Inbdia's 'Yog Guru' Baba Ramdev's Patanajali is now setting up to penetrate the international market with its FMCG products. Apart from already launching its venture in Nepal and Bangladesh, company sees Pakistan and Afghanistan as the potential business markets to be explored in future.
While having conversation with media personals, Baba Ramdev stated that company has already set up its units in Nepal and Bangladesh and its products have reached Middle East and became popular in some of the countries, including Saudi Arabia. Brand should be concentrating in poor countries as the profits from those countries will be utilised for development work there itself. The entry to Pakistan and Afghanistan will mostly depend on the prevailing political situation, and if the situation is politically conducive, units will be set up there.
Patanjali has already endeavored in Azerbaijan, the country which has been dominated by Muslim population, since the big players there has shown great interest in company's products, claims Ramdev. He also informed that apart from FMCG products, now Patanjali is eyeing for the apparel sector and soon it will be floating its 'Swadesi Jeans' by next year.
There is a great demand from youths, and therefore Patanjali has decided to launch the Indianised jeans to compete with foreign brands. Patanjali will be setting up its biggest unit on a 40-lakh sqft at Mihan in Nagpur, which will be bigger than its first unit at Haridwar and biggest in the country, added Ramdev.