The current share of Indian fashion market is estimated at $70 billion. However, the contribution of online fashion stands at around $4 billion, and per the industry report $30bn of this market will be digitally influenced by 2020. No doubt, online fashion is ruled by biggies such as Myntra, Jabong amongst others, but there many emerging players which are craving theirs niches in segment.
What is monthly trend report saying..
Ultimate ‘sale’ push
As per the June trends (JFM-18) shared by research agency Redseer online fashion market has witnessed increased customer satisfaction with horizontal as well as vertical players. The vertical is maximum benefitted by multiple sale events such as Republic day sale and end of season sale (EOSS) which attract maximum number of shoppers due to lucrative offers and discounts. And since the volume of these sale events was less than the festive sales the fashion e-tailers were able to have a better control on delivery experience.
Growth in small verticals
Though, the Indian fashion market is largely dominated by horizontals and large verticals but the small verticals are growing at a fast pace. As per the JFM-18 the small verticals have been able to create a niche by offering good assortment and pushing private labels. Going forward we expect the industry to remain fragmented as various players have been able to provide good consumer experience.
Here are few small vertical players which are exploding with growth
The Quirk Box
Founded in 2011, Quirk Box a fashion and lifestyle label that exudes wearable eccentricity. As the name suggest the brand offers creative and innovative clothing. The brands’ USP lies in its unique design and fresh look, majorly the brand is catered to millennial.
The brand was founded in 2012 by Anand Ahuja, driven by the ideals of empowerment, individuality and universality. Bhane has truly revolutionized street fashion in India. Sharing the entrepreneurial journey Ahuja shared in a media interaction there was a huge void between demand and supply, people in India was willing to consume what rest of the world is wearing. “It was this realisation that led me to start working on my pet project, which would go on to become bhane. With bhane., I wanted to create products that had global consumer appeal, but were, at the same time, affordable to people in India,”
Mrbutton.in is a one-stop shop for mens wardrobe essentials. The USP of the brand lies in structured fit offerings, unique designs and perfect mix in merchandise.
Founded by Ameya Thakur, Vivek Malhotra and Rahul Jaisheel this indie clothing brand offers pop culture inspired graphic t-shirts and various accessories. The Bombay-based company ‘was started by three guys in 2011 with nothing more than a dream and a hunger to do something interesting.
The offers exclusive range of t-shirts in affordable price range which appeals to the masses because of its unique graphic designs, slogans and some basic essentials.