The current ecosystem of personalized fashion is unreliable and filled with stories of hassle and inconvenience, and the idea was driven to address the challenge that customers have when it comes to their personalized fashion. 

We live in a country where water is in short supply, to the point where people cannot always access basic necessities like hygiene. After extensive discussions with specialists, Puneet Gupta, Founder, and CEO, Clensta realized that the key causes for lack of access to something as basic as cleanliness are, directly or indirectly, the availability of water or an individual's living conditions.

This inspired him to create a line of waterless personal hygiene products in order to make personal hygiene available to everyone, everywhere leading to the idea of Clensta. 

The era of Web 3.0 is upon us – and it is set to change the game for businesses globally. The open web is powering decentralization in every segment that will dramatically alter how consumers discover brands, engage with businesses, and make purchases.
 
The creator economy is booming, GenZ and Millennials are dominating conversations, competition is swelling, and attention spans are diminishing – all of which, collectively, have changed the language of customer experience and engagement. And, Firework is helping brands to speak this language of the new-age customers. 

The beauty and personal care industry is growing at an exponential rate globally. Recently, many new brands have forayed into the market to capture the growing appetite of consumers for skin care and personal care through the D2C route. And one such brand which has succeeded in winning the trust of the consumers is RAS Luxury Oils by Shubhika Jain.

India has been known as a land of herbs. With the best of herbal produce supplemented by the dawn of the era of experiment and exploration, many new brands are foraying into the D2C space. And one of such home-grown brands that aim to ensure that the herbal infusions reach out to maximum people across the globe is Amaara Herbs. 

Rupan Oberoi launched the brand in 2019 with the objective to spread awareness about the dietary advantages of herbs. 

The world is recovering from the post-Covid effects and service providers are required to understand the changing consumer behavior. The period of the pandemic changed the work mode, travel and daily routine went haywire, with more digital communication, and online shopping. Humans are adaptive to changes, no matter how many digital avenues have come up to make our lives swift sitting at home and getting our things done, but a consumer is looking forward to enjoying a break and exploring unwinding opportunities physically more than ever. 

HappyFresh was started out of a need to simplify grocery shopping. In crowded cities like Jakarta and Bangkok, a weekly grocery trip to the nearest supermarket would involve being stuck in traffic for at least 30 minutes to an hour – just to shop and carry all the groceries back while heading home in the same traffic situation. This entire process would at least take up hours, if not longer.

BeepBeep!, a grocery service that aims to transform grocery shopping through the emerging trend of quick commerce that promises quality, speed, and variety, was established in 2021. The brand is known for delivering high-quality fresh produce and daily essentials to customers within 15 minutes or less - with no additional markup on cost for items and no minimum spend.

BeepBeep! delivers personalized customer service and a specially curated assortment of local fresh produce by partnering with international and local FMCG brands for a variety of choices for consumer satisfaction.

K-beauty has been the talk of the beauty town ever since it made its way into our skincare routines a couple of years ago. For generations, South Koreans have cracked the code to clear, glowing skin –– and not-so-surprisingly, that’s where most of the skincare trends we see circulating on social media originate from. Whether it’s the routines, ingredients, or products, anything K-beauty-related is sacrosanct. 

Launched in 2019, Earth Rhythm is an environmentally conscious and sustainable home-grown brand. It offers professional-grade products in hair care, skincare, and makeup lines. The products are safe, non-toxic, sustainable, and biodegradable. 

The products are currently available on the brand’s site and also with third-party websites like Nykaa, Amazon, etc. 

The general satisfaction in the beauty and personal care industry is very low as most of the products are built for all kinds of audiences without any specification and customization in mind. So, Vedix figured this gap in the market, and the brand was launched in 2017 to provide customized solutions to consumers. The brand bet big on Ayurveda as a category because it lends itself beautifully to the customization philosophy. 

COVID-19 pandemic and the subsequent closure of physical stores have fundamentally changed the way businesses operate. With consumers across the globe turning to online shopping, an increasing number of brands are taking the direct-to-consumer (D2C) route to create a distinctive customer experience. 

In 2015, Ninjacart was launched as a B2C model to help retailers and small businesses take their inventory online. The goal was to transport fresh produce from stores to consumers directly in under 60 minutes. While following this model in Bengaluru for six months, the brand saw that the network provided very little incentive and value to farmers, resulting in a fragmented framework riddled with inefficiencies and inconsistencies. It knew that technology would be able to, if not eliminate, at the very least streamline certain channels, so it started thinking about solutions.