Four ruling trends from the Internet industry

Research agency Redseer has come up with its monthly survey highlighting top trends from the consumer Internet industry.Here are sneak peek on those..
Top Trends from Internet Industry!

E-tailing: Increase in frequency of buying along with online shoppers across the categories will drive the industry growth

The Indian e-commerce industry is all set to touch the CAGR of 40% to become a $50 bn market by 2020.  There are mainly two factors driving growth in this segment, the first would be increase in the number of shoppers and that would be followed by increase in frequency of buying online. The growing numbers of shoppers are expected to increase with the shift in focus of e-tailers towards Tier-II+ cities. Increased online penetration of smaller categories with higher frequency of purchase will make the consumers more habituated with the platforms.

OTA & Hotel Aggregators: The market share of hotel aggregators is increasing

The online hotel aggregators have proven their value to the consumers. With the complete control on hotel operations and staff training the players have been able to provide good end-to-end experience across the hotels. Consumer are hence preferring the hotel aggregators and thus we see an increase in the share of booked room nights from 39% to 46% in one year.

Online Beauty: BPC market in India stands at ~ USD 14.6bn, expected to grow to USD 22.5bn by 2022 at a CAGR of 9%

The Indian beauty product category (BPC) is currently a $14.6 bn market and we expected it to grow to $22.5 bn by 2022. Specialised categories like makeup cosmetics skincare etc. are expected to outpace the market in coming years, due to higher disposable income, social media influence, increased adoption of products and latent demand fulfillment. Generic categories like soap, shampoos etc. on the other hand will grow slowly & steadily and brands with functional benefits & value-for-money products will dominate.

Online Grocery: Over two-third consumers across platforms tend to buy online grocery once or twice a month

The online grocery market is picking up fast. But over two-third of the online grocery consumers use these services just once or twice a month. This means there a huge headroom of growth for the online grocery players within the current consumer base. The players need to focus more on the ‘Fresh’ category as it is an anchor category for the consumers and it is the only category which will increase the frequency of usage.

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