Store layouts

When setting up a retail store layout it is imperative to remember that image is absolutely everything. Atmosphere and irresistible visual merchandising displays are what attracts customers
in-store

Have you ever wondered why all shops are not designed the same way? Why some are diagonal, others are straight, geometrical or angular? Well-planned retail store layout allows a retailer to maximise the sales for each square foot of the allocated selling space within the store.

When setting up a retail store layout it is imperative to remember that image is absolutely everything. Atmosphere and irresistible visual merchandising displays are what attract customers. The store fixtures for your setting as well as special lighting techniques to accent products can make the all the difference between a purchase and a pass-by.

Therefore, planning the right retail store layout boils down to doing your homework. Take the time to view different floor plans and retail store designs. As a retailer, no one can afford to turn off a customer, and a well-planned retail store layout allows a retailer to maximise the sales for each foot of the allocated selling space within the store while at the same time reducing the opportunity for theft. When planning your retail store layout, the amount of selling space will be one of the most difficult and important factors to determine.

Stores have different layouts depending on the type of products they keep and their budget. Here is a look at the various floor plans:

1. Straight floor plan is the most economical design made using walls and fixtures to create space. It deftly utilises the walls and store fixtures to create small spaces within the retail store. The straight floor plan is one of the most economical store designs.

2. Diagonal floor plan is good floor plan for self-service types of retail stores. It offers excellent visibility for cashiers and customers. The diagonal floor plan invites movement and traffic flow in the retail store.

3. Angular floor plan is best suited to high-end specialty stores. The curves and angles of fixtures and walls makes for a more expensive store design. However, the soft angles create better traffic flow throughout the retail store.

4. Geometric floor plan is best suited for clothing and apparel shops. It uses racks and fixtures to create an interesting and out-of-the-ordinary type of store design without  high cost.

5. Mixed floor plan incorporates several elements of other plans; namely the straight, diagonal and angular varieties to create a highly functional and unique store design. This retail store layout by its very nature propels traffic towards the walls and back of the store.

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