Consumer acquisition and loyalty are some of the factors that tickle brands to think out of the box. Today’s consumer has become highly vocal and unpredictable with his/her preferences. As the marketplace is already witnessing a tug of war between the online brands and Brick and Mortars, it has become even more essential for the retail world to pull up their socks. Though, both verticals keep running special offers and discounts on their products, the real fireworks begin during the festive season.
The consumer ratio is certainly divided depending on their choices, but who doesn’t like discounts or freebees? If we talk about what’s cooking in the consumer’s mind? We won’t be bamboozled to know that he/she is always fickle minded. To elaborate further, if we want to buy a gaming console, what options do we use? First, we would visit a physical store to explore the product and price; secondly we will browse the internet and scroll through multiple options. Comparing prices, we will finalise the product which is low on price and high on quality. So, what is the point we are missing? Consumers are no longer loyal to one brand or product. Baffled by this approach by the consumers, brands have no other options than strategising techniques suitable to buyers.
Holi is around the corner and yet again brands are all set to woo their target audience through weapon of mass discounts. Let’s see what various brands are upto:
Amazon Holi Sale 2016 goes live on Amazon.in as ‘The Great Indian Holi Sale’. It offers discount of up to 70% on various products and items. Riding high on tantalising offers and customer experience, Amazon.in feels the battle has been won, but there are other online players toiling hard to take the bait.
Jabong.com also blows its bugle this Holi by offering a mega discount of 70% and 20% for consumers who order from the app using a promo code. Also Jabong is luring its customers by offering them to buy a product and get freebees with it. This tactics has been in use from a long time now.
Flipkart is taking full advantage on this festival. All fun mongers and online shoppers are in for a treat, as they can avail great discounts on collection of Holi gifts, electronics, mobile and accessories, appliances, fashion and style and much more.
Though Snapdeal is not going too out of the box for Holi 2016, still there are certain special offers to avail like flash sale and 40% off on Ethnic wear.
Apart from online brands, brick and mortar retailers are taking advantage of the situation. They are offering humungous discounts and freebees for the customer. It is surely a treat for the consumers, as there are so many options available.
Even after all the above brands are grappling to rein supreme, still can they defiantly claim consumer loyalty? Now that’s a question to ponder on…