With the launch of Burnbill, a new-age Cashback rewards programme, customers can now earn Cashback everywhere and spend it anywhere as per their preferences. The uniqueness of the program is that it doesn't restricts the customer to one specific retailer or brand for earning or spending Cashback.
Moreover, Burnbill Cashback doesn't have an expiry date hence; it can be used as per the connivance of the customer. Enrolling as a Burnbill member is free of cost and, as it is a card-less programme, customer's mobile number acts as a unique member ID, claims company. In order to enroll to the offer, customer needs to download the app and get himself registered.
Apart from giving the cash back on shopping, the app also rewards the customer with some extra cash back on every time they spent their earned cash back. Company said that it has already tied up with more than 2000 leading merchants across Mumbai and has signed up over 50,000 members.
Commenting on the launch, Sailaja Mannava,Co-founder, Burnbill says, “We observed how traditional loyalty and cashback rewards programmes don't necessarily offer the freedom of choice to consumers. Instead of really gratifying them and helping them derive a robust value from their purchases, they often end up restricting them. Burnbill's vision is to technologically redesign the Indian consumer retail spending landscape. We also wish to empower our partner merchants by expanding their pool of potential customers through enhanced discovery”.