Tuning in to this fervour are the retailers who look up to this time of the year as a big opportunity to get their cash registers ringing again. And this trend gets bigger every year with the market maturing to even a greater extent.
Retailers gear up for the D-Day
The Indian wedding season generally runs from late August to September. The advent of the season means more business to every retailer. Every retailer awaits this wedding and the festive season to push in more and more business.
Like any other occasion, Gitanjali Jewels has come up with a number of exciting promotional offers to celebrate the forthcoming wedding season. Tamanna, one of the savings scheme started by the jewellery brand is every woman’s aspiration of turning her dream of owning her favourite piece of diamond jewellery into reality. Under this savings scheme, a consumer can manage his/her savings more efficiently and plan ahead to make that special purchase for a memorable occasion like that of a wedding.
The Bombay Store, on its part has introduced a range of exquisite evening bags in a wide selection of colours and styles. The Bombay Store has also introduced larger tote bags for the woman who needs more room to hold make up, jewellery and clothes for the wedding. These tote bags dawn classy prints and add to the chic quotient. Come October and the Indian wedding extravaganza begins with great pomp and grandeur. The lavish Indian weddings that have replaced the once conventional marriages have become a costlier affair. Indians no longer keep a tight budget in hand while organising a wedding. It is during this time when people go on a shopping spree, without thinking about the returns.
Bullion sale scales up
More than anyone else, it is the bullion traders who benefit the most during this time. Despite the skyrocketing gold prices, the sale of gold ornaments rises as the wedding season draws closer. After occasions like Akshay Tritya and Dhanteras, wedding ceremonies account for the largest purchase of this shiny precious metal.
Demand for gold in India increases every year at this time but reports have indicated that the rate at which consumers are buying this year are well above, as predicted by the Bombay Bullion Association. It is said that consumers are not only buying gold jewellery but the demand for investment coins have also gone up.
The trend of splurging is nowhere going to stop for Indians. It is said that an Indian spends almost one fifth of his lifetime savings on a wedding ceremony and this means tremendous business opportunity for retailers. As the wedding season begins to wrap up by the end of December, the retailers begin stocking their stuff for the next year and come up with even more innovative ideas to lure more customers to their end.