the impact of consumption dips. This revenue diversification strategy ensures that mall operators remain insulated from short-term consumption fluctuations.

Balancing Growth with Stability

The financial health of mall operators remains strong, underpinned by efficient operations and prudent debt management. EBITDA margins, a key indicator of operational efficiency, have consistently held firm at around 70 percent over the past few years and are expected to remain stable this fiscal.

Debt levels, too, are under control. Even with ongoing capital expenditure plans aimed at adding 2-3 million square feet of retail space over the next 2-3 years, cash accruals are sufficient to fund these expansions. Consequently, the debt-to-EBITDA ratio is projected to improve to 2.6-2.8 times by the end of this fiscal, compared to 2.9 times last year.

“Healthy operating performance, underpinned by rising occupancy and anticipated rental growth, will help improve the debt-to-EBITDA ratio to 2.6-2.8 times by the end of this fiscal from 2.9 times last fiscal,” says Snehil Shukla, Associate Director, CRISIL Ratings.

Tier-I vs. Tier-II Cities

One of the most interesting dynamics this fiscal is the divergence between Tier-I and Tier-II cities. While Tier-I cities have experienced a sharper moderation in retail consumption, Tier-II cities have shown resilience, supported by a growing appetite for organized retail. As malls in smaller cities continue to gain traction, they represent a key growth avenue for operators looking to diversify their portfolios.

Upcoming Challenges and Watch Points

While the outlook is positive, certain challenges warrant attention. The expansion of mall portfolios through new projects and acquisitions necessitates careful financial planning. Any large debt-funded acquisitions could strain balance sheets, even as operators work to maintain their strong credit profiles.

Says Gautam Shahi, Director, CRISIL Ratings, “Overall occupancy for malls is expected to increase to 92-93 percent this fiscal from 89 percent last fiscal. This will be driven by a surge in occupancy for malls that were launched in the last two fiscals, while occupancy for established malls will remain stable at ~95 percent, with timely renewals.”

A Stable Future for Retail Spaces

As retail continues to adapt to evolving consumer preferences, shopping malls are set to remain a cornerstone of the industry. By focusing on maximizing occupancy and leveraging revenue-sharing models, mall operators are creating resilient business models that can withstand external shocks.

With credit profiles stable, operating margins strong, and a clear strategy for growth, the retail sector is poised to benefit significantly from these developments. The future of malls lies not just in their physical spaces but in their ability to blend experiences, drive consumer engagement, and adapt to the changing retail landscape. 

The Indian Beauty and Personal Care (BPC) market is on an exhilarating growth trajectory, reflecting the diverse and evolving preferences of the country's vast consumer base. As the 6th largest BPC market globally, India's contributions are steadily rising, driven by favorable socio-economic factors, increased online penetration, and the adoption of global trends. Despite currently contributing only 4 percent to the global BPC market, India is one of the fastest-growing markets in the world, with an anticipated 8 percent CAGR in the next four to five years, according to BDO India. The sector's transformation underscores a dynamic interplay of premiumization, digitalization, and a growing consumer base across urban and rural geographies.

Key Drivers of Growth

1. Rising Disposable Incomes and Urbanisation

India’s burgeoning middle class, coupled with increasing disposable incomes, has significantly boosted per capita expenditure on beauty and personal care products. In 2023, the per capita spend on BPC stood at $15, with projections to reach $27 by 2030. This shift signifies an evolution in consumer priorities, as grooming and wellness gain prominence alongside traditional essentials.

2. Youthful Demographics and Workforce Participation

With the largest youth population globally, India is uniquely positioned to harness its demographic dividend. The growing participation of women in the workforce has further accelerated the demand for premium and masstige products that cater to professional and personal grooming needs.

3. Digital Transformation and E-Commerce Growth

Digitalization has been a game-changer for the Indian BPC market. E-commerce platforms, combined with increasing smartphone penetration, have made beauty products accessible to consumers across urban and rural areas. This has not only expanded market reach but also allowed brands to implement data-driven strategies, catering to evolving consumer preferences.

Online platforms also serve as a powerful tool for product discovery, with beauty influencers and social media campaigns shaping purchasing decisions. This digital-first approach has revolutionized the traditional retail landscape, fostering brand engagement and loyalty.

Emerging Trends in the Indian BPC Market

1. Natural and Organic Products

The demand for natural, organic, and sustainable products has surged as consumers become increasingly conscious of ingredient safety and environmental impact. This trend aligns with global movements, yet uniquely leverages India's rich heritage of Ayurveda and traditional beauty practices.

By blending ancient Indian remedies with modern scientific formulations, brands are carving out a niche that resonates with both domestic and international consumers. The result is a market teeming with opportunities for brands committed to transparency, sustainability, and ethical production.

2. Premiumisation and Masstige Expansion

Premiumization is a dominant theme, with a growing consumer base seeking high-quality, effective products. The masstige segment, which bridges the gap between mass and prestige offerings, has witnessed remarkable growth, catering to aspirational yet value-conscious consumers.

Additionally, the emergence of Indian celebrity-owned beauty brands, inspired by Western counterparts like Rihanna’s Fenty Beauty and Kylie Jenner’s Kylie Cosmetics, has further fueled consumer interest in premium products. Notable domestic examples include Priyanka Chopra’s Anomaly, showcasing the appeal of homegrown brands with global standards.

3. Inclusivity and Personalisation

Inclusive beauty has gained momentum, particularly in the makeup and skincare segments. Brands are increasingly catering to diverse skin tones and specific concerns, reflecting India's multicultural fabric. This shift underscores the growing demand for personalized solutions, driven by a consumer base that values individualized care.

4. Technology and Innovation

Technological advancements, such as artificial intelligence (AI) and augmented reality (AR), are reshaping the BPC landscape. AI-powered recommendations, virtual try-ons, and diagnostic tools have enhanced the consumer experience, bridging the gap between physical and digital retail.

Another emerging trend is nutricosmetics, which integrate beauty and wellness, offering supplements that promote skin health, hair growth, and overall vitality. This fusion of beauty and nutrition aligns with the holistic approach favored by modern consumers.

Market Dynamics: Incumbents vs. New-Age Players

The Indian BPC market, traditionally dominated by multinational corporations, has become a competitive battleground with the entry of new-age domestic players. While the top 20 brands hold 32 percent of the market, the landscape is evolving rapidly. Seven of these top brands are homegrown, and several startups have surpassed the INR 1,000 million revenue mark in the last decade.

Notably, these new-age companies have demonstrated remarkable agility, achieving over 30 percent CAGR in recent years. Their success lies in leveraging omnichannel strategies, embracing digital innovation, and responding swiftly to changing consumer demands.

Challenges and Opportunities

While the Indian BPC market offers immense potential, sustainable and capital-efficient growth remains a critical challenge. With increasing competition, brands must navigate:

• Evolving Consumer Preferences: Staying relevant in a market driven by rapidly shifting trends.
• Rural Penetration: Reaching underserved areas requires innovative distribution models.
• Sustainability Mandates: Aligning with global standards for ethical sourcing and production.

However, the market also presents abundant opportunities. The fusion of traditional Indian practices with scientific breakthroughs offers a competitive edge, while the growing demand for ethical, natural, and personalized products provides fertile ground for innovation.

Role of Distribution Channels

Last-mile access has become a cornerstone of growth, with tier II and III cities emerging as significant contributors. Brands are tapping into these markets through partnerships, enhanced supply chains, and targeted marketing efforts.

The omnichannel approach, integrating offline and online touchpoints, is increasingly adopted by both incumbents and challengers. Physical stores remain relevant for experiential retail, while online platforms cater to convenience and wide-scale reach.

READ MORE: How India’s Beauty Industry is Thriving on D2C and Digitalization

Future Outlook

Samir Sheth, Head of Deal Advisory Services at BDO India, highlights the sector's favorable conditions, stating, “The Indian beauty sector is uniquely positioned to build brands with lasting impact. As Indian consumers increasingly seek high-quality products that blend transparency, effectiveness, and cultural authenticity, brands committed to ethical production and sustainability have a distinct edge.”

Similarly, Ashish Bagadia, Corporate Finance and Investment Banking Partner at BDO India emphasizes the role of digital innovation and traditional practices, noting, “Integrating traditional Indian practices with scientific breakthroughs and digital innovation presents vast opportunities.”

Women are empowering sectors, cross sectors, and future generations as proprietors and businesswomen. Women Entrepreneurship Day is celebrated annually on November 19 to honour and appreciate all achievements of women entrepreneurs. It also applauds the spirit, tenacity, and thinking of women as they head businesses and foster ingenuity. It also aims at uncovering this day’s systematic barriers, such as the variation in funding provision for minorities and cultural discrimination, among others.

Currently, there is a burgeoning number of women entrepreneurs implementing massive contributions to employment and the worldwide economy. However, the gender disparity in the worldwide population of entrepreneurs continues unabated. Women Entrepreneurship Day is not only celebratory; it is a rallying cry to governments, industry, and society to take action for and invest in women entrepreneurs. Here, we give you eight inspiring women entrepreneurs you should watch out for in your industries.

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Why Women Entrepreneurs Matter

Women entrepreneurs play a major role in economic growth. They start businesses that offer employment, transform sectors, and motivate a generation. However, funding gaps and other organizational prejudices remain some of the challenges that are encountered. Women Entrepreneurship Day is a call to action to prioritize women, invest in them, and coordinate to spread the word about their triumphs.

These 8 women show that having dreams and the willingness to fight hard to achieve them will overcome anything. One should let these be a cause for the younger generation of women to have the desire to strive for more and to achieve greatness in entrepreneurship.

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1. Mrs. Meena Bindra, Founder, BIBA

Mrs. Meena Bindra began her entrepreneurial journey in 1988 from her home in Mumbai. She founded BIBA, a brand known for stylish and affordable ethnic wear for Indian women. BIBA’s success soared when her son, Siddharth Bindra, joined the company. Today, it boasts over 370 stores across India and a strong online presence. Mrs. Bindra, awarded multiple lifetime achievement awards, continues to steer BIBA’s creative direction, making ethnic wear affordable and accessible.

Under her leadership, BIBA grew into a household name with over 370 stores nationwide. Her focus on design and affordability transformed the ethnic fashion space in India. Mrs. Bindra has received multiple awards for her contributions, and her son, Siddharth Bindra, has further expanded the brand’s reach.

2. Swagatika Das, Co-Founder, Nat Habit

Swagatika Das co-founded Nat Habit in 2019 to promote natural skincare and wellness. An IIT graduate, she left her career as an engineer to follow her passion for natural living. Her expertise in product innovation and in-house manufacturing has made Nat Habit a standout in the beauty sector. Swagatika’s mission is to promote natural skincare and build sustainable habits for her customers.

Nat Habit offers freshly made skincare products inspired by traditional recipes. Swagatika’s innovative supply chain and product expertise have made the brand a leader in the beauty industry.

3. Keerti Singh, Co-Founder, Hitwicket

Keerti Singh is the co-founder of Hitwicket, a popular strategy-driven cricket game launched in 2020. Launched in 2020, the game is now the highest-rated cricket game on the Play Store and App Store. Keerti is an engineer from VIT Vellore and holds an MBA from ISB, Hyderabad. Her leadership skills, honed during her tenure at Amazon, earned her recognition as one of the "Top 40 Global Women Business Leaders" by the Australian government. Keerti’s dedication to inclusivity and innovation is paving the way for women in gaming and sports.

An engineer and MBA graduate from ISB, Keerti gained valuable experience at Amazon before entering gaming. Under her leadership, Hitwicket became the highest-rated cricket game on app stores. She is a strong advocate for women’s inclusion in sports and gaming.

4. Ghazal Alagh, Co-Founder, Mamaearth

Ghazal Alagh is the co-founder of Mamaearth, a brand that redefined baby care and personal care in India. She started Mamaearth with her husband in 2016, inspired by the lack of toxin-free products for their child.

Mamaearth is Asia's first brand certified as "Made Safe," ensuring all its products are safe for use. Under Ghazal’s leadership, the brand has expanded into skincare, haircare, and wellness, with a strong focus on natural ingredients and sustainability. Her efforts have earned her recognition as one of the most influential entrepreneurs in India, making Mamaearth a household name.

5. Anita Dongre,  Founder, House of Anita Dongre

Anita Dongre is one of India’s most celebrated fashion designers and the founder of the House of Anita Dongre. Her brand, House of Anita Dongre, encompasses several labels, including AND, Global Desi, and her bridal couture line. Anita is passionate about sustainability and women empowerment. Her company employs artisans from rural India, preserving traditional crafts and providing economic independence to women.

Known for her sustainable practices, Anita’s designs blend traditional Indian craftsmanship with modern aesthetics. Her brand is a favorite among celebrities and global fashion icons. She is a strong advocate for empowering rural artisans, especially women.

6. Falguni Nayar, Founder, Nykaa

Falguni Nayar revolutionized the beauty and wellness industry in India with Nykaa, an e-commerce platform for cosmetics. Nykaa's omnichannel presence and curated product range make it a favorite among Indian consumers. Falguni’s vision has not only disrupted the beauty industry but also inspired countless women to pursue entrepreneurship.

A former investment banker, left her successful investment banking career to launch Nykaa in 2012. Today, it’s one of India’s top beauty platforms, offering over 4,500 brands. Falguni’s vision has empowered countless women to explore makeup and skincare confidently.

7. Richa Kar, Founder, Zivame

Richa Kar founded Zivame to address the lack of proper lingerie options for Indian women. She launched the brand in 2011, creating a platform that offered comfort, variety, and privacy. Zivame has grown into a leading lingerie brand, helping women embrace their bodies confidently.

The brand focuses on comfort, style, and body positivity. Under her leadership, Zivame introduced a wide variety of options, from daily essentials to luxury lingerie. Richa’s vision was to help women feel confident and embrace their bodies. Today, Zivame is one of India’s top lingerie brands with a loyal customer base.

8. Vineeta Singh, Co-Founder, Sugar Cosmetics

Vineeta Singh is the co-founder of Sugar Cosmetics, a beauty brand that caters to modern Indian women. Starting as a D2C brand, Sugar has grown into a leading cosmetics company, available in over 100 cities and online platforms.

Vineeta’s efforts to cater to diverse Indian skin tones have made Sugar a trailblazer in the beauty industry. Her story of persistence and innovation inspires budding entrepreneurs. With a focus on bold and long-lasting products, Sugar Cosmetics has become a go-to brand for millennials. Vineeta’s entrepreneurial spirit and customer-first approach have fueled the brand’s success.

Challenges Faced by Women Entrepreneurs

Despite their growing impact, women entrepreneurs face challenges like limited funding, lack of mentorship, and societal expectations. However, their determination continues to break these barriers.

Women-owned businesses contribute significantly to global GDP. Yet, closing the gender gap requires collective efforts. Support from governments, private sectors, and communities can create a more inclusive entrepreneurial ecosystem.

How Women Entrepreneurs Are Changing the World

Women entrepreneurs are driving innovation in diverse fields like fashion, beauty, technology, and sustainability. Their ventures are not only profitable but also socially impactful, addressing issues like inclusivity, sustainability, and empowerment.

Happy Womenhood!

Women's Entrepreneurship Day reminds us of the immense potential of women entrepreneurs. Celebrating their success and addressing their challenges is key to fostering innovation and economic growth. These 8 inspiring women are proof that with vision, determination, and support, anything is possible. Let’s celebrate their achievements and work towards a more inclusive future.

November 19 is International Men’s Day and this is a good moment to celebrate the outstanding men in our life and the world. Celebrated on November 19th every year since the year 1992, by Trinidadian scholar Dr Jerome Teelucksingh, positive achievements by men are acknowledged, important issues such as male health and gender equality issues are drawn to our attention and positive male role models are encouraged.  

As this observance has spread around the world, it has turned into a good chance to tell the special man in your life ‘thank you’. Gift giving is one of the sweetest ways of celebrating events; putting in the effort to select pieces of item that the individual will appreciate because they are symbolic of their personality, hobbies, and even dreams. Whether for Christmas, Father’s Day, Brother’s Day, a birthday, an anniversary, or you simply wish to show appreciation this International Men’s Day, this guide will help.  

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International Men’s Day Quotes

Wish International Men's Day to all men—fathers, brothers, friends, mentors, and dreamers—celebrating their unique journeys and shared strength with these quotes. 

• To every man—quiet or bold, traditional or trailblazing—your presence shapes the world in extraordinary ways.
• Men are not defined by one story; they are the authors of many.
• Every man’s path is different, but kindness is the compass that leads us all.
• Manhood isn’t about fitting a mold; it’s about breaking barriers.
• The most powerful men are those who embrace both their shadows and light.
• Celebrate men for who they are and who they become.
• Every man’s story matters.
• A reminder that every man, in his own way, has the power to make the world a better place.

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Best Gifts for this International Mens Day

1. Gargee Designers 

Grey Flannel Bomber Jacket – This minimalistic grey bomber jacket should definitely be worn on International Men’s Day. Of very soft and premium flannel fabric, it is very comfortable to wear; it can be worn with any kind of cloth. Combining modern design with the traditional bomber fit, and ribbed cuffs for extra style, it is suitable for any casual and semi-formal occasions. In particular, this clothing is suitable for the men, who value fashionable and comfortable outfit at the same time.

Price - Rs 16,500

2. Overlays

Raven Plush Jacket - Bring the gift of style and warmth this International Men’s Day with the captivating Ravens Plush Jacket. This is a warm, black and simple jacket which is to be worn on days and particularly in the night. The soft material and comfortable slimming fit makes it suitable for any occasion, casual, business casual,.EVEN corporate. Definitely useful for those male personalities who do not want to compromise on the comfort and the image in any kind of weather.

Price: Rs. 2,899

3. Insight Cosmetics 

Black Eau de Perfume - This sensual and intense scent combines woody base with something mysterious that is irresistible for the contemporized male. This regalia is post-modern classic of sorts, durable and polished, which aim is to make an impression and to be perfect for the elegant gift giving.

Price: Rs 330

4. Nisara

Beauty Men’s Perfume Gift Set - This set comprises selected noble scents making it easy to choose between a light scent to be worn during the day and a strong scent to be worn at night. Ideal for the stylish man who likes to improve the quality of his grooming products from time to time, this great set will make all his days luxurious.

Price: Rs 499

5. Bold Care

Post Hair Removal Soothing Gel - This calming and moisturizing, non-greasy, post- waxing, post-shaving soothing gel reduces inflammation or side effects of hair removal immediately. Reduce the incidence of ingrown hair, razor bumps and redness because of the presence of aloe vera and shea butter.

Price: Rs 249

Procapil-enriched Hair Serum - Change the vitality of your hair with the help of the new and improved hair care products for men to treat damaged hair by improving the quality of the hair. This hair serum should be part of every hair care regime if you are experiencing thinning hair, hair loss or any need to give your hair a strength boost.

Price: Rs 499

6. Schwarzkopf

Taft Ultra Hair Wax - This styling wax being a product, assists in creating an excellent setting on any stylish hairdo. The formulation makes it ideal for wet and dry hair for styling as well as give the appropriate strength , surface texture and holding capability up to 24 hours.

Price: Rs 427

Taft Ultimate Hair Lacquer - This gives the perfect focus by its liquid crystal gloss texture which makes the hair luxuriously luminous. Offers up to three days hold, is not tacky, and safeguards the hair from drying out.

Price: Rs 488

7. NIVEA MEN

Dark Spot Reduction Face Wash -  This potent face wash, that has been further enhanced with Whitanat Vita Complex Plus and licorice extracts deeply penetrates the pores, removes the excess of sebum, and assists fade dark spots over time. After washing your face with soap this product it makes the skin feel fresh, free from blemish, as well as having an even skin tone.

Price: Rs 186

Active Clean Shower Gel - This contemporary edition of shower gel due to daily problems. NIVEA Men Active Clean Shower Gel containing natural charcoal provides effective and powerful clean, while energizing your skin. Refreshing aroma it has a way of reviving the mood either in the morning or at the end of a straining day.

Price: Rs 184

8. Dishis Jewels 

Arthur Diamond Pendant - This eye-catching piece is one diamond forted in a delicate setting; this is an accessory every self-respecting man of the present day should possess. Due to its versatility and the delicate shimmer it brings, the piece will thus never look out of place.

Price: Rs 14,105

9. Ayuvya i-Gain+

Ayurvedic Weight Gainer - It is prepared purely from herbs and is currently intended for men’s body making up with healthy body weight and muscles, as well as guaranteeing digestion and energy in the process. Charged with no chemical or additive content it is safe and delivers the optimum result of building strength and vitality. Ideal for any man who wants natural ways towards a healthier lifestyle.

Price: Rs 749

Happy International Mens Day

On the occasion of this International Men’s Day, do not just go in for the usual boring gifts that have no relation to the personality and dreams of the man that you love. Starting with the clothes and personal accessories, grooming products, and going up to health and fitness gadgets, every man will find something interesting. Selecting a thoughtful gift not only means that a person appreciates something but also helps improve one’s well-being, be confident and energetic. Unfortunately, today is a day to remember the man and pay respect to all the good men who helped us to become better people.

With over 180 years of legacy and innovation baked into its DNA, McVitie’s has established itself as a global leader in the biscuit and snacks industry. From reimagining product lines to executing impactful marketing campaigns, McVitie’s is setting new benchmarks in the highly competitive indulgent snacks category. In this exclusive feature, Pawan Jagnik, Head of Marketing, McVitie’s, Pladis India shared insights into the strategies that have fueled McVitie’s success, the innovative campaigns that have captured consumers' hearts, and the future roadmap for the brand in India.

Relaunching a Legacy

One of the brand’s most successful recent initiatives has been the relaunch of its indulgent Cookies and Creams range under the global McVitie’s Tasties brand. According to Jagnik, “In just three months, we revitalized the entire product line. This was instrumental in reviving our distribution network and expanding our range-selling capabilities.”

The relaunch wasn't just a product refresh—it was a strategic endeavor that combined rigorous planning, efficient execution, and seamless cross-functional coordination. “The impact was phenomenal,” Jagnik recalled. “It significantly boosted the brand’s visibility, reignited consumer interest, and strengthened our position within the indulgent snacks category. This initiative didn’t just increase sales—it reinforced the global brand’s resonance in India and contributed to sustained growth.”

Winning Hearts with Creative Campaigns

McVitie’s campaigns are a testament to its innovative approach to consumer engagement. Among its most impactful efforts was McVitie’s Premier League – Game Tumhara, Take Humara campaign, executed during the Indian Premier League (IPL).

“What set this campaign apart was its creativity,” shared Jagnik. “We brought our biscuits to life as commentators, each offering a unique perspective on the matches. These animated biscuits shared fun and quirky match updates, adding a delightful twist to our content.”

This initiative resonated strongly with cricket-loving audiences, reaching 2.9 million people and generating over 1,26,000 engagements, with an engagement rate of 4.3 percent, well above the industry benchmark of 3 percent. “It wasn’t just about visibility,” said Jagnik. “The campaign deepened consumer engagement and reinforced brand loyalty, making it a pivotal moment in our marketing journey.”

Adaptability

In an ever-evolving market, McVitie’s has successfully maintained a consistent brand image while adapting to changing consumer preferences. A prime example is the introduction of North Indianized flavors like Butter Jeera. “Butter Jeera was developed to resonate with regional tastes, particularly for tea-time consumption, which is deeply ingrained in Indian culture,” explained Jagnik. “While the North has always been a strong market for us, this product’s success has led to increased demand across other regions as well. It’s a perfect example of balancing core brand values with local innovation.”

This strategy has not only reinforced McVitie’s brand equity but also strengthened its distribution network, ensuring the brand remains relevant across diverse consumer segments.

Driving Loyalty Through Authenticity and Focus

For McVitie’s, building consumer loyalty hinges on authenticity and a clear brand stance. “Consumers appreciate brands that are genuine and transparent,” highlighted Jagnik. “We focus on staying true to our messaging and actions, which helps build trust.”

The brand’s commitment to its core values—health, quality, and taste—has created a strong emotional connection with consumers. “By focusing on what we stand for, we differentiate ourselves in a crowded market,” Jagnik noted. “This clarity fosters loyalty, ensuring our consumers keep coming back for more.”

Innovating to Stay Ahead

Innovation is at the heart of McVitie’s strategy to stay ahead of the competition. One standout initiative has been tailoring its offerings for different consumer cohorts. “We’ve identified specific consumer segments, such as frequent travelers, who resonate with products like Thins, Nibbles, and Coated Digestives,” Jagnik explained. “To cater to their on-the-go lifestyles, we’ve made these products available through quick commerce platforms.”

At the same time, McVitie’s remains deeply rooted in Indian traditions. “Our Butter Jeera biscuits celebrate the timeless ritual of dunking biscuits in tea, creating moments of togetherness with family and friends,” asserted Jagnik. “For health-conscious consumers, products like McVitie’s Hobnobs Chocolate offer indulgence without guilt.”

Consumer Feedback: The North Star

Consumer feedback plays a pivotal role in shaping McVitie’s marketing initiatives. “Our campaigns, particularly on social media, are informed by what our consumers tell us they love,” shared Jagnik.

The McVitie’s Premier League campaign is a case in point. “We tapped into India’s passion for cricket to create a campaign that was both engaging and relevant,” he noted. The brand has also embraced meme marketing to connect with Gen Z, building conversations around the McVitie’s Tasties range.

“This approach ensures our campaigns resonate with our audience, fostering deeper connections and driving engagement,” Jagnik added.

The Road Ahead

Looking forward, Jagnik sees several trends and technologies shaping McVitie’s future success. “Creating content that resonates with specific demographics will remain crucial,” he said. “Memes work wonders with Gen Z, while long-form content like podcasts appeals to niche audiences. Platforms like Snapchat offer unique opportunities to connect with older consumers.”

Influencer marketing, especially regionally targeted efforts, is another area of focus. “As consumers travel more, they seek experiences that resonate when they return home,” Jagnik observed. “Products like Thins and Nibbles cater perfectly to this trend.”

Finally, McVitie’s is leveraging artificial intelligence to personalize consumer experiences. “AI enables us to enhance engagement like never before, from personalized recommendations to dynamic content delivery,” Jagnik concluded.

Boots represent not only shoes but rather a type of clothing accessory that encompasses style, comfort as well as usability. From walks within the urban jungle, commuting, ushering in the freezing season, or going to one’s workplace, a good pair of boots can lift your spirits and style. Here, we focus on the best brands of boots in India for women and their attributes, price, and ease of procurement so that you may be able to recognize which boot is flattering to you. Elevate your fashion easily!

Check Out: Top 10 Leather Jacket Brands for Men in India: Style Yourself This Winters

Footwear Market: India and Global Overview

The footwear market in India has grown significantly in 2024 to generate a revenue of $28.2 billion. Leading the charge is the boots segment, which is the largest congested segment, having a market volume of $10.3 billion. Forecasted to grow at a constant rate, the market should experience an expected annual growth rate (CAGR) of 3.12 percent during the period from 2024 to 2029. This illustrates the customer focus of the Indian footwear market by stressing the need for satisfaction through product variety and quality improvement emanating from fashion trends, use, improved standards of living, and innovation. That is why, for example, boots are actively building a niche for themselves, being both stylish and functional shoe accessories that reign supreme in the culture of footwear. 

The global footwear market is expected to rise to $270 billion by 2033. Thus, the level of penetration of women’s footwear is expected to move to the next level with an estimated CAGR of 3.8 percent for the period under consideration. 

Read More: Top 7 Winter Wear Brands in India Under 3500 for Men and Women

Types of Boots for Different Needs   

Majorly boots are categorized according to their length and purpose. There are four types of boots for women, here are the following: 

• Low Rise Boots: Perfect fitting low rise boots are where you find a quarter, half an inch in front of your toes. When you’re walking your toes should not move forward, but at the same time, they should not be touching the front of your boot. 

It includes: Ankle boots, wellington boots, Chelsea boots, chukka boots, moccasin boots, desert boots

• Mid-Rise Boots: Mid-rise boots can either be mid-calf or knee-high. This is widely thought to be the most typical shaft height of boots.

It includes: Combat boots, lace-up boots, motorcycle boots, western/cowboy boots, platform boots, wedge boots

• High-Rise Boots: Cover the knee or end slightly above it, meaning that they have a shaft measurement of 15-20 inches. A few over-the-knee boots may reach even higher, at a length of 22-25 inches. 

It includes: Knee-high boots, over-the-knee boots, thigh-high boots, wellington boots, shearling boots, harness boots, logger boots

• Specialty Boots: Different types of boots are produced in order to enhance effectiveness in specialized circumstances.

