Retail is moving into a new era where, what happens outside of physical space is becoming as important as what happens within. The physical world has collided with the virtual; the two may soon become indistinguishable. Innovative Technologies and greater interactivity with customers are revolutionising the way retailers utilise store space, design and marketing.
Some of the technological innovations which have been introduced globally, appeal to human emotions as well as to their purchasing capacity by creating shopping experiences. Let's shed light on innovations adopted by few top notch retailers.
WARBY PARKER: reaches customers through website, retail showrooms, stores and kiosks having newsstands dubbed ’Readerys’.
H&M: observes how the consumer uses blogs and social media as fashion inspiration and has designed its website and store on similar concept.
LIDL: Launched an app where customers can select the products to be put on promotion and later sale.
DIESEL: enables customers to collect information on real world items via mobile so the brand can speak to users-offer rewards.
Burberry: incorporated cutting-edge-technology and video screens that enable customers to mix and match outfits while in the store.
Being Human: Its stores in R City, Ghatkopar, have an image of film star Salman Khan and technology enables customers to help them try various apparel on the film star. It helps in the decision making process for a customer.
D'Mart: Certain stores like D’Mart are accepting online order and delivering the goods at pick up points close to customer’s home.
( Above mentioned information has been extracted from report titled 'India Retail: Change is the new contant' jointly released by JLL and CII)