Ola forays into luxury segment, offers Jaguar, Merc, Audi, BMW at Rs 19/Km

The availability of the Ola Lux will begin with South Mumbai and the taxi aggregator app plans to introduce it to other parts of the city soon.
Ola

After the launch of Ola micro, the taxi service provider has yet again won over its consumers with launch of luxury taxis. Launched for users in South Mumbai, the luxury segment taxi ‘Ola Lux’ include sedans like Jaguar, Mercedes, Audi, BMW, Toyota Fortuner, Honda Accord amongst other high-end sedans and SUVs in its fleet. While the names are enticing enough, the taxi aggregator has offered these taxis at a minimum fare of Rs 200 and Rs 19 per/km. A ride time charge of Rs 2 per minute is also applicable.

The availability of the Ola Lux will begin with South Mumbai and the taxi aggregator app plans to introduce it to other parts of the city soon.

Raghuvesh Sarup, head of categories and chief marketing officer at Ola said, “Lux is a brand new category from Ola that brings unmatched style and comfort for those who demand it. Ola has always focused on providing superior in-cab experience, and choices to suit the need, usage occasion and mood of its customers. Ola Lux is an offering in that direction, at the high end.

“With a growing number of young executives, entrepreneurs and professionals, the need for on-demand luxury sedans is growing tremendously in a city like Mumbai. Young adults like the flexibility of not having to drive in heavy traffic or having to park, while still travelling in a stylish luxury ride made available within minutes via the Ola app on their own smartphone,” added Sarup.

The Lux icon will appear when using the Ola app in one of the designated areas in Mumbai. It will include features such as driver details displayed upfront, SOS buttons, AutoConnect Wi-Fi, live tracking and Ola Money.

The ‘Auto-Connect Wi-Fi’ lets users automatically connect to Wi-Fi in an Ola cab without having to enter credentials each time. It is also available on Ola Prime, and the company plans to bring it to its other categories such as micro, mini and others soon.

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