H&M, Zara among the top searched brands across the globe

Swedish fashion retailer H&M has become the most Googled brand closely followed by Zara as per the data released by search-engine marketing solutions provider SEMrush
Top five most Googled fashion brands

H&M – 30.4 million (Global Average Monthly Searches)

Started In 1947 as womenswear store ‘Hennes’ opened in Sweden, today, the H&M is one of the largest fashion retailers with global presence in 69 markets with strong digital presence. As of 31 May 2018, the brand operates over 4,801 stores globally.

H&M began its India operations in 2015 and has 32 stores in India till date.  As per the quarterly figure released in June 2018, H&M registers sales of Rs 535 crore in the six-month period compared to Rs 450 crore during same period a year ago. As per the information available on company’s website the company will open 50 stores in India with an investment of Rs 700 crore by 2020. 


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