Four things to know about IKEA's first store!

Scandinavian chain IKEA has opened its door in Hyderabad. Here are top four things to know about the maiden store.
Four things to know about IKEA's first store!
Affordable Pricing 
This is a landmark moment for IKEA after it got FDI approval in 2013 that allowed 100% FDI for single brand retailers in India. IKEA has been sourcing from India for its global stores for more than 30 years. Its plan to open retail stores in 40+ cities across the country, reinforces its long-term commitment and deep connection with India. 
 
IKEA’s business idea is based on ambition of reaching the many people with thin wallets. As it sets a goal to reach 200 million people in the next 3 years, the foundation for a strong and relevant offer is affordability and accessibility. IKEA will attract the many different segments in society and not just the few. More than 1000 products are priced below Rs.200! 
 
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