Melorra, an online jewellery marketplace, has released its first brand film, which features Ujjwala Raut, a renowned model of India.
It launched the film under (hashtag)NextChange with partner Dentsu India just to launch the film.
The film describes a new jewellery trend every week, from Runway to wardrobe inspired by the business model of the brand.
It showcases the affordable and fashionable jewellery made with certified jewels.
Saroja Yeramilli, CEO, Melorra.com said that a jewellery to relate to woman, takes to the memory of any occasion or wedding, where she is decked up with heavily worked out and large designs. These heavy and huge designs later land up in locker and leave her underjewellered for most of the days. In order to brand young urban Indian woman, who struggles and fights through all difficulties in life, it has launched this modern brand of fine jewellery.
Simi Sabhaney, CEO, Dentsu India further added that it has decided to use fashion codes to introduce modern brand of fine jewellery entice the woman into coming forward and embracing it.