Digital Marketing Tips for Retailers
The Indian retail industry accounts for over 10 per cent of the country's Gross Domestic Product (GDP) and around 8 per cent of the employment.BY Nibedita Mohanta | Aug 21, 2017 | comments ( 0 ) |
The invasion of technology is welcomed with open arms, in both personal as well as professional lives, especially in business to make life easier for both, customers and owners.
The online world is nothing but showing off the best side of a person or business, which in a way helps in promoting and marketing the brands, especially when it comes to business.
Be it celebrities or big/small business, people are here to garner followers and fans and offer them the best performance in return.
The Indian retail industry accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world’s fifth-largest global destination in the retail space.
India’s retail market is expected to nearly double to US$ 1 trillion by 2020 from US$ 600 billion in 2015, driven by income growth, urbanisation and attitudinal shifts. While the overall retail market is expected to grow at 12 per cent per annum, modern trade would expand twice as fast at 20 per cent per annum and traditional trade at 10 per cent.
Thus for the retail brands, who want to promote their business online and market it, to gain business as well as brand value among audience, here are some online marketing tips:
When you open a page or website, one can see multiple pop up tabs or small boxes on either side, playing videos or simple images. They are advertisement spaces.
There are news websites, social media websites, where maximum audience reach out for personal stuff or for knowledge. These spaces can be rented and advertisements can be done for certain period of time.
You can also hire celebrities for the advertisements, if people see their favorite celebrity using the product; it will encourage them to use your product.
These advertisement spaces will do justice to the brand and is products, only when important announcements are made through it.
The brand can display festival sales, offers, conduct workshops or events in certain days, and then the money spent in renting these spaces will be proven its worth.
Generate newsletters, especially about developments, important announcements such as appointments and mergers, and send them to all the media companies on regular basis, because media companies have certain space reserved for such news. They will pick up the news angle and will play it on their websites.
Add a Pinch of Human Angle on Advertisements:
The audiences are hungry for sensational stuffs, and carry a heart of emotions. Try to bond with the audience emotionally; by adding human angle or current burning issues, this will work in your favor.
Also one can start hosting seminars, workshops for kids or fancy events in malls on weekends, these small investments will help in connecting with the audience.
Watching their favourite celebrity or film stars taking stand on issues and wearing the t-shirt, wearing your logo on it, will reach the mass and selling merchandise of different colors with the logo of the brand on it or offer as free gift will also appeal the audience.
People come to know of certain products through articles and blogs. Hire a good team of 10-15 people, who will take care of the social media sites.
These people can run websites, manage the websites by writing good content and can organize small events to popularize the brand.
They can produce videos, photos and info graphics, which look more genuine and authentic to the audience and in return they will feel more connected with the brand. This will definitely work in your favor.
They can generate newsletters and spread the news across all the media outlets.
With festive season round the corner, consumer durables makers are going beyond traditional routes