Armani partners with Genesis Luxury

Armani announces new partnership in India.

The Armani Group has entered into a partnership with Genesis Luxury Fashion Pvt Ltd in India to expand its operations in the country. Genesis Luxury will be Armani’s exclusive partner in India for the Giorgio Armani, Emporio Armani and AJ Armani Jeans brands. The Armani Group, with Genesis Luxury, intends to grow its retail and wholesale networks in India to offer the Armani brand portfolio to a wider audience through freestanding, department and specialty stores. At present, the Armani retail network in India consists of one Giorgio Armani boutique in New Delhi, one Emporio Armani store in New Delhi and one in Mumbai. These existing stores will be taken over by Genesis Luxury and over the next five years, Armani and Genesis Luxury plan to open around 20 freestanding monobrand stores in major cities such as Chennai, Bengaluru and Kolkata.

Armani had recently tied up with designer Suneet Verma to launch its kidswear brand, Armani Junior, in the country. Armani Casa, the firm's interior design studio, also recently partnered with Mumbai-based real estate developer, Lodha Group, to design the interiors and decor for their luxury homes project, World Towers, in central Mumbai.

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