Realty market witnesses upgrading in consumer perspectives

Changing dynamics in realty market are compelling developers to offer more than value for money.
Realty market witnesses upgrading in consumer perspectives

Observing the changing perspective of realty consumers from utilitarian to varied upgraded parameters, leading realty market leaders of the country recently conveyed their views and experiences about the same to a wide number of industry stakeholders congregated at Economic Times Best Realty Brands 2015 convention in Mumbai.  

In the panel discussion, present were players namely Vijay Wadhwa (Chairman, The Wadhwa Group), Boman Irani (CMD, Rustomjee Group), Yash Gupta (MD, Hines Group), Josy Paul (National Creative Director, BBDO), Jogy Thomas (CEO, ATS Green) and Joseph George (CEO, Lowe Lintas + Partners) among several others. There were conversations and discussions on various topics pertaining to ‘Building credibility and trust in market place’ to ‘Developing a brand with global footprint'.

Speaking on the occasion, Deepak Lamba, President, Times Conferences Limited, said, “As we stride boldly into a better, brighter tomorrow, the real estate sector will be pivotal in making it all possible. The potential for development in the real estate sector is tremendous and is expected to generate over 17 million employment opportunities across the country by 2025. The Best Brand initiative was started a year back guided by research study by Nielsen.”

While discussing ‘Building credibility and trust in market place’, the panel had several interesting views on the topic, with Vijay Wadhwa saying that “Somewhere, I blame the customer too. Greedy customers can be taken advantage of by the greedy so-called builders. Customers should go for brands that have a track record of development, not someone with a pretty brochure or selling a home for a few rupees less.”

Summing up the general opinion of the panel, Yash Gupta, (MD, Hines Group) stated that, “It is not the brand that makes the building, it is the building that makes the brand.”

Some of the brands felicitated at the event included Rustomjee, the Wadhwa Group, the Prestige Group, Mayfair Housing, Omkar Developers, the Lodha Group, Kolte Patil Developers Limited, DLF Ltd, the Adityaram Group and many more.

This summit was attended by more than 100 senior level decision makers such as Managing Directors, Chief Executive Officer, Country Managers, Heads of Planning, Urban Planners, Town Planners, Civil Engineers, Structural Engineers and Research Associates from the industry, thus offering delegates ideal opportunity to learn from the leading minds of the industry and network with them at leisure.

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