Amazon Tatkal: an initiative for small and medium businesses

It was today that E-commerce giant Amazon announced the launch of 'Amazon Tatkal', an initiative that will allow small and medium businesses (SMBs) to go online and sell products on Amazon.
Amazon's new initiative

It was today that E-commerce giant Amazon announced the launch of 'Amazon Tatkal', an initiative that will allow small and medium businesses (SMBs) to go online and sell products on Amazon.

Starting with New Delhi, Amazon Tatkal will navigate the country, engaging with thousands of entrepreneurs, artisans, manufacturers and sellers to help them sell online on the spot.

Amazon Tatkal is a specially designed studio-on-wheels, offering a suite of launch services including registration, imaging and cataloguing services, as well as basic seller training mechanisms. It will enable thousands of interested sellers to start selling on Amazon in real time and experience the benefits of launching an online business.

The company said that Amazon Tatkal will visit seller-dense pockets across multiple cities in the country and engage with local businesses over the next several months.

Amazon India Director and GM (Seller Services) Gopal Pillai said that they are very excited to see the high level of interest and enthusiasm from sellers to get online and benefit from the digital economy. Interestingly Amazon witnessed a growth of 250 per cent (YoY) last year.

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