Jabong launches new brand campaign for festive season

Jabong was running its brand philosophy as 'BeYou' and for the festive sale event it has named it as 'You Are The Festival'.
e-commerce
Jabong, an Indian online fashion retailer brand has launched its brand campaign for their festive season and named it as ‘You Are The Festival’.
Jabong was running its brand philosophy as ‘Be You’ and for the festive sale event it has named it as ‘You Are The Festival’, which also will be a part of a 360-degree marketing campaign across media.
Jabong, a fashion multi-brand e-store, which claims to offer a wide selection of products including footwear, apparel, jewellery and accessories, claims to have around 35,000 products and over 150,000 styles from over a thousand sellers.
Rahul Taneja, Chief Business Officer, Jabong said that the brand philosophy revolves around the bond, which the customer and the company share. It is designed as per the festive mood, fusion of colors, style and vibrant presentation, that everyone expects to look. Keeping its unique style quotient in mind the company has made the desirable changes.
Taneja also expects that the new brand campaign will connect with the customer more.
Karthik Iyer, CEO, Happy McGarrybowen spoke about the creative process involved in the telemarketing and TVS, he added that bringing something new without losing the original essence, which still prevails in the customer's heart was interesting and challenging as well.
He further added that he is sure of the uniqueness of this campaign and Jabong, which will resonate well with everyone.
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