New Delhi: Korean brands LG and Samsung Mobiles have superseded as the top two most trusted brands in India, according to The Brand Trust Report, India Study 2015.
It is interesting to note that out of 10 Most Trusted Brands, 7 Brands are MNCs, while only 3 are Indian brands.
The South Korean consumer electronics giant, LG, has jumped all other contenders, maintaining a lead of 18%.
LG brand was ranked 4th and Samsung Mobiles was ranked 377th in the same report last year.
Sony falls in the third position in the list followed by Tata. Nokia is ranked 5th as it has maintained its position from last year.
India's 6th Most Trusted Brand is Bajaj which has gained forty ranks over 2014 and Honda is ranked 7th Most Trusted gaining one rank over last year. Dell is India's 8th Most Trusted Brand rising 46 ranks over the previous year, Godrej is India's 9th Most Trusted (up seven ranks over 2014) and Hewlett Packard is the 10th Most Trusted in 2015.
N. Chandramouli, CEO, TRA, said, “Trust is the most important connection between a brand and its stakeholders.” He points out 3 reasons for LG gaining ground as the topmost Brand rank holder.
LG’s continuous focus on providing consumer value has led it to be ranked as India’s No 1 Trusted Brand in 2015.
The brand understands the Indian mindset and connects very well with the consumers.
Analyses its Trust Quotient closely.