Aspire Systems, a global technology services firm with a strong focus in digital transformation of the retail sector, has announced the launch of a fully integrated phygital solution: 'PRIOS'. Taking omni-channel to the next level, this solution aims at aiding retailers by creating a seamless and unified brand experience across the physical and digital space, for end-consumers.
'PRIOS' is a cost-effective, scalable solution that can be leveraged by mid-sized to large scale enterprises looking to amplify customer experience for their brand, claims company. It can be up and running in a short span of time, which makes quick deployment a key benefit.
Commenting on the launch, Sunil Bajaj, Director, Retail & CPG Practice, Aspire Systems, said, “At Aspire Systems, we aim to unify the physical and digital shopping experience by enabling a consumer's digital journey into the store, in a very contextualized and personalized way. However, retailers are looking at addressing this with existing solutions, like analytics, location based services etc. With PRIOS, we are bringing digital, IoT and big data together within a framework to integrate with in-store solutions in order to enhance the overall customer experience”.
In December 2013, Aspire acquired Hyderabad-based technology Versant Technologies that has in-depth experience and specialization in Oracle Retail and Electronic Data Interchange (EDI) implementation. This acquisition further enhanced Aspire's capabilities for the retail, distribution and consumer goods vertical and helped the company expand its global presence to Saudi Arabia.