Amazon's 'Pop up Lofts' forays into IT hub of India

Amazon has already launched its AWS cloud region in Mumbai and has opened data centres across the city.
Amazon

One of the leading ecommerce giants of the world, Amazon (Amazon Web Services) is planning to open its ‘pop-up lofts’ in Bengaluru, the IT hub of India. This move can be marked as company’s strategy to expand its reach and to gain the upper hand on cloud computing service of the country.   

These lofts can be proved very beneficial for emerging entrepreneurs as it offers wide range of options right from opening workspaces to consulting to networking services. Shedding some light on company’s new move, Andy Jassy, CEO, Amazon Web Services said that the company is looking closely at Bengaluru to set up a loft. Obviously because of the startups, it is one of the places that Amazon is looking at very hard.

Some of the lofts are temporary like those in London and Tel Aviv but the ones in New York and San Francisco are permanent. Jassy, who was appointed CEO of infrastructure-as-a-service business in April, said 89 of the top 100 startups in India were already on AWS. Public cloud providers such as Google and Microsoft Azure have been aggressively wooing startups with credits to use their platforms.

The infrastructure-as-a-service division of Amazon.com was started 10 years ago. It is now on track to being a US $10 billion annual business this year and has an operating margin of over 24 per cent.

Amazon has already launched its AWS cloud region in Mumbai and has opened data centres across the city. These centres cater the Indian companies that are required to hold their data in the country. Adding further, Jassy said that during the company’s conversations with its customers, it was clear that they wanted a region in the country either for reasons of lower latency or for data sovereignty. The company thought having a region in the country will significantly accelerate our growth.



 

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