Patanjali Ayurved, a Haridwar-based ayurvedic firm being promoted by Yoga guru Ramdev has announced that it is aiming to occupy the market through 30 lakh shops and online trade by 2017.
The FMCG venture is going to invest almost 1200 crore INR in the manufacturing plant in Assam, which will be the largest facility of Patanjali in India.
Baba Ramdev said that he wants to establish a production facility worth one lakh crore INR within the next five years.
He further added that it has around 5000 retail outlets and its products are available in around 10 lakh shops, which is aimed to accelerate to 30 lakh shops by next fiscal year.
He said that he is ready to face the e-commerce world and compete with the e-commerce giant, which are doing great even after poor customer service. He said Patanjali products will be delivered at the door steps and with good discounts, without any flaw in the customer service.
He also revealed his plans of making an entry into the apparel and textile segment, where the local products will get an opportunity to showcase the work and make money.