With growing number of people turning towards healthy living and cutting down extra sugary aerated drinks towards more to zero sugar or fruit juices, clouds of trouble have started hovering over many aerated drink manufacturers.
Keeping in mind to bring back its customers, Coca-Cola, one of the world's largest beverage makers has decided to reduce the sugar content from its beverages available in the market.
It is reported that Coca-Cola has started cutting sugar level from its soft drinks swiftly.
As per reports, Atlantabased Coca-Cola made a statement that the company has experienced a unit case volume growth includes 4 percent growth in Japan and 2 percent growth in China and partially offset by a 4 percent decline in India.
Last year it pilot-tested Sprite Zero and now it plans to make it available nationally and also to reduce sugar in drinks such as Fanta by summer 2017.
An official said, “The Company's bottlers have been told to accelerate production lines for zero-sugar and diet drinks.”
Apart from Coke Zero and Diet Coke, the company doesn't sell any low-sugar or zero-sugar aerated beverages all over India. The moves follow a global announcement by Coca-Cola to reduce sugar content in fizzy drinks on the back of escalating pressure from health activists and governments talking of a sugar tax across markets, including India.