In line with offering a wide selection of top global fashion brands on one platform, Amazon Fashion today unveiled the launch of FitFlop, a UK footwear brand known for comfort-casual selection. Through this partnership, Amazon Fashion offers an exciting range of FitFlop merchandize for an easy and convenient access to Indian fashion consumers across the country.
FitFlop, known for manufacturing comfortable shoes, clogs, sandals and boots, launched their first set of fall winter 2016 range for women on Amazon Fashion. Currently, Amazon Shoe Store offers a wide selection of over 500 brands including Steve Madden, Puma, Tresmode, Crocs, Red Tape, Converse, Fila, Nike, Adidas and its growing International shoe selection includes British Knights, Robeto Botticellii, Fonti, Deisgual, Hub, CR7, Calvin Klien and more.
“Our mission on behalf of the customers is to make Amazon Fashion a destination for brands to bring their collections to our platform, so our customers can discover and buy exactly what they are looking for across price spectrum. This launch further exemplifies the preference for Amazon Fashion by fashion brands to get the widest possible reach in India, leveraging our strong positioning in the Indian market”, said Arun Sirdeshmukh, Head, Amazon Fashion, India. “Over the past six months, we have doubled our selection in our shoe store to over 300k styles. We will continue to expand our selection to offer the latest in global fashion trends to our customers.”
Commenting on the debut launch of the brand on Amazon Fashion, Sonita Unadkat, Founder and M.D. Urban Shore, exclusive distributors for FitFlop in India said, “We are very excited to launch FitFlop on Amazon Fashion. India is one of the fastest growing economies, including the pace at which the digital economy is growing. We are delighted to be working with Amazon Fashion as they have a great understanding of the needs of the Indian consumer. FitFlop is a global footwear brand that offers style, fashion and bio mechanically engineered midsoles for comfort. We are confident all our customers will find 'Happiness at their Feet' and look forward to giving all Amazon Fashion customers the latest and most fashionable styles.”