H&M, Zara among the top searched brands across the globe
Swedish fashion retailer H&M has become the most Googled brand closely followed by Zara as per the data released by search-engine marketing solutions provider SEMrushBY Shipra Srivastava | Jul 26, 2018 | comments ( 0 ) |
H&M – 30.4 million (Global Average Monthly Searches)
Started In 1947 as womenswear store ‘Hennes’ opened in Sweden, today, H&M is one of the largest fashion retailers with global presence in 69 markets with strong digital presence. As of 31 May 2018, the brand operates over 4,801 stores globally.
H&M began its India operations in 2015 and has 32 stores in India till date. As per the quarterly figure released in June 2018, H&M registers sales of Rs 535 crore in the six-month period compared to Rs 450 crore during same period a year ago. As per the information available on company’s website the company will open 50 stores in India with an investment of Rs 700 crore by 2020.
Zara – 24.9 million (Global Average Monthly Searches)
Though, the first store of Zara was opened in 1975, but the brand began its India journey in 2010 in the capital city New Delhi as part of a joint venture with Indian conglomerate Tata Group. The parent company of Zara is Inditex which is a large conglomerate of various fashion brands. Inditex also operates premium fashion brand Massimo Dutti in India. Zara is the flagship brand of Inditex Group.
Globally, Zara has over 2,200 stores spread across 98 countries. As per the quarterly figure released by the brand’s net profit increased by 70% in India. Overall, Inditex Trent clock the revenue of 1,221.67 crore in 2017-18. Zara is one of the highly successful brands in fast fashion space despite steep competition.
Last year, Zara opened its largest flagship store spread across 800m2 of floor space in Mumbai India and also began its e-commerce operations in India.
Nike- 16.6 million (Global Average Monthly Searches)
Ranked 5 , this US sportswear came to India in mid 1997, it was represented via its distributor partner Sierra Industries Private Limited. However, the brand took full control of Indian operations 2000 onwards, and started focusing products lines exclusively catering to Indian audience.
Presently, SSIPL (formerly Moja Shoes) is the largest partner of Nike runs 80% of its stores, followed by Ravi Jaipuria’s RJ Corp. In 2017, Nike operated total of 1.142 retail stores globally.
Adidas (16.6 million Global Average Monthly Searches)
Adidas is among the few sportswear brands which have crossed 1.000 cr revenue mark. And, as the leading media reports the company is hopeful to double its revenue by 2020. Apart from its exclusive stores, the company also sells its products online through e-commerce websites such as Myntra, Snapdeal, Jabong and Amazon. Adidas also has a website dedicated to the Indian audience that markets and sells products to its consumers in India.
In 2016, adidas got Indian government’s approval to bring in foreign direct investment (FDI) in retail through its existing wholesale entity, and won't have to set up a separate retail company for the purpose.
Forever 21(9.14 million Global Average Monthly Searches)
Forever 21 is one of the hottest fashion brands in America. Founded by South Korea husband and wife team – Do Won Chang and Jin Sook, Fashion 21was launched in Los Angeles in 1984. The brand marked India foray in 2010 by opening 10,000 square feet flagship store at Ambience mall, Vasant Kunj, New Delhi. Presently, the brand operates more than 19 stores in India.
Global Average Monthly Searches
1) H&M – 30.4 million
2) Zara – 24.9 million
3) Zalando – 20.4 million
4) Asos – 16.6 million
5) Nike – 16.6 million
6) Adidas – 16.6 million
7) Macy’s – 13.6 million
8) Forever 21 – 9.14 million
9) Next – 7.48 million
10) Nordstrom – 7.48 million
(Source: SEMrush. Figures have been rounded up and down)
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