LeEco, an internet and technology conglomerate with multiple internet ecosystems across content, devices, applications and platforms has managed to earn revenue of Rs. 350 crores in its first Diwali sale organised in October, 2016.
It has managed to sell 300,000 Superphones and 3500 Super TVs in the festive sale.
It had participated in the online festive sales organised by Amazon India, Flipkart, Snapdeal and LeMall, with the introduction of a new experimental price of INR 17,999 for the flagship Superphone - Le Max2.
Atul Jain, COO, Smart Electronics BusinessEco India, said, "During the festive season it was our endeavor to offer a great value proposition to our customers who will enable them in experiencing our products."
LeEco products come with LeEco Supertainment Membership that consists of entertainment channels like Eros Now, YuppTV and Hungama in India through which users can get access to a collection of 2000+ movies, inclusive of premieres from Hollywood & Bollywood. LeEco membership programme also provides 3000+ hours of curated shows, 100+ Live TV channels and 3.5 million songs of users' choices.