The cars market is seeing a shake up with petrol price rise, car makers raising the price and now higher excise duty on diesel cars. There seems to be no alternative left for the car buyers or users than to shell out more money. The pockets of consumers are going to be hit.
Prices riding high
The Indian consumers are being hit from all the areas:
According to Petroleum Minister S Jaipal Reddy, there was an immediate need to raise fuel prices. Until June 2010, the petrol prices were decontrolled by the government but since 4 November 2011 the prices have been increasing. The rise has been seen, despite oil price rising by 14 per cent and 7 per cent fall in value of rupee against the US dollar.
Due to subisidies the oil companies have been incurring losses and with rupee value falling the losses would rise. “"If rupee depreciates by one against the US dollar, our oil companies lose Rs 8,000 crore (annually)," said Reddy.
Automakers feel the heat
With all these factors, the sales of four wheelers have dropped down in May 2012. With brands including like Maruti Suzuki, Ford, TVS and General Motors India have seen lowered sales. This has led them to plan a hike in the prices of the cars. In fact, Maruti has also has cut production of some petrol models, including Alto, as sales of such cars have declined due to high fuel costs. The company had recently stopped production of petrol models, including the Alto, M800, A-Star, Estilo and Omni for three days to prevent inventories piling up further.
Consumers Speak
Anil Nakhasi, TV Producer-Director/Political Cartoonist, “The petrol price hike has come as an extra burden, which is unbearable. I am very unhappy with this step by the government. I use a petrol car and this will surely affect my monthly budget. I would appreciate if the government gives us some relief or facilities to overcome this rise in prices from everywhere.”
-Monthly expenditure on petrol: Rs 10,000
-With rise expense will reach - Rs 15,000
Neha Hans, a Chandigarh resident, who’s planning to buy a new car, is now in a fix as to which car she should opt for. “I am really confused as to whether I should buy a petrol car or a diesel car. Both of them are going to be heavy on my pocket as excise duty is rising on diesel cars while petrol is already costlier. Moreover, now that cars have become a necessity, I can’t even let go.”
Neha Sawhney, a PR Manager, “It’s both shameful and ironical. The hike in the petrol price has left the society enraged. It is a tough task for managing the expenses. This has obviously sent shockwaves to the common man who is trying hard to make ends meet in an inflationary environment. This would hike the price of other essential commodities. My expenses have gone up by almost 50 per cent and I have to think about traveling in private vehicle.”
-Monthly expenditure on petrol: Rs 4,000
-With rise expense will reach: Rs 8,000
Brands plan
Brands are chalking out various plans to attract the consumers to purchase petrol cars. Brands like Maruti, Tata and Hyundai, after the very day petrol price was hiked, they announced discounts of upto Rs 50,000 specifically on petrol models.
Maruti Suzuki, in the name of their anniversary, announced a discount of Rs 30,000 on their bestselling model, Alto, which has seen a drop of about 5,000 units since the past one year. While Tata is offering discounts ranging from Rs 10,000-Rs 50,000, Hyundai offered Rs 3,000 off on its entire range of petrol cars.
"30:70 is the diesel and petrol ratio of Toyota's offerings. Keeping in mind the hike in petrol price, Toyota is promoting petrol models to the professionals who don't travel long distances, such as school teachers and doctors,” says Sandeep Singh, Deputy Managing Director (Marketing), Toyota Kirloskar Motor Pvt Ltd.
FACT FILE:
Diesel V/S Petrol:
Sales going down after price hike
Company |
March’12 |
May’12 |
Maruti Suzuki |
90,255 |
89,478 |
Tata Motors |
22,658 |
20,503 |
Ford |
7,201 |
6,036 |
General Motors |
8,005 |
6,079 |
Honda Siel |
7,075 |
10,334 |
TOTAL |
1,35,194 |
1,20,189 |
Source: Industry