Indian e-commerce industry is getting fiercely competitive, as almost every month we hear a new debutant entering into online space. We should not be surprised to see e-tailers going out of their conventional way to attract customers and enhance website traffic. Lately, a prominent website was selling onions at Rs 9 per kilo; this price is roughly about one-eighth of prevailing retail price of onions. Through this strange promotional scheme, the website managed to gain three times increased traffic in a single day. Other e-tailers too are not behind; let’s understand what they are doing to increase traffic.
Partnership: Flavor of the season
This is certainly the most favorable trend in recent times. In the recent past, Yebhi.com has partnered with IRCTC in order to leverage from high traffic of the portal, which gets close to 1.2 million daily visits, generating 180 million transactions every year.
Likewise, Myntra has partnered with yatra.com to announce exciting schemes on flights and hotel reservations. Says Myntra company official, “As a part of the marketing strategy, we have partnered with large companies in banking, travel and entertainment sector to provide special offers to our loyal customers, thereby increasing organic traffic.”
Category improvement ‘a way to go’
Amazon.in has added new categories including Jewellery & Watches and Home & Kitchenware to boost the site traffic. Amit Agarwal, Vice President and Country Manager, Amazon India, says “The launch is a continuing part of our mission to build a place where customers can come to find and discover anything they might want to buy online”.
Similarly, Snapdeal.com, has launched a new ‘Hobbies’ category on its site, which has various hobbies listed such as outdoor, photography, gaming, gardening, do-it-yourself kits and music, among others. It offers over 1,000 products for people to choose from and houses well-known brands for every section like Casio, Adidas, Canon, Nikon, Caperlan, Quechua, Coghlan etc. Amit Maheshwari, Vice President, Fashion, Snapdeal.com, says, “This is our way of encouraging patrons to pick their interest and nurture it. We have made a wide assortment of hobby merchandise available for this purpose which makes it easy to look for what you want within an enviable price range”.
Clearly, e-tailers are not leaving any opportunity to boost web traffic and increase conversion ratio.