At a time when e-commerce biggies are stepping aggressively into the red-hot space of smartphone-based app, hyper-local delivery startup, Grofers has bought out My Green Box, a smartphone-based grocery delivery platform.
While Flipkart has tied up with the much-storied Mumbai Dabbawalas for last-mile delivery to customers, online retailer Amazon is piloting an express delivery offering in partnership with mom-and-pop stores, called Kirana Now, in Bengaluru.
“We feel that our service, reach and user experience will continue to differentiate us. We are building depth in our grocery vertical through this acquisition. My Green Box is one of the leaders in the space in Delhi NCR with a proven team”, said Saurabh Kumar, co-founder of Grofers.
The hyper-local delivery model is fast gaining momentum, while grocery e-tailers like Big Basket and others are starting to offer express deliveries to compete with the likes of Grofers and Pepper tap, another on-demand grocery delivery service.
Grofers claims to be processing over 700 customer orders a day across Delhi NCR and Mumbai. It just started operations in Bengaluru, while My Green Box is currently processing on average 200 orders every day in Gurgaon, where it is operational. Further, Grofers will be fulfilling the same orders through its hyper-local delivery network. “The grocery vertical is currently 60 per cent of our overall business and the fastest growing segment,” added Kumar.
“We saw Grofers becoming a frequent use case for customers as they were using the app to order across categories. This is building great confidence in consumers to start ordering consumable items as and when they need them”, said Varun Khurana, co-founder and CEO Mygreenbox.