Deals Right Now (DRN), a mobile application, designed to help consumers discover “trending” deals and offers available at their nearby location.
The premise is simple: Once a consumer downloads the app, he gets alerts from all the merchants on the platform. The alerts are triggered every time the consumer enters a radius of 500 meters from a merchant. If a customer arrives at a particular market, alerts from all the merchants in the market will reach his phone. The consumer has the option of setting his category preferences for which he/she wants to receive. If the consumer wants or likes a particular deal, he or she can request for a coupon. This sends a message to the merchant. In turn the merchant accepts the coupon request, allowing the consumer to go to the store and pick up the deal. Work is underway to allow the consumer to pay the merchant directly from the App.
While the consumers can browse through latest and best deals near them, the merchants get a revenue-generating platform to advertise their products and services and reach out to a massive audience base.
Deals Right Now was launched in January 2016, and holds an established presence today across well-known markets of Delhi, that include, Lajpat Nagar, Sarojini Nagar, Rajouri, Karol Bagh, Kalkaji, GK, Kamla Nagar, Tilak Nagar, Pritampura, Laxmi Nagar, Noida - Sector 18, Connaught Place & Khan Market. With over 15000 users, DRN’s service spectrum spreads across varied categories that range from F&B to Apparel, Salons and more. The app is compatible on both IOS and Android phones.
Tarun Bhargava, Co-Founder & CEO, Deals Right Now, said, “DRN is a hyper local application that helps user finds best deals in the offline market, allowing them the flexibility to add their favorite locations and markets. With DRN, we hope to integrate online and offline experiences for their consumers and create value for merchants as well.”
From 1000 merchants currently, the company aims to reach at least 3000 merchants by March 2017, and eventually venture into the promising markets of Mumbai, Pune & Hyderabad.