In order to further expand its customers’ reach, Freecharge will now be available on Microsoft’s latest operating system— Windows 10. With this inclusion, Freecharge has become the first company in the digital payments space to launch a unified app for the Windows platform.
Consumers can download the Freecharge app from the Windows store and experience an adaptive layout coupled with a great user interface on screens of all sizes including tablets, laptops, and desktops. The app has adaptive tiles that showcase contextual data to users. While the normal tile displays the wallet balance, the wide tile indicates the wallet balance and also provides users with reminders on deals and offers. The large tile displays the details of most recent transactions undertaken by customers. Freecharge will be launching the Windows 10 app for Smartphones next month.
Sharing his view on the development, Govind Rajan, CEO, Freecharge, said, “We are excited to be the first in the payments industry to launch a unified app for Windows 10 to be accessed via tablets, laptops, and desktops. This integration will help us widen our user base by reaching out to millions of consumers on the Windows platform. The unified app on Windows will provide an engaging user experience and seamless transaction with our less-than-10 second payment completion process. Freecharge has rapidly gained acceptance as a trusted and easy-to-use replacement for cash among merchants and consumers as we aim to achieve our mission of becoming the Digital Payment OS of India.”
Users can now complete an end to end recharge and make bill payments using Cortana, Microsoft's voice-based smart assistant. Cortana works using the favorites feature in the app. It recognizes names that users’ set in favorites and assists in making transactions on Cortana (both text and voice input supported) without even opening the application.
“The payment industry in India has seen an enormous change in the past few years. This change has been fueled by digitally empowered consumers and the rapid growth of technology. The availability of Freecharge on Windows10 underscores our commitment to provide unified experiences to our consumers and also ensure a seamless digital payment experience. The new app integrates beautifully with the Windows 10 interface and we are confident that our consumers will enjoy the Freecharge experience,” Harish Vaidyanathan, Director, Independent Software Vendor Programs, Microsoft.