It includes: Hiking boots, rain boots, work/safety boots, snow boots, military/tactical boots

Know More: Top 10 Sneaker Brands in India

Top 7 Tracksuit Brands in India: Where Comfort Meets Style

Best Boot Brands in India For Women

1. IYKYK by Nykaa Fashion

Bestsellers: Black Textured Round Toe Chunky Combat Boots, Black Ruched Pointed Toe Cowboy Heeled Boots, Brown Pointed Toe Below Knee Block Heeled Boots

Price Range: Up to Rs 4,000

Material Used: Artificial Leather and Suede

It expands as ‘If You Know You Know’ and the abbreviation IYKYK, and it typifies a brand that’s raw and quite out there but in many ways perfect for the modern fashion-savvy buyer.  Delightful wardrobe staples, IYKYK by Nykaa Fashion features Vegan boots with both ankle coverage and knee-highs, chunky heels and fashionable features. 

2. ELLE

Bestsellers: Black Women Slip On Casual Boots, Black Women Zip Casual Boots, Black Women Lace Up Boots

Price Range: Up to Rs 2,500

ELLE boots are fashionable and practical with edgy structures such as knee boots with soles and fur-lined flatforms. Current program editions contain comfort features such as leather uppers and synthetic soles, featured in Mabillon boots. Fit for both casual and corporate wear they are versatile and will be fashionable regardless of the season.

3. Truffle Collection

Bestsellers: Brown Solid Boots, Black Solid Casual Boots, High rise Black Solid Boots

Price Range: Up to Rs 6500

Material Used: Suede and artificial leather

Truffle Collection has provided designs on ankle, knee-high and over-the-knee boots. Well-recognized for some fashion-forward styles such as block heels and decorated toe grips, their boots are suitable for both casual and business occasions. There are several standard models including Philly 2 boot designs with slip-on construction with TPR reinforced heel and Shuffle Gusset.

4. Sherrif Shoes

Bestsellers: Women's Black Color Boots, Women's nude Block Chelsea Boots, White Solid Block Chelsea Boots

Price Range: Up to Rs 2,400

Sherrif Shoes is known for Chelsea and block-heel women’s boots, which you can find in suede. Its shoes measure 3 to 3.5 inches in height and offer comfort in shoes that are trendy for casual or party use. Some of these are available for sale on websites such as Nykaa and Flipkart chances of free delivery and returns are encouraged. 

5. ERIDANI

Bestsellers: Rhodes Black Boot, Sybal Ankle Length Chunky Casual Boots Black, Orion Ankle Length Lace-Ups Casual Boots Black

Price Range: Up to Rs 3,400

Eridani is a leading brand in footwear especially focused on providing the elegance models of today. The brand consists of minimalistically designed beautiful shoes, mostly boots, which are smooth and can come with simple lines and block heels for everyday use. Since quality need not be expounded in high prices, Eridani has handcrafted structures such as Chelsea and Casual boots. They both have their online and offline presence and currently, they have opened a flagship store in Mumbai and others associated with several retail portals.

6. Monrow

Bestsellers: Solid Black Block Boots, Svelte Black Flats, Bellezza Black Block Heels

Price Range: Up to Rs 3,400

Monrow is a footwear brand majoring in the comfort walk that embraces fashion, especially for Indian women. They have individually researched more than 3000 feet is native Indian feet with a view of developing boots according to the shape of feet. This is a brand that sells vegan boots and I found this particular style that’s handcrafted too The brand also focuses on the aspect of fashion and functionality to guarantee a comfortable lifestyle wearing the brand.

7. Delize

Bestsellers: Womens Black Solid High Heel Knee Casual Boots, Black Solid Women Vegan Leather Calf Length, Womens Black Derby Boots

Price Range: Up to Rs 7,000

Material Used: faux leather

Delize focuses on chunky, aesthetic, vegan leather boots that are comfortable with longevity in mind. Offering memory foam insoles and fabric linings, they provide a trend and comfort in a single shoe. Ankle, knee-high, and long boots are common and the shoe designs feature rivets, buckles and zippers which makes them very convenient.

Wrapping Up

Looking for suitable boots that fit your personality and usage in India is much easier because various excellent brands range from standard brands to high-end brands with affordable prices and high quality. Here, you can get the best brands of boots that will give you the stylish look you want. Whether you are looking for traditional leather shoes or green ones, the right shoes are as easy as several clicks on your mouse, which are designed to fit and complete your outfits as well as improve your comfort.

Lehengas are a must-have for Indian weddings and festivals. They add grace and elegance to every celebration. In India, you can find lehengas that suit every taste and budget. From luxurious designer labels to affordable brands, there is something for everyone. Bridal lehengas are rich in tradition, with intricate embroidery and beautiful fabrics. Lighter lehengas are perfect for pre-wedding events like mehendi and sangeet. India’s top lehenga brands include Sabyasachi, Manish Malhotra, and Anita Dongre. Each brand offers unique designs and styles. Whether you love royal, glamorous, or minimal looks, these brands cater to all your needs.

Also Read: Top 10 Premium Handbag Brands in India

Top 10 Ethnic Wear Brands in India : Best and Most Famous

Discover the Top 5 Costume Jewellery Brands in India

Lehenga Trends to Watch For

• Pastel Colors: Trending among brides for their soft, dreamy vibe.
• Mirror Work: Adds sparkle and glamour to lehengas.
• Cape Dupattas: A contemporary twist on traditional styles.

Check more: Top 5 Jewellery Brands in India -A Comprehensive Guide

Top 5 Manyavar Alternatives and Competitors [2024]

10 Best Skincare Brands in India for Glowing Skin

List of the top 9 Famous and Best Lehenga Brands in India

Discover the most famous styles and their brands to get that dreamy look on your special day. 

1. Sabyasachi Mukherjee

Sabyasachi is the king of bridal wear in India. His lehengas are known for their rich designs and royal aesthetics. Sabyasachi lehengas have been worn by Bollywood stars like Deepika Padukone and Priyanka Chopra on their big days. Sabyasachi lehengas are a dream for every bride. His designs bring old-world charm with a touch of modern aesthetics. The brand is also known for its bold use of colors like deep reds, emerald greens, and royal blues. 

Sabyasachi often incorporates Indian cultural elements, such as Banarasi borders and Mughal-inspired patterns. Each lehenga is handmade by skilled artisans, ensuring top-notch quality. The brand also offers a curated selection of bridal jewellery and accessories to complete the look. Sabyasachi’s flagship stores are located in cities like Mumbai, Delhi, and Kolkata.

Features That Set It Apart:

• Intricate embroidery inspired by heritage.
• Use of handwoven silk and vintage motifs.
• Perfect for brides who want a regal look.

Popular Collections:

• Sabyasachi's “Heritage Bridal” collection is a favorite among brides.

2. Manish Malhotra

Manish Malhotra is a favorite for glamorous lehengas. His creations bring Bollywood magic to weddings. Manish Malhotra has styled several Bollywood celebrities for their wedding looks, including Alia Bhatt. He is known for setting trends in bridal fashion with edgy designs. His signature style often includes metallic finishes, velvet fabrics, and vibrant hues. 

Many of his lehengas feature intricate threadwork combined with innovative cuts. Manish also experiments with unique drapes and capes, adding a contemporary twist. His creations are popular among NRI brides and are showcased at global fashion events. With exclusive stores in cities like Mumbai and Delhi, the brand is a go-to choice for Bollywood-inspired bridal wear.

Features That Set It Apart:

• Known for heavy sequins, mirror work, and pastel shades.
• Lehengas with a contemporary touch and elegance.
• Perfect for brides who love glitz and glam.

Popular Collections:

• The “Nooraniyat” collection is filled with dreamy bridal wear.

3. Anita Dongre

Anita Dongre is known for her sustainable fashion and timeless designs. Her lehengas bring a blend of tradition and modernity. Anita Dongre uses sustainable materials and supports local artisans through her brand. Anita Dongre lehengas are perfect for brides who appreciate understated elegance. She draws inspiration from Indian folklore and nature, making her designs timeless. 

Her collections often feature Gota Patti's work, a traditional Rajasthani embroidery technique. Anita is also known for creating versatile lehengas that can be worn in multiple ways. The brand offers lehengas for bridesmaids and guests, making it a one-stop shop for wedding shopping. Her flagship stores are designed to offer a serene shopping experience, with dedicated sections for bridal couture.

Features That Set It Apart:

• Light-weight, eco-friendly fabrics with floral prints.
• Ideal for destination weddings and summer ceremonies.
• Nature-inspired motifs and pastel hues.

Popular Collections:

• The “Love Song” collection features minimalist and breezy lehengas.

4. Ritu Kumar

Ritu Kumar is a pioneer in Indian bridal wear. Her lehengas reflect tradition with modern designs. Ritu Kumar is one of the oldest and most celebrated designers in India. Ritu Kumar’s lehengas celebrate India’s rich textile heritage. She often works with artisans to revive traditional crafts like block printing and zari work. Her lehengas feature intricate borders and bold patterns, making them stand out. 

The brand offers a mix of heavy bridal wear and lighter options for pre-wedding events. Ritu Kumar also has a range of accessories, including clutches and dupattas, to complement the lehengas. With decades of experience, she continues to innovate while preserving Indian traditions. Ritu Kumar stores are found in major cities, offering a personalized shopping experience.

Features That Set It Apart:

• Vibrant colors and rich embroidery.
• Known for using fabrics like silk and brocade.
• Perfect for brides looking for a traditional look.

Popular Collections:

• The “Banaras Revisited” collection showcases the beauty of handloom weaves.

5. Neeta Lulla

Neeta Lulla’s lehengas are the epitome of grandeur. Her lehengas feature bold embroidery and intricate detailing. Neeta Lulla has styled iconic bridal looks in Bollywood movies like Devdas. She blends traditional elements with modern aesthetics, creating masterpieces. Her designs often include Swarovski crystals, making them sparkle. 

Neeta’s lehengas are perfect for destination weddings, offering versatility and style. She also customizes bridal wear, ensuring a unique piece for every bride. Apart from bridal lehengas, she creates outfits for bridesmaids and family members. Her brand is highly respected in the fashion industry, with numerous awards to her name.

Features That Set It Apart:

• Heavy Zardozi work and bold color palettes.
• Designs that mix tradition with modernity.
• Perfect for brides who want a grand, royal vibe.

Popular Collections:

• The “Ethereal Bride” collection is a showstopper for wedding season.

6. Dolly J

known for their feminine charm and elegance. Her lehengas are perfect for modern brides who want a mix of elegance and style. Dolly J Lehengas are loved for their lightweight and comfort. She uses innovative fabrics like organza and tulle, adding softness to her designs. Her collections often feature subtle shimmer, perfect for evening ceremonies. 

Dolly J focuses on creating lightweight lehengas, ensuring brides are comfortable throughout their big day. The brand also offers a unique mix of traditional and fusion designs, catering to modern tastes. Dolly J has a loyal clientele in India and abroad, with her creations displayed at leading fashion shows.

Features That Set It Apart:

• Stunning drapes and structured silhouettes.
• Use of pastel tones and subtle embellishments.
• Perfect for brides who prefer minimalistic charm.

Popular Collections:

• The “Rosette” collection stands out for its floral elegance.

7. Mohi

Mohi is a rising star in the world of lehengas. The brand is known for affordable designer lehengas with intricate designs. It blends traditional aesthetics with budget-friendly options. Mohi offers customization options to suit every bride’s preference. The brand offers designs that blend tradition and affordability, making it popular among budget-conscious brides. 

Mohi’s lehengas feature bold floral prints, intricate zari work, and vibrant color palettes. Their ready-to-wear lehengas are perfect for smaller ceremonies like mehendi or sangeet. The brand also offers customized stitching services, ensuring a perfect fit. Mohi’s collections are available online and in select stores across India, making it accessible to all.

Features That Set It Apart:

• Vibrant colors and heavy embroidery.
• Use of soft fabrics like silk and chiffon.
• Perfect for brides who want designer wear on a budget.

Popular Collections:

• Their bridal collection is loved for its balance of style and affordability.

8. BIBA

BIBA lehengas are ideal for festive occasions and casual weddings. It combines comfort with style, making it a hit for casual weddings and festivals. BIBA’s lehengas are widely available online and in stores across India. The brand focuses on lightweight designs that are easy to carry. They often use cotton and blended fabrics, ensuring comfort during long events. 

BIBA’s lehengas are a favorite among young women for their trendy cuts and fresh colors. The brand also offers mix-and-match options, allowing customers to create unique looks. With its vast retail network and online presence, BIBA is accessible to customers nationwide.

Features That Set It Apart:

• Lightweight fabrics and ready-to-wear designs.
• Perfect for pre-wedding functions like mehendi and sangeet.
• Budget-friendly lehengas with vibrant prints.

Popular Collections:

• The “Wedding Splendor” collection features trendy lehengas for every occasion.

9. Manyavar Mohey

Manyavar Mohey is a go-to brand for affordable yet stunning bridal lehengas. Their designs cater to brides who love tradition with a modern touch. Manyavar Mohey is one of the most accessible brands, with stores in every major city in India. Manyavar Mohey is a household name for affordable bridal wear. Their lehengas combine classic Indian designs with modern craftsmanship. The brand uses high-quality fabrics, including silk, velvet, and net, to create stunning pieces. 

Manyavar Mohey also offers a variety of colors, ranging from bold reds to pastel pinks. The brand is known for its matching outfits for couples, making wedding shopping convenient. With a strong presence in both online and offline markets, it’s a top choice for traditional Indian weddings.

Features That Set It Apart:

• Lehengas with beautiful embellishments and embroidery.
• Perfect for budget-conscious brides.
• Wide variety of options for bridesmaids as well.

Popular Collections:

• The bridal range is ideal for traditional Indian weddings.

Tips for Choosing the Right Lehenga

• Know Your Budget: Decide how much you want to spend before shopping.
• Choose Fabrics Wisely: Silk, velvet, and organza are great for grand weddings, while lighter fabrics suit smaller events.
• Focus on Comfort: Ensure the lehenga is comfortable to wear for long hours.

Why Invest in a Designer Lehenga?

• High-quality craftsmanship and detailing.
• Unique designs that stand out.
• Perfect fit and customization options.

Final Fit

Searching for the perfect lehenga can indeed be stressful, but these top brands aren’t going to make it anywhere close to stressful,. If you’re on the lookout for a Sabyasachi look or looking to buy an affordable Manyavar Mohey lehenga, there is everything for everyone. Select the one for you and make your day special, magical, and dreamy!

The 13th Annual IREC X Labels Summit, set against the energetic and innovation-driven cityscape of Mumbai, is India’s largest gathering of retail and licensing leaders. This two-day symposium promises to be a transformative event for the nation’s dynamic retail, ecommerce, and licensing industries. Bringing together luminaries and changemakers, it serves as a definitive platform for networking, inspiration, and insight-sharing for the industry’s present and future leaders.

Since its inception in 2014, the IREC (India Retail & E-Commerce Conference) has been the premier hub for industry discussions around innovation, leadership, and evolving consumer demands. This year, the conference expands its influence through the Labels Conference, gathering global brand licensors, licensees, and professionals to explore the latest trends in India’s fast-growing licensing market. The Labels Conference offers industry-defining perspectives on streamlining workflows, sparking innovation, and creating valuable connections.

Setting the Stage for Disruption and Transformation

Themed "Re(Novating) Brands | Re(juvenating) Retail | Re(Purposing) E-commerce", the summit will delve into the ways disruptive brands are redefining the consumer experience, shaking up traditional retail practices, and driving bold marketing strategies.

• The Leadership Summit: This stage will host leaders who think outside the box, make courageous business moves, and change the game for consumer engagement.
• The Brand X Summit: Uncover how collaborations between brands, retailers, and consumers lead to groundbreaking products and services.
• The Brand Innovation Summit: Learn how brands are leveraging creativity and 'brand love' to capture consumer attention and navigate a competitive market with innovative distribution strategies.

Inspirational Speakers

Attendees of the IREC X Labels Summit 2024 will have the privilege of learning from some of the most influential voices in the retail and licensing industry. The main speakers include:

• Sushant Dash, CEO, Starbucks India: Dash will share his insights on redefining the coffee experience for Indian consumers and Starbucks' innovative approaches to market penetration.

• Venu Nair, Chief of Strategic Partnerships & Omnichannel, Myntra: Nair will offer his expertise on omnichannel strategies and partnerships shaping the future of ecommerce in India.

• Gunjan Shah, CEO, Bata India: Shah will discuss Bata’s efforts to modernize and reimagine the footwear shopping experience through innovation and brand transformation.

• Biju Kassim, Customer Care Associate and CEO of Beauty, Shoppers Stop: Kassim will speak on the growth and future of India’s beauty retail sector and how SSBeauty is staying ahead in the beauty retail race.

• Vivek Biyani, Founder, Broadway: Biyani will delve into the challenges and strategies for building a retail brand that adapts to changing consumer expectations.

Spotlight on Excellence: The Labels Awards

The Labels Awards ceremony will recognize excellence across licensing sectors, including animation, brands, entertainment, lifestyle, and sports. This celebration will highlight remarkable contributions, elevating the leaders and innovators who set industry benchmarks for creativity and ingenuity.

With a mix of conferences, workshops, and recognition ceremonies, the IREC X Labels Summit is designed to equip attendees with the tools to lead and thrive in an ever-evolving market. Engage with industry trailblazers, gain access to critical insights, and discover paths for industry collaboration and innovation.

Don't miss out on India’s flagship event for retail, ecommerce, and licensing—where visionaries gather to shape the future. Be there to inspire and be inspired, transform, and be transformed.

Energy drinks have established themselves as handy friends as people rush through the day’s business in the bust of the contemporary world. Be it students struggling as they work tirelessly to meet their deadlines, or athletes willing to conquer their own records, these beverages provide quick energy and concentration, due to the presence of caffeine in them. Whether you are preparing for an exercise session, or combating the afternoon slump, find out the Indian energy drink brands to help kickstart your energy quest.

Also read: Top 8 Japanese Whisky Brands in India with Price: A Taste of Japan

Energy Drink Market Space in India

India Energy Drinks Market size was valued at $2.76 Billion in 2023 and is projected to reach $4.30 Billion by 2031, growing at a CAGR of 5.7 percent from 2024 to 2031. The Indian market is buzzing with innovation, offering energy drinks in flavors and formulations tailored to diverse preferences. However, moderation is key to enjoying their benefits without compromising health. 

Check more: Top 7 White Rum Brands for Your Home Bar

Benefits of Energy Drink

• Physical Endurance: There are indications that alertness and better reaction time can be obtained with the help of energy drinks, but, for instance, the steadiness of the hands may become worse.
• Mental benefits: Energy drinks can enhance wakefulness, attention and synaptic tone, and enhance general mood for a period of time. They can also help you to remain active at work and do lots of work.
• Contain nutrients: Energy drinks may contain vitamins and minerals, amino acids and herbal supplements among other substances. 

Side Effects of Energy Drinks 

• Heart complications: Energy drinks can make the heart race or palpitate, and this is capable of causing severe heart disease. 
• Anxiety: Energy drinks lead to anxiety and high blood pressure, promoting heart palpitations. 
• Energy drinks also lead to other ailments if consumed in large amounts. Including - diabetes, tooth decay, kidney damage, substance abuse or even depression 

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Top 6 Energy Drink Brands in India 

1. Red Bull

Red Bull is one of the most popular energy drinks in India and worldwide, known for its iconic silver and blue can. It contains caffeine, B vitamins, taurine, and other ingredients that help boost energy, improve alertness, and enhance focus. The drink has a sweet and tangy flavor, often compared to berry candy, and is available in sugar-free and other flavor options. Red Bull is a go-to choice for fighting fatigue and staying energized throughout the day.

Key Ingredient: Taurine, sucralose and acesulfame K, B group vitamins

Pros: Aerobic endurance, anaerobic performance, mental performance

Collection: Sugar-free, blue, red and yellow collection

2. Monster

Monster energy drink is a premium energy drink in India, currently selling low-priced products with strong brand flavoured energy products with a powerful energy mixture. Famous for the incredibly high and sustainable levels of energy and concentration, it’s preferred by shoppers, athletes and anyone facing physically challenging tasks. It also manufactures the highly demanded pre-workout supplement C4, in both, powdered and canned forms to guarantee consumers maximum alertness for upcoming tasks.

Key Ingredients: Inositol, L-carnitine and Ginseng

Pros: Convert stored body fat into energy, cardiovascular health, and muscle function

Collection: Original Lo-Carb, Zero Sugar, reserve white pineapple, reserve orange dreamsicle, peaches n creme, nitro super dry. 

3. Prime

Prime is a popular brand of energy and sports drinks created by social media stars Logan Paul and KSI. It contains 200 mg of caffeine, 355 mg of electrolytes, zero sugar, and 10 percent coconut water, offering a unique formula in cans and bottles. Though not officially available in India, it can be found online or in high-end supermarkets. However, it’s quite expensive, making it more of a treat for those curious about the hype.

Key Ingredients: Electrolytes, amino acids, natural flavors, glucuronolactone

Pros: Less sugar than other energy, boosts metabolism, low-calorie option

Collection: Dream Pop, Ice Pop, Strawberry Watermelon, Blue Raspberry, Tropical Punch and more 

4. Gatorade

Gatorade is a sports drink made with the purpose of entering adequate hydration and replace energy loss during strenuous exercise. It supplies useful electrolytes, carbohydrates and fluids to replenish electrolyte stores, replace lost body fluids and to feed muscles. Unlike energy drink which has caffeine and is usually carbonated it is healthier and suitable for athletes and other sporting people. Originally developed for athletes, Gatorade is specially formulated for workout sessions, sports or after exercise body replenishment; delivering quick refreshment and performing enhancing values.

Key Ingredients: Dextrose, citric acid, sodium citrate, monopotassium phosphate

Pros: Rehydration, electrolyte replacement, 

Collection: Fierce grape, strawberry lemonade, frost arctic blitz and many more 

5. Predator

Predator is relatively new brand in the Indian market offering 120 mg of caffeine for moderate energy consumption. It is mildly carbonated and it has, as I said, very sweet taste, with a purpose of athletic and physically active people as well as professionals who don’t have time to eat constantly but need energy. Its drink features a great boost in energy but the sweetness of the drink can be overpowering.

Key Ingredients: Sucrose, acidity regulator, carbonated water

Pros: Boost your energy levels during a workout, helps with sleep deprivation

6. Cloud 9 

Cloud 9 is an energy drink brand from India that came into the market to compete with international energy drink players. Manufactured by Goldwin Healthcare Pvt. Ltd, Cloud 9 has received accolades for its synergy and harmonious taste sensation. The brand is suitable for a broad audience including youngsters, sporting personalities and the working population in consistently providing palatable yet efficient energy. Over the years Cloud 9 has established its stand by selling its energy drink in Indian market and rivaling international and domestic brands.

Key Ingredients: maltodextrin, AB-PINACA, vitamins B2, B3, B6, and B12

Pros: Detoxification, improved circulation, improved digestion

Collection: Berry Mix, Classic, Premium

Fuel Your Day

Energy drinks act as stimulants for work, academic purposes or exercising. Indian market provides the customers with numerous choices which can be suitable for everybody’s taste. Even though these products are likely to boost energy and concentration it is wise to use them moderately so as to avert harms linked to cardiac complications and anxiety. Make the right decisions so that you and your body are productive and effective during your working day.

Italian fashion is known for its elegance, luxury, and impeccable craftsmanship. From Milan to Mumbai, these brands have made their mark on Indian fashion lovers. Whether you love timeless classics or bold modern designs, Italian fashion brands offer something for everyone. Here are the 10 best Italian fashion brands available in India, each with unique styles and iconic collections.

Also Read: Top 10 Premium Handbag Brands in India

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Why is Italian Fashion Popular in India?

Italian fashion has a special place in the hearts of Indian shoppers. It blends luxury, elegance, and versatility, making it a perfect match for India’s diverse tastes. Here’s why it stands out:

1. Italian brands are known for their classy and sophisticated designs. Their timeless appeal makes them perfect for formal events, parties, and even casual wear.
2. High-quality fabrics and expert craftsmanship are the hallmarks of Italian fashion. These luxurious details attract Indian shoppers who value premium products.
3. From chic dresses to sharp suits, Italian fashion offers something for everyone. This versatility aligns well with India’s mix of modern and traditional styles.
4. Italian handbags, shoes, and belts are globally recognized symbols of style. These accessories pair effortlessly with Indian and Western outfits, making them highly desirable.
5. Italian fashion celebrates personal style. It allows Indians to make bold fashion statements while staying true to their unique tastes.
6. Italian brands are often worn by Bollywood stars and influencers. Their popularity among celebrities boosts their appeal to Indian fashion enthusiasts.
7. Italian fashion is seen as an investment. The durability and timeless style of these brands ensure they remain a wardrobe staple for years.
8. Owning an Italian brand connects Indian shoppers to global luxury. It adds a sense of prestige and exclusivity to their style.

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List of the 10 Best Italian Fashion Brands in India

Discover your iconic look from the country where style was born and becomes your identity. Take a look at these 10 best Italian fashion brands who are ruling the fashion industry.

1. Prada: Minimalism Meets Functionality

Prada is a go-to for those who love subtle elegance. Its use of fine materials ensures a premium feel. From clothing to accessories, every piece reflects minimalism. Prada’s iconic triangle logo is a quiet yet powerful statement. The brand’s focus on innovation keeps its collections fresh. In India, Prada’s understated luxury resonates with working professionals and young fashion enthusiasts. The timeless appeal of its designs makes it a versatile choice for both formal and casual wear. Its handbags, especially the nylon range, are adored for their practicality. Prada continues to redefine modern luxury with every collection.

Special Feature:

• Iconic nylon bags that combine style and durability.
• Sleek designs are perfect for work or casual outings.
• A symbol of functional luxury.

2. Giorgio Armani: Sophistication Redefined

Giorgio Armani epitomizes class and precision. Its suits are known for their perfect fit and elegance. The brand’s clothing offers effortless sophistication for men and women alike. Armani is celebrated for its understated glamour, making it a global icon. In India, its Emporio Armani sub-label appeals to younger shoppers seeking chic daily wear. Accessories like watches and belts are also popular here. With its neutral palettes, Armani is ideal for formal events and boardroom meetings. Its timeless aesthetic ensures it remains a favorite among India’s fashion-conscious elite. Armani redefines grace with simplicity and fine craftsmanship.

Special Feature:

• Perfectly cut suits for men and women.
• Emporio Armani for chic, everyday wear.
• Classic and neutral color palettes.

3. Bottega Veneta: The Art of Woven Leather

Bottega Veneta stands for subtle luxury. Its Intrecciato weaving technique is an emblem of elegance. The brand’s leather bags are synonymous with class and exclusivity. Indian shoppers love the simplicity of its logo-free designs. Bottega’s shoes and accessories combine comfort and sophistication. The focus on soft, high-quality materials makes its products long-lasting. From clutches to totes, each piece is a work of art. The brand also excels in ready-to-wear clothing, which reflects a minimalist ethos. Its understated appeal is perfect for Indians seeking premium yet subtle luxury. Bottega Veneta truly celebrates artistry in fashion.

Special Feature:

• Signature Intrecciato woven leather bags.
• Soft and elegant footwear.
• Luxurious yet subtle designs.

4. Fendi: Bold and Luxurious

Fendi is all about making bold statements. Its double-F logo is instantly recognizable. Known for creative designs, Fendi’s collections stand out. The baguette bag is a global favorite, including in India. Fendi’s playful use of materials like fur and leather adds uniqueness. From jackets to dresses, the brand is ideal for those who love luxury with an edge. It's vibrant patterns and bright colors resonate with festive Indian vibes. Accessories like sunglasses and belts are equally eye-catching. With a mix of tradition and innovation, Fendi’s pieces are a favorite for weddings and celebrations.

Special Feature:

• Famous double-F logo.
• Creative use of fur and leather.
• Eye-catching patterns and vibrant colors.

5. Gucci: Where Bold Meets Glamorous

Gucci brings a perfect blend of drama and style. Its GG monogram is a global fashion symbol. From handbags to shoes, every piece is a masterpiece. Gucci’s floral prints and quirky designs resonate with Indian shoppers. Its bold collections make it a favorite for festive occasions. Gucci also caters to streetwear lovers with its trendy sneakers and hoodies. The green-and-red stripe motif adds a vintage charm. In India, the brand is popular among both millennials and luxury enthusiasts. Gucci’s ability to mix heritage with modern trends keeps it at the forefront of fashion.

Special Feature:

• Vibrant prints and bold designs.
• Iconic GG logo and green-red stripes.
• Eclectic collections that blend retro and modern vibes.

6. Valentino: A Celebration of Couture

Valentino is synonymous with luxury and elegance. Its signature Valentino Red represents bold femininity. From flowing gowns to structured suits, the brand is perfect for grand occasions. Valentino’s studded accessories like shoes and bags are a huge hit. In India, its evening wear collections are loved for weddings and receptions. The brand’s attention to detail ensures each piece feels exclusive. Valentino also explores contemporary designs that appeal to younger audiences. Its timeless appeal makes it a favorite for red carpets and galas. The brand celebrates Italian craftsmanship and luxurious design with every creation.

