Indians have sentiments for the festive season. The festive season of 2020 uniquely gives a smile among people amid pandemic. COVID-19 may take happiness for a while, but the year-end celebration is for everyone despite income status. During the festive season and looking at new normal, many brands are emerging in the Indian market, and exit brands give their customers festive offers on omnichannel platforms.
Considering the festive season, let’s see how different brands are playing in their respective field like fashion and lifestyle. Starting from customer engagement to how to be more empathetic to others, these brands offer the wellbeing of people with an iconic message.
FabAlley & Indya (Fashion, Women wear brands)
Considering intimate wedding celebrations and the impending festive season, FabAlley & Indya have launched a light, functional, and yet glamorous outfit which is more conducive to the post-COVID environment. FabAlley & Indya provides limelight to categories like ready-to-wear saris, coordinated sets of crop tops with shararas or skirts in statement prints, and jewelry that will stay in style for years to come are trending as always.
The Festive 2020 collection of FabAlley & Indya is designed with easy drapes, festive colors, and minimal embellishments and embroideries. The company is soon going to venture into women skincare under the brand Indya.
D2C and online commerce have exploded this year. Besides our web customers, a considerable chunk of our offline shoppers is now migrating online. FabAlley & Indya is leveraging this segment by concentrating heavily on digital marketing with occasion-based shopping pages and engaging gamification on the website, social media contests, and special sale days.
Tanvi Malik, Co-Founder of FabAlley & Indya, said, “While online sales continue to grow, since mid-September, we've seen increased footfall in our stores as well. Our walk-ins are now at 60-70% of pre-COVID Diwali, and customers who are walking in, come with an intention to buy. Seeing the positive consumer sentiment, we are expecting our pre-Diwali online revenue to be 120% of what it was in 2019, and while offline retail is slowly picking up, we are expecting to make a 75%-80% recovery. Overall, we foresee a 100% recovery in October.”
Their discretionary spending of people has increased, which has resulted in better sales for FabAlley & Indya compared to previous years. The price range sweet spot for online customers lies between Rs 2200-2500, and for offline customers, it is Rs 3000.
Libas (Fashion, Women wear brand)
Young, stylish, and modern defines Libas, a fashion brand that tells the new age Indian woman who is free-spirited, independent, and aware. Considering the fashion and lifestyle trends, a very high uptake on semi-formal suit sets this festive season compared to Formals. The number of occasions to step out is relatively limited this year. Libas offers mask with matching Kurti on this lockdown Diwali.
Influencer marketing has played a significant role as most marketing spend being done on digital platforms. Libas is doing many engaging activities with a lot of influencers, like styling videos and festive makeovers.
Sidhant Keshwani, CEO, Libas, stated, “As people are still not feeling safe to shop during these COVID times, there has been a massive growth in online sales compared to previous years. Online sales have grown 100% as compared to last year.”
The shopping trend this festive season has seen a significant shift in preference as compared to previous years. The intent to buy is very high; however, the customer is more price sensitive.
Purecise (Lifestyle essential)
Purecise is a 100% natural, vegan brand offering the finest innovative dietary supplements and daily essential products. The brainchild of renowned Clinical & Sports Nutritionist Vaibhav Garg emphasizes preventive and therapeutic healthcare via its product offerings. As we welcome the festive season amid the ongoing COVID-19 pandemic, it is essential to emphasize health and sanity; this lively season gift wellbeing to yourself and your loved ones with Purecise's Immunity Bundle.
Taking your health and immunity as its utmost priority, Purecise, a 100% natural Vegan brand, has its finest innovative dietary supplements to help your overall wellbeing with its new Immunity Bundle. The bundle comprises nine essential products like Ashwa-Pure, Aloe-Pure, Omega Pure, Immune Pure, RB-Pure, Sendha Pure, D-Pure, Pure Blue Pea Green Tea, and Alkaline-Pure. Its consumption boosts your immunity and helps you lead a healthy lifestyle.
It provides a versatile solution ranging from Pure Rice Bran Oil for daily cooking to natural Himalayan pink salt (Sendha Pure). It has 84 healthy minerals and Alkaline water to help you with weight loss, detoxification, improved pH balance, better bone health, and reversing metabolic disorders for you and your family. The Aloe Vera juice is for digestive health, improve blood sugar, and regulate blood pressure; plant-based vitamin D for healthy bones; Omega 3 for enhanced immunity and healthier skin, mighty Ashwagandha.
Vaibhav Garg, Founder of Purecise, commented, “Our immune system forms the core of our body and helps us fight against disease-causing pathogens. Low immunity results in frequent ailments ranging from seasonal ailments like cold, cough, and allergies to more serious autoimmune diseases. With the ongoing pandemic, it has become even more important to invest in a good lifestyle and products that can help improve your immunity.”
Edited By: Vaishnavi Gupta