Dhoni's brand seven becomes a $2.5 million dollar baby in 3 months

In three months, footwear business has fetched around 56.5 per cent turnover and the rest has been contributed by the apparel and accessories.
Seven

India’s captain cool, Mahendra Singh Dhooni who has made the country proud on many occasions, is riding high once again and this time for his footwear and apparel brand Seven. According to the top company executive, Dhooni-baked Seven brand has been making waves in the market and just within three months of its operations, the brand has crossed US $2.5 million in terms of turnover.

Explaining about the company’s future plan, Arun Pandey, Chairman, Rhiti Group said that the company is targeting a turnover of $10 million in the domestic market and $3-4 million from international markets by the end of this fiscal.

The company is a joint venture of MS Dhooni and Arun Pandey.  Dhooni owns the footwear side of the brand Seven, while Pandey's RS Seven Lifestyle, which is part of the Rhiti group, owns the apparel and accessories business. Dhooni is also the brand ambassador of this brand.

As per the company’s records, in three months, footwear business has fetched around 56.5 per cent turnover and the rest has been contributed by the apparel and accessories. Speaking about the brand, Dhooni said that today's generation has begun to embrace a much more active and health-conscious lifestyle. Seven addresses the value gap in the market.

Adding further on the company’s business, Dhooni’s close friend Pandey informed that the brand will be investing in setting up company-owned retail stores across key metro markets by the end of this year besides investing in innovative designs and technology in their product line-up. The company has set up a network of distributors and retail points on offline as well as online platforms and is now readying to hit international markets over the next two months. Apart from stepping into the Indian domain, the company has forayed in international market as well by supplying consignment to selected nations of Middle East, Africa and South East Asia.  

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