In 2015, Ninjacart was launched as a B2C model to help retailers and small businesses take their inventory online. The goal was to transport fresh produce from stores to consumers directly in under 60 minutes. While following this model in Bengaluru for six months, the brand saw that the network provided very little incentive and value to farmers, resulting in a fragmented framework riddled with inefficiencies and inconsistencies. It knew that technology would be able to, if not eliminate, at the very least streamline certain channels, so it started thinking about solutions. 

Jockey entered the Indian market in 1994 under an exclusive partnership with Page Industries Ltd. and has consistently been gaining market share in the Indian apparel market by offering consumers products that are world-class in both comfort and style.

As the pioneer of the premium innerwear category in the country, Jockey also introduced a world-class retail experience for its consumers that evolved through the years. One of the key strategic calls for the brand was to be the first innerwear brand in India to set up Exclusive Brand Stores.

Boddess was launched in 2020 by Ritika Sharma, Founder, and CEO, House of Beauty to challenge how we think about beauty retail and personalized experiences through technology, experts, and in-house services.

Few months after launching Boddess online, the brand went live with its mobile app with an aspiration to make technology more accessible to the consumers and easier to use on a phone. 

Iconic British fashion and lifestyle brand – Superdry, famed for combining American design with Japanese style graphics, is betting big on technology and has recently unveiled its RFID-enabled store at Jio World Drive at BKC, Mumbai.

Manu Sharma, Business Head, Superdry states, “The new store is 100-percent RFID enabled. That makes a lot of internal processes very fast and easy. Going ahead, all our products will have RFID tags in all the upcoming stores.”

Nidhi Yadav, Co-founder, and CEO, Aks Clothings was always drawn towards clothing brands and their stories. So while pursuing the fashion designing course in Italy, she studied the business model of many iconic fashion brands. Inspired by their success, she decided to replicate it in Aks Clothings, a brand of Yuvdhi Apparels, in May 2014 with a small seed capital of Rs 3.5 lakh. 

Today’s consumer is relying on the internet for almost everything, from searching about their personal care needs to purchasing high-value products. With the progressing change in how today’s consumer is perceiving the beauty and personal care segments, brands are now keen on catering their products and services on digital buying channels.
    

Lisa Suwal, Chief Growth Officer, Prasuma Momos spent a major chunk of her childhood at boarding school and has the greatest memories of snacking with friends. Her family has been in the food business with Prasuma for over 3 decades, but all her friends have always loved her homemade momos.