How Indian consumers shopped online: #FlipTrends2015

With increasing mobile penetration and availability of a wide array of national and international brands at affordable price has made 2015, a year of eCommerce in India.
#FlipTrends2015

Indian eCommerce giant, Flipkart, has recently come up with a comprehensive in-depth analysis onthe shopping behaviour of Indian consumers. Named #FlipTrends2015 is one-of-a-kind report by Flipkart which has been complied monitoring 50 million Indian shoppers and their buying preferences from January 1 to December 14th, 2015.
The analysis also highlights other trending horizons of the online retail landscape. With increasing mobile penetration and availability of a wide array of national and international brands in the country at affordable price has made 2015, a year of eCommerce in India.
According to #FlipTrends2015, electronics and mobiles have emerged as the top performing categories. Delhi NCR tops the chart as the most online shopping savvy city in India, closely followed by Bangalore, Mumbai, Chennai and Hyderabad.
Commenting on this, Ankit Nagori, Chief Business Officer, Flipkart said, “2015 is truly the year of the digital Indian consumer. The data taken from FlipTrends, an analysis of over 50 million registered Flipkart shoppers in 2015, shows that Indians are taking to shopping online at a very fast clip. What is particularly gratifying to note is that Flipkart is taking the lead in introducing the ease and convenience of online shopping to millions of Indians in Tier-2, Tier-3 towns, and in rural areas. We continue to stay committed to fulfilling our goal of transforming commerce through technology in the coming years.”
The survey indicates that segments such as electronics, accessories, mobiles, lifestyle accessories and women apparel have consistently dominated the eRetail space across all regions. 69 percent of the overall eRetail sales have been done by male shopper. The e-retail space is largely dominated by consumers falling between the 25-34 years age group. More than half of the consumers shopping online are working professionals closely followed by students.
The report also says that among the tier 1 cities, Pune is the leader followed by Coimbatore, Ahmedabad and Lucknow. Bhubaneshwar is the only city from East India to feature in this list. Mangalore has emerged as the top tier 2 city of digital Indian shoppers followed by Mysore. The hill town of Dehradun is third in the list followed by Salem in Tamil Nadu and Guntur in Andhra Pradesh. South India has emerged as the region with maximum online shopping followed by North, West and East.

Publish Date
Not Sponsored
Live: People Reading Now
 
 
 
 
TRENDING ARTICLE
RECOMMENDED FOR YOU