Special Feature:

• High-fashion evening wear and gowns.
• Studded accessories that exude edge and glamour.
• Perfect for weddings and gala events.

7. Versace: Glamour and Drama

Versace is a symbol of luxury and confidence. Known for its Medusa logo, the brand exudes boldness. Its baroque prints and gold accents define opulence. Indian shoppers admire Versace for its dramatic and glamorous outfits. From dresses to suits, each piece is designed to turn heads. The brand’s vibrant colors complement festive Indian aesthetics. Versace’s footwear and bags are equally flamboyant and stylish. With a mix of vintage charm and modern drama, it’s perfect for statement looks. Celebrities in India frequently don Versace for high-profile events. The brand is synonymous with bold fashion choices.

Special Feature:

• Signature Medusa logo and baroque patterns.
• Vibrant colors with a touch of gold.
• A perfect blend of vintage and modern glamor.

8. Dolce & Gabbana: Italian Heritage in Fashion

Dolce & Gabbana celebrates Italy’s rich culture and history. Its collections feature intricate floral prints and lacework. Indian shoppers love the brand for its regal aesthetic. From luxurious gowns to tailored suits, D&G stands out for its craftsmanship. Accessories like handbags and sunglasses add a royal touch to any outfit. The Mediterranean-inspired designs often mirror Indian festive vibes. Dolce & Gabbana is also known for its fragrances, which are widely popular. The brand’s ability to blend tradition with contemporary design keeps it relevant. D&G offers timeless elegance with a touch of drama.

Special Feature:

• Floral and Mediterranean-inspired prints.
• Dramatic and detailed evening wear.
• Accessories that add a royal touch.

9. Missoni: Playful and Colorful Knits

Missoni is a celebration of patterns and colors. Its zigzag designs are instantly recognizable. Known for knitwear, the brand offers lightweight yet luxurious pieces. Indian shoppers love Missoni for its comfortable yet chic clothing. From scarves to cardigans, its collections are versatile and trendy. The brand’s playful patterns add a fun touch to any wardrobe. Missoni’s dresses and tops are perfect for casual outings or vacations. Its colorful aesthetic resonates with India’s vibrant culture. Missoni redefines luxury by making it light, comfortable, and cheerful.

Special Feature:

• Signature colorful patterns and knits.
• Casual yet chic dresses and scarves.
• A perfect mix of comfort and luxury.

10. Miu Miu: Quirky and Feminine

Miu Miu is for those who love playful and bold fashion. The brand blends vintage-inspired designs with modern twists. From glittery heels to embellished bags, every piece is eye-catching. Miu Miu’s collections are perfect for young fashion lovers in India. Its short dresses and funky accessories add personality to any look. The brand’s bold use of sequins and colors makes it ideal for parties. Miu Miu is also known for its unconventional yet wearable pieces. It’s a favorite for Indian shoppers seeking trendy luxury with a fun edge. Miu Miu celebrates individuality in fashion.

Special Feature:

• Vintage-inspired designs with a modern twist.
• Sparkling and eye-catching embellishments.
• Playful yet sophisticated outfits and accessories.

Interesting Facts About Italian Fashion Brands

1. Timeless Designs: Most Italian brands are known for their evergreen collections that never go out of style.
2. Craftsmanship: Every piece is made with attention to detail, making them worth the investment.
3. Global Influence: Italian fashion trends often set the stage for global styles.
4. Sustainability: Many brands are moving towards eco-friendly practices, appealing to conscious consumers.
5. Celebrity Endorsements: From Bollywood stars to Hollywood icons, these brands are loved by the rich and famous.

Where to Shop Italian Fashion in India

You can find these brands in major luxury malls and stores across India:

• DLF Emporio, Delhi
• Palladium Mall, Mumbai
• UB City Mall, Bangalore
• Online luxury platforms like Myntra Luxe, Nykaa, Tata CLiQ Luxury, and Ajio Luxe.

Why You Should Invest in Italian Fashion

Italian brands offer:

• Premium quality that lasts a lifetime.
• Iconic designs that are instantly recognizable.
• Pieces that elevate your wardrobe to luxury status.

Conclusion

Italian fashion has captured the hearts of Indians with its elegance, style, and luxurious appeal. Brands like Gucci, Prada, and Versace bring the charm of Italy to Indian closets. Whether you’re looking for timeless classics or bold statement pieces, these brands have something for everyone. So, what are you waiting for? Add a touch of Italian flair to your wardrobe today!

In the rapidly evolving landscape of Indian fashion, Lakshita has emerged as a brand synonymous with elegance and versatility. Over the past two decades, the brand has cemented its position as a preferred choice for women across the country. Founded with a deep-rooted belief in providing high-quality, trend-forward designs, Lakshita has become a household name, particularly in North India, catering to a growing clientele that seeks both traditional and modern wear.

In an exclusive interview, Sachin Kharbanda, Managing Director and Co-Founder of Lakshita, shared insights into the brand’s journey, its remarkable recovery from the challenges of the pandemic, and the exciting plans lined up for the future. “When COVID-19 struck, we were genuinely apprehensive,” he began. “There was a lot of uncertainty; we didn’t know how long it would last or how it would impact our business.” Yet, despite the hurdles, Lakshita’s comeback was swift and strong, with the brand experiencing significant growth in the years that followed.

Navigating Through the Pandemic

“The initial years during COVID were daunting,” said Kharbanda. “The sudden lockdowns brought everything to a standstill, and like many other businesses, we faced significant challenges with production and supply.” However, once restrictions were lifted, the brand found itself benefiting from a surge in pent-up demand. “It was remarkable,” he recalled. “The very next year, we saw our sales skyrocket, and it was beyond our expectations. We were able to sell all our stock, clear out merchandise, and effectively cover the losses we’d incurred.”

Lakshita’s journey since then has been nothing short of inspiring. The subsequent years brought steady growth, with sales rebounding and even exceeding pre-pandemic levels. “Last year was exceptionally good for us,” Kharbanda shared. “But the first half of this year was slower than expected. However, the festive season in October has brought a positive shift. Business has picked up, and it looks like we’re in for a fantastic quarter.”

Expanding Footprints

Lakshita’s commitment to expanding its physical presence has been a pivotal part of its strategy. “We currently have 76 stores across India,” Kharbanda revealed. “By the end of this quarter, we aim to cross 85, and our target for this financial year is to reach over 100 stores.” This milestone, coinciding with Lakshita’s anniversary in May, is a significant achievement for the brand. “We’re looking forward to celebrating our 100-store milestone – it’s a huge accomplishment for us.”

The brand’s focus has predominantly been on North India, with a strong presence in regions like Delhi-NCR, Punjab, Jammu, and Srinagar. “North India has been our primary market, and we are well-established here. We’re also in cities like Pune, but most of our stores are located in the North.”

Looking ahead, Kharbanda noted that geographical expansion is on the horizon. “Once we cross 100 stores, we’ll start expanding into the East and West of India, and eventually, we’ll move towards the South.”

Tier II & III Cities: A Key Growth Segment

Lakshita’s expansion into smaller cities has not only increased its reach but also positively impacted its profitability. “There is a difference between revenue and profitability,” Kharbanda explained. “Our sales volumes are higher in bigger cities due to larger populations and higher spending power. However, operational costs are also higher in these areas, so the profit margins are thinner.”

In contrast, Tier II and III cities offer a better profit margin, as the costs are lower. “The operational expenses are less, which makes these smaller cities more profitable for us.”

The E-commerce Push

While Lakshita has primarily built its success through its physical stores, online sales are an essential part of the brand’s strategy. “Our online sales currently account for around 10 percent of our total revenue, but we expect this to grow significantly by next year,” Kharbanda stated.

Its products, with a price range often above Rs 2,500, do not necessarily cater to a price-sensitive online consumer. “The online space is highly price-driven, and higher-priced items often face resistance,” he explained. “To address this, we’re planning to launch a dedicated product line in SS25 that caters specifically to online shoppers with more competitive price points.”

Lakshita also maintains a presence on prominent marketplaces such as Myntra and Ajio, though Kharbanda pointed out the importance of offering value. “Consumers are highly price-sensitive, especially in online spaces. They focus more on cost than design. So, our strategy has been to align our offerings on these platforms with what appeals most to consumers.”

Diverse Product Portfolio

From an initial offering of around 50-60 SKUs, Lakshita now boasts a range of 220-250 SKUs, covering various categories like day wear and evening wear. “The competition has increased tremendously, which has encouraged us to offer a wide array of choices,” Kharbanda asserted. The brand’s seasonal collections keep customers coming back, particularly during festive times. “For instance, we just launched our ‘Sitare’ collection for the Karva Chauth season, and the response has been fantastic.”

The brand’s portfolio is set to expand further with the introduction of wedding collections and an “Indianized” Western wear line. “We’ll be launching a ‘wed’ collection and a line of Indianized Western wear in SS25,” Kharbanda shared. “This Western line will be different, tailored to the tastes of Indian women who prefer subtle, conservative cuts and styles.”

Investing in Technology and Social Commerce

Lakshita’s commitment to modernization extends to technology. “We have invested heavily in a new software system called Navision,” Kharbanda revealed. “It enables us to manage everything from raw materials to the end consumer, mapping every step of our supply chain. This technology investment has been instrumental in enabling our omnichannel approach and enhancing our supply chain efficiency.”

Social media, too, has played a crucial role in the company’s branding and consumer outreach. “Social media has been a game-changer for us,” Kharbanda highlighted. “Around 70-80 percent of our marketing spend is dedicated to social platforms, and it’s not just about driving online sales. Many of our customers see our new launches on social media and visit our stores to purchase. Social media has been a valuable tool in enhancing both our online and offline presence.”

Future Plans and International Expansion

Lakshita has ambitious goals for the future, including international expansion. “By 2025, we aim to open at least two exclusive stores overseas,” Kharbanda revealed. “We’re looking at markets with a significant Indian diaspora, such as the UK, Singapore, the Middle East, and the US.”

In the Indian market, the brand plans to strengthen its presence further by expanding beyond 100 stores and launching new collections. “We are continuously working to enhance the consumer experience, focusing on customer satisfaction,” Kharbanda added. “Our goal is to provide services like lifetime alterations, which add tremendous value to the consumer experience.”

Projected Sales and Growth Outlook

Lakshita has seen impressive growth post-pandemic, with a 60 percent increase in sales last year. “This year, despite a slower first half, we’re on track to achieve a 25 percent increase over last year’s sales,” Kharbanda shared. “As the festive season unfolds, we’re optimistic about achieving our targets.”

Finding the right lingerie can be a game-changer, boosting confidence and enhancing comfort.  From daily essentials to special pieces, India offers top brands that cater to every need, budget, and size. This guide will help you discover the best lingerie options, making it easy to shop for stylish, supportive pieces online or in stores.

Also Check: Top 7 Tracksuit Brands in India: Where Comfort Meets Style

Lingerie Market Size in India 

The India Lingerie Market was valued at $4.8 Billion in 2023 and is expected to grow at a strong CAGR of around 9.5 percent during the forecast period (2024-2032). It is noteworthy that the prospects for the Indian market of lingerie remain high due to shifting consumer inclination, income increase and the impact of the global fashion perspective. Hence the future of the lingerie industry in India based on quality, sustainability, and inclusiveness, looks promising.

Read More: Top 10 Puffer Jacket Brands for Men and Women in India

Factors for the Rise of Lingerie

• E-commerce and Online Shopping: E-commerce and smartphone growth make online lingerie shopping convenient and personalized, pressuring traditional stores to adapt for global reach.
• Inclusive sizing: Today’s brands are providing their customers with a more diverse size range for clothes to enable them to cover a large market.
• Personalized shopping experience: Some brand designs many online tools like a quiz and recommendation system that will help customers select the right size, type, and style of the product increasing customer satisfaction, and thereby reducing return rates.
• Changing fashion trends: Budding trends have acted as key drivers of the lingerie industry on the global scene. 

Also Read: Top 10 Leather Jacket Brands for Men in India: Style Yourself This Winters

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Top Lingerie Brands in India 

1. Jockey 

Jockey is one of the largest lingerie brands in India today, was founded in 1876 and is famous for providing comfort to the mundane range of products for underwear such as bras, panties, and loungewear. There are varieties available in all sizes for different ages and the bras include lounge bras, padded wired and nursing bras. It is also most of them made from cotton so it is durable Most of them also have kid’s wear like under pants and training brassiers. 

USP: Reliable quality and superior comfort 

Pro: Wide range, cotton for extreme comfort, lycra for stretchability

Price Range: Up to Rs 2,500

2. Enamor

Enamor is a brand established in 2001, that provides bras, panties, shapewear, and loungewear of unmatched quality. Focusing on the fitting and comfort levels along with the aesthetics, Enamor has a strong presence in India owing to its myriad range of bra sizes and quality bra products. Readily available for over-the-counter purchases, as its pricing is reasonable while not loose, the offline and online brand is designed for its loyal customers in the country of India.

USP: Smooth fabrics with no seams, shape perfection, full coverage

Pros: Premium quality, worth the pricing, wide collection of different lingerie 

Price Range: Up to Rs 3,000

3. Clovia 

Founded in 2013, Clovia is an Indian brand known for affordable, trendy lingerie and activewear. With a strong online presence, it offers stylish bras, panties, and more, though some customers note durability issues.

USP: Pock-friendly prices, stylish designs, and regular cut-price offers.

Pros: Clovia uses soft, comfortable, and breathable fabrics, wide selection of lingerie

Price Range: Up to Rs 1,500

4. Marks and Spencer 

Marks & Spencer, founded in 1884, offers a wide range of high-quality innerwear, including comfort bras, camisoles, and tank tops. Known for its great selection of bras, whether for work, lounging, or something more lacy—M&S has options that are stylish, comfortable, and size-inclusive, ranging from 30A to 44G for bras and 6 to 22 for underwear. They also offer multipack sets, making it easy to stock up on your favorite styles in different colors.

USP: Unique mesh-like design, Comfortable elasticated waist, long-lasting, fancy bras and multipack options

Pros: Quality, practical, lacy

Price Range: Up to Rs 6,000

5. Nykd by Nykaa

Nykd, a brand from Nykaa, offers stylish and well-fitting intimate wear, including bras, panties, and shapewear. With sizes from 32D to 44E, they cater to a wide range of body types, though expanding options for 32E and 32F would be ideal. Their collection includes strapless, wireless, and lace designs.

USP: Inclusive, modern, high quality, and functional

Pros: Versatile, soft fabrics, wide range

Price Range: Up to Rs 2,300

6. Uniqlo 

Uniqlo offers a range of functional yet stylish lingerie, including sweatproof and absorbent sanitary shorts, seamless shorts, high-rise briefs, and various types of bras like plunge, push-up, and sports bras. Available in colors like beige, black, pink, purple, grey, and white, their products are both fashionable and practical. However, the brand could improve by offering more inclusive sizing options.

USP: Flattering, seamless, sweatproof, trendy

Pros: Affordable, durable, versatile

Price Range: Up to Rs 1,500

7. Triumph 

Triumph is a lingerie brand that was released in 1886 in Germany and is recognized in over 40 countries. The brand offers a structure such as bras, panties, shapewear, and swimsuits, which are made of high-quality materials, have innovative designs, and a perfect fit. Triumph is a luxury brand available in physical locations and on the internet. Shoppers love the brilliant fit and the exceptional quality it comes with. However, it is more expensive than other labels.

USP: Premium, stylish, reliable

Pros: High-quality materials,  innovative designs, perfect fit

Price Range: Up to Rs 3,500

Final Thought

The Indian lingerie market is on the rise with a whole lot of options available that meet every need, taste, and budget. No matter you’re searching for everyday coziness, top-quality products, or up-to-date designs, there are numerous options to examine. The growth of e-commerce and the expansion of various sizes have made the search for the perfect fit easier than ever. As the business marches onwards, the aspect of comfort, quality, and novelties along with the comfort of shoppers make sure that lingerie is not only a fashion statement but also a practical product.

India's e-commerce landscape witnessed a significant boost during the 2024 festive season, showcasing the growing strength and consumer influence of online retail. From major urban hubs to smaller towns and cities, consumers flocked to e-commerce platforms for deals, driving growth across multiple product categories and redefining the market's dynamics. The surge in demand was largely powered by the fashion segment and increased spending from Tier II + cities, highlighting the diversity of consumer behavior across the country.

According to Redseer Strategy Consultants’ latest report, covering the festive e-commerce period from September 15 to October 31, the sector recorded a gross merchandise value (GMV) of approximately $14 billion. This figure marks a 12 percent year-over-year growth, driven by resilient spending across categories such as quick commerce, electronics, fashion, beauty and personal care (BPC), home furnishings, and groceries. The report emphasizes the role of smaller cities and a noticeable increase in per-shopper spending, painting a vivid picture of India's evolving e-commerce market.

A Deep Dive into the Numbers

The festive season of 2024 has highlighted a clear transformation in India’s e-commerce market. While the overall shopper growth rate decelerated, the average spend per shopper increased by 5-6 percent. This indicates that while the e-commerce customer base has largely stabilized at around 250 million annual shoppers, their engagement and spending capacity have grown significantly.

One standout data point from the season is the rise of the fashion segment, which saw a threefold (3X) growth compared to the usual business-as-usual (BAU) months. Fashion, driven by ethnic wear and accessories, was particularly popular in Tier II + markets. Smaller towns and cities displayed the highest growth rates, with spending climbing 13 percent year-over-year, marking a major shift in the shopping power and preferences of these regions.

Fashion Segment Leads the Way

The fashion segment’s phenomenal 3X growth was fueled primarily by ethnic wear and accessories. Unbranded ethnic wear, jewelry, and women’s accessories emerged as hot favorites among Tier II+ customers. The increasing visibility of direct-to-consumer (D2C) brands on digital channels also contributed to the category’s boom, offering customers a blend of affordability and style. Meanwhile, in metro and Tier I markets, premium and international fashion brands captured consumers' attention with strong sales figures.

This shift underscores the dynamic and inclusive nature of India's e-commerce landscape, where different markets reflect unique consumer preferences. Ethnic fashion dominated in smaller cities, while urban markets showed a preference for premium brands, demonstrating a healthy balance between affordability and premiumization.

Tier II + Cities: The Real Game Changers

Tier II + cities have been a driving force behind the growth of India’s e-commerce market, contributing significantly to the 12 percent overall growth. Consumer spending in these markets reached a peak during the festive season. Notably, the availability of discounts allowed these customers to purchase high-value items such as premium electronics and large appliances. This segment also exhibited a marked increase in prepaid transactions, enhancing the shopping experience and increasing trust in online retail platforms.

As smaller towns and cities continue to embrace online shopping, it is evident that they are transforming from being value-driven consumers to sophisticated shoppers interested in both affordability and quality.

Premium Electronics Thrive Amid Prolonged Summer

The extended summer season contributed to heightened demand for premium electronics, including air conditioners and large appliances. This demand was most evident in metro areas, where high-ASP (average selling price) products found eager buyers. Quick commerce platforms responded to this increased demand by expanding their offerings to include electronics and home appliances, leveraging expanded delivery hours to capitalize on the festive rush.

Non-grocery sales also spiked on key festive days in major cities such as Delhi, Mumbai, and Bangalore. This highlights how consumer demand for premium goods continues to thrive, even as quick commerce redefines convenience and accessibility across India.

While shopper growth has slowed, e-commerce platforms observed a notable increase in per-shopper spending. This trend, indicative of a maturing e-commerce landscape, shows that while new customer acquisition rates are stabilizing, the depth of customer engagement is expanding. The average Indian online shopper is not just browsing but buying more frequently and spending on higher-value items, contributing to long-term market growth.

Bridging the Urban-Rural Divide in E-Commerce

The festive season highlighted another key trend: the growing importance of bridging the gap between metro and smaller cities. The data indicates that Tier II + markets are growing faster than metro and Tier I markets, signaling a democratization of e-commerce access and spending power. Discounts and affordability are no longer the sole drivers in these regions; customers are now open to premium offerings, further diversifying the market.

Meeting Demand at Speed

Quick commerce is gaining traction beyond just the top three cities. The sector extended its offerings to cater to the festive demand for electronics and home appliances, providing customers with an unparalleled level of convenience. The ability to deliver products within minutes has revolutionized how metro customers shop and is poised to bring similar transformation across Tier II + cities.

Kushal Bhatnagar, Associate Partner, Redseer Strategy Consultants, highlighted this shift, saying, "The 2024 festive season reassures us of Bharat’s (Tier II + customers’) spending potential. With these customers further cementing their trust in e-commerce and bringing a larger share of wallet online, we are ready to witness a continued spell of e-commerce growth in the next few years.”

Looking Ahead

The 2024 festive season reflects the evolving digital influence and shifting consumer preferences within India’s e-commerce sector. As premiumization, quick commerce, and robust demand from Tier II + cities redefine the market, e-commerce platforms must continue adapting to maintain their competitive edge. With a 12 percent growth during the festive season and consumer behavior constantly evolving, the future of India’s e-commerce market appears promising and dynamic. The insights will undoubtedly play a crucial role in helping businesses navigate this vibrant market landscape.

By meeting evolving consumer demands and maintaining a balance between premium offerings and affordability, India’s e-commerce platforms are set to remain at the forefront of innovation, accessibility, and customer-centricity in the years to come.

It is often a real struggle to choose the proper baby care brand, such as clothes or bedding, that will ensure the baby’s safety and comfort. As you can see, there are various choices, ranging from organic Indian brands to brands recommended by dermatologists. A sneak peek at the six leading baby care brands in India that are most preferable by quality, safety, and customer reviews.

Also read: How Brands Are Tapping into the ‘Organic’ Trend for Baby Skincare Product

Baby Care Industry in India: A Growing Market

There has been constant growth in the baby care market in India. It is expected that by 2024, it will have generated a total revenue of $298.70 million. This market has been projected to grow at an average rate of 2.88% between the years 2019 and 2029. Parents are now seeking chemical-free, gentle, and eczema-safe products for their babies and toddlers. It can be noted that increasingly more parents, including those in India, are opting for organic and chemical-free skin care products. This demand is on the increase as people become informed about the dangers of using strong chemicals and the effectiveness of natural products. As for worldwide tendencies, China is leading, and it has $651 million in 2024. But then again, in India, the current source of revenue per person is still low, at $0.21 per year. Over time, there seems to be an increasing market awareness; hence, its growth within the Indian baby care segment opens up the market for brands whose products are safe for the skin as well as environmentally sensitive. 

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1. Cetaphil Baby

Cetaphil Baby is a globally trusted brand known for its gentle and effective skincare products. This brand has built a solid reputation among parents for its commitment to safety and dermatologist-tested formulas. Cetaphil Baby products are designed to keep baby skin soft and healthy. Each product is hypoallergenic, making it safe for sensitive skin. The brand avoids harsh chemicals and fragrances, so it’s a great choice for babies with extra-sensitive skin.

Popular Products & Why They’re Loved

• Cetaphil Baby Daily Lotion: Hydrates baby skin without making it greasy.
• Cetaphil Baby Gentle Wash & Shampoo: Cleanses without stripping natural moisture.
• Cetaphil Baby Diaper Cream: Soothes rashes and protects delicate skin.

Ingredients You Can Trust

Cetaphil Baby products contain ingredients like calendula extract, which is gentle and soothing. All products are free from parabens, mineral oils, and colorants.

2. Sebamed Baby

Sebamed Baby, a German brand, is popular in India for its science-backed approach to baby care. Known for its pH-balanced formulas, Sebamed Baby is a favorite for parents who value dermatologist-recommended products. Sebamed Baby products are pH 5.5 balanced, helping protect a baby’s natural skin barrier. This feature helps prevent dryness, irritation, and other skin issues common in babies.

Popular Products & Why They’re Loved

• Sebamed Baby Lotion: Locks in moisture and keeps skin soft.
• Sebamed Baby Wash Extra Soft: Mild on the skin, making it ideal for daily use.
• Sebamed Baby Rash Cream: Effective in treating diaper rashes.

Mom-Approved and Pediatrician-Recommended

Sebamed Baby products are recommended by doctors and dermatologists for their safe, pH-balanced ingredients. They’re ideal for sensitive skin and help prevent common skin irritations.

3. Johnson's Baby

Johnson's Baby has been a household name for decades. Known for its gentle formulas, the brand products have been trusted by parents around the world for generations. Johnson's Baby is loved for its classic baby smell and mild formulas. The brand offers a wide range of baby care products, from shampoos to lotions, that are specially designed to be gentle on baby skin.

Popular Products & Why They’re Loved

• Johnson's Baby Shampoo: Gentle on the eyes, making bath time tear-free.
• Johnson's Baby Lotion: Known for its long-lasting fragrance and moisturizing benefits.
• Johnson's Baby Powder: Keeps baby skin dry and fresh.

Unique Selling Points

Johnson’s uses carefully tested ingredients and is known for its stringent safety standards. The products are also easily available and affordable, making them popular among Indian parents.

4. Himalaya Babycare

Himalaya Babycare is an Indian brand that combines natural herbs with modern science. The brand is popular for its ayurvedic and herbal approach to baby care. Himalaya Babycare products are made from natural ingredients like aloe vera, almond oil, and olive oil, which are gentle and safe. The brand’s focus on herbal ingredients makes it a favorite among parents seeking natural options.

Popular Products & Why They’re Loved

• Himalaya Baby Massage Oil: Enriched with olive oil and winter cherry for relaxation and nourishment.
• Himalaya Gentle Baby Soap: Contains milk and honey to keep skin soft and clean.
• Himalaya Baby Lotion: Moisturizes and protects with natural ingredients.

Eco-Friendly and Sustainable Practices

Himalaya Babycare uses sustainably sourced herbs and supports eco-friendly practices. Its products are free from harsh chemicals like parabens, synthetic colors, and artificial fragrances.

5. Mamaearth

Mamaearth is an Indian brand known for its organic and toxin-free baby products. The brand was created by parents, for parents, making it highly trusted in the Indian market. Mamaearth uses only natural, certified-safe ingredients, with a strong focus on non-toxic and eco-friendly products. They avoid harmful chemicals like parabens, sulfates, and artificial fragrances.

Popular Products & Why They’re Loved

• Mamaearth Deeply Nourishing Body Wash for Babies: Gentle cleanser for soft, sensitive skin.
• Mamaearth Milky Soft Body Lotion: Keeps baby skin hydrated and protected.
• Mamaearth Dusting Powder for Babies: Talc-free formula with organic ingredients.

Ingredients You Can Trust

Mamaearth baby products include ingredients like shea butter, cocoa butter, and aloe vera, which nourish and protect baby skin. The brand is also cruelty-free and offers vegan products, adding to its eco-friendly appeal.

6. The Mom's Co.

The Mom's Co. is a premium baby care brand from India that focuses on toxin-free and hypoallergenic products. The brand emphasizes gentle care with natural, effective ingredients. The Mom's Co. products are made with high-quality, natural ingredients that cater to both moms and babies. They offer a unique combination of Indian and international standards to ensure the best quality for your little one.

Popular Products & Why They’re Loved

• The Mom’s Co. Natural Baby Lotion: Locks in moisture with organic oils.
• The Mom’s Co. Baby Wash: A gentle, tear-free formula with coconut-based cleansers.
• The Mom’s Co. Diaper Rash Cream: Soothes and protects with zinc oxide and organic oils.

Did You Know?

The Mom’s Co. is certified by Australia’s Safe Cosmetics, making it one of the few Indian brands to meet international safety standards.

Trends in Baby Care: Why Parents Love These Brands

Today’s parents seek products for their babies that are in tune with their beliefs. They do value organic, earth-friendly, and non-toxic constituents of beauty products. Some also desire cost-effective solutions, but that should not be a measure that shortcuts service delivery. The mom industry in India is being driven by brands such as Mamaearth and The Mom’s Co. These brands contain natural and chemical-free products that are suitable for the skin of a baby. That is why Mamaearth, for instance, employs natural ingredients and does not supply the final formulations with hazardous chemicals. This product is a member of the international community of Mom’s Co. and is made from natural, toxin-free products.

Parents believe these brands because they have no hidden information about what they put into their products. It’s also possible to order vegan and non-cruelty options; whether they are environmentalists or not, many parents are likely to agree. Parents believe that they are giving the best to their children when buying brands such as these while promoting the green earth at the same time. These are the core values that make these brands dear to buyers and hold the appeal in the baby care markets today.

Choose the Best

Selecting a baby care brand is quite confusing, but these six baby care brands are the best in the Indian market in terms of quality, safety, as well and effective formulation. Starting right from the popular registration of Johnson’s Baby to the environment-friendly products of The Mom’s Co., these brands provide the most suitable yet soft product for every mother. Whether choosing to go herbal or choosing formulas recommended by a dermatologist, these brands certainly care about your baby’s comfort as well as health.

