Iconic denim-wear brand Pepe Jeans London launched the first of its kind 'Custom Studio' in the country. Part of the label’s new concept store initiative, this pioneering new experience enables the customer to step into the design seat and customise their denim as they see fit in four easy steps.
Pepe Jeans & Magic Mirror
Pepe has also launched a concept called the Magic Mirror that captures multiple images of the products tried by the consumer which helps them compare the looks on one screen. Magic Mirror encourages self-driven shopping and immediate feedback from your friends. The virtual dressing mirror helps enhance in-store experience, ensures convenience, creates buzz and generates in store footfalls.