The liquor industry has been putting a lot of efforts to make its marketing strategy more responsive to the consumer needs in an increasingly digital environment, with the new generation of digital-first millennials joining its clientele. Smart technologies are on the rise in a variety of industries as digital applications become ever more connective and automation promises market-wide change.
With drinks companies set to face increasing pressure in the future, smart technologies will become more important for driving efficiency in drinks manufacturing, tracing products at every aspect of the supply chain, and marketing products for an increasingly tech-savvy consumer base. From smart factories to robots driven by artificial intelligence, smart technologies are pushing drinks into a new digital era. However, the speed at which such technologies are proving transformative can make them difficult to track. We can leverage digital trends and technologies to develop innovative solutions to deliver key information about alcoholic beverages and how to consume them responsibly. Also, we explore the state of some of the more prominent of these technologies and how they are changing the industry.
- Smart Sensors
- Big Data & Artificial Intelligence
- Block chain enabled Smart Packaging
- Augmented Reality for Responsible Drinking
Conceptualizing on how artificial intelligence and augmented reality transforming the liquor industry –
This POV (point of view) can give thrust and boost to liquor retail. Because, here the transformation brings in revolution not only in manufacturing or marketing strategy but rather in the ‘Ways on Drinking’. The customer with the help of technology can easily make out the right liquor for them and in what proportion they have to consume. This work on philosophy of sensitizing people perception, ideology & social dogma towards drinking coupled with AI/ML.
This will certainly-
- Increase the market penetration
- Improves ethical sales
- Promotes responsible drinking
- Bringing in market disruption through next gen technology : Become market leaders
- Control binge drinking
In the future, companies will continue to develop technologies in a bid to answer the main problems facing the liquor industry. In particular, sustainability and social responsibility could be a focus, as food and drinks companies come under increasing pressure to reduce their environmental impact. Therefore the above said POV can help the liquor retail to promote the sense of ethical and responsible drinking maintain the right health and right balance of the consumer.
The article has been penned down by Vibhore Khandelwal, Manager – Supply Chain, Hafele India P Limited