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E-retail too is reaping benefits from tier II and tier III cities. In a conversation with Ishita Swarup CEO & Co -founder of 99 labels, Gunjani Piplani gets insigths of the business from these cities of India.
Gunjan Piplani (GP): How has the market for e-retail evolved in terms of penetration into cities beyond urban in past one year?
Lingerie shopping, that too online, is still a matter of scepticism for Indian women. Zivame, one of India’s first lingerie online store, is all set to change this scenario as it plans to bring in more brands for consumers to look into and enable them to shop online for lingerie. Richa Kar, CEO, Zivame shares her plan of action from here on.
Gunjan Piplani (GP): Kindly give us a brief about Zivame, its offering and brands.
Marketing has grown bigger than what it has been perceived in past few years. Its time for retailers to understand the importance of marketing and not just splurge money on advertisements. Rita Clifton , Brand Expert shares her views with Gunjan Piplani on how retail can benefit with strong marketing strategies and plans.
Gunjan Piplani (GP): To derive maximum ROI on marketing what are the basic factors one has to take care of?
In a market like India, where energy drinks are sold at a premium price as compared to carbonated drink, Tzinga, has emerged as a well-priced product. An energy drink brand is all set to grab the Indian functional drink market. Neeraj Kakkar, CEO, Hector Beverages Pvt Ltd, in a one-on-one with Gunjan Piplani, shares his plans from here on and explains what makes them a well-priced brand.
Gunjan Piplani (GP): How are you creating brand presence for Tzinga?
India is seeing a lot of malls coming up, but the one which keeps going is the one which gives better coverage to brands and great experience for customer who walk in. DLF Place Saket is offering the same and working towards a better future. Benu Sehgal, Vice President, Mall Management, DLF discusses the plans in an interaction with Gunjan Piplani.
Gunjan Piplani (GP): What is the USP of your mall?
Gunjan Piplani(GP): Give us a small brief about the brand.
Laminate flooring in India has evolved as a product among consumers. Pergo, the Swedish laminate brand, brings in products that ensure stability in terms of wear and also weather conditions. Naresh Maheshwari, CEO of the Indian operation of Pergo, unveils his plans to grow further in Indian market, in an interaction with Gunjan Piplani.
Gunjan Piplani (GP): Give us a brief about Pergo and its operations in India?
EsselWorld will soon be launching ‘Freeze’, their in-mall entertainment format, to reach out to customers. Gunjan Piplani caught up with Bhushan Motiani, Head of Marketing & Sales at EsselWorld & Water Kingdom, to get details on their venture.
Gunjan Piplani (GP): What has been the aim behind entering small entertainment formats in malls
Inspired by the surrounding, Mukul Goyal, Principal Designer & Director, Mukul Goyal & Tattva Art Hardware, brings in giftware and hardware products for all. Retailed across physical and online stores, these innovative designs run well among consumers. In an interaction with Gunjan Piplani, Goyal explains the sense and sensibility behind his designs and brands.
Gunjan Piplani (GP): Give our readers a brief about Mukul Goyal as a brand, as a designer and about the products.
Frozen yogurt market in India is growing immensely with more and more international players entering. In this huge competitive market, Cocoberry, the homegrown yogurt brand, is eyeing greater penetration into markets which are unexplored yet. GS Bhalla, CEO, Cocoberry shares the current brand status and the future plans about the same in an interaction with Gunjan Piplani of indianretailer.com.
Gunjan Piplani (GP): Tell our readers about the brand Cocoberry and the story so far.
Indian women are now strongly looking at having the best of homes especially their kitchens. The current challenge is the pricing and whether or not the international designs would fit in the Indian needs and space. Timbor Home Ltd, a home grown kitchen and home furniture player, brings in best of solutions for Indian homes which fits their pockets. Anant Maloo, CMD, Timbor Home Ltd shares his journey so far.
Gunjan Piplani(GP): Share with our readers about Timbor.
