SBJ: On A refreshing strategy

With a legacy of three decades, six stores with 50,000 sq ft of retail space, in-house designs and production facility, the widest range of product line and thousands of loyal consumers, SBJ is all set for expansion in a massive way. Retailer presents an
SBJ: On A refreshing strategy
With its flagship store at Karol Bagh since 1986, SBJ has organically grown to six stores across Delhi NCR and Punjab and is geared up for a colossal expansion pan-India. Each store is company owned; spread over 5,000 to 15,000 sq ft of area with dedicated sections for each collection segment and an enviable lounge space to cater to the discerning client of ‘Made to Measure’ Suit Service. 
“We have now decided to open stores on a franchise model and with a robust expansion plan to add 25,000 sq ft for the next three years in this model, the brand would enter the scalable model of 2,000-4,000 sq ft boutique outlets that can reach out to Tier II & III cities,” Mehra informed.
The stores of Study By Janak (SBJ) are based on one important element- Customer Experience and the brand always thrives to perfection and ensures that every expectation of the client is met. The brand would ensure similar experience for its franchise stores for which, support on each stage would be provided to the investor. In his words, “We do not need mere financers; we are looking for partners who have similar passion for servicing the customers and a zeal for growth.”
SBJ would be providing a wide range of exclusive SBJ designs across categories – Ready To Wear, Ethnic Wear, Western Wear, Indo-western and Women’s wear. Mehra said, “We have an in-house design team, latest technology, state-of-the-art production facility and an exquisite range of International fabrics right from Scabal to Zegna to LoroPiana and the likes. We would ensure that all this is accessible for our franchisees.”
In addition to the regular support, w.r.t. stocks and promotion, they have developed some applications for enhancing consumer connect and ease of access on the operational processes. SBJ has developed a pattern driven retail software and a photo library with complete range of products quite handy with anyone working for the brand.
Mehra concludes by saying, “We, at SBJ, are very enthusiastic and positive on all the developments going around the brand. We don’t consider us as a 30-year-old brand; pretty soon, all will get a vibrantly revamped version of a brand prominent at early 30s. The future is promising and we would like to increase our family.”  
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