MakeMyTrip is proffering discounts upto Rs 20,000 on international air tickets and holiday tours, along with big discounts on hotel bookings in an app only sale beginning Tuesday. This is the second edition of the portal's app only sale following the first sale that happened last November.
Portals including MakeMyTrip are focusing on hotels business and driving sales through mobile phones and app. The sale titled ‘The Great Indian Getaway’ (TGIG) is a way to increase bookings.
For MakeMyTrip, mobile bookings contribute about 30% of domestic flights-bookings, and nearly 50% of the total online domestic hotel transactions. Its app has witnessed 12 million downloads in four years.
Rajesh Magow, Co-Founder and CEO-India, MakeMyTrip said that the first edition of sale drove tremendous interest from travellers across the country. This has motivated the company to bring back and establish TGIG as a half-yearly property. It is the brand’s constant endeavor to bring the best possible travel choices and offers to the consumers and catalyze the offline travel booking to online travel booking behavior.