Mukesh Bansal, CEO, Myntra.com founded the company in February 2007 and started as a personalized portal of products. He discusses his recent moves and ties up with the sports brands and thereby launch of separate sport category for its buyers. His company is also expanding aggressively into a complete fashion lifestyle retailing, across all ages and groups. Mukesh shares the roadmap and the response of World cup fever to his business with Avinder Batra. Here are the excerpts.