Crafting a successful mobile app is the dream of every business entrepreneur these days. But many a time they make some common mistakes while results in poor user experience and finally result in failure of the application. Therefore businesses need to consider various aspects to come up with an excellent app that provides great user experience to the users.
Common Mistakes to Avoid While Developing User-Centric Mobile App
The mobile app is considered a goldmine for all business startups in this competitive era. It helps them to leverage various advantages for their business such as enhance marketing efforts, revenue, customer engagement, and much more. No matter which size of business you own if you are aiming to reach your target audience then it's vital for you to portrait a mobile app for your business.
Recent Statista report represents that more than 3 million mobile apps are present on Apple and Google Play Store respectively. Around 2.1 million apps are available on the Google play store while 1.8 million apps are available on the Apple play store. Businesses have developed and uploaded around 669,000 Windows apps while 475,000 Amazon Appstore till today. This number is going to jump high in the near future as most of the entrepreneurs have realized the importance of mobile apps for their business.
The mobile app has made our lives much more convenient than ever before. In one of the report, it was found that us adults spend around 2 hours 55 minutes on their smartphones. This number is going to increase by 9-minute every year.
Thus it becomes vital for businesses to develop mobile apps for their business. Due to the rising popularity of the mobile app, the development industry is thriving and reaping high benefits from it. But there are few of the vital tactics which have to be considered by business to avoid common mistakes which they mostly make while developing the app.
1. Avoiding Market Research
Market analysis or market research is one of the essential steps which has to be considered while developing the app. Market research can help businesses to know what they must include in their app while developing it. But most of the time businesses avoid conducting market research which results in crafting the app that fails to satisfy all the requirements of app users.
2. Lack of Effective Planning & Designing
It's vital for businesses to plan everything about their app before assigning the app development task to any of the development firms. They need to sketch their app development plan on effectively on roughly to know how it actually looks when brought to action.
3. Developing App For Multiple Platform
Most of the startups try to develop an app for multiple platforms at the same time. They think that by deploying mobile app like netflix for multiple platforms they can improve their visibility and presence. But they need to understand that they are just thinking in the wrong direction.
Businesses spend their amount and efforts to cover multiple platforms, they need to develop a mobile app for individual platforms keeping in mind their targeted audience. And if they want to develop an app for multiple platforms then they need to make sure that they develop the app for the target audience, this can increase their chance of success.
4. Crafting Feature Stuff App
Users avoid to use such an app that has numerous stuff with useless features, thus make sure that you only prefer to add those features in your app which your targeted users want to use. You can prepare a list of features that need to be included while developing the app. Even the feature stuff app takes more time to load on the user's time which can be considered as a primary reason for app failure and retention.
5. Avoiding Testing
Lack of testing or performing improper testing can is one of the common mistakes which most of the entrepreneurs make while developing the app for their business. Even some of the mobile app development firms avoid the testing process, but they need to understand that testing is one of the important parts of the development cycle which has to be considered while developing the app. They can all the loopholes in their app when they consider the testing process in their app development cycle.
Developing a mobile app is not a one time process, it is a continuous process that businesses need to consider. Once after developing and launching their application on the app store, it becomes essential for businesses to collect feedback from the app users. By collecting feedback from users they can easily know what is lacking in their app, this feedback can later be used while fixing the mobile app. They can welcome their feedback all the time, this feedback can help them to develop such apps which satisfy all the need and requirements of the app users.
While developing the app keep in mind that, "one size does not fit all", you cannot satisfy the need of all the customers with the particular app but you can try to develop the one which provides more convenience to all the customers. Almost 42% of consumers responded that they are ready to pay more for the convenience they get, this also said that it also affects their purchase decision. Thus it becomes essential for businesses to keep their customers as a center focus while developing the app.
Businesses also have to make sure that they avoid above-discussed mistakes while portraying the app for their business. Evaluate the developed app to find whether it is working effectively or not. Business entrepreneurs also need to make sure that they plan a different budget for the marketing of their app as it can help them to create awareness about their developed app among the targeted audience. Take the advice of professionals who can provide proper guidance to you and help you to develop the mobile app for your business.
Gaurav Kanabar, Founder and CEO of Alphanso Tech, an India based IT Consulting company that provides video streaming platform development and other app development services to individuals as per their specified demand. Besider this the founder also loves to deliver excellent niche helping readers to have deep insight into the topic. Contact Gaurav Kanabar at Twitter or Linkedin Profile.