The wait is finally over! The highly-anticipated Labels Awards 2024 on November 29 at the Jio World Convention Centre, BKC, Mumbai are back, and they’re here to shake up the brand licensing world like never before. In an industry that has undergone a seismic transformation, thanks largely to e-commerce, these awards stand as a tribute to the trailblazers, innovators, and relentless risk-takers who are reshaping brand licensing across India and beyond. But this isn’t just any awards night—it’s a transformative celebration of an industry on the brink of a major breakthrough.

Behind the Scenes: The Forces Driving Licensing Growth

The numbers tell a story of exponential growth and sky-high potential: the global brand licensing market is expected to hit a staggering $371,993.50 million by 2028, with a healthy CAGR of 4.34% from 2023-2028. And it doesn’t end there—the market is forecasted to touch a jaw-dropping valuation of $433,893.22 million by 2030. But what’s behind this meteoric rise?

It’s simple. Rising disposable incomes, especially among India’s expanding middle class, have fueled the demand for branded products. Consumers are no longer satisfied with the generic; they crave authenticity, exclusivity, and quality—something only brand licensing can deliver. Meanwhile, the explosion of digital platforms has catapulted brand awareness, especially among the youth, who can’t resist a branded experience, be it through toys, apparel, or even home décor.

Click here to nominate

Meet the Industry Disruptors

The Labels Awards 2024 are set to shine a spotlight on these top disruptors who are turning brand licensing into a multi-billion-dollar powerhouse. Leading names across apparel, toys, software, food & beverage, and more are pushing the boundaries of what’s possible. Did you know the software/video game licensing segment alone is expected to grow at a blistering rate of 8.5% from 2020 to 2027, projected to reach $125.7 billion by 2027? It's all thanks to surging online gaming trends and increasing internet penetration.

And it doesn’t stop there. Children’s merchandise remains a driving force, with new characters and themes sparking demand like wildfire. Social media, of course, amplifies the craze, with platforms like YouTube and Instagram becoming brand licensing goldmines through campaigns, contests, and more.

The Trailblazing Jury and Unmatched Categories

This year’s Labels Awards jury brings together some of the sharpest minds in the business: Mukesh Ghuraiya, Chief Marketing Officer of Modi Naturals Ltd; Ritu Marya, Editor-In-Chief of Retailer & Entrepreneur Media; and Ajeet Bawa, Head of Marketing at Spencer’s Retail. Their task? To sift through a diverse range of categories that span licensors, licensees, agents, and every stakeholder who makes the industry tick. The stakes are high, and competition is fierce, but the rewards? Totally worth it.

Click here to nominate

The Power Surge: E-Commerce and the Licensing Boom

Remember the days when brand licensing was just a small cog in a marketing department's machinery? Those days are long gone. Licensing now operates as its own colossal entity with its own rules, regulations, and yes, its own set of challenges—counterfeiting and black markets being among the most formidable. But here’s the twist: instead of holding the market back, these challenges have spurred an unprecedented surge of creativity and strategy among brands.

E-commerce has supercharged the game by enabling brands to extend their reach in ways previously unimaginable. In just a few clicks, customers can browse and purchase licensed merchandise, breaking geographical barriers and turning casual browsers into brand loyalists. With online stores making licensed products as accessible as your morning coffee, the market is now teeming with opportunities.

The Other Side of the Coin

Despite all the glitz and growth, brand licensing isn’t without its share of challenges. From high costs and ever-shifting consumer preferences to the sheer complexity of legal paperwork, it’s not a walk in the park. Licensing agreements come with their own set of negotiations over royalties, copyrights, and trademarks. Staying ahead demands constant innovation and a keen eye for what’s next in consumer demand. Yet, for those who get it right, the rewards are limitless.

The Future Is Bright

In a world of evolving tastes and rapid innovation, brand licensing has become more than just a strategy—it’s a lifeline for brand growth. Labels Awards 2024 promises to celebrate those who are steering this transformation, offering a stage to those who dare to dream, innovate, and shape the industry’s future.

Are you ready to witness it? Because brand licensing is ready to make its mark—and the Labels Awards 2024 are here to crown the best of the best.

The expanding reach of digital banking and financial services across India’s rural landscape has fostered significant opportunities for community-driven growth, and at the heart of this transformation are women business correspondents (BCs). In a comprehensive study conducted by PayNearby and the Grameen Foundation for Social Impact, data has uncovered a powerful trend: female customers are choosing women BCs more often and for higher-value transactions than their male counterparts. This shift is not just a testament to the trust and rapport women BCs build with customers but also a reflection of how female BCs can drive inclusive growth and financial empowerment in the retail space.

A New Force in Retail

According to a joint report released by PayNearby and Grameen Foundation for Social Impact, female BCs excel in engaging female customers, with their transaction values 66 percent higher than those handled by male agents. Women BCs also earn 24.4 percent more than their male counterparts while engaging with female customers, suggesting that female customers feel more comfortable conducting higher-value transactions with agents of the same gender, likely due to increased trust.

This trend can be seen as an important indicator of the untapped potential within rural retail banking, as women BCs are becoming a preferred choice for customers in remote communities. This preference highlights the importance of gender alignment in building customer trust, especially in regions where social dynamics play a crucial role in financial decision-making.

Further, the findings showcase that female BCs are not just preferred by customers but are also financially rewarded, earning 24.4 percent more from their transactions with female customers than their male counterparts. For retail banking in rural settings, these figures point to an invaluable resource that can accelerate financial inclusion efforts when fully supported and empowered.

Flexibility at the Forefront

When it comes to motivation, female BCs prioritize flexibility in work hours more than male BCs. According to the report, 45 percent of women in this field value flexible hours compared to 38 percent of men. This reflects the dual roles many rural women hold, balancing both professional responsibilities and household duties. Flexibility becomes a critical factor, enabling them to navigate cultural expectations and logistical challenges while actively contributing to their household income.

This need for flexibility resonates with the broader retail sector, which has seen significant success in adopting flexible work models. Understanding and accommodating this preference could be instrumental in attracting and retaining more female BCs, especially as they often face the additional burden of managing personal and family obligations.

The Challenge of Balancing Responsibilities

Despite their impressive contributions, a majority of female BCs report significant challenges in balancing personal and professional lives, with 60 percent citing this as a persistent issue. The retail landscape, with its inherent demands for customer service and reliability, adds an additional layer of complexity. In regions where social and cultural constraints still impact women’s ability to operate freely, female BCs face issues beyond work-life balance, including safety concerns and societal expectations.

Around 33 percent of female BCs mentioned safety concerns, particularly in remote areas, and 35 percent identified cultural barriers as another challenge. These findings suggest a need for systemic support that addresses the unique challenges faced by female BCs, ensuring their safety, reducing cultural stigmas, and providing adequate resources to manage these hurdles.

A Gendered Perspective

The study underscores differing professional development preferences between male and female BCs. While 49 percent of female BCs prefer workshops and seminars to stay updated, 58 percent of men are inclined to read industry publications for growth. This insight into how BCs prefer to upskill could inform training initiatives within the retail sector, ensuring that programs are accessible and appealing to women.

Additionally, there is a notable disparity in awareness and access to training opportunities. While 61 percent of men show a higher awareness of professional development opportunities, 47 percent of women feel there is a greater need for supportive policies to bridge these gaps. This difference in access suggests that retail and financial inclusion initiatives need to consider more targeted, inclusive approaches to ensure equal opportunity and growth potential.

Community and Family Support

Interestingly, around half of the women BCs rely heavily on family support and mentorship to overcome professional challenges, whereas male BCs often turn to external resources, such as training programs. Family and community support networks can play a pivotal role in encouraging and sustaining women in these roles, especially in communities where they are viewed as financial pioneers. By fostering mentorship programs and community support, retail organizations can strengthen the position of female BCs, offering them the resilience to navigate a traditionally male-dominated industry.

The Future of Women in BC Operations

Despite the challenges, women BCs are showing a strong entrepreneurial drive, with 69 percent planning to expand their operations within the next three to five years. This ambition aligns with the broader trend of entrepreneurship flourishing in rural areas, particularly in sectors like retail and small business services. The report indicates that female BCs are not only committed to growth but are actively seeking opportunities to broaden their reach, providing essential banking services to their communities.

This trend signals a significant opportunity for retail brands and financial services providers to harness the ambition of female BCs, potentially leveraging this workforce for deeper market penetration and service delivery in underserved regions.

Expert Insights on the Gender Gap

The report includes insightful quotes from industry leaders who emphasize the importance of recognizing and addressing the gender gap within the BC sector. Jayatri Dasgupta, CMO at PayNearby, remarks, “We have seen firsthand the transformative power of women BCs in bringing essential banking services to the last mile... By addressing these gaps and providing the right support, we can build a more inclusive financial ecosystem for all.”

Bharati Joshi, CEO of Grameen Foundation India, adds, “The findings of this report highlight the untapped potential of women Business Correspondents in driving financial inclusion across underserved communities... supportive policies, targeted financial assistance, and capacity-building programs.”

These expert insights highlight the need for actionable strategies, reinforcing the report’s findings that both men and women BCs can contribute significantly when provided with the right resources and support.

Pathways to Strengthen Women’s Role in Retail Banking

To truly unlock the potential of women BCs, the report outlines several strategic recommendations that could be game-changers in the retail sector:

• Targeted Mentorship Programs: Mentorship tailored specifically for women can provide the guidance needed to navigate challenges unique to their roles and communities.
   
• Enhanced Training in Customer and Financial Product Management: Addressing the needs for customer care skills, financial product management, and digital literacy—especially cybersecurity—can empower women BCs to handle complex transactions confidently.
   
• Access to Development Resources: Expanding access to resources such as online courses and skills workshops is crucial. The convenience of online training is essential, especially given the preference for flexible work schedules among women.
   
• Involvement of Local Community Leaders: By engaging leaders at the Panchayat level, women BCs can gain the social recognition necessary to build credibility, fostering greater acceptance and support within their communities.

A Call for Inclusive Growth in Retail Banking

The data presented in the report paints a hopeful picture of what the retail banking landscape could achieve with a stronger focus on gender inclusivity. The contributions of women BCs are evident not only in the higher transaction values they secure but also in their potential to drive financial empowerment across communities. As the retail sector continues to evolve, integrating and uplifting women BCs will be critical to building a balanced, inclusive financial ecosystem that serves all customers more effectively.

The journey toward closing the gender gap in rural retail banking may be complex, but the commitment and resilience displayed by women BCs are undeniable. With structured support, targeted training, and an inclusive approach, the industry can harness the full power of women BCs—transforming them into central pillars of financial inclusion and rural economic development.

For a retail sector that thrives on customer trust, personalized service, and community connection, the insights from this report are both timely and invaluable.

Japanese whisky has become the new craze as consumers the world over are impressed by the new taste and new flavor of Japanese whiskies. The trend has only recently travelled to India where a rising legion of whisky consumers is attracted to the peculiar characteristics of Japanese whisky. Well known for its fine taste, profound history, and sensible integration in its production, Japanese whisky is unique among all global competitors. That is why world collectors and general connoisseurs of this beverage are getting more and more interested in the Japanese whiskies.

Also Read: Top 7 White Rum Brands for Your Home Bar

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Specialities of Japanese Whisky

• Aging process: The climate of Japan affects the aging process, winter staggers it while summer hastens it. 
• Casks: Produced with a combination of both char and re charcoal as well as other wooden barrels among them being the native mizunara oak cask. 
• Water quality: Japanese distilleries are typically constructed at locations that privilege water sourcing. Purity of this water is very valuable to the Japanese and it is part of the production of their Japanese whisky.
• Distillation: Japanese whisky is shinily distilled while it is made in a continuous still rather to the Scotch whisky that is shiny distilled in pot stills.

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Best Japanese Whisky Brands in India

Here is a curated list of 7 Japanese whisky brands in India that stand out for the great combinations and the flavors that they leave behind.

1. Yamazaki 12 Year Old

The Yamazaki 12 Years Old Single Malt, produced in the historic Suntory Yamazaki distillery, places whisky markup of Japan in the world. Launched in 1984 and characterized by a rich bouquet and a very favorable balance of aroma and flavor notes. Yamazaki 12 reveals fresh cherry, apricot and pineapple fruits, prunes Harrison’s cheery berry with sweet honey and butter vanilla. 

Features: Rich fruity notes, Long, transition to dried fruit notes, trace of chocolate

Price: Around Rs 18,000 (Duty free Delhi-NCR)

ABV: 43 percent

2. Hibiki Harmony

Hibiki Harmony is in the line of appetizing Japanese whisky with a favorable mixture of both grain and malt whisky. It has a smooth and pleasant palate, easy for a first-time sipper, with honey , candied orange peel, extremely mild oak, apricot and sandalwood flavors. The name Hibiki is derived from the Japanese term for ‘Resonance,’ and it comes in a traditional 24 sided bottle, representing the 24 seasons of the Japanese calendar, and speaking volumes of the extraordinary craftsmanship associated with Japanese whisky.

Features: Light and aromatic, featuring honey, apricots, and subtle oak

Price: Around Rs 10,000 (Duty free Delhi-NCR)

ABV: 43 percent

3. Nikka Coffey Grain whisky

Nikka Coffey Grain Whisky is a Japanese single-grain whisky, produced mainly from corn using a Coffey still, an efficient column still design invented by Aeneas Coffey in the 19th century. Crafted by Nikka’s founder, Masataka Taketsuru, who trained in Scotland, this whisky offers rich flavors of vanilla and toffee with a hint of bourbon-like sweetness. Known for its smooth and easy-drinking profile, it pairs wonderfully with soft cheeses like camembert or brie, making it perfect for a relaxed night in.

Features: Known for its mellow, smooth texture, rich flavors of vanilla, toffee, and subtle caramel notes

Price: Around Rs 7,000(Delhi-NCR)

ABV: 45 percent

4. Chichibu Ichiro Malt and Grain Blended

This blend whisky has been produced by one of the most famous master blender Ichiro Akuto, Literally known as “an all-world whisky,” the latest blend includes Ichiro’s own Japanese malt whisky and blended with the appropriately sourced Scotch, Irish, Canadian and Bourbon whiskies. After going through the aging process for 3 to 5 years, an additional aging of 1 to 3 years in Chichibu give it an international blend that is silky.

Features: Essence of toffee, butterscotch, ripe fruits

Price: Around Rs 9,000 (Delhi-NCR)

ABV: 46 percent

5. Yoichi

Yoichi Single Malt from Nikka, made at the Yoichi Distillery in Hokkaido, which replaces older age stated and NAS deliveries due to Nikka’s strong demand for age. A non-age statement blend of whiskies with greater emphasis on Yoichi’s smoky, fruity character peat, dark chocolate, and deep-sea brininess recalling old-world Scottish Speysiders.

Features: Smoky, peated character, touch of brine, adding depth and complexity

Price: Around Rs 10,000

ABV: 45 percent

6. Iwai Tradition Mars Whisky

The Iwai is a malted barley and corn spirit matured in bourbon, sherry, port and virgin oak casks: with a gentle sweetness, flavoursome spices, hints of honey, chocolate and citrus fruits. It’s perfect with mixers or can be sipped straight. For a century of operation, Mars creates perfectly balanced whiskies that reflect American sessions. 

Features: Aromas of clove, wildflower honey, and milk chocolate, with flavors of orange peel, vanilla, toffee, and prunes

Price: Around Rs 10,000

ABV: 40 percent

7. Suntory Yamazaki 12 Years Old

Yamazaki of Suntory is the oldest malt distillery in Japan, which produces a light bodied, complex spirit which is currently the number one single malt whisky in Japan. This expression was created by the chief blender Shinji Fukuyo, aged whiskies in five different locations around the globe, with a five sided bottle, and the name Ao, as a reference to the seas that connect the whisky with traditional Japanese craftsmanship.

Features: Finer notes are honey, fruit flavors, spices including hints of oak and a slight smoky flavor.

Price: Around Rs 11,000 (Delhi-NCR)

ABV: 43 percent

8. Toki

Suntory Toki is a popular whisky, especially for Highballs, blending malts from three distilleries: Yamazaki, Hakushu, and Chita. The result is a light and complex whisky with notes of thyme, peppermint, honey, and orchard fruits on the nose. On the palate, it offers flavors of melon, green apple, pink grapefruit, and toasted almonds, finishing with a hint of ginger and white pepper. Toki captures the essence of Suntory's craftsmanship, combining smoothness and depth for a refreshing experience.

Features: Refreshing and juicy tones of thyme, mint, citrus and tree fruits, melon, green apple and pink grapefruit, and the spice of ginger and white pepper on the aftertaste.

Price: Around Rs 4,000 (Duty free Delhi-NCR)

ABV: 40 percent

Japanese Mastery

Japanese whisky has recently become popular in India due to new techniques like mature and filtered, pure water, and special casks. Most people have a great experience with it since it is smooth, has a rich taste and can be savored by many people has a unique and rich taste. However, with increasing interest Japanese whisky is still in high demands for it provides the best value for money of any fine crafted whisky.

If you want to enhance your movie or musical nights, it would help if you recognized the right brands. In this section, let us discuss the top 7 speaker brands found in India. These brands are outstanding due to the quality production, special features, and perfect audio quality, proving to be brands audiophiles and everyday users love.

Check More: Top 5 Over-Ear Headphone Brands in India: The Headphone Revolution

Home System vs. Portable Speakers: Which Is Best?

This home sound system brings a theater-like feel and makes it ideal for watching movies with rich surround sound. It’s perfect for the full immersion of the room, especially at home. Whereas, the JBL and Sony Bluetooth Portable Speakers can be really useful for moving your tunes around. Compact, portable, yet incredibly loud. Whether you’re providing entertainment at home or travelling outdoors, it’s all about picking the right speaker to get the most out of your music, movies, and games.

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List of the Top 7 Speaker Brands in India

Enjoy your favorite music at home with this super tech-driven top 7 speaker brands in India! Happy Listening. 

1. Sony: Durable and Rich Sound for All Occasions

Sony is known for its solid sound quality and durability, appealing to everyone from music lovers to movie buffs. It’s a brand you can trust to deliver a balanced, clear, and immersive sound. Sony has been a leader in audio tech for decades. They are often praised for creating sound systems used by music producers and sound professionals worldwide. Sony’s speakers fit various lifestyles, whether you need a portable Bluetooth option or a home theater setup.

• Cool Technology Inside: Sony’s EXTRA BASS feature enhances low-end frequencies, giving a fuller, richer sound that’s ideal for bass-heavy tracks. Their LDAC technology allows for high-resolution audio streaming via Bluetooth, making Sony speakers a solid choice for high-quality wireless sound.

2. JBL: Deep Bass and Trendy Designs

JBL has gained a reputation for its strong bass and bold design. JBL speakers are great for those who love clear, punchy sound, especially during parties or outdoor activities. JBL is a hit among celebrities and DJs. It’s known for its vibrant colors, waterproof designs, and durability, making it perfect for people on the go. Plus, JBL’s Bluetooth speakers are some of the most popular worldwide for their portability and sound quality.

• Cool Technology Inside:JBL’s Bass Radiator feature adds depth to the audio experience, delivering powerful, rich bass. Their Adaptive Noise Cancelling helps to reduce background sounds, making them great for uninterrupted music or calls.

3. Bose: Premium Audio with a Touch of Class

Bose is recognized for its clear, high-quality sound and sleek, minimalist look. If you're after refined sound and don’t mind a higher price, Bose is an excellent choice. Bose is often seen as a luxury brand, famous in homes, cars, and even in professional sports stadiums. It’s one of the first brands that comes to mind when you think of premium audio, combining style and top-notch quality.

• Cool Technology Inside: Bose speakers are known for QuietPort and Active EQ technology, ensuring smooth, balanced sound across all volumes. This tech makes Bose a great choice for those who appreciate crisp audio, whether for music, movies, or podcasts.

4. LG: Advanced Sound Quality for Modern Homes

LG offers high-quality sound systems with user-friendly features. Known for its cutting-edge technology, LG provides options from home theater systems to portable speakers, catering to varied audio needs. LG is a trusted household brand for electronics, and its speakers are no exception. Their soundbars and Bluetooth speakers have become popular in Indian homes, especially as they blend perfectly with LG’s other smart home products.

• Cool Technology Inside: LG’s AI Sound Pro analyzes the audio content and adjusts the sound automatically. It also offers Meridian Technology, which enhances clarity and bass, giving an enjoyable listening experience.

5. Samsung: Great Sound Meets Innovation

Samsung brings innovation to audio with its high-quality, feature-rich speakers. Their sound systems are especially popular for pairing with Samsung TVs, creating an enhanced home entertainment experience. Samsung has established itself as a leader in consumer electronics, and its speakers are a reliable choice. Their Bluetooth and soundbar options are popular for home setups and go well with a Samsung TV, making them a complete entertainment package.

• Cool Technology Inside: Samsung uses Acoustic Beam Technology, which sends sound waves across a room, giving a wider and more immersive experience. Another impressive feature is their Q-Symphony technology, which syncs Samsung soundbars with compatible Samsung TVs for richer sound.

6. Marshall: Classic Rock ’n’ Roll Style with Powerful Sound

Marshall combines vintage design with impressive sound quality, making it a hit among rock music lovers. Their iconic look appeals to those who appreciate retro vibes with modern sound. Marshall’s design is inspired by rock ’n’ roll heritage, often seen on the stages of classic rock concerts. While they’re ideal for guitar and music enthusiasts, Marshall speakers are also popular as a stylish addition to home decor.

• Cool Technology Inside:Marshall speakers have unique analog controls for bass, treble, and volume, letting users customize their sound experience. They also come with powerful built-in amplifiers that provide loud, clear sound, even at low volumes.

7. Panasonic: Reliable Audio Quality for Everyday Use

Panasonic provides quality speakers at an affordable price, making it ideal for everyday users. Known for dependable audio and easy-to-use features, Panasonic speakers are a good choice for general home use. Panasonic has long been trusted in Indian households for its electronic goods. Their speakers are no different, offering a reliable, quality sound that fits well in any home setup.

• Cool Technology Inside:Panasonic’s Digital Sound Control allows users to adjust sound settings to match different types of audio. This feature ensures great sound quality, whether you're listening to music, watching movies, or taking calls.

Why Quality Speakers Make All the Difference

Good speakers alter how we listen and experience music, movies, and games. It is all more bright, more resonant, and brings everything to life and makes it sharper. No matter that you are entertaining friends and families or enjoying music at home, good speakers count. They introduce features within songs and sounds within movies and make them more realistic. Gaming is also said to become more interesting with deep bass and sharp sound. Great sound makes everything exciting and makes the speaker an ideal accessory for anyone’s home.

What’s the Tech Behind the Sound?

Starting with Bluetooth 5.0 up to noise-cancelling technologies, audio brands strive to deliver value through excellent sound quality to their clients. Extras such as EXTRA BASS, Acoustic Beam, and the AI Sound Pro ensure you get a different experience with every play.

Tips to Choose the Right Speaker for Your Needs

• For bass lovers, choose JBL or Sony with bass-boosting features.
• For premium sound and style, Bose or Marshall offer the best combination.
• For affordable home solutions, consider Panasonic or LG.

Final Words

For the occasional or diehard music lover, brand selection in your speakers does count as it enhances your sound quality greatly. Here you can find everything from Sony’s sturdiness to Bose quality and JBL bass enhancement; join a brand to your preferences. Find out the most popular speaker brands in India and enrich your listening!

The Ayurvedic beauty and wellness market in India shows tremendous potential for growth, driven by younger generations’ quest for holistic health, sustainability, and authenticity. Brands are navigating the challenges and opportunities of the modern wellness landscape, focusing on consumer education, digital innovation, and international outreach. 

The Direct-to-Consumer (D2C) model has transformed how both new-age and legacy ayurvedic brands connect with customers by eliminating traditional retail channels. This approach fosters direct engagement, enabling brands to build stronger relationships, respond quickly to consumer needs, and enhance loyalty. Through D2C channels, brands can share the story and science behind their Ayurvedic formulations, emphasizing natural ingredients and their benefits. 

This model has also allowed Ayurvedic brands to effectively leverage digital platforms, social media, and influencers to reach a digitally savvy audience. As a result, educational content on Ayurveda is now more accessible, bridging the gap between traditional wellness practices and modern consumer convenience, and making high-quality Ayurvedic products available with quick and convenient shipping.

Maharishi Ayurveda’s direct engagement strategy enables them to deliver a personalized experience, while also sharing the story behind their products and the wisdom of Ayurveda. “The D2C channel has been a game-changer. It has allowed us to reach customers directly, giving them personalised experiences while educating them about the benefits of true Ayurveda.” elaborated Dr. Rini Vohra Shrivastava, Scientific Advisor, Maharishi Ayurveda. 

“It has made educational content about Ayurveda more accessible, allowing consumers to understand the benefits and science behind the products. This channel, combined with social media, has democratized access to Ayurveda, bridging the gap between tradition and modern convenience,” said Abhilash K Ramesh, Executive Director, Kairali Ayurvedic Group.

Ayurveda Market in India

The Ayurvedic and organic beauty market in India has seen a significant boom, propelled by a generational shift toward authenticity and sustainability,” stated Abhilash K Ramesh.

India's Ayurvedic products market, valued at Rs 748.5 billion in 2023, is expected to grow at a CAGR of 17 percent from 2024 to 2032. Likewise, the organic personal care market, worth $721.56 million in 2023, is projected to grow at 14.31 percent through 2029, This growth is driven by India's cultural preference for Ayurvedic ingredients and traditional beauty practices. 

The trend toward personalized beauty and wellness has picked up pace, and Ayurveda's dosha-based approach appeals to consumers in search of customized care. The ability of Ayurvedic brands to list clear, traceable ingredients about sourcing is another key demand among today's shoppers.” added Astha Jain, Co-founder, Ayuvya.

Youth Appeal on Ayurveda

Gen Z and Alpha generations are embracing ayurveda for its natural and sustainable approach that promotes true wellness over quick fixes. Unlike conventional products, ayurvedic beauty and personal care brands use safe, chemical-free ingredients that align with their eco-friendly values. 

“The trend toward personalized beauty and wellness has picked up pace, and Ayurveda's dosha-based approach appeals to consumers in search of customized care. The ability of Ayurvedic brands to list clear, traceable ingredients about sourcing is another key demand among today's shoppers,” explained Astha Jain.

With social media influencers showcasing ayurvedic brands, such natural-based products are becoming popular amongst the youth who seek authenticity and care. Today’s consumers prioritize products that are personalized to each skin, hair, and health needs. A significant shift towards minimalism with a preference for simple, multipurpose routines and transparency in ingredients and sourcing is noticed. 

Venkatesh Anilkumar, Founder, Aarshaveda stated, “Both Gen Z and Alpha are getting exposed to a lot of information from social media and the internet. Ayurveda Beauty products and regimes are now popularized by many influencers and celebrities and most of them are effective too. There is also a huge shift in the younger generation towards products and practices that are natural and eco friendly.”

People are looking beyond surface-level beauty to products that support holistic wellness, focusing on long-term health and preventive care. Clean beauty values ethical sourcing and ingredient clarity which are now essential to consumer choices.

Challenges in the Digital Age 

Despite its rapid growth, the Ayurvedic beauty market faces significant challenges, especially in the crowded digital space. An abundance of brands claim Ayurvedic origins, but not all uphold the legacy and authenticity that true Ayurveda represents. 

“Logistically, operating as Direct-to-Consumer with seamless delivery and customer service across the country, especially in Tier II, III, and IV cities, is very challenging with logistics and infrastructure. Issues in the above factors need to be addressed so that they may result in a loyal customer base and can sustain growth in such a competitive market,” added Astha Jain.

Educating consumers about what constitutes genuine Ayurvedic practices is a priority for brands. The need to differentiate from non-authentic competitors that lack standardization or quality testing is vital to maintaining the credibility of the Ayurvedic industry.

“The digital space is also overcrowded, with many brands competing to stand out. While some maintain Ayurveda’s legacy, most brands lack standardised and quality-tested products,” commented Dr. Rini Vohra Shrivastava, Scientific Advisor, Maharishi Ayurveda. 

Looking Beyond Borders

Many Ayurvedic brands are now targeting international markets, where the appeal of holistic wellness continues to grow. Maharishi Ayurveda is already present in over 30 countries, including the EU and USA, and plans to enter Eastern Europe, Australia, and other emerging markets. 

“In markets where we collaborate with local distributors, we will primarily focus on offline retail to establish a strong brand presence. However, we will retain online rights for these markets, allowing us to enter the e-commerce space when we identify potential for growth,” elaborated Dr. Rini Vohra Shrivastava.

Ayuvya and Kairali are exploring a “digital-first” approach for international expansion, aiming to test new markets online before establishing physical retail. 

“This digital-first strategy allows us to reach a global audience while at the same time leveraging the power of community and storytelling to make known the unique qualities of Ayurveda. Our strategy would be to educate the audience about traditional Ayurveda, using UGC ads to create an authentic relationship and instill trust,” claimed Astha Jain.

