India will exceed 200 million smartphone users by the year 2016, topping the US as the world’s second-largest smartphone market, says reserch firm eMarketer in a report.
The number of smartphone users worldwide will surpass 2 billion in 2016, according to new figures from eMarketer—after nearly getting there in 2015.
Next year, there will be over 1.91 billion smartphone users across the globe, a figure that will increase another 12.6% to near 2.16 billion in 2016, the report said.
Inexpensive smartphones are opening new opportunities for marketing and commerce in emerging markets where many consumers previously had no access to the internet, eMarketer added.
In developed markets, smartphones are quickly shifting the paradigm for consumer media usage and impressing the need for marketers to become more mobile-centric.
For the first time, more than one-quarter of the global population will use smartphones in 2015. By 2018, over one-third of consumers worldwide, or more than 2.56 billion people, will start using smartphones, eMarketer estimates.
Here are few interesting points that appeared in eMarketer's rport:
2014: China will top 500 million smartphone users for the first time.
2015: Russia will surpass Japan as the fourth-largest smartphone user population.
2016: India will exceed 200 million smartphone users, topping the US as the world’s second-largest smartphone market.
2017: The US will surpass 200 million smartphone users, or nearly 65% of the country’s total population.
2018: Indonesia will pass 100 million smartphone users, firmly established as the fourth-largest smartphone user population.