Xiaomi mulls setting up TV manufacturing in India

In the past, speaking to the media, Xiaomi India Head Manu Jain had said the firm would consider manufacturing TV locally but that would completely depend on the volume of order. "We intend to manufacture more products other than smart phones in India."
Xiaomi

Weeks after Xiaomi announced the launch of world’s thinnest TV in India; the makers are now in line to locally manufacture the TVs. According to reports, Xiaomi will locally start making TV in association with Foxconn, which is the largest manufacturer of Xiamoi’s smartphones in India.

Commenting on the brand’s plans to locally make TVs in India, the spokesperson, said, “Xiaomi believes in providing high-quality innovative products at an honest pricing to all and Mi TVs also reflect the same philosophy. As mentioned earlier by our CEO Lei Jun, we are open to setting up manufacturing of TVs in India, hopefully in 2018 and we continue to evaluate the opportunity. We can share more information when we have an update on this.”

In the past, speaking to the media, Xiaomi India Head Manu Jain had said the firm would consider manufacturing TV locally but that would completely depend on the volume of order. “We intend to manufacture more products other than smartphones in India, but we are not ready now.”

“Today, we have 8-9 product categories in India, including smart TVs, routers, air purifier, Mi Band, power banks, and speakers. We would need big volumes to start local manufacturing of products other than smartphones. The primary focus is to launch more categories in India,” he added.

Although there are uncertainties over the price strategy post local manufacturing, the ‘Apple of China’ has priced its Mi LED Smart TV 4 (55) at Rs 44,999. Currently, the TV is available on a pre-order basis and customers can order them starting from June 1.

 

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