“Our initial approach will be through digital retail, allowing us to test markets and understand consumer preferences without the immediate overhead of physical stores. Digital retail also allows for easier regulatory navigation and lets us reach a broader audience with educational content, building a community before physical expansion,” Abhilash K Ramesh.

Ayurveda is planning to study overseas with a specific market and consumer preference approach. It is considering both physical and digital retail options to ensure wide reachability. 

We plan to consider both physical and digital retail channels, potentially partnering with established distributors and retailers to ensure our products reach a wider audience,” Dr. Sandip Mali, MD, PhD, Ayurveda, Moha.

The Indian ayurveda market is projected to grow rapidly and is majorly driven by the younger generation’s pursuit of authenticity, the environment, and individualization. In response to the brand strategy focus on digital innovation and outreach, brands embody the essence of traditional wellness with the global consumer expectation.

There is something special about having an Irish Whisky. This Whisky is famous for its non-offensive taste, and tri-and-a-half distillation process, and the history behind it makes it ideal for the people of India. Irish Whisky is one good example of something that’s not too far off, yet different enough if you want something new to try out. Find out the list of the best Irish Whisky brands available in India along with the history and taste of each brand.

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Irish Whisky vs. Other Whisky

Irish Whisky has distinct qualities that set it apart from Scotch, bourbon, and other types of Whisky. Here’s a quick breakdown:

1. Triple Distillation: Most Irish Whiskys are triple-distilled, giving them a smooth, light, and clean taste. In comparison, Scotch is typically distilled twice, resulting in a more robust, smoky profile.
2. Malted and Unmalted Barley: Irish Whisky often uses a blend of malted and unmalted barley, adding subtle fruity and floral notes. This is different from Scotch, which usually uses malted barley and may have peat in the mix, giving it a stronger, earthier flavor.
3. Peat-Free Flavor: Irish Whisky is generally not peated, meaning it lacks the smoky characteristic often found in Scotch. This makes Irish Whisky ideal for those who prefer a smoother, lighter taste without the smokiness.
4. Aging Process: Irish law mandates that Irish Whisky be aged for at least three years in oak casks, which adds depth to its flavor. While American bourbon must be aged in new charred oak barrels, Irish Whisky is often aged in previously used barrels, such as sherry or wine barrels, lending unique flavors like vanilla, caramel, and fruit.
5. Popularity in Cocktails: Due to its smoothness, Irish Whisky is a popular choice in cocktails. It mixes well without overpowering other flavors, unlike Scotch, which is more commonly enjoyed neat or on the rocks.

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List of the Top 10 Irish Whisky Brands in India

You can only find your taste when you try different things, so here’s a list of the top Irish Whisky brands. Try it and find your sip. 

1. Jameson Irish Whisky

Jameson is one of the most widely used and recognized Irish Whisky brands that offers quite a versatile taste. Established in 1780, Jameson is a legend right from the Whisky family. Jameson Original is the most popular, while Black Barrel and Caskmates—Whisky matured in beer barrels. Jameson’s flavours include smooth, a hint of vanilla, nuts, and sweet sherry. Many Whisky drinkers find it easy to drink because it is not overpowering and there’s no hangover.

• ABV: 40%
• Interesting Fact: Jameson is perfect for Whisky cocktails, like the famous Jameson and Ginger.

2. Bushmills Original

Known as the oldest licensed Whisky distillery in the world, Bushmills has been crafting Whisky since 1608. It’s a brand deeply rooted in Irish heritage. Bushmills Original and Black Bush are both popular choices, with smooth and rich flavors. Bushmills has a distinctive honeyed and spicy flavor, with hints of vanilla and fruit. Triple-distilled and aged in oak, it’s perfect for sipping.

• ABV: 40%
• Interesting Fact: Bushmills is a favorite among many Hollywood celebrities!

3. Teeling Whisky

Teeling is one of the newer names in Irish Whisky, founded in 2015, but it has quickly gained a reputation for quality. Known for its innovation, Teeling brings a fresh approach to Irish Whisky. Teeling Small Batch and Single Malt are popular for their unique flavors. Teeling uses a variety of barrel types, like wine, rum, and bourbon barrels, which gives the Whisky an interesting range of flavors.

• ABV: 46%
• Interesting Fact: Teeling is one of the few Irish distilleries that experiment with barrel aging, creating unique, complex flavors.

4. The Quiet Man Irish Whisky 

Named in honor of the distiller’s father, "The Quiet Man" Whisky is a tribute to the silent bartenders who serve and observe. The Quiet Man 8-Year-Old Single Malt is known for its refined and delicate flavors. The Quiet Man has a smooth, gentle taste with hints of honey, vanilla, and floral notes. It’s a great pick for those who enjoy a softer Whisky.

• ABV: 40%
• Interesting Fact: The brand name was inspired by the founder’s father, who was a bartender in Belfast.

5. Tullamore D.E.W.

Tullamore D.E.W. was founded in 1829 and is known for its rich, smooth, triple-distilled Whisky. The name comes from its hometown, Tullamore, and the initials of Daniel E. Williams, a key figure in the distillery. Tullamore D.E.W. Original is a blend of pot still, malt, and grain Whiskys, while the XO Caribbean Rum Cask Finish is a unique twist. It has a creamy mouthfeel with notes of light spice, malt, and apple. Tullamore D.E.W. is versatile and works well in cocktails.

• ABV: 40%
• Interesting Fact: Tullamore D.E.W. has a dedicated following due to its smoothness and approachable taste.

6. Redbreast Irish Whisky

Redbreast is one of Ireland’s most treasured brands, known for its complex and full-bodied flavors. Redbreast 12-Year-Old is beloved for its rich flavor, while the 15-Year-Old is also highly respected among Whisky fans. Known for its sherry-cask aging, Redbreast has intense flavors of dried fruit, nuts, and spice, making it bold and flavorful.

• ABV: 40%-57.2%
• Interesting Fact: Redbreast has won multiple awards for its rich, complex taste and is a top choice for experienced Whisky drinkers.

7. Writers’ Tears Irish Whisky

Writers’ Tears is a unique brand with a story. Named in honor of famous Irish writers, it’s a tribute to Ireland’s rich literary history. Writers’ Tears Copper Pot is the standout, known for its smooth and creamy taste. This Whisky has a light, fruity character with hints of apple and vanilla. It’s triple-distilled and unpeated, making it smooth and approachable.

• ABV: 40%
• Interesting Fact: Writers’ Tears is perfect for both Whisky lovers and newcomers due to its gentle taste and unique backstory.

8. Grace O’Malley Irish Whisky

Named after the famous Irish pirate queen, Grace O’Malley Whisky honors her strength and adventurous spirit. Grace O’Malley Blended Irish Whisky is a popular choice with balanced, smooth flavors. This Whisky blends several aged Whiskys, creating a complex profile with hints of vanilla, caramel, and oak.

• ABV: 42%
• Interesting Fact: The Whisky is aged in different barrel types, adding to its unique taste and character.

9. Roe & Co Irish Whisky

Roe & Co is a modern Whisky that brings a fresh twist to traditional Irish Whisky. Inspired by George Roe, a historic Dublin distiller, Roe & Co was relaunched in 2017. Roe & Co is known for its creamy, fragrant Whisky that’s easy to enjoy. This Whisky has a creamy texture with hints of pear, spice, and vanilla. It’s smooth and rich, appealing to new Whisky drinkers.

• ABV: 45%
• Interesting Fact: Roe & Co was revived by Diageo and has become a symbol of the modern Irish Whisky revival.

10. Red Spot Irish Whisky

Red Spot is part of the famous “Spot” range, known for its colorful names and high-quality flavors. It’s made by the Mitchell family, who have been blending Whiskys since 1887. Red Spot 15-Year-Old is a well-aged, richly flavored Whisky. Red Spot is matured in three types of casks—bourbon, sherry, and marsala—creating layers of fruit, spice, and oak.

• ABV: 46%
• Interesting Fact: The Spot Whiskys are named for the colored spots painted on casks, signifying their age and character.

What Makes Irish Whisky Special?

Irish Whisky is unique. It is triple distilled to ensure customers enjoy a smooth taste from their Whisky. This process softens Whisky and makes it much more tasteful, which makes it easy for a beginner in Whisky tasting. In Irish Whisky, a soft fruity tone is also characteristic, and they are also aged in various barrels.

Why Irish Whisky is Popular in India

Irish Whisky is smooth to drink and blends well with the Indian palate due to its balanced taste. Further, unlike stronger Scotch or Bourbon, the lighter fruity notes and easy finish of Irish Whisky make them suitable for casual drinkers as well as loyal consumers in India.

Top Irish Whisky Cocktails to Try

• Irish Coffee: Warm up with this classic mix of coffee, Whisky, and cream.
• Whisky Sour: Blend Whisky with lemon juice and sugar for a refreshing drink.
• Irish Mule: Mix Whisky, ginger beer, and lime for a zingy cocktail.

Find Your Sip

If you want to venture out to something different, then Irish Whisky boasts of historical background, ease of drink, and flavors. Starting from old brands such as Jameson through newly created brands such as Teeling or Roe & Co there is an Irish Whisky for everyone. These are some of the leading brands of Irish Whisky in India, and everyone loves them for good reason!

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The future is here now and comfort rules the fashion world as a trend of recent years. Originally they were sportswear, but tracksuits have become fashionable to wear when jogging, exercising, or even lazing around. Gentlemen and ladies especially sportsmen and women are wearing tracksuits not only because of their comfort but for functionality. Many leading companies are now producing tracksuits incorporating good quality fabrics to design appropriate clothing that can be both fashionable and functional wear for sports and recreation. This is why below, we have featured some of the most popular tracksuit brands in India with fashionable and durable pieces. 

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What to Consider While Choosing a Tracksuit

• Cotton: Keep in mind that jogging is not for cotton type of materials. Not only, it also retain the moisture on your skin, leading to sweating and feeling hot.
• Wool: Merino wool is ideal for running in all climates, offering excellent temperature regulation, breathability, moisture-wicking, and antibacterial properties. Blended with synthetics like spandex for a close fit, it’s also exceptionally lightweight.
• Spandex: Spandex is a stretchable, flexible material and is sometimes referred to by the trademark Lycra. These make for the best tracksuit designs. Both the stretch and recovery characteristics of this synthetic fabric give you unfettered mobility and form-holding capability.
• Polyester: Polyester is made from plastic and is thus characterised by strength, lightness, breathability and non-absorbent nature. It is ideal for running jackets because it also dries off UV rays and keeps you warm every time it is wet. However, it cannot resist the natural antibiotics that fibres from such plants possess.
• Nylon: Similarly, because nylon is capable of drawing away perspiration, is aired efficiently, and is very flexible to wear, it is one of the most widely used fabrics in runway wear.

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Top 7 Tracksuit Brands in India

Here are a few of the top Indian brands of tracksuits that provide stylish, high-quality tracksuits.

1. Adidas 

It is an international sportswear firm and it is established in Herzogenaurach, Germany. Adidas is a leading international manufacturer and marketer of athletic and casual shoes, apparel, and accessories it is Europe's largest and the world’s second-largest sportswear company. There is no doubt that Adidas-type tracksuits are of considerable quality, especially for athletes and other fitness freaks across the globe.

Features of Adidas Tracksuits: Lightweight and breathable polyester, zipper closure, elastic waistband

Why Choose Adidas Tracksuits: Ribbed cuffs prevent air from seeping in, pocket bag, waistbands

2. Nike

Nike is a U.S.-based multinational corporation known for designing, developing, producing, and globally marketing sportswear, apparel, equipment, and accessories. The company’s headquarters are in the Portland metro area. Nike is the world’s largest supplier of athletic footwear and apparel and a leading manufacturer of sports equipment. In India, it’s recognized as one of the most premium tracksuit brands, offering high-quality tracksuits popular among Indian consumers.

Features of Nike Tracksuits: Crafted with polyester, lightweight, elasticated waistband, long sleeves

Why Choose Nike Tracksuits: Stylish slim fit design, quality activewear,  for everyday running or jogging

3. Puma 

Puma designs and manufactures high-quality tracksuits, athletic and casual shoes, apparel, and accessories. Globally, Puma is the third-largest sportswear producer, following Nike and Adidas. In India, Puma is recognized as one of the top brands for tracksuits, valued for its quality and style.

Features of Puma Tracksuits: Elasticated cuffs and hem, waistband for a customized fit

Why Choose Puma Tracksuits: designed to suit every sport, breathable material

4. Yonex

Yonex, founded in 1946, is a Japanese sports equipment company known for producing top-quality apparel and equipment for badminton, tennis, running, and golf. It is recognized worldwide as a leading manufacturer in these sports. Yonex also offers high-quality tracksuits, appreciated for their excellent design and suitability for gym workouts.

Features of Yonex Tracksuits: French terry lining keeps you dry and warm, breathable polyester to eliminate sweat while working out

Why Choose Yonex Tracksuits: Ideal for wearing every day, French terry lining helps keep you dry and warm

5. Campus Sutra

Campus Sutra is one of the reputed fashion garment brand companies of India that deals with clothing and fashion accessories for both men and women. Its products are marketed in over 100 leading stores across India and the Middle East area. Established for its landmark tracksuits, clothes, and accessories, Campus Sutra conceptualizes each of its merchandise in India and provides them in India, Bangladesh and Vietnam.

Features of Campus Sutra Tracksuits: Microfleece polyester, hooded neckline with drawstring

Why Choose Campus Sutra Tracksuits: Lightweight, Fast-drying, Contrasting detailing on the zip

6. Killer

Killer is the latest brand for the amusement of young men's fashion in the market. As a brand Killer can be described as one of the leading denim brands in India it earmarks energy and rebellion typical for the youth. Being unique and international in appeal, it has set a new trend for wearing jeans in India. The brand also takes time to produce quality tracksuits and sportswear as well.

Features of Killer Tracksuits: Premium cotton-poly blend material, standup collar, multiple pockets

Why Choose Killer Tracksuits: Easy to wash, zipper closure, fine fabric quality

7. Integriti

Integriti, founded in 1998, is aimed at customers aged 25 to 40. It’s marketed as a brand for the new generation of professionals, offering a stylish twist on corporate fashion for urban men. Integriti is known for its high-quality tracksuits, crafted from premium fabrics and linens while staying in line with global men’s fashion trends. It’s also recognized as one of the best and most budget-friendly tracksuit brands in India.

Features of Integriti Tracksuits: Soft cotton and poly blend fabric, contrasting color of the pants and jacket

Why Choose Integriti Tracksuits: Knit weave keeps you warm, soft and comfy fabric, colour block pattern

Function Meets Fashion

The decision-making of the tracksuit depends on life’s routine and the aptness of the fabrics used. Apart from flexibility, quality tracksuits also provide comfort and allow one to make a style statement fitting for casual, sports or sportswear. When tracksuits stop being limited to athletic wear, it becomes necessary to find strong fabrics with the inclusion of aspects such as ventilation, absorbency and elasticity. It is possible to look good and feel comfortable in a good tracksuit when exercising outdoors on the treadmill in the gym, jogging, or going for a family outing.

Green tea is slowly but steadily becoming popular in India because of the great benefits that comes along with it. Categorized under products that can help you reduce your weight, increase metabolic rate, and improve the skin, green tea is an excellent example of a natural product. Having such a wide selection means that it can be relatively difficult to select the appropriate brand. Take a sneak peek on the following lists to discover the top 7 green tea brands in India that come in different tastes and health benefits.

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Green Tea vs. Herbal Tea – What’s the Difference?

Many people confuse green tea with herbal tea. Green tea is made from Camellia sinensis leaves, while herbal teas use flowers, herbs, or spices. Green tea contains caffeine, while herbal teas are usually caffeine-free. If you’re looking for a relaxing tea before bed, choose herbal tea. But if you want health and weight-loss benefits, green tea is the way to go!

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Why Green Tea is Taking Over India

Green tea is still on the rise in India, specifically among the young and particularly among those who seek healthyeir lifestyles. There are local brands, which can suit an economy customer, and there are premium brands that cost more but are worth it. Another reason behind green tea is also linked with increasing tendencies of using natural, organic, and environmentally safe products.

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List of the Top 7 Green Tea Brands in India

Discover your way to stay healthy with these top 7 green tea brands which will help you glow daily.

1. Lipton: Refreshing Taste, Trusted Brand

Lipton is a popular brand worldwide and a household name in India. Known for its bright yellow packaging, Lipton is all about quality and flavor. Lipton offers green tea in classic flavors like Pure & Light and variants with added lemon, mint, and honey. These additions make green tea more enjoyable, especially for beginners.

Unique Selling Points

• Affordable and widely available
• Rich, refreshing taste
• Health-friendly, no added preservatives

2. Tetley: Strong Flavor, Authentic Ingredients

Tetley, a Tata consumer product, has been a staple for tea lovers in India. Known for its robust and earthy flavors, Tetley green tea is a favorite for those who like a strong brew. Tetley offers variants like Vitamin C, Lemon & Honey, and Mint. Their “Immune Green Tea” range is also quite popular for added wellness benefits.

Unique Selling Points

• Tetely green tea provide good immune balance.
• Contains antioxidants for a health boost
• Comes in several exotic flavors

3. Organic India: Pure, Herbal, and Organic

Organic India is dedicated to providing natural and organic products. Their green tea is made from herbs grown without chemicals, ensuring pure quality. Popular options include Tulsi Green Tea, Lemon Ginger, and Jasmine. Tulsi (Holy Basil) adds a calming effect, making Organic India’s blends perfect for relaxation.

Unique Selling Points

• 100% organic and chemical-free
• High in antioxidants and beneficial compounds
• Wide range of herbal blends for added benefits

4. Wagh Bakri: Affordable and Rich in Flavor

Wagh Bakri is an Indian brand well-loved for its affordable, high-quality tea. Known for strong black tea, their green tea has also gained popularity. Wagh Bakri Green Tea Classic is their main offering, with a natural and refreshing taste. It’s perfect for those who like an authentic green tea flavor without extras.

Unique Selling Points

• Indian origin, trusted brand
• Known for bold and rich flavor
• Affordable prices, easy to find in local stores

5. Vahdam Tea: Premium and Global Favorite

Vahdam is a premium tea brand known for quality, sustainability, and its global reputation. Its green tea is handpicked from Indian gardens, ensuring fresh flavors. Vahdam offers a variety of unique blends, including Himalayan green tea, sweet Himalayan detox, and turmeric tea. These options are great for health-conscious tea drinkers.

Unique Selling Points

• High-quality, handpicked teas
• Certified organic, no artificial flavors
• Eco-friendly, sustainable packaging

6. Eco Valley: Light, Pure, and Refreshing

Eco Valley is a lesser-known brand but has a loyal customer base. This brand is perfect for those looking for light, refreshing, and pure green tea. Eco Valley offers flavors like Pure Green Tea, Lemon, and Mint. Its mild taste makes it suitable for people who prefer a softer green tea experience.

Unique Selling Points

• Low caffeine, suitable for light drinkers
• Refreshing, mild flavor
• No artificial colors or flavors

7. Society Tea: Traditional Indian Taste with a Modern Twist

Society Tea is known for its strong flavors and is popular in Western India. They recently introduced green tea, bringing the same traditional touch to this healthful brew. Society offers Classic Green Tea and Mint Green Tea. These teas have a traditional flavor, giving a familiar experience with the health benefits of green tea.

Unique Selling Points

• Familiar Indian taste profile
• Rich, earthy flavors that are unique to Society
• Affordable and available in most stores

Benefits of Green Tea

Green tea is known for its impressive health benefits. Here’s why so many people are adding green tea to their daily routine:

• Rich in antioxidants: Green tea has polyphenols that fight free radicals, reducing aging signs and improving skin health.
• Boosts Metabolism: It can aid in weight loss by increasing metabolic rate and burning fat.
• Good for the Heart: Regular green tea drinkers have a reduced risk of heart disease.
• Improves Brain Function: Green tea contains caffeine and L-theanine, which help improve focus and alertness without the jitters.
• Reduces Stress: Many green tea brands add calming herbs, making it a great choice for relaxation.

How to Brew Green Tea – Get the Perfect Cup

To get the best flavor and health benefits, brew green tea the right way:

1. Boil Water to the Right Temperature: Avoid boiling water; green tea brews best at 80–85°C.
2. Steep for 2–3 Minutes: Over-steeping can make green tea bitter.
3. Add Flavors if Needed: Lemon, honey, or mint can add extra flavor and benefits.

Fun Facts and Myths about Green Tea

1. Myth: Green tea has no caffeine.
   Fact: Green tea has caffeine, but less than coffee. It’s perfect for a gentle energy boost.
2. Myth: Green tea works like magic for weight loss.
   Fact: Green tea can aid weight loss, but it works best with a balanced diet and exercise.
3. Fun Fact: Drinking green tea after meals helps with digestion. It’s a gentle way to ease digestion.

Your Healthy Sip

So, now there is a perfect choice for everyone because various brands can be found easily and cheaply. If you want to get more of a kick with Tetley’s strength or go for the natural with Organic India’s brand of green tea for a healthier lifestyle, these brands’ green tea is top-notch. Drink green tea today and let its goodness wash over you! This article presents a guide to some of the leading green tea brands within India, with each brand having their own special taste and therapeutic properties. Choose your most desired one, prepare it well, and have good health in each cup you take.

When the cold hits, nothing beats wrapping up in a blanket that is as warm and comfortable as it is stylish. But with so many options out there, finding the right one can be tough. Not all blankets are created equal, though, and finding the one that truly wraps you in warmth and style can be a challenge. No worries – we’ve done the digging for you! Here are the top 7 blanket brands in India that bring the perfect blend of comfort, elegance, and snuggle-worthy vibes. Whether you are setting the mood for a lazy movie marathon or just want a dreamy night’s sleep, these blankets are ready to be your ultimate cozy sidekick.

Also Check: Top 10 Puffer Jacket Brands for Men and Women in India

Best Types of Blankets for You

• Fleece Blankets - Fleece is a polyester blanket fabric that is synthetic and feels smooth and fluffy. Use fleece blankets in colder climates, though, as they may not breathe as well as other textiles.
• Wool Blankets - Made from sheep's hair, wool blankets are warm, cozy, and thick pieces of fabric that are used to keep a bed warm. They are long-lasting, low maintenance, and resistant to damage or discoloration.
• Quilts - Three layers make up a quilt, a sort of bedding. Two layers of woven cloth are layered with one layer of batting, and all of the layers are sewn together.
• Mink Blankets - A bedspread or throw made of soft, fluffy fabric that simulates the feel of mink fur is called a mink blanket. The term "mink" has historically referred to the silky, warm fur of the mink mammal.

Read More: Top 10 Leather Jacket Brands for Men in India: Style Yourself This Winters

Top 7 Winter Wear Brands in India Under 3500 for Men and Women

Top 7 Blanket Brands in India 

Here is a curated list of the best blanket brands in India, that would make this purchase a lot easier for you.

1. Cloth Fusion

Cloth Fusion is a home styling brand that offers a wide range of products, like bedsheets, blankets, quilts, cushions, covers, and towels. It operates under Lagom Retail Store, a company focused on providing quality products at affordable prices. Cloth Fusion uses 100 percent cotton to make its products soft and comfortable. With a variety of designs and colors, the brand has options to suit different styles and preferences.

Why Choose Cloth Fusion?

Offers softness, lightweight convenience, and machine-washable ease. Along with multiple colors options for versatile style.

2. Jaipur Fabric

Jaipur Fabric is a well-known brand that offers home furnishings made from hand-woven fabrics. These fabrics are dyed and printed using traditional methods with natural colors. They come from different areas around Jaipur, each with its unique style. Popular types include bandhej, sanganeri, bagru, and kota doria, featuring patterns and designs inspired by nature, culture, and history.

Why Choose Jaipur Fabric?

Provides handcrafted and block-printed quilts and other traditional and ethnic bedding alternatives, making it ideal for people who want items with a historic feel.

3. Signature

Signature is a brand that specialises in luxurious home fashion accessories and products made from comfortable, long-lasting materials. Especially dealing in quilts which are also known as razais, this brand boasts of the fact that its products are made by master craftsmen who use techniques such as block printing, applique, and patchwork. It is important to find comfortable and warm quilts that are on the internet filled with cotton, wool or silk.  

Why Choose Signature?

Offers premium microfiber blanket is soft, warm for chilly days, and features a classy geometric pattern, perfect for both summer and winter use.

4. Divine Casa

Divine Casa is a leading home furnishing brand in India providing a superior quality product in quilts, bed sheets, dohar, comforters, towesl and cushion covers. With the high quality starting from the fabric the brand embraces style and comfort that will cover all climates for the value added home products. It was set up in 2019 and is based in Ahmedabad, Gujarat It has emerged as among the most popular brands for home furnishing selling high-quality blankets, mattresses, and bed sheets.

Why Choose Divine Casa?

Bedding items that are stylish, affordable, and come in a variety of colors and designs.

5. Bombay Dyeing

Bombay dyed was established in 1879 by Nowrosjee Wadia and it is one of the oldest textile industries of Indian origin. Well-established for its premium home textile products like quilts, bedsheets and towels, the brand has a niche for comfort and trend. Being able to produce and supply a high number of designs and color varieties, Bombay Dyeing has established a reputation to be synonymous with dependability and style concerning home furnishings.

Why Choose Bombay Dyeing?

Known for offering home textile products such as blankets and quilts that are efficient, resilient and very comfortable. 

6. D’Decor

It is a well-known brand in a line of home furniture production and has long been associated with the exquisite and lavish. D’Decor has set high standards of elegance and has changed spatial environments with a wide array of superior products. And with embellishing home and even commercial spaces as its heart, D’Decor makes any space look royally elegant.  

Why Choose D’Decor?

D’Decor is known to represent luxury and elegance like no other. They provide fancy and quite comfortable products offering an exquisite look to all types of rooms.

7. Raymond

Raymond is a leading apparel company of India and has recently dicovered its new segment in home furnishing called Raymond Home selling mattresses and blankets. Their woollen are fashionable and warm to wear making them among the ten best blankets producing brands out there. They meet all your needs for warm blankets and or appealing designs both in manufacturing and selling.

Why Choose Raymond?

Raymond blankets are made from premium fabrics that provide warmth, variety, and simplicity with ease all at affordable prices.

Enjoy your Cozy Purchase 

Finding the perfect blanket is all about balancing comfort, warmth, and style. With a wide variety of options available, from soft and cozy fleece to luxurious wool and traditional quilts, there’s something for every preference. Whether you prioritize durability, elegant designs, or affordability, the ideal blanket can enhance your home and provide the cozy comfort you need. Investing in the right blanket ensures you stay snug during the colder months while adding a stylish touch to your living space.

In today's fast-evolving retail landscape, omnichannel strategies have emerged as a transformative approach for Direct-to-Consumer (D2C) brands seeking to bridge the gap between digital and physical retail environments. Brands have had to face many challenges, such as fragmented customer experiences, inconsistent messaging across channels, and difficulties in inventory management. Such disorganized interaction with shoppers leaves consumers frustrated, whether shopping online or in-store, thereby leading to lost sales and low brand loyalty. Such omnichannel strategies resolve the issues by offering an easy shopping journey but at the same time give D2C brands an edge over others in the battle to engage with customers and to bring customer satisfaction along with improving the business performance of any organization.

D2C brands are changing the retail landscape as consumers continue to evolve. According to a new survey, the D2C market is expected to reach $175 billion by 2025, fueled by increasing demand for personalization and direct engagement with brands. More people shopping online only adds to the demand for seamless integration of digital and physical experiences. Studies have revealed that companies that have an excelling omnichannel strategy experience 30 percent retention of customers, whereas the companies that rely strictly on one channel only reach a retention rate of less than 30 percent of the customers. There is no alternative left but to demand omnichannel approaches from the D2C brands even in e-commerce to provide their products in new and existing markets and win new customer loyalty. This article focuses on the need for omni-channel strategies for D2C brands, the challenges that they face, and good practices in implementing this sort of strategy.

The Shift from E-Commerce to Omni-Channel

With consumers increasingly accustomed to multi-channel shopping experiences, their expectations in terms of convenience, personalization, and instant product availability are changing. A survey reported that omnichannel leaders enjoy 30% higher customer retention rates than a single channel. The evolving reality necessitates a revised approach by the D2C brands in the context of their changing target audience's needs.

Bridging the Digital and Physical Divide

D2C (Direct-to-Consumer) brands have entered the market predominantly through online sales and have made the most of digital marketing to directly reach their target market.  However, the limitations of e-commerce, such as the reluctance to buy high-involvement products over the Internet, bring about the necessity for a direct experience. D2C can add more value to shopping where customers get to see and feel the products before making a purchase. This can be supported through retail locations, pop-up stores, and partnerships with existing retailers. Such strategies help in building confidence in the brand as well as enhancing exposure.

