influencia, a unique bloggers platform that mentors bloggers and helps them create their own brand identity, was launched at Entrepreneur India, 2016, one of Asia’s biggest events. The event had brought hundreds of entrepreneurs, investors, leaders and global experts under one roof and also enabled them to share their all-round perspectives and strategies for entrepreneurship in the days to come.
The concept of influencia was designed in keeping in mind that influencers play a very important role in the decision making process. In an era, where content has become powerful, it’s important to leverage it in a manner which could be beneficial for content creator, the brand and the end user.
On occasion of the launch Satish Raju, Founder, influencia opined, “influencia aims to be a new age media that engages with the audience - be it for someone who is yet to start up, a startup or a brand leveraging its marketing objectives. We will do this by managing the content creators and helping them monetize their equity. Its an inclusive strategy that will help drive thought leadership for the bloggers.’
As a part of the launch, influencia also announced a competition, ‘#MyStartupidea’ especially for the bloggers. By participating in this contest, bloggers can let their imagination and creativity run wild, it could be an idea that they have always dreamt of but never gave it a thought or a sheer stroke of genius that could be the next game changer.