Easyday, a chain of supermarkets in India with 330 stores, has launched its first ever Loyalty Program- HarMahine Bonus. Every shopper who buys goods for Rs 1000 will get free bonuses and vouchers across segments worth Rs 300 from September onwards. The Rs 300 offering include freebies worth Rs 55 and additional price off on selling price on other products in the booklet.
“Success of supermarkets lies in becoming the store of the community. At Easyday, we take multiple initiatives every month to become the preferred nearby shop. HarMahine Bonus, is a program launched to incentivise loyal shoppers and at the same time attract new customers to our stores,” said Manish Sabnis, CEO Easyday, Future Retail Limited
The store offers a wide variety of products ranging from grocery, home and personal Care, health and beauty products, kitchen ware, stationary and more at attractive prices. Supermarkets have become increasingly popular as more and more shoppers from homemakers to working people choose to buy daily necessities and fresh food items from one wide-ranging outlet, instead of going to multiple shops.
Easyday stores run various offers and discounts to its customers, hence, giving an entirely new look to the shopping experience. Besides this, the store also offers an attractive pricing policy through which customers can buy selected products on below MRP, throughout the year.