Advantages of Omni-Channel Strategies

In today's quickly changing retail world, adopting an omnichannel strategy is critical for businesses aiming to improve customer experience and increase revenue.

• Better Customer Experience: An omnichannel strategy allows D2C brands to offer a richer and more personalized shopping experience. Data can be collected from multiple channels for better insight into what consumers like, ensuring that marketing is properly customized and tailored to meet those consumer needs. This creates not only more satisfied customers but also those with loyalty and repeat purchasing intentions.
• More Sales Opportunities: Integrating physical retail with e-commerce provides more sales opportunities. The customer may discover a product online and decide to buy it in-store, or vice versa. This multi-touchpoint approach ensures that brands capture sales at all stages of the customer journey, thereby increasing overall revenue.
• Improved Inventory Management: Omni-channel strategies help manage better stock. The real-time transfer of data between the internet and offline channels helps optimize a brand's stock level at a time, hence overstocking or running into stockouts. It empowers D2C businesses to react to consumers, which improves operational efficiency.
• Brand Awareness and Market Reach: A good omnichannel strategy will increase brand awareness to a great extent. If an online platform fails to resonate with new markets, then building a D2C platform in retail locations is very effective.

Challenges of Omni-Channel Strategies

While omnichannel strategies have many advantages, they also pose several problems that organizations must overcome to ensure smooth integration and consumer satisfaction.

• System and Process Integration: One of the most significant challenges D2C brands face is system and process integration across channels. It is very difficult to ensure the same inventory management, customer relationship management, and sales platforms are unified across the different channels. Such integration is very essential for a seamless experience for the customer.
• Brand Consistency: With D2C brands scaling into omni-channel retail, it becomes a critical need to keep up the consistency of branding in all touchpoints. Different messaging or customer experiences could weaken the brand's identity and dilute trust from the consumers. It requires D2C brands to invest in training and guidelines to make sure the channels represent the same set of brand values and ethos.
• Logistics and Fulfillment: Omni-channel strategies would necessitate strong logistics and fulfillment systems that would back both online and offline sales. D2C brands have to assess their supply chain capabilities against more significant demand, efficient return handling, and timely delivery. Multi-channel fulfillment might overstretch resources and may demand strategic partnerships.
• Understanding Customer Data: D2C brands are stronger in terms of data analytics, though aggregation across channels can be challenging. Brands have to invest in tools that help track customer interaction across platforms to derive actionable insights and accordingly refine their marketing strategies.

Best Practices for Successfully Implementing Omni-Channel Business Approach

To fully realize the benefits of an omnichannel business approach, enterprises should implement best practices that streamline operations and improve consumer interaction across all touchpoints.

• Invest in Technologies: D2C needs investment in technology that offers connectivity. Advanced CRM is developed to help brands handle such integration. Advanced applications relating to inventory management help and data analytics aid coordination between online and off-channel operations.
• Customer First: This omni-channel strategy should always maintain a core focus on the customer experience. Brands must constantly collect feedback and assess how customers interact with them to evolve their offers along with the dynamic change of preferences over time. All services employed within the customer journey should be guided by personalization and convenience.
• Form Strategic Partnerships: One good way to penetrate the omni-channel space for D2C brands is by partnering with existing retailers. Strategic partnerships enable brands to use established distribution networks, gain insight into the market, and establish brand credibility.
• Integrated Marketing Strategy: Omni-channel success requires a coherent marketing strategy. D2C brands must make sure that there is consistency in the message across channels and use data to effectively target campaigns. The online and offline marketing efforts may be integrated to enhance customer engagement and sales.
• Continuous Improvement: This makes the retail landscape of D2C brands always in innovation mode, which maintains them agile. From the given metrics, customer feedback, and market trends, brands can be better advised to make relevant decisions on how to stay on track.

Incorporating omni-channel strategies into D2C brands' operations is a key focus in achieving growth targets in modern complex retailing. With a good grasp of customer expectations, technology, and brand management, D2C brands can improve customer experiences, increase their audience base, and enhance revenue. As they work their way around the implementation challenges of omnichannel, they would ensure healthy relationships with their customers and embrace partnerships that would make retail and e-commerce grow healthily in the long run.

Authored By

Tarvinder Pal, Co-Founder and CEO, Nisara

E-commerce is a completely different beast now than it was 10 years ago. The increase accessibility to cheap smartphones and internet connectivity has led to a rapid rise in e-commerce retail over the past few years, leading to a new revolution when it comes to how people purchase products. 

The Rise of E-Commerce Giants in India

• Exponential growth - The Indian e-commerce market, which was valued at $70 billion in 2023, is expected to grow over $300 billion by 2030. This growth is being driven not just by urban buyers but also by a new wave of consumers from rural areas.
• Increased Market Penetration – Although most of these e-commerce services started their lives in the big cities, they have slowly made their way into the rural and semi-rural areas of the country as well. No longer is e-commerce exclusive to the big cities. This expansion is supported by an improved logistics infrastructure and the widespread availability of affordable smartphones and internet connectivity. This deeper market penetration has enabled brands to access a broader customer base, further accelerating their growth and market presence.
• Increased competition - Such developments have democratized e-commerce, enabling brands to tap into previously underserved markets. As a result, companies like Flipkart, Amazon India, Zepto, and Blinkit have expanded their customer base exponentially, driving both revenue and market presence.
• Impact on traditional retailers - Brick-and-mortar retailers face fierce competition as these digital platforms leverage vast supply chains and technology to offer lower prices and faster delivery. To stay competitive, traditional retailers are forced to integrate online components into their business models, resulting in increased adoption of omnichannel strategies.

Redefining Branding and Marketing Strategies

One thing is certain—the rise of e-commerce has ushered in an era of entirely new branding and marketing strategies, which is understandable given the fundamental shift in how consumers interact with brands today. Traditional approaches no longer suffice in a world where consumers are highly connected, have instant access to information, and expect personalized, seamless shopping experiences.

E-commerce companies have always prioritized customer experience as the core of their branding efforts. From investing in user-friendly platforms to personalized recommendations, companies pay a lot of money to ensure maximum customer satisfaction.

• Personalization - Personalization is often part of the course when it comes to customer centric branding. The advent of AI has opened new doors for how brands can personalize based on user data. 
• Speed - Speed has also become an important aspect of modern e-commerce. From same-day delivery options by companies like Amazon and Flipkart, to quick commerce services like Zepto and Blinkit, there is a there is a growing emphasis on delivering goods faster than ever before.
• Brand differentiation - With so many players in the market, creating a unique brand identity is tough. Platforms often rely on discounts and promotions, making it difficult for smaller or newer brands to compete without undermining their value.
• Balancing Local and Global Appeal - Sometimes, there’s the challenge of maintaining a global image while balancing local appeal. This includes catering to regional tastes by localizing content, such as offering support in regional languages and promoting culturally relevant products.

Building Trust and Loyalty in the Digital Marketplace

Then there’s the matter of trust. Unlike physical retailers, where the customer-retailer interaction is more personal, the digital marketplace introduces another layer of uncertainty. This can make customers hesitant, especially first-time online shoppers in India.

• Establishing Consumer Trust - In a country like India, where the number of online customers is increasing daily, building trust is key. Concerns over product quality, payment security, and return policies remain significant barriers.
• Loyalty Programs and Customer Retention - Platforms like Amazon Prime and Flipkart Plus have introduced loyalty programs to keep customers engaged. These programs, combined with reliable delivery and customer support, are essential for fostering long-term relationships and encouraging repeat purchases.

The Shift from Traditional to Digital Advertising

• Increased Focus on Digital Ads – Digital advertising has become the primary marketing tool for most retailers. Brands are allocating more budget toward online ads.
• Hyper-Targeted Ads and Ethical Concerns – I talked about personalization before. The ability to target specific consumers with personalized ads is a powerful tool, but it also raises concerns about privacy. Retailers and platforms collect extensive data on user behavior, often without clear communication about how that data is used.
• Dealing with Ad Fatigue - While digital advertising is highly effective, consumers are increasingly experiencing ad fatigue due to the sheer volume of targeted content they encounter daily. Finding the right balance is also important.
• Sustainability and Environmental Impact – The matter of how e-commerce leads to environmental concerns is not new. From packaging waste to the carbon footprint of deliveries, consumers are demanding more sustainable practices from retailers, there’s a shift in the customer mindset.

The Importance of Omnichannel Marketing

Combining Online and Offline Channels – An omnichannel approach might be the way forward for most retailers. Platforms like Tata Cliq and Reliance Trends offer click-and-collect services, giving consumers more flexibility in how they shop. This seamless integration helps retailers meet the diverse needs of their customers, who expect convenience across both digital and physical touchpoints.

Conclusion: Sustainable Growth Requires Balance

The e-commerce landscape will continue to grow in India, there is no doubt about it. As more companies enter the market, it’s essential for brands to strike a balance between rapid growth and sustainable practices. Success in this competitive scene will largely depend on how brands approach ethical and environmental concerns, while also balancing effective advertising strategies with consumer trust and engagement. Ultimately, achieving sustainable growth in India's booming e-commerce market will require thoughtful strategies that integrate innovation, ethical marketing, and a genuine commitment to sustainability. Those who can balance these aspects will be well-positioned to thrive in the long term.

Authored By

Somdutta Singh, First-Generation Serial Entrepreneur, Founder and CEO Assiduus, Angel Investor

What is absolutely essential is a denim jacket. They are fashionable, comfortable, and easily incorporated into anyone’s style. From cute and traditional to all kinds of tough and rebellious, you can get the denim jacket that you wish for. Many brands have available good and stylish denim jackets in India. This article gives a rundown on the 10 best denim jacket brands in India so you can comfortably decide on which is the best for your persona and pocket.

Also Check: 10 Best Formal Shoe Brands for Men in India 2024

Top 10 Shirt Brands in India: Leading the Market

List of the Top 10 Denim Jacket Brands in India

Seasons are changing, so it's jacket time! Looking for a new one? Here are India’s top jacket brands. From raincoats to winter wear, these brands offer style and durability.

1. Calvin Klein

Calvin Klein is known worldwide for its minimalist and chic designs. Founded in New York, it’s become a favorite for premium fashion lovers in India. Calvin Klein offers sleek, modern denim jackets with a unique, luxurious feel. Their styles are timeless and look good with almost any outfit. Calvin Klein is on the pricier side, catering to those looking for premium quality. You can find their jackets on major online retailers and at brand stores in cities across India.

Popular Styles

• Slim-fit
• Cropped jackets
• Lightly distressed designs

2. United Colors of Benetton

Known for its vibrant colors and stylish clothes, United Colors of Benetton (UCB) brings European style to India. UCB’s denim jackets stand out with bright colors and fresh designs. They’re perfect if you love experimenting with style. UCB jackets are moderately priced and available at most malls and online shopping sites.

Popular Styles

• Classic denim jackets
• Colored denim options
• Light and medium washes

3. Puma

Puma is well-loved for its sportswear, but it also offers a stylish range of casual wear, including denim jackets. Puma’s denim jackets have a sporty edge, making them ideal for a casual, athletic look. They often have unique features like logos and prints. Puma denim jackets are mid-priced and are available in their stores and online on platforms like Myntra and Amazon.

Popular Styles

• Logo-printed jackets
• Lightweight and sporty styles
• Oversized fits

4. Columbia

Columbia is an outdoor clothing brand, popular for its durable and weather-resistant designs. Columbia’s denim jackets are sturdy and suited for adventurous wearers. They are also designed to be comfortable and practical for different climates. Columbia denim jackets are in the premium range and are found in outdoor clothing stores and major e-commerce websites.

Popular Styles

• Thick and durable denim jackets
• Utility-inspired designs
• Simple and rugged looks

5. Levi’s

Levi’s is iconic for its denim. Established over a century ago, Levi’s has become synonymous with high-quality denim jackets. Levi’s offers a classic American look. Its jackets are durable, comfortable, and timeless, making them a great investment for denim lovers. Levi’s denim jackets are available across India in both offline and online stores. They range from moderate to high in price.

Popular Styles

• Trucker jackets
• Distressed denim
• Sherpa-lined jackets for colder months

6. Tommy Hilfiger

Tommy Hilfiger brings classic American style with a preppy twist. Their denim jackets are stylish and recognizable. Tommy Hilfiger’s jackets are all about quality and sophistication. Many of their jackets feature the iconic Tommy logo, adding a stylish touch. Tommy Hilfiger denim jackets are premium priced and can be found in their stores and on popular e-commerce sites.

Popular Styles

• Logo jackets
• Light wash denim
• Oversized fits

7. Woodland

Known for outdoor and adventure wear, Woodland offers durable and rugged denim jackets. Woodland’s denim jackets are perfect for rugged looks. They’re often designed for strength and durability, making them a great choice for outdoor lovers. Woodland jackets are moderately priced and available at their outlets and on online platforms.

Popular Styles

• Utility-style jackets
• Dark denim options
• Jackets with multiple pockets

8. Monte Carlo

Monte Carlo is an Indian brand offering high-quality, stylish, and affordable clothing. It’s known for winter wear, but its denim jackets are popular too. Monte Carlo’s denim jackets are warm, cozy, and stylish. They often come with inner linings, making them great for chilly weather. Monte Carlo’s denim jackets are affordable and available at stores and online on platforms like Myntra and Flipkart.

Popular Styles

• Lined denim jackets
• Basic blue denim jackets
• Comfortable fits

9. Mast & Harbour

A Myntra exclusive, Mast & Harbour is a trendy brand that offers stylish and affordable denim jackets. Mast & Harbour focuses on fashionable designs for young, trendy shoppers. The jackets are budget-friendly without compromising style. Being affordable, Mast & Harbour denim jackets are perfect for students and young professionals. They are available on Myntra.

Popular Styles

• Light wash jackets
• Cropped denim
• Distressed and patched designs

10. Miss Chase

Miss Chase is a fashion-forward women’s brand that offers a wide variety of trendy denim jackets. Miss Chase is ideal for women looking for stylish, bold, and unique jackets. The brand focuses on fitted and fashionable designs. Miss Chase is affordable and available on shopping websites like Amazon, Myntra, and Flipkart.

Popular Styles

• Cropped jackets
• Feminine fits
• Embroidered and embellished designs

More Reasons to Love Denim Jackets

• Denim Jackets for Every Personality: These brands have options for every taste, whether you’re into classic, edgy, or relaxed styles.
• Perfect for All Seasons: Denim jackets work well in all weather. You can layer them up for colder days or keep them light for a breezy style in warmer months.
• Made for the Indian Lifestyle: Most of these brands offer denim jackets that fit the diverse Indian climate, making them versatile and practical for daily wear.
• Pocket-Friendly to Premium: From affordable options like Mast & Harbour to luxury brands like Calvin Klein, there’s a jacket for every budget.
• Styling Tips to Rock Your Denim Jacket: Pair your jacket with a dress for a chic look, or go casual with jeans and sneakers. Try different combinations to make a unique statement.

To Conclude

Whether you want a classic Levi's or an elegant Miss Chase, these best available denim jacket brands in India come with variety for everyone. These brands will provide one with the exact look they may be looking for, traditional or modern. Start here to discover the brand that you have been craving and a jacket to go with it to make any outfit pop!

Also Check: Top 10 Athleisure Brands in India: Comfort Meets Style in Every Move!

Top 7 Tata Clothing Brands in India: The Powerhouse of Style

Top 10 Premium Handbag Brands in India

As temperatures drop, staying warm without compromising on style is key, making puffer jackets an essential choice for the winter wardrobe. Known for their lightweight insulation and sleek design, puffer jackets are perfect for Indian winters, offering both warmth and breathability. This guide showcases the top puffer jackets for men and women in India, from budget-friendly options to premium picks. Whether you’re exploring the city or trekking in the mountains, find the ideal puff jacket to keep you cozy and stylish all season.

Check more: Top 7 Winter Wear Brands in India Under 3500 for Men and Women

How to Style Puffer Jackets? 

• Layer Smartly - Dress them with a T-shirt to keep warm while styling them and pairing them with a hoodie or sweatshirt underneath to make it look more casual.

• Balance the Bulk - Wear slim-figured jeans or jeggings that will complement the edema and slim down the appearance.

• Add Accessories -  A beanie, scarf or cap enhances the winter look adding some class to it.

• Choose the Right Length - Short puffer jackets are good for laid-back outfits, and long ones – are for more formal ones.

• Play with Colors - Solid colors are timeless but vivid puffers look fashionable and choosing the most popular tones will not disappoint.

Also check: Top 10 Leather Jacket Brands for Men in India: Style Yourself This Winters

Top 5 Streetwear Brands in India with a Blend of Culture and Style

Top 10 Puffer Jacket Brands for Men and Women in India

Here we have for you a list of the top 10 puffer jacket brands that you need to have on your radar. 

1. Bewakoof

Bewakoof has a collection that combines warmth, style, and affordability, offering options for every lifestyle. Whether you need a lightweight, water-resistant jacket for city strolls or a durable, insulated one for outdoor adventures, Bewakoof has the perfect fit. With designs ranging from cropped and hooded to reversible and down-filled, you can easily find a jacket that complements your unique style while keeping you warm all season.

Price Range: Rs 900 to Rs 2,000

Key Products - Green Oversized Puffer Jacket, Black and Pink All Over Printed Oversized Reversible, Lavender and Lime Reversible Super Loose Fit Plus Size

Key Material - Nylon 

2. The Souled Store

The Souled Store’s puffer jackets for women are the perfect blend of warmth and personality, featuring bold, pop-culture-inspired designs that turn heads. With lightweight insulation for cozy comfort and vibrant patterns that add flair, these jackets let you showcase your unique style while staying snug. Ideal for those who want winter wear that stands out, The brand offers puffer jackets with a distinctive touch you won’t find anywhere else.

Price Range - Rs 1,500 to Rs 3,300

Key Products - Reversible Puffer: Floral Graffiti, Reversible Puffer: Pink Panther, Reversible Puffer: Looney Tunes

Key Material - Polyester

3. Marks and Spencer

Marks and Spencer women’s puffer jackets combine fashion and functionality in different aspects such as waterproofing and environmentally friendly products and the newest Thermowarmth insulation. Available in numerous models and shapes, they are created for everyday wearing with such features as movable hoods and many pockets . It is famous for its reliable, yet inexpensive products It offers puffer jackets for those who are seeking warm and fashionable clothes for winter.

Price Range - Rs 2,500 to Rs 7,700 

Key Products - Longline, Checked Longline, Colourblocked Longline

Key Material - polyamide, polyamide

4. Flying Machine 

Due to the youthful, rebellious and comfortable design, Flying Machine’s puffer jackets for women are suitable for stylish consumers. These fashion-type jackets are pocket-friendly, trendy in colors and cuts, waterproof and provide fair warmth for casual use or mildly rigorous activities. Puffers from Flying Machine are an investment piece, versatile, lightweight, easy to layer, affordable and fashionable.

Price Range - Up to Rs 2,000

Key Products - Green Solid Lightweight, Yellow Solid, Black Solid Lightweight 

Key Material -  Polyester

5. Dennis Lingo

The Dennis Lingo Men’s Long-Sleeve Hooded Puffer Jacket is crafted from high-quality polyester, ensuring durability, comfort, and easy maintenance. Designed as a regular fit, it features a waterproof zip, hooded neck, and relaxed style, making it both fashionable and functional. Suitable for various seasons, especially spring, fall, and early winter—this jacket is ideal for casual outings and active occasions. It's machine washable with care instructions for cold tumble drying on low, adding convenience to its appeal.

Price Range - Rs 800 to Rs 2,000

Key Products - Lightweight Outdoor, Grey White Colourblocked Insulator Outdoor, White Puffer Jacket

Key Material - Polyester

6. Skechers

Skechers has provided its puffer jackets for men, and it is made for comfort, warmer, and stylish looks. They specifically, are famed for their thin layers possessing warmth, hence allowing free movements during their wearage. Most of them have simple stylish looks in shades of black, white, and grey, and many come with water-resistant material. Being affordable yet very comfortable and nicely designed, Skechers jackets are ideal whether for everyday wear or only for mild weather conditions.

Price Range - Rs 2,500 to Rs 7,000

Key Products - FZ Mock Collar, Mock Collar Puffer Vest Jacket, FZ Mock Collar Puffer Jacket

Key Material - Polyester

7. Woodland

Used woodland puffer jackets with great features of high functionality, perfect for those people who love to perform outdoor activities. Designed and constructed from at least premium insulation material, as well as closely woven or coated fabrics for waterproofing, they provide great heat retention and shield from weather conditions. The source of inspiration of this brand is the comfort of wearing a stylish and adventurous everyday jacket. Select the Woodland range for dependable, comfortable and versatile fashions that will keep you warm.

Price Range - Rs 3,000 to Rs 5,500

Key Products - Hooded Puffer, Black Water Resistant Puffer, Olive Green Water Resistant

Key material - Polyester

8. Trendyol

The Premier line of Trendyol puffer jackets for men is advanced and stylish, as well as designed with practicality in mind. These jackets are especially famed for the ability to be light in weight and still be warm at the same time. The brands have established to have a classic and elegant design intended for today’s fashion-conscious consumers. Such jackets are comfortable and multifunctional which corresponds with modern temperance for people, who live in metropolitan areas. Select Trendyol as your fashion modern footwear choice for fashion, comfortable, fashionable, comfortable and chic footwear.

Price Range - Rs 2,400 to Rs 7,000

Key Products - Hooded Puffer, Mock Collar Long Sleeve Puffer, Hooded Puffer Jacket With Faux Fur Trim

Key Material - Polyester

Happy Shopping

Puffer jackets are a must-have for winter, offering warmth, comfort, and style. With a variety of lightweight, insulated, and water-resistant options, there's a perfect jacket for every occasion. Find the right fit to stay cozy, stylish, and protected from the cold all season long.

Armani Beauty, the renowned luxury brand known for its high-performance products, is making a powerful debut in India. With its first store at DLF Promenade in New Delhi, Armani Beauty has partnered with Global SS Beauty Brands, the distribution arm of Shoppers Stop, to offer an unmatched experience in luxury beauty. This strategic move marks an essential milestone for the brand in India, setting a foundation for further expansion across the country.

“Promenade, part of the DLF, is one of the most powerful and compelling destinations for beauty consumers,” said Biju Kassim, CEO - Beauty at Shoppers Stop. “Not just for Delhi but for the entire country. When you consider top-tier locations, you have iconic destinations like Select City, Ambience Mall in Gurugram, and Mall of India, along with other prominent hubs like Jio World Drive in Mumbai and Palladium. Promenade stands among these as a top choice for us to launch the Armani Beauty store, ensuring we’re in one of India’s most prestigious locations.”

Setting the Tone for a Luxurious Retail Experience

The newly opened Armani Beauty store at DLF Promenade isn’t just any beauty outlet; it’s a well-curated space designed to reflect the elegance and allure of the Armani brand. Armani Beauty is recognized worldwide for its exquisite range of products, from its iconic fragrances to its luxurious skincare and makeup offerings. By selecting this prime location in Delhi, the brand emphasizes its commitment to the Indian market, understanding that discerning customers in India are ready for such premium experiences.

“This is our first store, and we have big plans ahead,” noted Kassim. “We’re not stopping here. We’re looking at Mall of Asia in Bengaluru and Jio World Drive in Mumbai for our next two openings, both launching within the next few weeks. These are all thoughtfully chosen locations, each representing the premium experience and exclusivity that Armani Beauty stands for.”

Armani’s Entrance

Armani is well-established globally, with fragrances, makeup, and skincare that resonate with customers who appreciate luxury and quality. The brand's reputation as one of the leading names in fashion seamlessly extends to its beauty line, aligning with the preferences of modern consumers in India. “Globally, Armani, alongside brands like Prada, Valentino, Gucci, and Dolce & Gabbana, has made significant inroads into the beauty space,” Kassim explained. “In India, we see a strong young consumer base that loves to experiment and explore these renowned fashion brands’ beauty lines. India is ready to embrace these brands wholeheartedly, given our young generation’s openness to new experiences.”

Armani Beauty's arrival comes as a response to India's expanding luxury market, where there’s a growing demand for high-end products. “With the strong foundation and loyal following that brands like Chanel and Dior have established in India, we’re confident Armani Beauty will match or even surpass these in desirability and market presence,” he added.

The Positioning and Appeal of Armani Beauty in India

In a market where luxury beauty brands are gaining a stronghold, Armani Beauty positions itself at the very top. “We’re at par with any top brand—think Chanel, Dior, and possibly Saint Laurent in the near future. Armani’s quality and iconic status make it naturally desirable. It’s a brand with a storied reputation, particularly in fashion and fragrance, so we’re very confident it will hold its own in India’s luxury space,” shared Kassim.

The Armani Beauty store offers an exclusive and immersive experience, inviting customers to explore the full spectrum of Armani’s offerings—from its celebrated fragrances to skincare and makeup that cater to luxury seekers in India. Kassim elaborated, “The fragrance line has been phenomenal globally, and it’s equally loved in India. The same quality and elegance are seen in the makeup and skincare, and we believe Indian consumers will appreciate and embrace these products.”

A Strategic Omnichannel Approach for Distribution

Armani Beauty and Global SS Beauty have crafted an omnichannel distribution strategy that combines retail boutiques, shop-in-shops, and dedicated back-wall gondolas in prominent retail chains, including Sephora, Tira, Nykaa, and Shoppers Stop. This approach ensures a broad reach across both offline and online channels. “We’re taking a comprehensive omnichannel approach,” Kassim explained. “This will include a limited number of Armani boutiques and shop-in-shops, along with placements in trusted retailers. Depending on the space and locations provided by our retail partners, we’ll continue expanding Armani’s retail presence across the country.”

The brand’s online presence is an equally crucial part of this strategy. “Products will also be available online. By working with established e-commerce platforms like Nykaa and our own Shoppers Stop online store, we can ensure that consumers across India have access to Armani Beauty products, wherever they are located,” he added.

Ambitious Expansion Plans

Armani Beauty’s expansion in India doesn’t stop at Delhi, Bengaluru, and Mumbai. Looking ahead, the brand has ambitious plans to launch in key metropolitan areas, including Hyderabad, Kolkata, Chennai, and Chandigarh. Kassim emphasized the importance of these cities, noting, “These metros have a large base of beauty consumers with a keen interest in luxury. After the top-tier cities, we’ll look to make Armani Beauty accessible to other parts of India, capturing the enthusiasm for luxury that’s spreading across the country.”

Global SS Beauty and Shoppers Stop: A Symbiotic Partnership for Growth

Shoppers Stop’s collaboration with Global SS Beauty has proven to be a strategic success, benefiting both Shoppers Stop’s retail portfolio and Global SS Beauty’s position as a major distributor. Kassim shed light on the origins and significance of this collaboration, “Shoppers Stop has always been a retailer at heart. For over three decades, beauty has been a central part of our product offerings. We had previous collaborations with the Estée Lauder Group, where we managed their boutiques, which sparked our realization of the enormous potential in beauty retail.”

The recent partnership with Global SS Beauty has only strengthened Shoppers Stop’s presence in luxury beauty retail, allowing them to bring international brands into India. “With Global SS Beauty, we created a distribution hub that serves as a bridge for international beauty brands to enter the Indian market,” Kassim explained. “We’ve signed some of the world’s most prestigious brands, like Armani, Prada, Valentino, Maison Margiela, and Ralph Lauren. This portfolio has allowed us to grow at an impressive pace, and we’re optimistic about adding more brands to our roster.”

Tailoring Armani Beauty’s Offerings to Indian Preferences

While Armani Beauty brings its globally recognized products to India, some specific collections resonate particularly well with Indian customers. “For instance, fragrances like those from Armani and Prada have been incredibly popular among Indian consumers, thanks to their unique notes that align with local preferences.”

In response to the distinct preferences of Indian consumers, Armani Beauty will focus on products that appeal most strongly to the local market, emphasizing variations within the product lines that are already successful in India.

A Growth-Driven Roadmap

With its ambitious entry into the Indian luxury beauty market, Armani Beauty aims to blend its legacy of fashion and luxury with India’s burgeoning demand for premium beauty products. Kassim reflected on the brand’s growth vision, stating, “Global brands are increasingly popular in India, and beauty retail is outpacing many other categories. At Shoppers Stop, our objective is to continue developing both our retail and distribution strategies, making sure that luxury beauty is accessible and prevalent across India.”

India’s coffee culture is booming! Now, with the heritage and countless new opportunities, Indian coffee brands are presenting exciting taste profiles and cup quality. These brands are not just aggressive, but they have something traditional and special, starting with coffee blends and ending with being environmentally friendly. Without further ado, it’s time to immerse in ten favorite brands according to their taste, presence of sustainable activities, and strong backstories.

