Charu Lamba
Charu Lamba
A backbone fracture in the university introduced Deepak Agarwal, the Founder of Auric, to Yoga after Physiotherapy did not work for him. Yoga made him a strong advocate of ancient wisdom which led him on the path to learn and experiment with Ayurveda. While convincing friends and family to adopt Ayurveda, he observed why millennials were refraining from Ayurveda. Those reasons were either poor sensorial or little trust or absence of aspiration.
Kapiva was launched in 2016 as a modern Ayurvedic nutrition brand focused on bringing selectively sourced, Ayurveda-inspired, natural foods to modern-day consumers. The brand, which combines Ayurveda with the latest technology to create a quality product range that is both convenient and healthy, was founded by Shrey Badhani and Ameve Sharma.
The Covid era has seen the termination of premium beauty-product outlets. Further, the lockdown and physical movement constraints have led to a quick and effective shift from offline to online platforms. The shift has been of great advantage to consumers owing to greater accessibility, convenience, and lower prices.
Many brands had to change their retail strategies to match the changing trends and consumer behavior and one of such brands is Colorbar.
The Covid-19 pandemic has impacted consumers as well as businesses across the world. It has changed consumer behavior to a great extent and brands that have been nimble, resilient, and have adapted accordingly, have successfully carved a niche for themselves.
One such brand is Bata India which is betting big on expanding its reach through the franchise route. At present, Bata which has 234 franchise stores – out of which 100 stores were added during the pandemic – plans to increase the store count of franchise stores up to 30 percent in the next 2-3 years.
Yogesh Kabra, Founder of XYXX had just returned after his MBA from the US and he was disappointed with the unrelatable brands, quality of products, and lack of product innovation that he found on the retail shelves in the men’s basics category.
As a consumer, he wanted more from his basics but soon realized that good-quality basics were either impossible to find in store aisles or almost unaffordable for the average Indian man.
The pandemic has accelerated digital adoption amongst consumers across the globe. This in return has changed the way consumers shop and interact with the brands. Now they want everything within the reach of just a click of the button. And to match these ever-evolving consumer needs, the brands are transforming their growth journeys by foraying into the digital space.
The passion for organic farming, the desire to eat healthy food, and the overarching wish that this wholesome produce should be made accessible and affordable to all, lies at the root of The Organic World.
As per market research firm IMARC, the Indian organic food market reached a value of $815 million in 2020 and is expected to grow at a CAGR of 24 percent from 2021 to 2026.
The Indian sanitary napkin market is said to be highly underpenetrated as women in India are still not well-educated about the products that they use, what goes into making these products, and how safe they are for them to use.
This market is largely dominated by FMCG biggies like P&G’s Whisper and J&J’s Stayfree.
