Marketing on Social media is not an option anymore but a necessity. The same applies to retailers. No matter what store you have whether it's a supermarket, brick and mortar or an online store, every retailer can use social media for their benefit.
Most of the shoppers nowadays research products before purchasing them. In order to reach out to buyers, you now have to work more on social media marketing to show your customers that your brand and products match their expectations and standards.
Numerous studies have proved that shoppers engage with brands on their preferred social media platform. According to research by UPS 34% of shoppers believe that social media affects their purchase decision.
In this blog, we have discussed 9 social media tips that will benefit retailers of all shapes and sizes. Use these tips in your marketing strategy to reach out to potential audiences and increase sales.
Why is Social Media Important for Retail?
Social media helps retailers increase in-store as well as online sales. Social media provides a platform to build customer relationships, increase brand visibility, finding potential customers, and more.
The importance of social media marketing can be better understood when you know about the number of users. At present 68% of U.S adults are found on Facebook and on YouTube it’s 73%. Instagram and SnapChat are most popular among millennials and GenZ crowds. Pinterest is another popular site that users love visiting for pictures and ideas. The number of users on these social media sites is rising each day making the site more useful for marketers.
1. Take Note of keywords from shoppers’ inquiry
You don’t have to necessarily use tools to find potential keywords, instead you can look onto customers' questions and inquiries to find useful keywords for your business. Look for customers’ comments on social media or queries that are submitted on your contact us pages.
To find relevant keywords look for questions like “I am looking for….”, How can I order ... or Can you help me with my …. Product names or queries that come in the blank space will mostly be suitable keywords for your business.
2. Connect With Influencers or be One
Influencers marketing is one of the essential parts of social media marketing. Social sites where you can find popular influencers with a massive number of followers are YouTube, Instagram, Facebook, Twitter, Pinterest and more.
Influencers have established loyal and trustable audiences, so even if you do not have a great number of social followers yet, choosing influencers as a brand ambassador for your business really helps in increasing sales.
No matter if you have a small or large -scale business, every marketer can find suitable influences for their business. Influencers are differentiated into two categories: Micro-influencers and Macro influencers.
Micro-influencers feature 1000 to 100,000 followers on a single social media platform. For example, a person with 20,000 followers on Instagram can be stated as a micro influencer, most of the businesses prefer micro influencers for promoting their products online.
Macro influencers are the people who have more than 100,000 followers, majorly these influencers are television, movie and sports stars. Only the brands with high turnover can manage to hire them for their service.
3. Make Shopping on Social media Hassle-free
If you plan to offer products directly on social media platforms, you have to make some efforts on creating a hassle-free shopping experience for your audience. Pasting links of products is just not enough.
Your goal should be to move your audience from one page to another and not let them jumble between several links and redirects. You don’t necessarily need a social shopping third-party tool. Social platforms keep on introducing new shopping and advertising features, that will help you in making your landing page more scrollable and mobile-oriented.
4. Educate Your Customers
Educating consumers may seem extra work, but it really helps in bonding with customers. Share a tutorial on how to use a product you sell or on providing solutions and more. For example, if you sell cookware you can share some food recipes using such appliances, or how to operate appliances like blenders and coffee makers. You can share makeup tutorials or skincare routines and so much more.
Video tutorials are most impactful for engagement. Social media tools like Youtube, ‘Facebook Live’, and ‘Instagram stories’ are some of the best platforms for posting such videos.
5. Gather Feedback From Your Social Customers
Every consumer loves a grand and exclusive sale, but these sales will not benefit you in the long run. Instead, you should be focusing on selling your brand above your products. This is achieved by establishing a connection with your customers.
So how to build customer satisfaction? One of the simplest solutions for this is to ask questions to your audience. Engage your audience with the question-based contents. For this, you can use Instagram stories, twitter polls, or more. Ask the audience about their choices and preferences on products you sell or more.
6. Keep Your Eyes on Trends to Influence
You will always find new social media retail trends. For brands, social media marketing is all about experimenting with new ways of engagement. Simultaneously companies and new products are looking for retails which have great instinct on their industries.
7. Remarket to Current and Former Customers
Obviously we cannot miss out on paid advertisement for social media marketing for retail. Social algorithms repress the promotional organic contents. By running ads for your retail business you can efficiently approach your audience avoiding the risk to spam them.
Retailers can now take advantage of ads like never before, they now have the option to create ad campaigns, targeting new customers as well as former ones. Social sites like Facebook and Instagram are able to find and reach your previous audience with your email list.
Such ads help you to increase your ROI by reintroducing your service to valuable customers and are also cost effective.
8. Provide behind-the-scenes Content
Behind the scenes, content helps in selling the brand story. You can show new arrivals or just launched products. Unboxing videos are widely popular on social channels like Youtube and Instagram. Use your social media account to inform your audience about trade booths, events, exhibitions, and more.
The main aim of behind the scenes content is to make your audience feel connected with your business and establish transparency.
9. Build your brand Loyalty
Most of the buyers these days have a brand preference, the same applies for your target audience. Research on social media shopping shows that shoppers visit their social media sites multiple times a day. Also, it is found that almost 53% of U.S social media users have a brand preference whom they are loyal to. That’s why it’s very important for retailers to make an effort to increase their company's value and bring more brand visibility.
To do so, make your company present in your audience's day-to-day life through advertising, highlighting new stock, sharing well wishes on holidays and more.
You may understand how important it is to incorporate social media for your retail business. There are endless benefits of social media for retail stores whether it's finding new customers or increasing business visibility. So, use these marketing tips and get the most from your social media business page.
This article is written by Bhavik Soni, a Creative Writer at Auto Monkey.