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The Global Craze 

India mainly grows two types of coffee: Arabica and Robusta. Arabica is tasty and has a better aroma than Robusta, making it better and more sellable, while Robusta has a bitter taste and is normally mixed. About 70 percent of Indian coffee is exported, which puts India fifth in coffee exporting countries. The coffee market in India was USD 478 million in 2022, and the market could reach USD 1,227.47 million in total by the year 2032 with a CAGR of 9.87 percent. India’s coffee per capita consumption growth has been pegged at 12 percent yearly, while the global growth is at just over 1.5 percent. The major producing states are Karnataka, Kerala, and Tamil Nadu.

Read more: Top 10 Strong Coffee Brands Dominating the Indian Market

List of the 10 Best Indian Coffee Brands

Discover the 10 Best Indian Coffee Brands that will boost your morning with the essence of Indian touch.

1. Tata Coffee

Tata Coffee is one of India’s oldest and largest coffee producers, known for its quality and affordability. Their products offer a range of blends, from strong filter coffee to premium instant coffee. Tata Coffee has over 19 coffee estates in South India, making it one of the largest producers in Asia.

Signature Brews to Try

• Tata Grand Filter Coffee: Rich and smooth, perfect for traditional South Indian coffee lovers.
• Tata Coffee Quick Filter: Strong, aromatic instant coffee for a quick fix.

Eco-Friendly Brews and Sustainability Pledge

Tata Coffee is committed to sustainable practices, including eco-friendly farming and fair wages for farmers. They’re known for high ethical standards in the coffee industry.

2. Bru

Launched by Hindustan Unilever, Bru was the first Indian coffee brand to introduce instant coffee to the Indian market. Bru is a popular Indian coffee brand known for its strong taste and affordable prices. It’s widely available and loved for both instant coffee and filter coffee blends. 

Signature Brews to Try

• Bru Instant Coffee: Bold and full-bodied, great for a quick and strong cup.
• Bru Gold: A premium, rich blend of 100 percent pure coffee.

Eco-Friendly Brews and Sustainability Pledge

Bru supports sustainable coffee farming by working with local farmers across India. They focus on improving farmer livelihoods and eco-friendly sourcing.

3. The Flying Squirrel

The Flying Squirrel offers unique, artisanal coffee that’s shade-grown and fermented, giving each cup a distinct flavor profile. Their beans are handpicked from farms in Coorg. The brand’s founder was inspired to start The Flying Squirrel after living near coffee estates in Coorg. The coffee is processed on the farm, ensuring freshness in every cup.

Signature Brews to Try

• Parama: A dark, strong blend with chocolatey undertones.
• Sunkissed: Naturally processed with a sweet, fruity taste.

Eco-Friendly Brews and Sustainability Pledge

This brand uses natural farming methods, allowing coffee to grow alongside native plants. Their eco-friendly processes contribute to a balanced ecosystem.

4. Sleepy Owl Coffee

Sleepy Owl is known for its convenient, ready-to-brew options. They popularized cold brew and drip coffee bags, offering smooth, quick, and tasty coffee for on-the-go drinkers. Founded by three friends in Delhi, Sleepy Owl started as a small venture and quickly became a sensation for urban coffee lovers. The brand’s cold brew is now a go-to for many Indians.

Signature Brews to Try

• Original Cold Brew: A smooth, bold drink that’s great over ice.
• Hot Brew Bags: Convenient, no-machine brew bags for instant coffee.

Eco-Friendly Brews and Sustainability Pledge

Sleepy Owl uses biodegradable packaging and sources beans sustainably. They aim to reduce single-use plastic and prioritize eco-friendly practices.

5. Third Wave Coffee Roasters

Third Wave is known for its specialty-grade coffee, sourced from selected farms. They focus on educating consumers about the coffee-making process and emphasize high-quality brews. The brand name is inspired by the global “Third Wave Coffee” movement, focusing on specialty coffee. They have cafes in major cities, where each cup is expertly brewed.

Signature Brews to Try

• Sidamo Natural: A fruity, aromatic Ethiopian blend.
• Single Estate Monsoon Malabar: Earthy and bold, a favorite for its robust flavor.

Eco-Friendly Brews and Sustainability Pledge

Third Wave uses ethical sourcing, working closely with local farmers. They’re committed to sustainable practices and often highlight their farmers’ stories.

6. Beanly

Beanly is loved for its easy-to-use, instant pour-over coffee options. Their focus on convenience and freshness makes them stand out for busy coffee enthusiasts. Beanly’s founders wanted to create a coffee that’s easy to brew anytime, anywhere. Their products are gaining popularity among travellers and professionals.

Signature Brews to Try

• Instant Pour Over: A portable, mess-free way to brew coffee.
• Cold Brew: Freshly roasted, smooth coffee you can take anywhere.

Eco-Friendly Brews and Sustainability Pledge

Beanly’s packaging is eco-friendly, and they source their beans responsibly. Their emphasis on quality and convenience makes them a top choice for sustainable coffee lovers.

7. Black Baza Coffee

Black Baza Coffee is dedicated to wild-harvested coffee, grown under native shade trees. This unique method creates a rich, balanced flavor that’s eco-friendly and natural. The brand is named after the Black Baza bird, symbolizing their dedication to protecting wildlife. Black Baza Coffee is a favorite among eco-conscious consumers.

Signature Brews to Try

• Wandering Elephant: A medium-dark roast with bold, earthy tones.
• Civet Coffee: A rare, unique coffee made from beans eaten and passed by civets.

Eco-Friendly Brews and Sustainability Pledge

Black Baza’s wild-harvested coffee approach helps preserve forest ecosystems and support biodiversity. They also ensure fair wages for their coffee farmers.

8. Blue Tokai Coffee Roasters

Blue Tokai is a pioneer in the speciality coffee scene in India. Known for high-quality, single-origin beans, they partner with Indian farms, offering authentic flavors from the best-growing regions. The brand’s name comes from the Tokai bird, a reminder of the coffee farms where they source their beans. Blue Tokai also runs popular cafes across major Indian cities, making it a top choice for coffee lovers.

Signature Brews to Try

• Attikan Estate Coffee: Bold and rich, perfect for espresso.
• Vienna Roast: Full-bodied and perfect for a strong cup.

Eco-Friendly Brews and Sustainability Pledge

Blue Tokai supports sustainable practices by working closely with Indian farmers. They ensure fair pay and eco-friendly farming, making their coffee ethically sourced and planet-friendly. 

9. Araku Coffee

Araku Coffee is rooted in the scenic Araku Valley, where they cultivate organic coffee with rich, fruity notes. The brand’s unique approach combines high-quality beans with social impact, supporting local farmers. Araku Coffee has won international awards and is highly regarded in France. The brand even has a Paris-based café, bringing Araku’s unique flavors to the global stage.

Signature Brews to Try

• Araku Selection: A premium blend with hints of berries and nuts.
• Araku Signature: A smooth, balanced brew that highlights the valley’s soil.

Eco-Friendly Brews and Sustainability Pledge

Araku Coffee prioritizes organic farming and fair trade, benefiting both the environment and the local community. They also use 100 percent recyclable packaging.

10. Coffeeza

Coffeeza is one of India’s first brands to introduce coffee capsules, providing a premium café experience at home. Coffeeza is an Indian brand that offers high-quality coffee capsules and machines, making café-style coffee easy to enjoy at home.

Signature Brews to Try

• Coffeeza Intenso: A strong, dark roast for espresso lovers.
• Coffeeza Classico: A smooth and balanced blend ideal for lattes.

Eco-Friendly Brews and Sustainability Pledge

Coffeeza uses recyclable materials for its coffee pods and focuses on sustainable sourcing. They aim to create an eco-friendly coffee experience for Indian consumers.

Coffee Culture in India: A Growing Obsession

India’s coffee culture thus has shifted significantly over the past few years. Moving from filter coffee to becoming a full-fledged industry of different flavours, brewing methods, and café culture. Indian consumers are moving towards premium products, and ‘Make in India’ products are being preferred more and more these days. Also,  many consumers are beginning to brew their own coffee at home.

What’s in a Cup: How to Pick the Right Coffee Brand for You

Not sure which coffee brand suits you best? Here are some tips:

1. For Bold Flavors: Try brands like Blue Tokai and The Flying Squirrel for strong, rich tastes.
2. For Easy Brewing: Go for Beanly or Sleepy Owl, perfect for busy days.
3. For Specialty Beans: Third Wave and Araku Coffee are known for their premium, single-origin beans.

Final Sip!

Coffee lovers can be happy today because India has so much to offer and choices are simply amazing in this country. With bold and full-flavoured coffee, sustainable sourcing of their raw materials, and environmentally friendly production and packaging, these brands are standing out in a world of coffee makers. These brands help newcomers as well as regular coffee lovers to experience the taste of India’s best coffee. These highly-rated Indian coffee brands present the nation’s finest beans, exciting tastes, and conscious practices. Choose one and have a cup of India’s best coffee!

India’s festive season 2024 has wrapped up with remarkable growth across the retail and e-commerce sectors. Fuelled by a surge in regional shopping, high-value purchases, and evolving consumer preferences, the season set new standards for online shopping in the country. Two industry reports—by Unicommerce and ClickPost—delve into the key metrics, trends, and shifts that defined this Diwali season, revealing the power of digital marketplaces to reach every corner of the nation and deliver a seamless experience to millions of shoppers.

E-commerce Booms with 14 Percent Growth in Volume and Rising GMV

According to Unicommerce, a major SaaS platform for e-commerce enablement, this year’s festive season witnessed a notable 14 percent growth in order volumes over the previous year. Gross Merchandise Value (GMV) also jumped, climbing over 18 percent compared to 2023’s Diwali sales. From Navratri to Diwali, the shopping spree was sustained by significant discounts and promotions. The shopping momentum peaked during the early days of the sale, though promotions continued through various festivals, including Dussehra, Dhanteras, and Govardhan Puja.

Newer e-commerce categories were among the biggest winners in 2024. Both travel accessories and health devices experienced over 100 percent YoY growth, reflecting increased consumer interest in wellness and travel gear. The gaming accessories sector also recorded significant success, with an 85 percent YoY increase in order volume. Traditional categories, however, remained strong: beauty and makeup products saw over 100 percent growth, toys and baby products registered a 50 percent increase, and kids' apparel followed with a 30 percent rise. Additionally, dietary foods, healthy snacks, and supplements saw a 40 percent uptick, while kitchenware noted a 30 percent boost in orders.

Tier II and III Cities Drive E-commerce Sales

Tier II and III cities emerged as essential markets for the festive season, representing a profound shift in the regional balance of e-commerce. ClickPost’s data reveals that over 60 percent of Diwali sales originated from Tier II and III cities, a notable increase from the 55 percent contribution last year. A significant rise in traffic, up by 45 percent from these areas, reflects the rising appetite for online shopping among India’s smaller towns. Notably, 85 percent of shoppers on Amazon’s Great Indian Festival came from non-metro regions, signaling a major expansion of digital access and infrastructure in these cities.

Unicommerce’s data further highlights this trend, showing that Tier III cities claimed a 36.4 percent share in order volume, compared to 23.5 percent from Tier II towns. Metropolitan areas and Tier I cities, however, retained the largest market share at 40.1 percent. The regional markets, spurred by targeted promotions and better internet access, underscore the growing inclusivity and reach of India’s e-commerce ecosystem.

High-Value Purchases and Rising Average Order Values

Diwali 2024 wasn’t just about the volume of orders; the season was marked by a surge in high-value purchases across multiple categories. According to ClickPost, GMV increased by 23 percent, with premium products in electronics, fashion, and home decor leading the way. Electronics commanded an average order value (AOV) of Rs 38,000, driven by demand for personal technology and smart home gadgets. Festive apparel in the fashion category contributed to an AOV increase from Rs 3,500 in September to Rs 4,000 in October. Home decor items also saw an AOV rise, reaching Rs 7,900, highlighting consumers’ preference for quality investments this season.

“Diwali wasn’t just about deals; it was about quality purchases, from personal tech to fashionable, festive apparel,” remarked Naman Vijay, Co-founder of ClickPost. This trend was further supported by cashback offers and no-cost EMI options, encouraging shoppers to invest in high-value items thoughtfully.

COD Dominates Non-Metros, Digital Payments Rise in Cities

Payment trends during the festive season revealed the distinct preferences of India’s urban and rural consumers. In smaller cities and towns, Cash-on-Delivery (COD) remained the dominant mode, with a 3:1 ratio of COD over prepaid transactions in categories like cosmetics and fashion. Meanwhile, in metros and urban centers, digital payments surged, with consumers increasingly drawn to prepaid options, supported by cashback and wallet rewards on big-ticket purchases. The popularity of COD in non-metro areas underscores the need for e-commerce platforms to adapt to varied consumer payment preferences, catering to both traditional and digital-savvy buyers.

20 percent Boost in Hyperlocal Partners for Faster Delivery

One of the defining features of Diwali 2024 was the speed and efficiency of deliveries. Thanks to a 20 percent increase in hyperlocal partnerships, the average delivery time dropped to just 2.5 days, achieving a 95 percent Estimated Delivery Date (EDD) accuracy rate. Same-day and next-day delivery options became common, meeting the high expectations of last-minute shoppers. This improvement reflects an increasingly robust logistics infrastructure that’s able to handle high volumes without compromising on speed.

As ClickPost’s Naman Vijay pointed out, “Pain points like on-time delivery, RTOs, and customer experience are skillfully tackled, even with the festive rush acting as a stress test for the logistics network. This is proof that data-driven supply chains don’t just meet demand; they elevate customer satisfaction and drive rapid growth for Indian brands.”

Improved Customer Retention and Satisfaction

Returns and post-purchase experiences were carefully managed during the 2024 festive season, with noticeable improvements in return rates across several categories. For instance, returns in the electronics and gaming accessories sectors fell from 20.5 percent in 2023 to 16 percent in 2024, while travel accessories saw a decrease from 20.2 percent to 18 percent. Similarly, books experienced reduced return rates, declining from 14 percent in 2023 to 11.5 percent this year.

Fashion, where returns are typically higher due to size and fit issues, also saw streamlined processes and technology-driven solutions. Brands that improved the returns experience saw a higher rate of repeat customers, turning a traditionally challenging area into a powerful tool for loyalty. ClickPost’s report emphasizes that brands are recognizing the value of a seamless post-purchase experience, which is becoming essential for long-term customer retention.

Electronics, Fashion, and Home Decor Shine

The Diwali season saw outstanding growth across several categories, with electronics, fashion, and home decor taking the lead. Electronics experienced a massive 50 percent YoY growth, with an average order value hitting RS 34,000 in October. The fashion category grew by 37 percent, fueled by festive attire that pushed the AOV from RS 3,500 in September to RS 4,000 in October. Home decor items, now a Diwali favorite, reached an AOV of RS 8,200 in September.

Jewellery was another standout category, with the AOV peaking at RS 12,100 in November, indicating a strong interest in quality, premium items. The rise of these categories shows that Diwali shopping is evolving, with consumers increasingly focused on durable, high-value products that enhance their lifestyles.

Logistics at Full Throttle

With 61 million shipments processed, ClickPost’s analysis highlighted the scale and efficiency of logistics networks that were mobilized to meet festive demand. The focus on fulfillment saw a 95 percent on-time delivery rate, an achievement that translated into higher Net Promoter Scores (NPS) across product categories. This logistics efficiency enhanced customer satisfaction, turning a seamless shopping experience into a powerful brand differentiator.

A New Era for Diwali Shopping

Diwali 2024 marked a turning point for India’s e-commerce landscape, blending tradition with technology and creating a festival season like never before. From the rapid rise of Tier II and III cities to the high demand for premium products, this year’s season showcased a country-wide shift toward a more connected, quality-driven shopping experience. With better payment options, faster delivery, and improved returns management, Indian e-commerce has set new standards that are likely to carry forward into future festive seasons.

Naman Vijay from ClickPost summed it up aptly, “This is proof that data-driven supply chains don’t just meet demand; they elevate customer satisfaction and drive rapid growth for Indian brands.” As digital infrastructure expands and e-commerce reaches even the smallest towns, Diwali’s evolution into an e-commerce phenomenon is set to continue, blending consumer confidence with convenience to create a brighter, more prosperous future for India’s digital economy.

From light and delicate types to richly spiced varieties, rum offers something for every taste. In India, white rum has become a popular choice for both party-sipping and casual gatherings. Originally enjoyed by pirates and sailors, white rum is crafted by distilling and filtering sugarcane products like molasses or juice, then bottled straight away. Although often seen as a winter drink, rum is truly versatile and can be enjoyed year-round, especially in cocktails. Here’s our selection of the top white rum brands in India that you should try!

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White Rum vs Dark Rum

Why is White Rum Transparent?

The darker the rum, the longer it is aged. Distillers use stainless steel barrels to mature white rum in the meantime. The rum remains white since there is no color in this substance for the drink to absorb. White rum undergoes further filtering after maturing to enhance the drink's color and purity. 

Check more: Top Champagne Brands in India: Pop, Fizz And Celebrate

Benefits of White Rum 

• Cardiovascular health: Rum drinking in moderation may enhance blood vessel function, increase HDL cholesterol, and lower the risk of heart disease, according to some experts.
• Bone health: Rum use in moderation may raise bone mineral density, hence reducing the risk of breakages and fractures. 
• Muscle health: consuming small amounts of rum might help reduce stress and muscular soreness.
• Recovery from Cold: Rum is said to help ease the symptoms of a cold, including a sore throat. 

Check more: Explore Top Tequila Brands in India: A Spirited Journey

Top 7 White Rum Brands in India

Take a look at some of the top white rum brands available in India that can elevate your home bar.

1. Captain Morgan White Rum

Captain Morgan white rum is one of the best and most affordable options out there. With a 40 percent alcohol content, it’s distilled five times using fine cane molasses, giving it a super smooth and refreshing taste. Captain Morgan White Rum lives up to the brand's reputation for smoothness and flavor. Enjoy it in a tropical shot or mix it into any of your favorite cocktails for a great twist!

Key Ingredients: Molasses and Tropical Spices

ABV: 40 percent

Distillation: 5 times distilled 

2. Wray and Nephew White Overproof Rum

Wray and Nephew White Overproof Rum is an iconic Jamaican rum and a true part of the nation’s heritage, celebrated and enjoyed since 1825. Known as the "Spirit of the Island," this overproof rum from Kingston, Jamaica, holds a special place in Jamaican culture, woven into everyday life and social gatherings. With its complex taste and aroma and higher alcohol content, Wray & Nephew White Overproof Rum is exceptionally versatile. Its distinctive fruit and molasses notes make it ideal for both classic cocktails and modern mixes. For over 200 years, it has remained Jamaica’s most beloved rum, central to the experience of celebrating with family and friends.

Key Ingredients: Sugarcane molasses 

ABV: 63 percent

Distillation: Combination of both pot and column distillations of a 30-hour fermentation

3. Cruzan Aged Light Rum

Cruzan Aged Light Rum is a carefully crafted blend of rums aged between one and four years in American oak barrels, followed by a unique filtration process that enhances its full-bodied character. Its light chardonnay-like hue reflects its aging, and it delivers a notably smooth, dry taste with subtle vanilla notes and a pleasing finish. Enjoy it neat for its smoothness or use it as a versatile base for classic cocktails.

Key Ingredients: High-quality sugarcane molasses 

ABV: 40 percent

Distillation: 1-4 years in ex-bourbon barrels.

4. Sitara

Sitara White Rum, exclusive to Goa, is a perfect choice for mojitos. With buttery caramel, coconut notes, and hints of almonds and ripe fruit, this smooth rum is ideal for parties and likely hails from the Caribbean. White rum is typically bottled soon after distillation, keeping its fresh character intact.

Key Ingredients: Buttery caramel, molasses, coconut essence, almonds 

ABV: 36-50 percent

Distillation: Aged in virgin American oak barrels and then charcoal-filtered

5. Ronrico Silver Rum

Established in 1860, Ronrico rum is a premium Caribbean rum crafted with over a century of expertise. The Ronrico Silver Label, made from the finest Caribbean rums, was honored in 1889 by the King of Spain with the title "El ron de los nobles" (The Rum of Noblemen), a mark of quality still displayed on the bottle today.

Key Ingredients: Caribbean sugarcane, Subtle vanilla

ABV: 40 percent

Distillation: Fermented for 24 to 120 hours

6. Malibu

Malibu, a California-made rum-based drink with 20 percent alcohol, blends Caribbean rum with sweet coconut flavor, making it ideal for summer. Known for its smooth, custard-like aroma and silky texture, Malibu is often called "sunshine in a bottle." It's a key ingredient in popular cocktails like the Malibu Piña Colada and Malibu Chilling Frozé.

Key Ingredients: Sweet coconut flavor, Natural fruit flavors, custard-like aroma

ABV: 21 percent

Distillation: Distilled three times in distillation columns. 

7. Blue Chair Bay White Rum

Blue Chair Bay rum is crafted on the shores of the Caribbean, aged just steps from the ocean’s edge. The sun, sea breeze, and water imbue each oak cask with a unique character that flows into every drop. Whether you’re mixing up a Wet Money or toasting with a Sumthin’ Blue, raise your glass and leave your worries by the shore.

Key ingredients: Natural flavors (such as coconut, depending on the variety)

ABV: 40 percent

Last Thought

White rum offers a wide range of options, from light and smooth to stronger, more complex flavors. Whether you're mixing it into cocktails or sipping it straight, there's a white rum to suit every preference. Enjoy the versatility of this spirit year-round, making it a perfect addition to any gathering or celebration.

Winter is here, and there’s no better way to start your day than with a warm shower. Geysers are essential for every Indian household, especially in colder months. But with so many brands, how do you pick the best one? This article dives into the top 8 geyser brands in India, highlighting each brand’s unique features and helping you choose wisely.

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A list of the Top 8 Geyser Brands in India

Below are India’s best 8 geyser brands, combining performance, safety, and longevity. These brands cater to both the affordable market segment and the luxury segment, delivering adequate warmth for people across Indian homes in the winter season.

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1. Havells: Stylish and Reliable

Havells has been a leading brand in Indian households, known for its advanced technology and innovation. The brand consistently provides reliable appliances, prioritizing both function and aesthetics. Havells geysers are often compact, fitting well in any bathroom size. With a reputation for after-sales service, Havells builds trust among consumers.

Unique Selling Points (USPs)

• Energy Efficiency: Havells geysers come with high energy efficiency, meaning lower electricity bills.
• Durability: They are made with rust-resistant, high-quality materials.
• Safety First: With advanced safety features, Havells geysers offer extra protection.

User-Friendly Features

Havells models often have LED indicators and an adjustable thermostat for perfect water temperature.

2. AO Smith: Advanced and Efficient

AO Smith, established in 1874, is a global leader in water heating solutions. The brand’s technology focuses on durability and eco-friendly performance, reducing electricity usage. AO Smith offers sleek designs and effective water heating, making it ideal for modern households. Their geysers are highly durable and perfect for Indian water conditions.

Unique Selling Points (USPs)

• Blue Diamond Technology: Protects the tank from corrosion.
• Energy Savings: Models with 5-star ratings ensure minimal energy use.

User-Friendly Features

AO Smith geysers come with glass-coated heating elements, ensuring a long lifespan. Also, most models have a digital control panel for easy temperature adjustments.

3. Crompton: Affordable Quality

Crompton has been a household name for over 75 years in India. Known for offering affordable yet quality appliances, Crompton’s products focus on easy maintenance and efficiency. The brand values customer satisfaction, making products that are user-friendly. Crompton geysers are durable, easy to install, and come with robust safety standards.

Unique Selling Points (USPs)

• Advanced Heating Elements: Crompton geysers heat water quickly.
• Easy Maintenance: Anti-scale and anti-rust features ensure longer life.

User-Friendly Features

Crompton geysers are compact, easy to install, and come with safety valves for pressure control.

4. Orient: Smart and Compact

Orient, a respected brand in India, provides high-performing home appliances at budget-friendly prices. Known for innovation, Orient geysers include energy-efficient features to save electricity. The brand emphasizes durability, making its products long-lasting even with regular use. Orient geysers are compact, making them a great fit for any space.

Unique Selling Points (USPs)

• Quick Heating: Designed to heat water in minutes.
• Durable Inner Tank: Made with anti-corrosive materials.

User-Friendly Features

Orient geysers come with multiple safety features, making them ideal for family use. Many models also have temperature control knobs for easy customization.

5. Polycab: Modern and Efficient

Polycab, a leader in the electrical industry, has expanded into home appliances with a strong focus on energy-saving technology. Known for innovation, Polycab geysers are equipped with modern features for convenience. Polycab’s emphasis on affordability makes it a top choice for energy-conscious consumers. Their geysers are both functional and stylish.

Unique Selling Points (USPs)

• Energy-Saving Mode: Reduces power consumption significantly.
• Sturdy Design: Polycab geysers are built with corrosion-resistant tanks.

User-Friendly Features

Polycab geysers often include safety valves and adjustable thermostats, providing users with better control and protection.

6. Haier: Advanced and Smart

Haier, a globally recognized brand, is known for its technology-driven appliances and innovative designs. Haier geysers feature a shock-proof design, ensuring user safety. The brand focuses on efficiency, producing geysers that heat water fast. Haier’s products often include digital controls, giving users easy access to temperature settings and safety features.

Unique Selling Points (USPs)

• Shock-Proof Design: Haier geysers are safe to use, even in humid conditions.
• Eco-Friendly: Uses less energy, helping you save on bills.

User-Friendly Features

Haier geysers come with multiple modes, including an Eco mode for energy savings, and often feature LED indicators for convenience.

7. V-Guard: Safe and Reliable

V-Guard, an Indian brand, has become a trusted name for home appliances. Known for durability, V-Guard products are tailored to meet Indian climate conditions. The brand prioritizes safety, offering geysers with multiple protective layers. V-Guard’s products are designed to be energy-efficient, making them a popular choice among Indian families.

Unique Selling Points (USPs)

• Advanced Safety Features: Protects from overheating.
• Energy Efficiency: Most models are designed to be energy-efficient.

User-Friendly Features

V-Guard geysers have multiple temperature settings, along with LED indicators and rust-proof interiors.

8. Bajaj: Affordable and Trusted

Bajaj, one of India’s most established brands, has a longstanding reputation for quality and affordability. Known for reliable after-sales service, Bajaj geysers provide a value-for-money experience. The brand’s focus on fast heating and easy installation makes it convenient for everyday use. Bajaj offers a variety of models, perfect for any budget.

Unique Selling Points (USPs)

• Instant Heating: Most Bajaj geysers provide hot water quickly.
• Budget-Friendly: Bajaj offers good quality at affordable prices.

User-Friendly Features

Bajaj geysers are designed for simple installation and come with safety features like dry heating protection.

A Quick Buyer Guide

• Energy Efficiency Champions: Looking to save on electricity bills? Brands like AO Smith and Haier lead in energy efficiency, thanks to advanced technology and eco modes.
• Best for Hard Water Areas: AO Smith and Orient have anti-corrosion tanks, making them ideal for areas with hard water. These tanks prevent rust and add years to the geyser's life.
• Space-Saving Designs: If space is a constraint, Crompton and Polycab offer compact models that fit easily into smaller bathrooms.
• Safety Features You Shouldn’t Miss: Safety is crucial when choosing a geyser. Havells, V-Guard, and Haier are known for their excellent safety features, including thermal cut-offs and pressure release valves.
• Fast Heating vs. Long-Lasting Heating: For quick heating, consider Bajaj and Orient. For those who need water to stay warm longer, V-Guard and Crompton are top choices.
• Budget-Friendly vs. Premium Options: For affordable options, Bajaj and Crompton are great picks. If you’re looking for premium features, Havells and AO Smith offer advanced models with smart controls and eco-friendly modes.

Final Words

The right geyser can really make a massive difference in the home. You have Havells, AO Smith, Crompton, Orient, Polycab, Haier, V-Guard, and Bajaj, each having their own proposition. Basically, geysers have numerous requirements, meaning that no matter the kind of geyser you are in the market for, ranging from an energy-friendly geyser or one that lasts longer to one that is cheap to run, there’s always a geyser for you. Select a brand that will meet your needs and stay warm this winter!

As the Indian retail industry navigates a complex landscape, characterized by economic headwinds, shifting consumer behavior, and fluctuating demand, several major brands have shown remarkable resilience and adaptability. In Q2 FY25, players from different segments—Marico, Bata, Bikaji Foods, Shoppers Stop, Colgate-Palmolive, and Kalyan Jewellers—have unveiled results that tell a story of cautious optimism, strategic expansion, and evolving consumer engagement. This quarter highlights a broader trend in Indian retail: a calculated approach to growth amid challenges, focusing on premiumization, product diversification, and deepening connections with consumers.

