Taiwanese tech major Asus, unveiled three new handsets under its 'ZenFone' range. In the fiercely competitive affordable smartphone category in India to take head-on the likes of Moto G, Lumia 630, HTC Desire and Samsung's Duos.
Commenting on the launch Corporate Vice President, ASUS,Eric Chen "This year, we should sell about half a million smartphones. The focus right now is on increasing distribution and offering a good product at a good price point in India.
Asus, already sells tablets in India under Fonepad series, expects to sell 4-5 million smartphones next year as it builds its brand and focusses on increasing distribution.
Photo credit: www.asus.com
The three new smartphones -- ZenFone 4, ZenFone 5 and ZenFone 6 -- are priced at Rs 5,999, Rs 9,999 and Rs 16,999, respectively. "In the next few months, we will spend a couple of million dollars towards various brand builidng and marketing initiatives," Chen said.
The A400CG features a 4-inch screen 1.2 GHz Intel Atom dual core processor, 1GB RAM, 8GB memory (expandable upto 64GB), 0.3MP front camera, 5MP rear camera, 1600 mAh battery and Android JellyBean operating system (upgradable to the latest Android Kitkat OS)
The dual micro SIM-devices sport 1.6 GHz Intel Atom dual core processor, 2GB RAM, 2MP front camera, 8MP rear camera, expandable memory of upto 64GB, 2110 mAh battery and Android JellyBean OS (upgradable to KitKat). Apart from these features, the six-inch screen variant 'ZenFone 6' has a higher rear camera resolution of 13MP and a 3300 mAh battery.