Top 10 tips for Indian start-ups to cut through competition

The entrepreneurial wind has started to blow in India as the economy and the other supportive factors have started to bloom. The mindset of the people is changing. They want to try new things and the budding entrepreneurs are trying to meet the same demand. The business meets, entrepreneurial fairs, and many other nationally organized platforms are catering a huge boost to those who want to showcase their brilliant ideas to the world.

Coming up with a start-up plan is not that easy. It has many factors associated that have to be considered. All the start-up enthusiasts are recommended by the experts to take one step at a time and plan remarkably well. Here are the ten tips for a successful startup in the Indian scenario.

• Retail tips for brick and mortar presence

1. Competition

It is hard to find an idea that will offer you a monopoly business. You unique selling propositions will make a difference. Let just say that your entrepreneurial idea is similar to that of an existing industry. You will have to check the competition and the available space where you can fit your brand well. Check the brands that offer the same product or service you are planning to cater. All you have to do is to find a unique idea to cater the same products and create your own territory.

2. The future

Plan your business thinking a step or two ahead. Predict the condition of the market after few years. Your plans and strategies must consider the future condition of the market. Remember one thing that the market is a dynamic platform. It changes from time to time.

3. Know the audience

Probably, this is the prime pillar that will make your business strong. A retail business can only exist when it has a strong customer base. Learn more about the audience you want to target and sell your propositions.

4. Seeking feedback

Seeking constant feedback from the customers whenever they make a purchase will help you to design a better strategy in the future. You will be able to learn more about their pain points, gaps in the service and other valuable information which are hard to find.

5. Personalized approach

Prepare a brand that every customer likes to rely on. Adopt a personalized approach and create a friendly atmosphere for the customers. They will feel at home while searching for a new product. The warmth will bring them back again on the same floor for repeat buying and make them loyal.

• E-commerce platform

6. Branding is important

More than 65% of the entire urban population learns about a product first from the online forums and e-commerce websites. The e-commerce platforms have made life infinitely easier and better for the busy customers. Create a brand online via an e-commerce platform. In fact, infiltrating in a new market is easier online. The specific online marketing approaches and SEO tools will help you target the specific customers and cater your products.

7. User experience

Make sure that your e-retail platform is user-friendly. The interface must be designed in such a way that a user can find his necessities easily. Keep it simple and lucrative to engage the customers. Make sure that the ordering, delivery, cancellation, issue solving, customer support, and other necessary factors are as smooth as possible.

8. Communication

Maintain a proper communication channel with the customers. Create social media platforms to personify your brand. This will also allow the customers to post feedbacks, rate products, and help you to make a better range of products in the future.

9. Mobile responsive

The majority of the population uses smartphones. The users now use their phones to search products. You need to prepare a mobile-responsive e-retail platform so that the users can navigate conveniently and find the respective products.

10. Create your own content

Stop borrowing content, pictures, and other necessary ingredients from other websites. Create your own genuine and lucrative content. This will add a feature of authenticity to your brand.

Follow these tips while starting your new retail startup. While fabricating the business, you will find many new parameters to ponder that control the outcome. Seek professional advice wherever you lack experience. Create a remarkable start-up to cater your unique business ideas.