A Steady Climb in Domestic and International Markets

Marico Limited’s Q2 FY25 results reveal an 8 percent YoY growth in consolidated revenue, reaching Rs 2,664 crore, supported by a robust 5 percent domestic volume growth and a 13 percent constant currency growth in international markets. The company’s performance was buoyed by stable demand trends, especially in rural India, which grew at twice the pace of urban areas, demonstrating a resilience rooted in broad-based portfolio growth. Domestic revenue was bolstered to Rs 1,979 crore due to price adjustments in key portfolios like Coconut Oil and Saffola Oils, while the Foods and Digital-first brands surged.

Reflecting on the quarter’s achievements, Saugata Gupta, MD & CEO of Marico, remarked, “We closed the first half of the fiscal on a fairly positive note with the growth trajectory of the business heading in the right direction. We have delivered healthy volume-led revenue growth in the domestic business buoyed by sustained market share and penetration gains across core portfolios. Foods and Digital-first brands continued to ramp up impressively and reinforce the diversification agenda. The international business has exhibited remarkable strength despite challenging operating conditions in select markets. We will take calibrated pricing actions in response to the rising trend in input costs, while focusing on achieving our stated growth aspirations for the year.”

Marico’s performance across segments painted a clear picture:

• Parachute: Posted double-digit revenue growth and captured an additional ~120 bps in market share. Volume off-take grew in high single digits.
• Saffola Edible Oils: Experienced flat volumes but achieved a 2 percent YoY revenue increase as pricing cycles turned slightly favorable.
• Digital-first brands: These crossed an ARR of Rs 525 crore, with Beardo on track for a double-digit EBITDA margin.
• International Business: Markets like MENA and South Africa showed impressive growth, with 43 percent and 20 percent CCG, respectively.

Marico’s outlook remains ambitious, with plans for Project SETU to accelerate state-level expansions. The Foods and Premium Personal Care portfolios are anticipated to drive future growth, as Marico aims to double its Foods revenue by FY27.

Premiumization and Store Expansion Bolster Revenue

Bata India’s Q2 FY25 results reflect steady resilience in the face of a challenging consumer environment. Revenue from operations stood at Rs 8,371 million, up from Rs 8,191 million YoY, showcasing Bata’s ability to maintain momentum through retail network expansion, premium product launches, and strategic collaborations. The company’s premiumization strategy is central to its transformation, focusing on enhancing customer experiences with innovative products and technologically enriched stores.

Gunjan Shah, MD and CEO of Bata India Limited, spoke on the company’s evolving journey, “Despite continuing market headwinds and subdued consumption, we saw some recovery in our growth trajectory through the quarter backed by focused execution of strategic initiatives. We are seeing strong validation of our premiumisation strategy across channels, with premium products showing robust growth and increased contribution to our revenue mix. Our Brand stories connected well with targeted audience.”

Key initiatives included:

• Store Network Expansion: Bata now boasts a network of 1,955 stores, with 48 stores renovated this year.
• Portfolio Casualization: The Sneaker Studio concept was implemented in 756 stores.
• Collaborations: Limited-edition collections launched with “Emily in Paris” and Peanuts under the Bata Red Label and Hush Puppies brands, enhancing Bata’s appeal to younger audiences.

Bata India remains focused on reaching Tier III-V markets and enhancing its franchise store model, targeting future growth through festive season demand and increased brand presence in regional markets.

Riding the Festive Wave with Ethnic and Packaged Snacks

Bikaji Foods saw impressive Q2 FY25 growth, with a revenue increase of 18.5 percent YoY to Rs 7,212 million, and volume growth of 15 percent. The festive season played a crucial role, driving demand across ethnic snacks and sweets, positioning Bikaji as a frontrunner in the ethnic snacks market.

Deepak Agarwal, Managing Director of Bikaji Foods International Limited, emphasized the company’s strategic growth amid challenges, “We are delighted to inform our stakeholders that our company has demonstrated strong performance across all the categories. This quarter we have witnessed a significant jump in revenue and profit margins. This surge in growth is due to the demand in Ethnic Snacks and Packaged Sweets on account of Festive seasonality impact. Overall contribution of Packaged Sweets has jumped to 17.5 percent this quarter, which is again due to festive play. Despite facing significant inflationary challenges, we successfully maintained our margin profile while achieving robust volume growth. Strategic cost management and effective pricing strategies enabled us to navigate this environment, ensuring both profitability and market competitiveness.”

Bikaji’s key performance highlights included:

• Ethnic Snacks: Growth of 10.5 percent, constituting 63.8 percent of revenue.
• Packaged Sweets: Surged by 22 percent YoY, boosted by the festive season.
• EBITDA: Margin rose by 39 bps to 14.8 percent.

Bikaji’s strategic cost management approach and pricing strategies have not only retained market competitiveness but have also set a robust foundation for further expansion in the organized snacks market.

Premium Strategy Drives Q2 Performance Amid Headwinds

Despite muted demand in July and August, Shoppers Stop reported a 4 percent sales increase YoY to Rs 1,068 crore in Q2 FY25. The company’s EBITDA stood at Rs 157 crore, and while challenging conditions persisted, Shoppers Stop doubled down on its commitment to premiumization, investing significantly in high-value product lines and the beauty segment.

Kavindra Mishra, MD and CEO of Shoppers Stop Ltd, reflected on the quarter, “Despite a challenging external environment, we remained resilient in our pursuit to deliver growth. Shoppers Stop delivered notable financial results though the demand was muted in July and August, impacted by fewer wedding dates, extended rains, and overall weak discretionary spending. We kept a relentless focus on investing behind our Premium Category, with increased offerings in Premium Category this quarter. We renovated and made our Malad Store (in Mumbai) as a destination for Premium offerings.”

Shoppers Stop’s Q2 performance was driven by:

• Premium Categories: Contribution grew from 60 percent to 64 percent YoY.
• Beauty Sales: Up 10 percent, led by a 17 percent increase in fragrance sales.
• First Citizen Club: Contributed 81 percent to overall sales, with 67 percent repeat sales.

With plans for further expansion and a focus on engaging customers through exclusive experiences and new product lines, Shoppers Stop is well-positioned to capitalize on the anticipated demand surge during the festive season.

Strengthening Premiumization and Brand Loyalty

Colgate-Palmolive reported a record-breaking quarter, with net sales growing 10 percent YoY to Rs 1,609.2 crore. Profit after tax surged by 16.2 percent to Rs 395.1 crore, demonstrating the success of Colgate’s premiumization and brand loyalty strategies. In Q2 FY25, Colgate fortified its portfolio with new launches and ramped up its advertising spend by 17.8 percent to maintain its leadership in the oral care market.

Prabha Narasimhan, Managing Director & CEO of Colgate-Palmolive (India) Limited, shared insights into the company’s strategies, “We are pleased with the robust, consistent topline performance in a tough operating environment. This has been led by broad-based growth across portfolios. Toothpaste achieved high-single digit volume growth on the back of our core brands—Colgate Maxfresh and Colgate Strong Teeth. Toothbrush continued to grow at double digits with rapid premiumisation. We expect continued difficult market conditions but remain committed to leverage our very strong P&L which allows us to continue to invest behind superior products and advertising while we maintain our focus on ensuring better oral health for everyone in India.”

This quarter marked significant innovation:

• Colgate Visible White Purple: Introduced a new product in the whitening category using color theory.
• Colgate Total: New communication for this premium brand focused on its patented Dual Zinc and Arginine Technology.

Colgate-Palmolive’s Bright Smiles, Bright Futures® program extended its reach through partnerships with state governments, impacting over 2 crore children in Uttar Pradesh and Goa, thus reinforcing its community commitment.

Thriving on Festive Demand and Strategic Expansion

Kalyan Jewellers recorded a stellar 37 percent revenue growth in Q2 FY25, driven by a strong India performance and consumer demand following the reduction in gold import duty. Kalyan’s India operations witnessed a 39 percent revenue boost, with same-store sales growth of 23 percent, supported by the opening of 15 new franchise-operated showrooms. Additionally, the company’s Middle Eastern segment saw a 24 percent increase in revenue.

Kalyan’s management expressed confidence in this growth phase, “The recently concluded quarter has been a very encouraging one recording consolidated revenue growth of approximately 37 percent when compared to the same period in the previous financial year. Custom duty reduction on gold imports, announced during the Union Budget, resulted in significantly higher levels of footfalls from the last week of July till the end of August mostly negating the impact of 14 days of Shradh during the quarter and extreme volatility in gold prices.”

Kalyan’s accomplishments in Q2 FY25 included:

• FOCO Showrooms: Expansion of franchise-owned, company-operated showrooms in India and the Middle East.
• Digital Platform Candere: Achieved a 30 percent revenue growth with 12 new showrooms.

With plans for additional showrooms in India, a debut in the U.S., and fresh collections for the festive season, Kalyan Jewellers is prepared for sustained growth in both domestic and international markets.

Navigating Challenges with Confidence

As Indian retail enters the second half of FY25, companies across sectors have demonstrated resilience, innovative expansion, and consumer engagement as key strategies to thrive. Marico’s diverse product portfolio, Bata’s premiumization journey, Bikaji’s festive-driven growth, Shoppers Stop’s emphasis on premium categories, Colgate’s commitment to brand loyalty, and Kalyan’s showroom expansion showcase an industry that remains cautiously optimistic.

The festive season, coupled with consumer demand recovery, is likely to drive further growth, and these companies are well-positioned to navigate any remaining challenges.

With the approach of the winter, people eagerly looking forward to fashionable blazers and leather jackets are in demand again. During Christmas and winter get-togethers are a common thing in India for fun-loving people to spend time outside, So is the need for a good leather jacket that goes with your style statement. Today, almost all brands and most of the subtypes come in different styles and finishes which makes it relatively easy to get the preferred leather jacket. This winter quit the tradition of wearing leather jackets, instead look out for the best brands that can make you stand out this season.

Check more: Top 7 Winter Wear Brands in India Under 3500 for Men and Women

Maintain Your Leather Jackets With These Tips

• Clean Frequently - Dust and debris may be removed from the jacket by wiping it down with a gentle, moist cloth.

• Clean the Leather - Use a leather conditioner every three to six months since leather can get dry over time. By doing this, the leather remains pliable, supple, and crack-resistant.

• Prevent Water Damage - Avoid wearing leather while it's raining a lot since it's not completely waterproof. Avoid using heat sources like hair dryers or radiators and gently pat it dry with a towel if it does become wet.

• Steer clear of excessive heat - Overheating can cause the leather to dry out and crack. Don't keep it close to heat sources or leave it out in the sunlight for long.

Check more: Best Rum Brands in India: 2024 Edition

Best Leather Jackets Brands For Men In India

Although numerous brands for leather jackets, these 10 leather jacket brands for men will undoubtedly entice you to purchase one. 

1. Wrogn

Wrogn is a popular Indian fashion brand co-owned by cricketer Virat Kohli. Known for its bold and unique style, the brand appeals mainly to young, urban men who like modern and edgy designs. Wrogn’s leather jackets often feature eye-catching details like asymmetrical zippers, extra pockets, and bold accents, giving them a distinct look that fits the brand's daring style.

Price Range: Rs 2,000 to Rs 4,000

Key Product: Solid Slim Fit, Men Black, Men Black Solid

Key Material: Polyester

2. Leather Retail 

A premium Leather and Faux Leather brand that provides its customers with a luxury experience of Jackets, Handbags and Travel products in a classic way. All of its products are made using dip-dye technologies and innovative washes to give the leather a unique and authentic look. It uses high-quality leather, such as full-grain or top-grain leather, and offers customers a product that ages well and develops a unique patina over time.

Price Range: Rs 2,000 to Rs 8,000

Key Products: Men Black Solid, Men Black Outdoor, Men Black Faux Leather Biker Jacket

Key Material: Faux Leather, leather and PU

3. Highlander

Highlander is an emerging brand in the world of men's fashion, known for its modern, stylish, and affordable range of clothing. The brand has become particularly popular in India, focusing on casual, trendy pieces that cater to young, urban men. Highlander offers a wide selection of wardrobe staples like jeans, shirts, t-shirts, and jackets, designed to be versatile, comfortable, and on-trend.

Price Range: Rs 1,300 to Rs 2,200

Key Products: Men Burgundy Solid, Men Brown Solid Leather Biker Jacket, Men Black Solid 

Key Material: Faux Fur, Leather

4. Roadster

Roadster, a brand owned by Myntra's design house, sells stylish apparel that fits well with today's young people's fashion sense. As the name suggests, Roadster is an Indian business that specializes in leather jackets and many more categories for both men and women. Its high street designs are sure to draw notice. Take a look at this solid navy-blue jacket with a mock collar. It can be worn to any informal event and looks great with stone-washed denim.

Price Range: Rs 1,500 to Rs 2,100

Key Products: Faux Leather Jacket, Faux Leather Jacket, Men Brown Faux Leather

Key Material: Polyester and PU

5. Showoff

Showoff is a one-stop shop for everything stylish and reasonably priced. The brand offers a fantastic selection of trendy items that are sure to turn heads, including clothes for both men and women. Showoff, one of the top leather jacket companies in India, highlights the various facets of being stylish. Take a look at this stylish black jacket that will make you feel like a more attractive man.

Price Range: Starting from Rs 3,000

Key Products: Men's Leather Bomber, Men Washed Leather Varsity Jacket, Men's Zip Detail

Key Material: Leather

6. Pierre Carlo

Pierre Carlo is a classy and trendy brand that depicts fine fashion items and accessories with the mere touch and acceptable global standards. Its promise to utilize high-quality fabric, aim to be detail-oriented, and produce clothes that would respect the spirit of classics but also are modern is its Unique Selling Proposition. That kind of perspective, Pierre Carlo makes sure to always mention the flexibility of the items, they match with the formal wear, casual wear, and the urban wear trend.

Price Range: Rs 1,800 to Rs 3,000

Key Products: Men Striped Leather, Men Solid Leather

Key Material: PU Leather

7. Teakwood Leathers

Teakwood Leathers a brand of a premium line of clothing ensures its position as a German brand that started marketing its products from Germany. This is easily one of the best brands for men’s jackets due to its luxury feel, with its extensive range of clothing and travel lines. This company also markets a line of debonair gentlemen's collections and accessories for women manufactured in-house.

Price Range: Starting at Rs 8,000

Key Products: Genuine Leathers Men's Jacket, Men Choco Brown Leather

Key Material: Genuine Leather

8. French Connection 

FCUK or French Connection is a global UK retailer selling stylish wear for the young generation. It is among the most well-known brands for a leather jacket in India as well as in other countries and we ensure that our quality products are available for everyone. If you are interested in cut classy piece of leather jacket marketed by this brand then you should try this amazing brown solid leather jacket which has all the elements to highlight your persona and style statement.

Price Range: Rs 4,000

Key Product: Solid Stand-Collar Leather Jacket

Key Material:  Polyester and Viscose

9. COBB

COBB Italy is a unisex fashion brand and among the pure leather jacket manufacturers/sellers that are dominating the international markets. Succumbing to customers’ ever-defining trends, this brand captures the vitality of the young generation who will do anything to ascertain class and quality. Among the best designers in leather jackets, COBB Italy has many products that unleash the masculinity/femininity of the current generation.

Price Range: Rs 6,000

Key Product: Men's Black Solid Lightweight Leather Jacket

Key Material: Leather

10. Mufti

Mufti is an Indian fashion clothing brand that was started in the year 1998 and is specializing in casual section and semi-casual clothing. Its USP is based on the combination of innovative ideas for delivering fashionable, comfortable and cheap clothes, particularly for men. Specific product fields of the brand include jeans, shirts and jackets, wherein traditional fitting and styles have been achieved with modern features.

Price Range: Rs 2,500 onwards

Key Products: Mock Collar Long Sleeves, Spread Collar Long Sleeves, Spread Collar Leather 

Key Material: Polyester, Viscose

Check more: Explore the Top 10 Men's Formal Wear Brands in India

Top 10 Men’s Clothing Brands Every Stylish Man Should Check Out

Last Words

Leather jacket lovers in India can easily find virtually any brand they want since branded jackets are now easily available. If it’s the rebellious attitude showcased through Warwick’s line Wrogn the exotic feel of Teakwood Leathers; or the sharp formal look of Pierre Carlo there is glamour and class associated with all of them to transform your winter look. If you ever thought about wearing a leather jacket and want to get one then care for them and get a great fashionable warm piece of garment for winter.

Siyaram’s, a household name synonymous with premium fabric and apparel for over 45 years, has now embarked on a new journey with the launch of its exclusive men’s occasion wear brand, Devo. This strategic move aligns with the growing demand for ethnic wear in the Indian market, tapping into the deep-rooted cultural heritage of India while catering to modern tastes.

“As we venture into the ready-made ethnic wear category, we aim to position Devo as a key player in men’s occasion wear, reflecting a fusion of style, tradition, and modernity,” said Gaurav Poddar, Executive Director, Siyaram's.

Inspiration Behind Devo

The idea of Devo stems from a desire to reconnect with Indian culture and values, a sentiment that resonates strongly with today's consumers. As Indian ethnic wear gains traction in the fashion industry, the ethos of "Coming Home to Siyaram’s" underscores the brand’s commitment to honoring its legacy while embracing modern trends. Devo aims to provide a unique occasion-driven wardrobe for men, reflecting their connection to Indian traditions while ensuring they stand out in a crowded market. The focus on quality fabrics, design innovations, and occasion-specific attire sets the brand apart from competitors.

“Indian ethnic wear is no longer restricted to weddings or festivals. It has become a part of everyday dressing for men, with kurtas and sherwanis making their way into casual wardrobes. Devo is our way of responding to this trend and creating a brand that stays true to its Indian roots while appealing to the modern man,” shared Poddar.

Leveraging Siyaram’s Legacy

What truly differentiates Devo from other players in the ethnic menswear market is its strong foundation in fabric expertise. With over four decades of experience in textiles, Siyaram’s brings a deep understanding of fabrics, yarns, and design to Devo’s collections. This legacy gives the brand a distinct edge, enabling it to create unique and high-quality ethnic wear that caters to a wide range of consumer preferences.

“The fact that we are inherently a fabric brand, with 45 years of legacy, plays a significant role in the development of new collections and products for the Indian consumer. This deep-rooted understanding of fabrics allows us to innovate in a way that few other brands can,” he explained.

Positioning Devo

Devo is designed for men aged 18 to 40, but its appeal extends to older demographics as well. The brand focuses on occasion wear, offering a wide range of products that cater to weddings, festivals, poojas, and even casual ethnic dressing. The core product offerings include Sherwanis, Indo-Western ensembles, Jodhpuris, Kurta-pyjamas, and Tuxedos, alongside a variety of accessories like shoes and malas that complete the look. This wide range ensures that Devo can cater to men looking for both traditional and modern ethnic wear.

Devo’s pricing is positioned in the mid-to-premium range, making it accessible to a broad audience while maintaining an aura of exclusivity and quality. The aim is to provide stylish, high-quality ethnic wear at a price point that appeals to a wide demographic, from young men looking for trendy occasion wear to older consumers seeking timeless, traditional attire.

Retail Strategy and Expansion Plans

Devo’s launch marks the beginning of a retail-first model, with a strong focus on offline stores to build brand presence and establish a personal connection with consumers. The first store, strategically located in Lajpat Nagar, Delhi, serves as the flagship outlet, capitalizing on the city’s status as a fashion hub and a key market for ethnic wear consumption. The decision to start in Delhi was a calculated one, given its vibrant fashion culture and the growing demand for ethnic men’s wear in North India.

Siyaram’s plans to open 10 to 12 Devo stores by March, all of which will be company-owned to maintain control over brand positioning and consumer experience. However, as the brand expands, franchising may become an option to scale quickly. For now, the focus remains on perfecting the proof of concept with company-owned outlets before bringing in partners.

“We are looking at a cluster-based approach, starting with Delhi and surrounding cities, including parts of eastern UP. This will help us consolidate our efforts and fine-tune our understanding of the consumer before expanding further,” stated Poddar.

Future Growth

Looking ahead, Siyaram’s has ambitious plans for Devo’s growth. While the initial focus is on physical stores, the brand intends to adopt an omnichannel approach in the future, with its own e-commerce platform to complement offline sales. This will ensure that Devo reaches a wider audience and allows consumers to shop seamlessly across channels. As the ethnic wear market continues to grow and become more organized, Siyaram’s is confident that Devo will become a key player in the segment, filling a gap for high-quality, well-designed ethnic wear for men.

“Ethnic wear is becoming more and more prominent in men’s wardrobes today, and we see tremendous potential for growth. We are confident that Devo will resonate with consumers, offering them the perfect blend of tradition and modernity,” he concluded.

Neighborhood malls have established themselves as the key drivers in offering rapid, easy, and available shopping experiences to the local communities. In fact, these malls have grown to be appreciated in every locality through the provision of wide-ranging amenities within easy reach. From having a place to say, "Let's have a cup of coffee" with friends to go for a quick grocery or household shopping, the neighborhood malls have become the hub of our day-to-day lives. In metro cities like Delhi-NCR, especially in areas like Ghaziabad, they serve as accessible social hubs where people meet, interact, and enjoy leisure activities.

Over the years, neighborhood malls have steadily increased in Delhi-NCR and have changed the retail landscape in the region. These malls that cater to convenience and community have not only backed the commercial realty growth of areas such as Ghaziabad but reflect consumers' increasing preference for organized retail environments. Moreover, fast urbanization and the changes it brings about in social behavior find neighborhood malls serving the needs of residents for a change in lifestyle and immediacy to shopping, dining, and entertainment. These malls boast stunning national and international brand options for dining and lifestyle, and of course, food and entertainment zones catering to families. Because a neighborhood mall is located close to the residential community, it saves one from traveling all the way to far-off shopping complexes. Such accessibility improves the livability of the place, as core services are close by.

Besides, these malls resonate with the technological revolution, offering technology-competent solutions for urban living. Neighborhood malls enhance customer satisfaction and increase footfall by integrating AI to analyze shopper behavior, predict preferences, and optimize store layouts. Through such technologies, these malls bridge the gap between online and in-store shopping, providing every visitor with a seamless and personalized shopping experience. Also, through extensive renovation, the neighborhood malls emerge with a distinctive design, offering more space and a smoke-free environment, facilitated by a network of elevators and escalators, backed up by an electronically manned computer-operated security system, making it more equipped with technology and digital fronts.

Further, with a focus on supporting the government's smart city initiative, neighborhood malls keep sustainability at the core of their operations. Various malls install an advanced RO system to reduce reliance on municipal water, with the refuse from RO treatment used for horticulture. They install sewage and treatment plants to recycle water for irrigation and automated systems like lighting and air conditioning to improve energy efficiency. In addition, these malls reuse construction materials to minimize their carbon footprint. All these measures enhance the mall’s operational efficiency while positioning it as a sustainable shopping destination.

Further, local malls contribute to community interaction. In their various 'trending' activities during different seasons, these malls tend to attract huge footfalls where people from all age groups come together. By organizing exhibitions, cultural events, and other activities, the malls become one sort of center of traditional events that allow local visitors and residents to interact with each other and build more healthy community bonding.

What further adds to the appeal of neighborhood malls is the direct contribution of employment and enhancement of economic viability in that area. In such malls, kiosks, shops, or service providers provide ample avenues for local entrepreneurs to set up a base and gain from the footfall and consumer requirements. In addition, neighborhood malls offer retail space for local businesses and entrepreneurs. In the second quarter of 2024, leasing of retail spaces in malls was up 15 percent, thereby allowing the smaller business enterprises to go toe-to-toe with the larger brands and helping local businesses grow. By reaching local consumers and enriching their shopping experience with quality products, these malls strengthen customer loyalty and the area’s economy.

Thus, neighborhood malls have emerged as essential hubs in the rapidly urbanizing Delhi-NCR region. From accessible and convenient services and strengthening community engagement to contributing to the growth of the local economy, these malls act as the pillars of urban life, solidifying their role in future urban developments.

Authored By:

 Gaurav Gulati, Managing Director, CCPL

India is a country rich in diverse cultures and traditions, and one of its most treasured symbols of heritage is the saree. More than just clothing, the saree reflects a woman’s grace, elegance, and identity. For thousands of years, this traditional garment has been a key part of Indian culture.

Across India, different regions have their own unique styles of sarees, each telling a story of local craftsmanship. For example, the Banarasi silk sarees from Varanasi are famous for their intricate patterns, while Kanjeevaram silk sarees from Tamil Nadu are known for their vibrant colors and durability. Maharashtra’s Paithani sarees showcase delicate peacock motifs, Gujarat’s Bandhani sarees feature colorful tie-dye patterns, and Lucknow’s Chikankari sarees are admired for their delicate hand-embroidery. These styles highlight the incredible variety and beauty of sarees in India.

Read more: Top Sugar-Free Sweets Brands in India for Every Celebration: Balancing Taste and Health

Indian Saree Industry: Market Overview

With women's contribution to economic growth steadily increasing, the Indian saree industry is predicted to rise at a compound annual growth rate of 6 percent over the following three years, reaching Rs 61,700 crore by FY25 from Rs 46,400 crore in FY20.

Read more: Top Clothing Gifts to Spread Festive Cheer: Wrap Up Diwali in Style

Top Saree Brands in India 

This holiday season, choose from these top saree brands in India to find your ideal match. For any woman looking for "the one" saree, here is a carefully curated selection. 

1. Taneira 

Taneira was launched in 2017 by Titan, a company under the TATA group. To promote the craft of more than a hundred textile clusters from all across India, Taneira was formed to integrate all Indian handicrafts under one9 roof. Taneira presents a variety such as TanaBanarasi silk and Kanjeevaram saris, organza and tissue Kanchi sarees, and cotton and cotton silk, making it perfect for customers with different preferences and styles.

Price Range: Up to Rs 60,000

Fabrics: Present in 19 fabrics

Occasions: Bridal Wear, Casual Wear, Festive Wear, Formal Wear, Party Wear, Traditional Wear, Wedding Wear

2. Suta

This quality of silks, procured from only the best sources so that each saree would portray luxury and have very soft feels against the skin, leads to Suta sarees becoming synonymous with comfort as well as with elegance due to the superiority of such premium silk wearing. Branding itself for creating unique pieces of wearables is done by weaving together all traditional techniques blended within the scope of contemporary aesthetics.

Price range: Up to Rs 50,000

Fabrics: Acrylic, artificial silk, brocade, chanderi, chiniya silk, cotton, cotton acrylic and many more 

Occasion: Onam, Wedding, Sangeet/Engagement, Mehendi, Haldi, Reception, Pujo/Puja, Farewell/Freshers Party, Party Wear/Cocktail Party, Office Wear/Corporate Parties

3. Parama

With the production of handwoven sarees using traditional techniques like ikat and khadi along with intricate folklore patterns, Parama excels. Sustainability along with quality fabrics combined with the preservation of heritage form its unique selling proposition.

Price range: Up to Rs 20,000

Fabrics: More than 30 types of fabrics

4. Byloom

Byloom has beautiful handwoven sarees through Shantiniketan weaving and jamdani techniques. The USPs of the brand include vibrant, modern designs that mix well with heritage motifs; commitment to sustainability through eco-friendly materials; and support given to local artisans. For Byloom, craftsmanship means a lot so that the story of each saree is told while ensuring it is fair trade, weaver-friendly, and weaves in the old ways of textile traditions.

Price range: Up to Rs 30,000

Fabrics: 4 types 

5. Nalli 

Byloom has beautiful handwoven sarees through Shantiniketan weaving and jamdani techniques. The USPs of the brand include vibrant, modern designs that mix well with heritage motifs; commitment to sustainability through eco-friendly materials; and support given to local artisans. For Byloom, craftsmanship means a lot so that the story of each saree is told while ensuring it is fair trade, weaver-friendly, and weaves in the old ways of textile traditions.

Price range: Up to Rs 1,00,000

Fabrics: More than 5

6. Karagari

Among the numerous hand-loomed options, karagiri stands tall in the saree market as it provides premium Banarasi, Kanjivaram, and Patola to saree lovers all across the city. The brand focuses much on the traditional craftsmanship behind the product, because only high-quality craftsmanship in products would be successful in capturing the interest of potential consumers. 

Price range: Up to Rs 10,000

7. FabIndia

Fabindia sarees are celebrated for their traditional designs and diverse styles, crafted from natural fibers like cotton and silk for comfort. The brand emphasizes ethical sourcing and fair trade, supporting local artisans while preserving traditional crafts. Utilizing techniques such as hand weaving, embroidery, and natural dyeing, Fabindia creates high-quality, eco-friendly sarees that appeal to socially conscious consumers, making it a standout choice in the market.

Price range: Up to Rs 20,000

Fabrics: More than 6 

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Final Thought

The saree is more than just a garment; it’s a symbol of India's rich heritage and craftsmanship. With a wide variety of brands offering unique designs and high-quality fabrics, there's a perfect saree for every occasion. Whether you choose Taneira's luxurious handwoven pieces or FabIndia's eco-friendly styles, each saree tells a story and reflects the beauty of tradition, making it an essential part of every woman's wardrobe.