KOLKATA: This year has witnessed a great transformation taking place in retail sector in India which changed the way Indians shop for forever. This year marks a paradigm shift in buying and selling pattern in India.
Huge online discounts and timely home delivery of most of the products revolutionised e-commerce.
Indians have started shopping those articles online that they never thought of buying from any website earlier. The online marketplace in their product offering has nothing left for imagination. Right from books to book flat, customers can now buy anything with just a click.
The popularity of online retailer soared in October when three e-commerce giants Flipkart, Amazon and Snapdeal offered pre-Diwali sales with crazy discounts.
Earlier people used to research on internet and then buy from shop, but now they research in shops and buy it online, this marks clear departure of practices from the past.
Another major development was smaller cities also joined the bandwagon. Internet penetration, infrastructure and improved transportation make life easier for logistics.
Flipkart claimed to have sold goods worth 100 million USD (over Rs 600 crore) within 10 hours of its 'Big Billion Day' on October 6.
About 40 million consumers purchased something online this year and the number is expected to grow to 65 million by 2015, says a recent Assocham-PwC report.
Cash on delivery was another factor that e-commerce drew those people who have not net-banking system closer. Popularity and spread of smartphones also helped online marketplace in a big way.
Google's annual Great Online Shopping Festival (GOSF) kept the momentum at the end of this year with 80 lakh visitors to the site in three days.
In some cities, young entrepreneurs even experimented with e-grocery stores. Snapdeal went a step ahead and launched an online agri store offering products like seeds, fertiliser and irrigation tools to farmers, according to a PTI report.
Brick and mortar retailer are complaining over predatory pricing offered by the e-tailers.