As per a recent report by ASSOCHAM, there has been a comendable increase in online sales in India.
Here is a sneak peak of the top ten websites ranked by ASSOCHAM.
The survey also highlighted, in India roughly 20-25% of the total online sales are being generated by mobile devices and tablets, increased by 10-15% than the last year and also likely to continue upwards.
Over 67% Delhiites prefer online shopping over the regular shopping this year with available deals online than in brick and mortar, also advantage of free shipping with a “click” option, reveals the study.
Flipkart is the top grossing online shopping portal, and has recently raised a funding of $1 Billion.
According to the Secretary General, ASSOCHAM, D.S Rawat, “India’s e-commerce market was worth about $2.5 billion in 2009, it went up to $6.3 billion in 2011 and to $16 billion in 2013 and is expected to touch whopping $56 billion by 2023 which will be 6.5% of the total retail market.”
Global e-commerce website has also made its foothold strong in the Induian Market.
Besides, the survey indicates that there has been an increase in the sales of electronic gadgets, categories like apparel and jewellery, home and kitchen appliances, lifestyle accessories like watches, books, beauty products and perfumes, baby products etc.
“Around 15% of internet penetration in India throws a very big opportunity for online retailers to grow and expand as future of internet seems very bright, added Rawat.”
As per the survey, majority of the respondents are working and shopping at the same time between 12 noon and 4 pm on a working day.More than half the sales of web-stores come on Tuesdays, Wednesdays and Thursdays and dips on weekends, when buyers head to brick-and-mortar stores in malls instead
- Dominos Pizza
Dominos pizza is followed by freecharge which is a recharge portal.
Besides, weekdays are busy for shopping online, while weekend traffic drops by 10-12%, particularly on long weekends like this one. Nearly 55% respondents said, they ordered around lunch time and during office closing hours
Jabong is follwed by Tradus, which is a local market place.
Tradus has recently expanded its catgory to attract more consumers.
Among the above age segments, 18-25 years of age group has been the fastest growing age segment online with user growth being contributed by both male and female segments. The top 5 popular categories accessed online are social networking, online portals, search, entertainment and news sites, adds the ASSOCHAM paper.
The survey highlights that 35% of regular shoppers are in 18-25 age group, 55% in 26-35, 8% in 36-45 and 2% in the age group of 45-60. 65% of Online Shoppers are male as against 35% female.
Last in the Assocham list is Snapdeal.
- Ebay India
Most products bought & sold off through online comprise electronic gadgets (58%), books (42%), gift articles (41%), railway tickets (39%), accessories apparel (36%), apparel (36%), computer and peripherals (33%), airline tickets (29%), music (24%), movies tickets (26%), hotel rooms (20%), magazine (19%), home tools and products (16%), home appliances (16%), toys (16%), jewelry (15%), beauty products (12%), health and fitness products (12%), apparel gift certificates( 10%) and sporting goods (7%), adds the survey.